Elevation Events
Elevation Events is a privately held Dutch event production company, founded in 2009 in Utrecht, that operates 10+ music festival brands — including Soenda, Smeerboel, Orbit, and Duikboot — plus Club WAS. club nights, and provides B2B event production services to municipalities and businesses across the Netherlands.
- Company typePrivate
- Founded2009
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Elevation Events does
Elevation Events is a privately held Dutch event production company headquartered in Utrecht, Netherlands, founded in 2009 by two brothers. The company operates a portfolio of more than ten distinct music festival concepts — including Soenda (techno, 15+ years), Smeerboel, Orbit, Duikboot, Ohm, Paradijs van het zuiden, De Leuke Festival, In het zand, Fluff Disco Festival, and Soia Koningsdag — alongside a recurring Utrecht-based pop-up club, Club WAS. Since founding, the company has organized over 400 music events and currently runs approximately 15 national events per year, drawing 150,000+ annual visitors across venues in cities including Utrecht, Breda, Delft, Bunnik, 's Hertogenbosch, Groningen, and Tilburg, with individual events ranging from 2,500 to 25,000 attendees.
The business operates through three primary revenue streams: (1) direct-to-consumer ticket sales via per-concept websites, (2) B2B commissioned event production services covering production, safety & permits, marketing, and programming for municipalities, event organizations, and businesses, and (3) on-site food and beverage operations including plant-based foodcourt initiatives. Distribution is built around a direct-to-consumer, event-driven GTM motion, with marketing executed primarily through owned social channels (Instagram, TikTok, Facebook, LinkedIn) and dedicated concept websites. The company partners with established electronic music brands (WAS., IsBurning, United Identities, Uncloud, La Cassette) on co-production, and pursues sustainability positioning via partnerships with Voedselbosbouw Nederland, BO Diversity, Power Up, and Serve the City.
Elevation Events is founder-led and privately held with no disclosed external funding rounds, parent company, or subsidiaries. The team is sized at 11–50 employees and the company remains concentrated on the Dutch live music and events market, with no disclosed international footprint. Core differentiation derives from long-running brand equity, distinctive venue partnerships, multi-genre programming breadth, and in-house production expertise — not from proprietary technology or AI capabilities, which are not disclosed.
Elevation Events firmographics
Firmographics- Name
- Elevation Events
- Legal name
- Elevation Events
- Website
- https://elevation-events.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elevation Events is a privately held Dutch event production company, founded in 2009 in Utrecht, that operates 10+ music festival brands — including Soenda, Smeerboel, Orbit, and Duikboot — plus Club WAS. club nights, and provides B2B event production services to municipalities and businesses across the Netherlands.
- Ownership category
- akta.pro rank
Elevation Events industry classification
Industry- Product category
- Live Event Production Services
- NAICS
- Performing Arts Companies (7111), Other Performing Arts Companies (711190), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
Keywords
Where Elevation Events is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Elevation Events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Ticket Sales: Primary revenue stream from direct ticket sales to festival-goers attending their various music festival concepts including Soenda, Smeerboel, Orbit, Duikboot, Ohm, De Leuke Festival, and others.
- Event Production Services: B2B services where Elevation Events designs and produces events commissioned by various clients including event organizations, municipalities, and businesses. Services include production, safety & permits, marketing, and programming.
- Food & Beverage Operations: On-site food and beverage sales during festival events, including their plant-based foodcourt initiatives.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Elevation Events product offering
Product offeringCore offering
Elevation Events is a Netherlands-based event production company founded in 2009 that owns and operates more than ten festival concepts and the Club WAS venue. The company produces 15 events annually, has delivered more than 400 events since inception, and serves an audience of approximately 150,000 visitors per year across events sized between 2,500 and 25,000 attendees.
Product overview
Elevation Events is a Dutch event organization company operating multiple festival brands and offering event production services. Their portfolio includes ten distinct festival concepts (Soenda, Smeerboel, Orbit, Duikboot, Paradijs van het zuiden, De Leuke Festival, In het zand, Fluff Disco Festival, Soia Koningsdag, and Ohm) plus Club WAS. club nights. They also provide commissioned event production services for municipalities, partners, and businesses. The company organizes approximately 15 annual events with attendance ranging from 2,500 to 25,000 visitors, totaling over 400 events since their founding in 2009.
Differentiator
Problem solved
Functional benefit
Brands
- Soenda: Techno-oriented electronic music events organized for more than 15 years, known for strong productions, national and international programming, and impressive light shows and visuals. The largest concept of Elevation Events.
- Smeerboel
- Orbit
- Duikboot
- Paradijs van het zuiden
- Ohm
- De Leuke Festival
- In het zand
- Fluff Disco Festival
- Soia Koningsdag
Products and services
- Owned festival portfolio (10+ festival concepts)
Quantifiable outcome
- 400+ events organized since 2009
- +2 more outcomes
Companies that use Elevation Events
Customer profileSegments2 records
Ideal customer profiles2 records
Elevation Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elevation Events partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- WAS.corePartner for Orbit Festival, collaborating on the electronic music programming at Fort bij Vechten location.
- IsBurningcorePartner for Orbit Festival, contributing to the intimate and impressive festival experience at Fort bij Vechten.
- United IdentitiescorePartner for Orbit Festival's fourth edition, collaborating on electronic music programming.
- UncloudcorePartner for Orbit Festival, involved in the programming and production of the festival.
- La CassettecorePartner for Orbit Festival, collaborating on the unique festival concept at Fort bij Vechten.
- Stichting Voedselbosbouw NederlandminorVoedselbos partnership supporting sustainable agriculture initiatives. An initiative focused on developing food forests as a sustainable form of agriculture.
- BO DiversityminorOrganization creating awareness about prejudices, stereotyping, and taboos. Supports diversity initiatives within events.
- Power UpminorGlobal climate justice initiative with over 15,000 activists in 66 countries advocating for 100% renewable energy and rapid end to fossil fuels.
- Serve the CityminorGlobal volunteer initiative focused on showing kindness in personal ways to people in need.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Elevation Events competitors and assessment
Company assessmentDirect peers
- DGTL: DGTL is a Dutch electronic music festival with a strong sustainability and ESG positioning; directly comparable to Elevation Events on electronic music programming and, more distinctively, on the sustainability differentiator the company emphasizes.
- Q-dance: Q-dance is a Dutch hardstyle-focused event organizer running festivals and shows in the Netherlands and abroad; comparable to Elevation Events as a multi-festival Dutch electronic music promoter with a strong brand-led portfolio.
- ID&T: ID&T is a Dutch electronic music event company behind major festivals such as Mysteryland and Defqon.1; it is the closest large-scale Dutch peer to Elevation Events' multi-festival, techno/house-led portfolio and B2B production model.
- Loveland Festival: Loveland is a long-running Dutch electronic music festival; it competes with Elevation Events' house/techno/hits concepts (e.g., Smeerboel, In het zand) for the same festival-going audience in the Netherlands.
- Awakenings: Awakenings is a Dutch techno festival and event series operating multi-day electronic music events; it directly competes with Elevation Events' techno/house concepts like Soenda and Ohm in the same Dutch market and audience.
- Friendly Fire: Friendly Fire is a Dutch event producer behind multiple electronic music festivals and concepts; it is a comparable Dutch multi-brand festival operator with a similar approach to portfolio-based event production.
- Vunzige Deuntjes: Vunzige Deuntjes is a Dutch electronic music festival and event series; it is a comparable Dutch electronic music event brand targeting a similar young, urban festival audience.
Broad incumbents
- Tomorrowland: Tomorrowland is a Belgian electronic music festival and global live entertainment brand; comparable to Elevation Events on electronic music festival production but operating at a vastly larger international scale.
- ALDA Events: ALDA is a larger European live electronic music promoter operating multiple festivals across multiple countries; comparable to Elevation Events on electronic music programming but operating at a broader, multi-country scale.
Regional players
- Time Warp: Time Warp is a German techno event series; comparable to Elevation Events on electronic music programming but operating in a different geography (Germany), making it a regional rather than direct Dutch-market competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Elevation Events social profiles
Digital presenceElevation Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elevation Events leadership team
Management profileNumber of profiles
Profiles1 record
Elevation Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elevation Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elevation Events
What does Elevation Events do?
Elevation Events is a Netherlands-based event production company founded in 2009 that owns and operates more than ten festival concepts and the Club WAS venue. The company produces 15 events annually, has delivered more than 400 events since inception, and serves an audience of approximately 150,000 visitors per year across events sized between 2,500 and 25,000 attendees.
Is Elevation Events a public or private company?
Elevation Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elevation Events founded?
Elevation Events was founded in 2009. It employs 11 to 50 people.
Where is Elevation Events based?
Elevation Events is headquartered in Utrecht, Netherlands, in the Europe region.
How does Elevation Events make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are event Production Services and food & Beverage Operations.
Who are Elevation Events's main competitors?
Direct peers on record are DGTL, Q-dance, ID&T, Loveland Festival, Awakenings, Friendly Fire and Vunzige Deuntjes. Broad incumbents are Tomorrowland and ALDA Events. Time Warp is listed as a regional player.
Does Elevation Events have an API?
No public API is recorded for Elevation Events.
What industry is Elevation Events in?
Elevation Events's product category is Live Event Production Services. Its primary akta.pro industry code is MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 7111 and its SIC code is 7900.