Project 2231

What Project 2231 does

Project 2231 is a privately held, family-owned hospitality and entertainment company headquartered at 2231 Madison St., Clarksville, Tennessee. Founded by the Knott family in 2011 after their purchase of an abandoned warehouse, the company operates a single multi-venue complex exceeding 300,000 square feet that houses five distinct sub-brands: The City Forum and Varsity Pins (a 150,000 sq ft all-indoor family entertainment center with roller coaster, carousel, arcade, bowling, duckpin bowling, go-karts, drop tower, laser tag, and mini golf), Miss Lucille's Marketplace (a 50,000 sq ft eclectic marketplace with 200+ vendors), Miss Lucille's Cafe (Southern-inspired breakfast and lunch), and Acme Athletics (a sports facility for baseball, basketball, soccer, softball, volleyball, performance training, batting cages, and turf field).

The company operates an event-driven go-to-market motion. Revenue is generated through four streams: event venue rentals (one-time license style, accommodating 20 to 1,000+ attendees across intimate party rooms and full venue buyouts), in-house food and beverage sales (transaction-fee style, with mandatory in-house catering for all events), per-attraction entertainment fees for arcade, bowling, go-karts, roller coaster, laser tag, batting cages, and other activities, and vendor rental/commission income from Miss Lucille's Marketplace. Pricing is quote-based and not publicly disclosed; the Events Team responds to inquiries within 24-48 hours and recommends a 2+ week advance booking window.

The customer base is hybrid. Primary segments are corporate and enterprise groups (corporate outings, team building, client appreciation, award ceremonies) and families and consumer groups (birthday parties, gatherings, entertainment visits). Secondary segments include military groups associated with the nearby Fort Campbell installation and community organizations including churches, nonprofits, and educational institutions. Marketing is conducted almost entirely through organic social media (Facebook, Instagram, YouTube) per venue brand plus direct website traffic and a centralized Events Team. The company employs between 101 and 250 people and has no disclosed funding rounds, institutional investors, or M&A activity.

Name

Project 2231

Legal name

Project 2231

Website

https://project2231.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Project 2231 is a family-owned Clarksville, TN hospitality and entertainment operator that runs five venues — a 150,000 sq ft family entertainment center, a 50,000 sq ft marketplace with 200+ vendors, a cafe, a sports complex, and a duckpin bowling alley — from a single 300,000+ sq ft warehouse, serving corporate event, military, family, and community group customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Clarksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Event Venue Rentals: Rental of event spaces ranging from small party rooms (seating 15-20) to full venue buyouts (up to 1,000+ attendees) across The City Forum, Varsity Pins, and Miss Lucille's Cafe venues.
2. Food & Beverage Sales: In-house catering and food/beverage sales through Dock 17, The Streatery, and Miss Lucille's Cafe. All events require in-house catering - outside food not permitted.
3. Entertainment & Attractions: Revenue from arcade games, go-karts, roller coaster, laser tag, bowling, mini golf, batting cages, and other attractions at The City Forum and Acme Athletics.
4. Marketplace Vendor Rentals: Miss Lucille's Marketplace operates as a 50,000 sq ft marketplace with 200+ vendors, suggesting a vendor rental/commission model.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Project 2231 is a family-owned hospitality and entertainment operator that runs five distinct businesses from a single transformed historic warehouse at 2231 Madison St. in Clarksville, TN: The City Forum (a 150,000 sq. ft. indoor family entertainment center with rides, arcade, bowling, and laser tag), Varsity Pins (duckpin bowling venue with bar), Miss Lucille's Marketplace (a 50,000 sq. ft. marketplace hosting 200+ vendors), Miss Lucille's Cafe (Southern breakfast/lunch and coffee shop), and Acme Athletics (indoor sports training facility). The company also provides full-service event booking with in-house catering for groups of 20 to 1,000+ attendees.

Product overview

Project 2231 is a multi-venue hospitality and entertainment complex operating from a transformed historic warehouse in Clarksville, TN, featuring five distinct businesses under one roof: The City Forum & Varsity Pins (150,000 sq. ft. family entertainment center with arcade, bowling, laser tag, go-karts, roller coaster), Miss Lucille's Marketplace (50,000 sq. ft. eclectic marketplace with 200+ vendors), Miss Lucille's Cafe (Southern-inspired breakfast/lunch restaurant), Acme Athletics (sports facility with courts and training spaces), and comprehensive Event Booking Services spanning all venues for groups of 20 to 1,000+ attendees.

Differentiator

Problem solved

Functional benefit

Brands

• Miss Lucille's Marketplace: Eclectic marketplace with over 200 vendors, 50,000 sq. ft. space featuring shopping, classic hits music, and food/drinks
• Miss Lucille's Cafe
• Acme Athletics
• The City Forum
• Varsity Pins

Products and services

• The City Forum One of the largest all-indoor family entertainment centers in North America at 150,000 sq. ft., featuring a roller coaster, carousel, playscape, massive arcade, mini golf, bowling, duckpin bowling, go karts, drop tower, birthday party rooms, and a 2-story laser tag arena with full bar and food service. Open to walk-in consumer guests and available for private event buyouts and party room rentals.
• Varsity Pins Duckpin bowling venue with 10 duckpin bowling lanes, full-service bar, arcade games, karaoke, and sports screens. Accommodates up to 6 bowlers per lane with lane rentals and buyout options available for events.
• Miss Lucille's Marketplace An eclectic marketplace of over 200 vendors across 50,000 sq. ft., offering classic hits music, food, and drinks alongside shopping. Operates as a marketplace with third-party vendors selling goods under the Project 2231 umbrella.
• Miss Lucille's Cafe Southern-inspired breakfast and lunch restaurant and coffee shop offering muffins, cake pops, pastries, soups, sandwiches, and breakfast all day. Available as a cafe buyout for events accommodating up to 188 guests.
• Acme Athletics Indoor sports facility with space for baseball, basketball, soccer, softball, volleyball, and performance training, featuring rentable batting cages, a turf field, and basketball courts. Located in a renovated warehouse formerly used to manufacture Acme Boots.
• Event Booking Services Event planning and venue booking services across all Project 2231 venues, accommodating events from 20 to 1,000+ attendees, with in-house catering required, presentation and meeting capabilities, and party facilities.

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dave & Buster's: National chain operating large-format family entertainment centers with arcade games, bowling, food, and full bars. Directly comparable to The City Forum and Varsity Pins in offering, though operates at chain scale across the U.S.

Direct peers

• Bowlero: Largest operator of bowling and entertainment centers in the world, combining bowling with arcade, sports viewing, and F&B. Direct overlap with Varsity Pins and the bowling/event programming inside The City Forum.
• Chuck E. Cheese: Family entertainment center chain centered on arcade games, rides, and birthday party programming. Comparable to Project 2231's family entertainment positioning and party/event bookings, though at smaller per-location scale.
• Round1 Entertainment: Multi-attraction entertainment facility chain featuring bowling, arcade, karaoke, ping pong, and sports games. Overlaps with the Varsity Pins and The City Forum mix of bowling, arcade, and group entertainment.
• Stars and Strikes: Regional family entertainment center chain in the Southeast U.S. with bowling, laser tag, arcade, bumper cars, and full-service restaurant. Highly comparable geographic and offering overlap with Project 2231's multi-venue Clarksville complex.
• Scene75 Entertainment: Large indoor entertainment complex operator featuring go-karts, laser tag, bowling, mini golf, arcade, and event spaces. Directly comparable scale and offering breadth to The City Forum's 150,000 sq ft indoor FEC positioning.
• Main Event Entertainment: Multi-attraction family entertainment center chain featuring bowling, laser tag, arcade, billiards, and food/beverage. Closely comparable to Project 2231's combined The City Forum + Varsity Pins offering, including dedicated corporate event programming.
• Urban Air Adventure Park: Franchised indoor adventure and trampoline park chain with attractions including go-karts, laser tag, climbing, and arcade. Comparable to Acme Athletics and The City Forum attraction mix, particularly for birthday party and group event business.
• Andretti's Indoor Karting & Games: Large indoor multi-attraction venue featuring go-karts, bowling, laser tag, arcade, and full-service dining. Closely comparable to the full scope of attractions offered at The City Forum, including corporate and group event offerings.

Emerging players

• Launch Trampoline Park: Franchised indoor trampoline and adventure park with party and group event programming. Partial overlap with Acme Athletics and The City Forum attraction mix, particularly for birthday party and group bookings in mid-size markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC65q962YLlYsryx4gf7mRjQ
• Facebookfacebook.com/VisitTheCityForum
• Instagraminstagram.com/thecityforumtn

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project 2231