What FC Robinstijn does

FC Robinstijn (legal entity: Stichting FC Robinstijn) is a Dutch ANBI-certified charitable foundation founded in June 2009 by Pieter van Bussel in Deurne, Netherlands. The organization fulfills football-related wishes for children aged 5 to 18 facing serious illness, physical or mental disability, bereavement, sibling illness, or other trauma, serving beneficiaries who are nominated through parents, guardians, healthcare professionals, teachers, and coaches. Two core programs operate: Fan of the Match, a recurring VIP matchday experience at Eredivisie and Keukenkampioendivisie club fixtures, and Bijzondere Wensen (Special Wishes), which delivers bespoke experiences including player meet & greets, stadium tours, goalkeeper training sessions, and international match attendance. Since inception the foundation has fulfilled more than 1,000 wishes, nearly 1,000 via Fan of the Match and nearly 300 as Special Wishes domestically and abroad.

The foundation is a volunteer-driven organization with no proprietary technology products; operations rest on a network of approximately 150 volunteers organized into Bestuur, Team Bijzondere Wensen, Team Fan of the Match, Team Fondsenwerving, and Team Marketing & Communicatie, alongside per-club coordinators at each professional partner. The ecosystem includes 80+ professional player ambassadors, 19 professional club partnerships, 17 amateur club partnerships, premium corporate sponsors (ASML, Vriendenloterij), and service partners (Voetbalshop.nl/Adidas, BSR Agency, Tesla Wensrit, Oostland BMW). Revenue derives entirely from donations (suggested tiers €5/€10/€25, one-time or monthly), corporate sponsorships across premium/ambassador/dream/wish tiers, and event-based fundraising. The merchandise program launched with Adidas via Voetbalshop.nl from the 2025-26 season adds a transactional revenue stream. Geographic reach is Netherlands-primary with Belgium (Lommel SK) and the UK (Manchester City, West Ham experiences) as documented international footprints.

Name

FC Robinstijn

Legal name

Stichting FC Robinstijn

Website

https://www.fcrobinstijn.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

FC Robinstijn is a Dutch ANBI-certified charitable foundation that fulfills football-related wishes for children aged 5-18 facing illness, disability, or hardship, delivering VIP match experiences and bespoke player meet-and-greets through a network of 150+ volunteers, 80+ player ambassadors, and 19 professional football clubs.

Ownership category

akta.pro rank

Product category

Charitable Wish Fulfillment Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Charitable wish fulfillment
• Children charity foundation
• Football fan experiences
• Nonprofit wish granting
• Community volunteer charity

Headquarters

HQ city

Deurne

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: FC Robinstijn is a non-profit organization (ANBI-certified) funded entirely through donations and charitable contributions. Individuals can make one-time or recurring (monthly) donations via the website. All contributions go directly toward fulfilling football wishes for children.
2. Corporate Sponsorship and Partnerships: Businesses support FC Robinstijn through financial sponsorship, in-kind product/service donations, team fundraising events (sponsor runs, charity matches), and Corporate Social Responsibility (CSR) programs. Partners span premium, ambassador, dream, wish, football club, amateur club, and social categories.
3. Fundraising Events and Actions: The organization raises funds through various events and campaigns including auctions, lotteries, football pools, networking events, and charity tournaments. Schools, companies, and football clubs organize fundraising activities with proceeds going to FC Robinstijn.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FC Robinstijn is a Dutch charitable foundation that grants football-related wishes and experiences to children aged 5–18 in challenging life circumstances (serious or chronic illness, physical or mental disability, bereavement, sibling illness, or trauma). The foundation delivers two core programs: "Bijzondere Wensen" (Special Wishes), which provides fully personalized football experiences such as player meet & greets, stadium tours, training sessions with professional goalkeepers, and international match attendance; and "Fan of the Match," a VIP matchday program at Eredivisie and Keukenkampioendivisie home matches. Operations are volunteer-driven and delivered in partnership with professional and amateur football clubs, the KNVB, and 80+ professional player ambassadors.

Product overview

FC Robinstijn is a charitable foundation (Stichting) operating as a single, unified service offering focused on fulfilling football-related wishes for children aged 5-18 who need extra support. The organization offers two core programs: Bijzondere Wensen (Special Wishes) for personalized, tailor-made football experiences including player meet & greets, stadium tours, and training sessions; and Fan of the Match for VIP match experiences at partner clubs in the Eredivisie and Keukenkampioendivisie. Supporting services include a donation program for financial contributions and an official merchandise line sold through Voetbalshop.nl partnership. The organization operates without a traditional software product, relying on a network of approximately 150 volunteers, football ambassadors (professional players), and partner clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fan of the Match A VIP matchday program for children aged 5–18 in challenging life circumstances. Children attend home matches of their favorite club in the Eredivisie or Keukenkampioendivisie, walk onto the pitch with the referee to deliver the match ball, watch from reserved seats with their family, and meet players post-match for photos and autographs.
• Bijzondere Wensen (Special Wishes) Personalized football wish fulfillment for children aged 5–18, including meet & greets with professional players, stadium tours, training sessions with professional goalkeepers, VIP hospitality at Champions League and Premier League matches, and bespoke multi-day wish journeys fulfilled domestically and internationally.
• Donatie (Donation Program) Financial contribution program allowing individual donors to make one-time or monthly donations to fund the fulfillment of football wishes for children, with suggested tiers of €5, €10, or €25 and custom amounts accepted. ANBI status enables tax-deductible giving.
• FC Robinstijn Merchandise & Webshop Official FC Robinstijn branded merchandise including player shirts, volunteer clothing, and accessories, distributed through the Voetbalshop.nl partnership with Adidas as the official clothing partner from the 2025–26 season. Proceeds benefit the foundation.

Quantifiable outcome

• More than 1,000 football wishes fulfilled since 2009
• +4 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, minor and premium.

• Excelsior Foundation (Excelsior Rotterdam)coreOthers · 1 March 2026Excelsior officially joined as a partner club on 1 March 2026. FC Robinstijn will fulfill wishes in collaboration with Excelsior, including Fan of the Match experiences. Ambassador Stijn van Gassel represents the partnership.
• PSVcoreOthers · 18 February 2026PSV is a core professional football partner hosting FC Robinstijn wish children at matches and events. Recent events include a Champions League evening (PSV vs Bayern München) with 10 wish families hosted in the ASML lounge.
• 't Zusje Sint-OedenrodeminorOthers · 18 February 2026Restaurant 't Zusje from Sint-Oedenrode contributed to the PSV vs Bayern München Champions League wish event for 10 wish families.
• De CofficeminorOthers · 18 February 2026De Coffice co-sponsored the PSV vs Bayern München Champions League wish evening, contributing to the magical experience for wish families.
• SV Blauw-Geel '38/JumbominorOthers · 18 January 2025Amateur football club SV Blauw-Geel '38/Jumbo from Veghel, Brabant, joined as a partner and friends club on 18 January 2025. The club will organize activities with partial proceeds going to FC Robinstijn.
• ASMLpremiumOthersASML is a premium partner of FC Robinstijn, providing high-level financial support that enables the fulfillment of football wishes. ASML hosts wish children at PSV events, including VIP experiences at Champions League matches.
• Vriendenloterij (Friends Lottery)premiumOthersVriendenloterij is a premium partner that enables Fan of the Match experiences at Eredivisie clubs. The lottery's support allows FC Robinstijn to deliver VIP matchday experiences at partner clubs.
• Voetbalshop.nlcoreOthersVoetbalshop.nl is a long-standing ambassador partner (since 2012-13 season) that provides player shirts for wish children, referee bands for Fan of the Match kids, football kits for the Charity Tournament, and volunteer apparel. Partnership renewed through 2028. Adidas was introduced as new clothing partner via Voetbalshop.nl from 2025-26 season.
• AdidascoreOthersAdidas serves as the official clothing partner for FC Robinstijn from the 2025-26 season onwards, providing volunteer apparel and official FC Robinstijn merchandise available via Voetbalshop.nl webshop.
• De GraafschapcoreOthersDe Graafschap is a professional paid football partner club. Ambassador Reuven Niemeijer represents the club in FC Robinstijn activities, including fulfilling wishes for children at De Graafschap matches.
• Lommel SKcoreOthersLommel SK is a Belgian partner club with dedicated FC Robinstijn coordinators and volunteers. Eline Bijnens serves as coordinator for both Lommel SK and De Graafschap. The club has open volunteer positions for wish facilitators and a club coordinator.
• Delo Kantoorkenners / Jacks CoffeeminorOthersCorporate sponsor that donated €2,051 through its Jacks Coffee brand to fulfill wishes for Teun (Nederlands Elftal match) and Phlip (PSV Champions League VIP experience). Each quarter, Jacks Coffee selects a charity together with its customers.
• RKSV WittenhorstminorOthersAmateur football club RKSV Wittenhorst supports FC Robinstijn through fundraising activities — club members collected empty bottles with the deposit going to FC Robinstijn, combining environmental and charitable impact.
• BSR AgencyminorOthersBSR Agency provides ambassador photography services to FC Robinstijn, supplying professional images of all 80+ player ambassadors for use on the website and marketing materials.
• Coca ColaminorOthersCoca Cola provides skybox experiences at the Johan Cruijff Arena (Ajax matches) for FC Robinstijn wish children, enabling luxury matchday experiences including visits from Ajax players.
• Tesla Wensrit (Tesla Wish Ride)minorOthersTesla Wensrit provides luxury electric vehicle transportation for wish children on their special days, transporting children like Noud (Ajax) and Isabella (Ajax Women) to stadiums in style.
• Oostland BMWminorOthersOostland BMW provides luxury BMW vehicles for wish child transportation, notably for Luke's AZ experience and Rafaël's PSV Champions League experience.
• KNVBcoreOthersThe Royal Dutch Football Association (KNVB) enables wish experiences at the Netherlands national team (Oranje), including training camp visits at Zeist. Benjamin and Levi experienced a national team training day at the KNVB campus.
• Ajax FoundationcoreOthersAjax Foundation facilitates FC Robinstijn wish experiences at Ajax, including stadium tours, player meet & greets, and Fan of the Match experiences at Johan Cruijff Arena. Multiple ambassadors from Ajax support the foundation.
• Manchester City FoundationminorOthersManchester City Foundation facilitated Fabian's international wish experience including a stadium tour at Etihad Stadium for the Manchester City vs Liverpool Premier League match.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Make-A-Wish Nederland: The largest Dutch wish-granting charity for children with serious illnesses. FC Robinstijn is a focused, football-only variant of this model — both organizations fulfill wishes for children with medical or social challenges, but Make-A-Wish operates across all wish types while FC Robinstijn specializes in football-related experiences.
• Stichting Kinderwens (Football Wish variants): Dutch children's wish-granting organizations focused on medical, social, and recreational wish fulfillment. Comparable in mission (granting meaningful experiences to children in hardship) and donor-funded charity model, though not exclusively football-themed.
• Stichting Opkikker: Dutch charity that organizes special days and events for families with a chronically ill child. Closely comparable beneficiary definition (children with chronic illness and their families) and service model (organized, personalized experience days), though not football-specific.

Broad incumbents

• CliniClowns: Established Dutch children's charity providing joy to hospitalized and ill children through professional performers. Larger, more institutionalized charity operating in the same donor market and beneficiary universe (sick/disabled Dutch children), competing for the same CSR budgets and individual donations.
• Villa Pardoes: Dutch vacation village for seriously ill children and their families. Operates in the same beneficiary universe (Dutch children with serious illness) and depends on similar donation/sponsorship model, though it provides residential holiday experiences rather than football-themed wish days.
• SOS Kinderdorpen: Major international children's charity with Dutch presence supporting vulnerable children and families. While focused on long-term care rather than wish fulfillment, it competes in the same corporate-CSR and individual-donor segments in the Netherlands.

Emerging players

• Ajax Foundation: The charitable arm of AFC Ajax, which itself hosts wish children and provides stadium tours, player meet & greets, and Fan of the Match experiences. Operates as both a partner and potential substitute: a family seeking an Ajax experience could engage the Ajax Foundation directly, bypassing FC Robinstijn's intermediary role for some wish types.
• PSV Foundation: PSV Eindhoven's charitable arm that supports community and children's causes. FC Robinstijn is a current partner (hosting wish families in the ASML lounge for Champions League matches), but PSV Foundation's own programs could partially substitute for FC Robinstijn's wish fulfillment at PSV events.
• Stichting Hartekind: Dutch charity focused on children with congenital heart disease. Comparable in fundraising model (donations, corporate partnerships, event-based fundraising) and beneficiary type (seriously ill Dutch children), though condition-specific rather than experience-granting.

Others

• BSR Agency (FAN-tastic ambassadors): Service partner of FC Robinstijn providing ambassador photography services. Listed as a peer because it is directly enmeshed in FC Robinstijn's operations — illustrating the type of enabling ecosystem (sports marketing/photography agencies) that the foundation relies upon to maintain its ambassador network of 80+ players.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FCRobinstijnTV
• Facebookfacebook.com/FCRobinstijn
• LinkedInlinkedin.com/company/fcrobinstijn
• Instagraminstagram.com/fcrobinstijn
• TikToktiktok.com/@fcrobinstijn
• Xx.com/fcrobinstijn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Robinstijn