Serenity Medical

What Serenity Medical does

Serenity Medical is a Livonia, Michigan-based direct-to-consumer CBD company operating as Serenity Medical Supply, LLC, founded in 2019 by CEO Matt Kowalis. The company sells third-party lab-tested, THC-free CBD isolate products across multiple delivery formats including sublingual tinctures (250mg-1500mg), oral capsules (750mg-1500mg), topical salves and transdermal lotions, roll-ons, lip balms, massage oil, bath bombs, and bundled starter packs. Its primary customer segments are health-conscious consumers seeking natural alternatives for pain, anxiety, and sleep, and professional and amateur athletes (notably UFC/MMA fighters and CrossFit athletes) seeking recovery support.

The company's core technology is CO2-extracted 99.99% pure CBD isolate combined with natural carrier oils (Coconut MCT Oil, Sweet Almond Oil) and additional ingredients such as Magnesium compounds, menthol, camphor, and essential oils. Its most differentiated technical asset is a pharmaceutical-grade pentravan transdermal lotion base, formulated by an on-staff licensed pharmacist, designed to penetrate the bloodstream for systemic effects in addition to topical action. All batches undergo independent third-party lab testing with results published on the company website.

Serenity Medical generates revenue through three channels: one-time DTC e-commerce purchases via serenitymedicalcbd.com, a subscription program offering 20% discounts for monthly or bi-monthly delivery, and a B2B wholesale program for retailers, gyms, and medical spas. Product price points range from $2.94 (lip balm) to $99.94 (high-potency 10k/10k CBD/Magnesium salve), with free shipping on orders over $75. The company is bootstrapped, with no disclosed institutional venture capital or private equity investment, and ships nationally within the U.S.

Name

Serenity Medical

Legal name

Serenity Medical Supply, LLC

Website

https://serenitymedicalcbd.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Serenity Medical is a Livonia, Michigan-based DTC retailer of third-party lab-tested, THC-free CBD products, offering tinctures, capsules, topicals, transdermal lotions, lip balms, and bath products for health-conscious consumers and professional athletes seeking natural pain, sleep, and recovery support.

Ownership category

akta.pro rank

Product category

Hemp-Derived CBD Wellness Products

NAICS

Pharmaceutical Preparation Manufacturing (325412), Other Personal Care Services (81219)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Pharmaceutical Preparations (2834)

akta.pro primary industry

Medical Cannabis Dispensaries (CRANAFAB)

akta.pro secondary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• CBD wellness products
• Hemp-derived tinctures
• CBD topical creams
• CBD capsules and oils
• Transdermal CBD lotions

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales through their e-commerce website. Products are sold as one-time purchases with various delivery formats including tinctures, capsules, topicals, lip balms, and bath products. Price points range from $2.94 for lip balms to $99.94 for high-concentration salve products.
2. Subscription/Recurring Revenue: Subscribe and save program offering 20% discount on regular deliveries. Customers can subscribe for monthly or bi-monthly delivery of products. This creates predictable recurring revenue and customer loyalty.
3. Wholesale Distribution: Wholesale program allowing businesses to become resellers of Serenity Medical CBD products. Interested businesses can contact the company to set up wholesale accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Serenity Medical (operating as Serenity Medical CBD) is a Detroit-area direct-to-consumer e-commerce brand that formulates, manufactures, and sells THC-free, third-party lab-tested CBD isolate products. Its catalog spans sublingual tinctures, oral capsules, transdermal pentravan lotions, salves, roll-ons, massage oil, magnesium-based sleep and pain sticks, lip balms, and bath bombs, sold one-time or via subscription with a parallel wholesale program.

Product overview

Serenity Medical is a Detroit-based online CBD retailer offering medical-grade, THC-free CBD products across multiple delivery formats. The product portfolio centers on CBD isolate formulations (99% pure CBD) combined with natural ingredients. Core product lines include: (1) CBD Oils/Tinctures in 250mg, 750mg, and 1500mg potencies using Coconut MCT Oil and Sweet Almond Oil bases, delivered sublingually for fast absorption; (2) CBD Capsules in 750mg (30 capsules) and 1500mg (60 capsules) strengths, providing measured oral dosing with 25mg CBD per capsule; (3) Topical products including transdermal lotions (1500mg, 3000mg CBD/Mag), hand/body salves in moderate and advanced formulations (500mg-10,000mg CBD), roll-on applications (200mg), massage oil (500mg), and the Tri-Covery line combining CBD with Magnesium; (4) Lip balms in multiple flavors (Peppermint, Coconut, Bubble Gum, Orange Creamsicle) at 25mg CBD per 0.15oz tube; (5) Bundles including the Beginner's Bundle, capsule/tincture combo, and lip balm bundles; (6) Bath products (Bath Bombs with 500mg CBD + 500mg Magnesium). All products are third-party lab tested, hemp-derived, and guaranteed THC-free. The company sells direct-to-consumer through subscription and one-time purchase options, with wholesale programs available.

Differentiator

Problem solved

Functional benefit

Products and services

• CBD Oil Tinctures (250mg, 750mg, 1500mg) Sublingual CBD oil tinctures made with Coconut MCT Oil, Sweet Almond Oil, and 99% CBD isolate, available in 250mg, 750mg, and 1500mg potencies in a 1oz bottle with 30 servings; designed for daily fast-acting sublingual use by individual consumers.
• CBD Capsules (750mg, 1500mg) Oral CBD capsules containing 25mg CBD per capsule with Coconut MCT Oil, Avocado Oil, and Chamomile; sold in 750mg (30 capsules) and 1500mg (60 capsules) bottles for measured oral dosing by individual consumers.
• CBD Transdermal Pentravan Lotion (1500mg) Pharmaceutical-grade pentravan transdermal lotion infused with 1500mg CBD, formulated by an on-staff licensed pharmacist to penetrate the bloodstream for full-body effect beyond topical relief; sold as a 1oz bottle for individual consumers.
• 3k/3k CBD/Magnesium Transdermal Lotion Strongest transdermal lotion in the Tri-Covery line, combining 3000mg CBD and 3000mg Magnesium Sulfate in a pentravan base for bloodstream absorption; sold to individual consumers at $44.94.
• CBD Hand & Body Salves (Moderate and Advanced) Topical CBD hand and body salves in Moderate (500mg, 1000mg, no menthol/camphor) and Advanced (500mg, 1000mg, 10.8% menthol / 7% camphor extra-strength) formulations, with Beeswax, Shea Butter, and natural oils; for individual consumers seeking topical pain and inflammation relief.
• Salve 10k/10k CBD/Magnesium Maximum-potency topical salve combining 10,000mg CBD and 10,000mg Magnesium Sulfate, part of the Tri-Covery line targeting active individuals and significant pain; sold at $99.94 one-time or $79.95/month subscription.
• CBD Roll-On (200mg) Topical CBD roll-on containing 200mg CBD in a mess-free applicator designed for fast-acting targeted relief; for individual consumers at $10.00 one-time or $8.00/month subscription.
• Magnesium Pain Stick 1/2 ounce pain relief stick combining 1250mg CBD and 1250mg Magnesium with Shea Butter and Coconut MCT Oil, designed for convenient on-the-go application to back, shoulder, and general inflammation; sold at $19.94 one-time or $15.95/month subscription.
• Magnesium Sleep Lotion Transdermal sleep lotion with 3000mg Magnesium L-Threonate + Citrate (50mg per pump, 60 pumps per 2oz bottle) plus Chamomile Extract, Oatmeal Extract, Vitamin-E, and Lavender Essential Oil; designed for nightly use to support sleep, skin repair, and daily magnesium intake.
• CBD Massage Oil (500mg) CBD-enhanced massage oil with Sweet Almond Oil, Avocado Oil, Arnica, and Peppermint, containing 500mg CBD; designed for professional or home massage use by individual consumers.
• CBD Lip Balm (25mg, Multiple Flavors) CBD lip balm containing 25mg CBD per 0.15oz tube in Peppermint, Coconut, Bubble Gum, and Orange Creamsicle flavors; travel-friendly, sold at $2.94 per tube for individual consumers.
• Serenity Bath Bombs Bath bomb containing 500mg CBD and 500mg Magnesium Chloride in lavender/eucalyptus scent, designed for post-workout recovery, sports recovery, or relaxation; sold at $14.94 per bath bomb to individual consumers.
• Beginner's Bundle Starter bundle for CBD newcomers combining CBD Capsules, CBD Oil Tincture, CBD Roll-On, and CBD Lip Balm across oral and topical delivery formats; sold at $54.94 one-time or $43.95/month subscription.
• 1500mg CBD Capsules & 750mg Tincture Combo Bundle combining 1500mg CBD capsules (60 capsules, 25mg each) with 750mg CBD tincture (1oz, 30 servings) for both scheduled and fast-acting oral dosing; sold at $64.94 one-time or $51.95/month subscription.
• CBD Lip Balm Bundles (Peppermint and Coconut 10-packs) Bundles of 10 CBD Lip Balms (Peppermint or Coconut flavor), each containing 25mg CBD for a total of 250mg CBD; sold at $39.94 with savings versus individual purchase.
• Wholesale Reseller Program B2B wholesale program allowing retailers, wellness centers, gyms, and medical spas to purchase Serenity Medical CBD products at wholesale pricing for resale to their own customers.

Quantifiable outcome

• 100% THC-free guarantee with lab verification
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Wholesale PartnersminorChannel Partner/ Reseller/ DistributorWholesale distribution network allowing retailers, wellness centers, gyms, and medical spas to become authorized resellers of Serenity Medical CBD products. Partners receive wholesale pricing for bulk purchases.
• Athlete SponsorshipscoreOthersProfessional athlete sponsorships including Brandon Moreno (UFC Flyweight Champion), Kyler Phillips (UFC), Cody Stamann (UFC), Mando Gutierrez (LFA/MMA), and Anthony Davis (CrossFit). Athletes receive products and promotional consideration in exchange for endorsement of Serenity Medical CBD products.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/serenitymedical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenity Medical