Hunan Carnation Senior Care Industry Investment and Real Estate Co.

What Hunan Carnation Senior Care Industry Investment and Real Estate Co. does

Hunan Carnation Senior Care Industry Investment and Real Estate Co. (湖南康乃馨养老产业投资置业有限公司), operating under the Kangnaixin (康乃馨) brand, is a Hunan provincial state-owned enterprise wholly owned by Hunan Pharmaceutical Development Investment Group and designated as Hunan's sole provincial-level "main platform, main force, and main position" for the healthy elderly-care industry. Founded in 2009 and headquartered at the Carnation International Senior Living Demonstration Park in Wangcheng District, Changsha (No. 599 Section 2 Yinxing Road), the company runs a "three-in-one" integrated medical-elderly care (医养结合) model that combines its Elderly Care Center (~700+ beds), its Geriatric Hospital (a secondary hospital and provincial/city medical-insurance designated provider), and its Nursing Home (Hunan's first, with 150 beds including a hospice-care standard ward), alongside a Smart Elderly Care Information Platform and a WeChat-based Health Service Platform. The platform is anchored on four signature service pillars: medical-elderly integration, cultural elderly care, full-age full-care, and standardized elderly care.

The company monetizes across six revenue streams: institutional elderly care (self-built and entrusted public institutions, including 8 large public facilities under entrusted operations), medical and nursing services (medical-insurance billing), brand-operation consulting (market research, positioning, model design and operational solutions for "hundreds" of institutions), age-friendly products and home renovation (sold via its own Carnation Mall e-commerce platform launched June 2024), community and home-based elderly care (door-to-door and day-care), and elderly-care talent training (5,000+ personnel trained). Pricing is not publicly disclosed; contracts are negotiated. It has cumulatively served 5,000+ long-term residents, 93万+ outpatient visits, 80万+ home/community/volunteer service instances, coached 330+ institutions, and won its sixth national-level honor in 2023 (National Advanced Elderly Care Service Unit) plus #2 nationally on the 2023 China Health & Wellness Brand Influence Index.

Go-to-market is multi-channel and government-anchored: direct sales for residential and home services, B2G/B2B contracts for entrusted operations of public institutions, partnerships with insurance carriers (China Post Life Insurance, Xinhua Insurance Hunan), real-estate developers (Chengfa Xiangtan Real Estate Group), and academic/medical institutions (Hunan Provincial People's Hospital, Changsha Civil Affairs Vocational and Technical College). Its customer base spans three primary segments: individual elderly residents and their families (self-care through fully-dependent personas), government/public elderly-care institutions (8 entrusted facilities plus county-level project partnerships across Changsha, Wangcheng, Yueyang, Guiyang, Xiangyin, Yiyang, Zhuzhou and others), and other operators/institutions it coaches and trains. The company is led by Party Secretary/Chairman Wu Li (伍励) and GM/Deputy Party Secretary Fang Qiming (方麒铭), with ~900 professional staff and ~700 operations personnel, and is governed by a standardized enterprise system spanning 288 internal standards plus 1 national, 1 civil affairs industry, 21 provincial local, and 2 group standards.

Name

Hunan Carnation Senior Care Industry Investment and Real Estate Co.

Legal name

湖南康乃馨养老产业投资置业有限公司

Website

https://hnknx.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hunan Carnation Senior Care Industry Investment and Real Estate Co. is the Hunan provincial state-owned enterprise operating an integrated medical-elderly care platform under the Kangnaixin brand, serving individual elderly residents, families, and government elderly-care institutions through institutional care, a geriatric hospital, a nursing home, community/home services, consulting, and age-friendly products.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Senior care services
• Elderly nursing care
• Medical-elderly integration
• Geriatric hospital services
• Aging-friendly home modification

Headquarters

HQ city

Hunan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 机构养老服务: 通过自建自营、公建国营养老机构托管等方式运营养老机构，提供机构养老服务收取服务费用
2. 医疗护理服务: 通过长沙康乃馨老年病医院和护理院提供医疗和护理服务，纳入省、市医保定点单位
3. 运营咨询与托管服务: 为各类型养老项目提供市场调研、策划定位、模式设计、适老化设计、护理标准设计、发展战略等全流程运营操作解决方案
4. 适老化产品与服务: 适老化工程与产品销售，包括装修装饰、适老化改造和宜老化产品研发销售
5. 社区居家养老服务: 居家上门服务、社区养老服务、日照服务等
6. 养老人才培训: 为养老机构提供培训服务，培训养老人才5000人次

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hunan Carnation Senior Care operates integrated medical-elderly care services through three flagship physical facilities—an elderly care center, a geriatric hospital, and a nursing home—offering institutional care, medical and rehabilitation services, hospice care, community and home-based elderly care, aging-friendly home modification products, and brand operation/management consulting to government clients. The company standardizes service delivery across more than 2,000 beds and 8 entrusted public-built state-operated institutions, supported by the Carnation Smart Elderly Care Information Platform and a WeChat mini-program telemedicine service.

Product overview

Hunan Carnation Senior Care Industry Investment and Real Estate Co. operates a comprehensive elderly care service ecosystem built on a '医养结合' (medical-elderly care integration) model. The company's portfolio centers on three core physical facilities—长沙康乃馨老年呵护中心 (elderly care center), 长沙康乃馨老年病医院 (geriatric hospital), and 长沙康乃馨护理院 (nursing home)—complemented by digital platforms including the 康乃馨健康服务平台 (WeChat mini-program for telemedicine), the 康乃馨智慧养老信息平台 (smart elderly care platform), and 康乃馨商城 (e-commerce platform). Supporting these are professional services spanning brand operation management, 居家适老化改造 (home modification), 湖南省社会养老孵化基地 (incubation base), and standardized training. The company has pioneered the '三位一体' (three-in-one) model where the care center, hospital, and nursing home operate independently yet synergistically. It also manages托管运营 of大型公建国营养老机构 8家, with园区内 over 2,000 beds. The four signature service pillars—医养结合, 文化养老, 全龄全护, and 标准养老—reflect the integrated physical-plus-digital service architecture.

Differentiator

Problem solved

Functional benefit

Brands

• 康乃馨养老: The primary commercial brand under the company for senior care services, including institutional elderly care, community-based care, and home-based elderly services.

Products and services

• Changsha Carnation Elderly Care Center (长沙康乃馨老年呵护中心) A flagship elderly care facility offering comprehensive services including daily care, health management, spiritual comfort, nutrition/meals, and cultural entertainment for active elderly and dementia patients, with over 700 beds under unified operations.
• Changsha Carnation Geriatric Hospital (长沙康乃馨老年病医院) A specialized secondary hospital providing medical services including cardiovascular, neurology, respiratory, general surgery, critical care, rehabilitation, nephrology, and traditional Chinese medicine departments, serving as a designated provincial/municipal medical insurance institution for elderly patients.
• Changsha Carnation Nursing Home (长沙康乃馨护理院) Hunan Province's first nursing home combining medical and elderly care, providing specialized care for bedridden patients, those with chronic illnesses, dementia, and end-of-life (hospice/安宁疗护) care with 150 beds; certified as a 2021 Hunan Province hospice care standard ward.
• Hunan Provincial Social Elderly Care Incubation Base (湖南省社会养老孵化基地) A government-funded, professionally managed public service platform commissioned by Hunan Provincial Civil Affairs Department to provide targeted coaching and training for social elderly care institutions, including training sessions, practice exercises, expert forums, partner sharing meetings, and on-site guidance to attract social capital into the elderly care industry.
• Brand Operation and Management Services for Elderly Care Projects (品牌运营与管理服务) One-stop brand operation and management services for elderly care projects including market research, positioning, model design, accessibility design, nursing standards design, and development strategy, with hundreds of institution coaching and consulting engagements.
• Medical-Elderly Care Integration Services (医养结合服务) Integrated medical and elderly care services through the coordination of the elderly care center, hospital, and nursing home, providing comprehensive care for elderly across different ages and health conditions under Carnation's three-in-one model.
• Full-Age Care Services (全龄全护服务) Care services segmented by age, health status, and care level including independent living apartments, assisted living, skilled nursing, and complete dependency/dementia care for the full elderly age range.
• Cultural Elderly Care Services (文化养老服务) Cultural and recreational activities for elderly residents including 'Flower Companion Action', 'Accompanying Elderly to See the World', 'Running Wheelchair', and other community engagement programs totaling over 1,800 events.
• Aging-Friendly Home Modification Services (适老化改造服务) Home modification and adaptation services for elderly safety and accessibility, including accessibility assessments, aging-friendly renovations, and age-friendly product development and sales (装修装饰、适老化改造和宜老化产品研发销售).
• Carnation Mall (康乃馨商城) An e-commerce storefront operated as a digital platform for the company's silver economy ecosystem, marketing aging-friendly products and services (silver economy products) to consumers and partner institutions online.
• Community and Home-Based Elderly Care Services (社区居家养老服务) Home-visit elderly services, community-based elderly care services, and day care services operated through community stations and neighborhood service centers, providing home medical assistance, household help, and meal services for home-dwelling elderly residents.

Quantifiable outcome

• 累计收住长者5000余人
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• 湖南省人民医院coreStrategic or Co-development Partner · 27 October 2025全国（湖南）老年医学人才培训医养结合实践基地授牌仪式在长沙康乃馨护理院举行，由湖南省人民医院作为总负责单位，康乃馨护理院作为实践基地开展合作
• 中国健康养老集团有限公司（中康养）coreStrategic or Co-development Partner · 15 January 2025康乃馨公司与中国健康养老集团有限公司开展洽谈交流，双方就标准化制定、标准化示范、适老化改造和产品销售、智能化信息化服务、社区养老增值服务等方面进行交流探讨
• 湘潭房产集团有限公司（城发·潭房集团）coreStrategic or Co-development Partner · 19 December 2024康乃馨公司与城发湘房集团签署战略合作框架协议，共同聚焦养老服务
• 中邮人寿保险coreGTM or Marketing Partner · 20 November 2024康乃馨运营公司与中邮人寿保险签订战略合作协议，双方在养老服务领域开展合作
• 新华保险湖南分公司minorGTM or Marketing Partner · 13 November 2024新华保险湖南分公司赴康乃馨公司考察交流，双方就养老服务领域合作开展洽谈
• 常德职业技术学院minorStrategic or Co-development Partner · 24 October 2024常德职业技术学院党委书记李厚元一行赴康乃馨考察交流，学习医养结合优秀发展经验
• 合众优年minorStrategic or Co-development Partner · 27 September 2024康乃馨运营公司与合众优年合作签约，双方就养老服务合作达成共识
• 湖南省中西医结合医院（湖南省中医药研究院附属医院）coreStrategic or Co-development Partner · 24 September 2024湖南省中西医结合医院与康乃馨护理院举行医联体授牌仪式，深化医养结合合作
• 快乐购有限责任公司（芒果超媒）minorGTM or Marketing Partner · 19 March 2024康乃馨社区居家公司与快乐购达成战略合作，共筑银发经济服务新生态，聚焦内容赋能、场景创新、供应链协调三大核心议题
• 湖南省中西医结合医院（湖南省中医药研究院附属医院）coreStrategic or Co-development Partner · 25 November 2023长沙康乃馨老年病医院正式成为湖南省中西医结合医院医联体指导医院，两家医院强强联合打造医联体，在医养结合领域开展人才培养、老年病学科建设合作，以中医中药治疗老年病为合作核心，通过专家坐诊会诊、双向转诊、药剂开发、人才培养、共同开发标准等方式深度合作
• 长沙民政职业技术学院coreStrategic or Co-development Partner · 13 June 2023湖南医药发展集团与长沙民政职业技术学院签订校企战略合作框架协议，重点聚焦共建附属医院、智慧养老两大目标任务，在人才培养、员工互聘、教学科研、社会服务等方面创新求实，实现职教资源与企业资源有机衔接深度融合

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yuexiu Property / Chunxuanmao (越秀地产 / 椿萱茂): Chunxuanmao is Yuexiu Property's senior care brand operating a national chain of assisted living and nursing homes in major Chinese cities. Comparable as a multi-tier (independent/assisted/skilled nursing) senior care operator targeting similar elderly segments.
• Sino-Ocean Senior Care (远洋养老): Sino-Ocean Group's senior care arm operating assisted living and skilled nursing facilities with co-located medical services in major Chinese cities. Comparable integrated care operator with property-developer backing.
• Taikang Community (泰康之家): Taikang Community is one of China's largest private integrated senior living operators, offering independent living, assisted living, memory care, and skilled nursing with co-located hospitals. Directly comparable to Carnation's integrated medical-elderly care model and 1+N+M chain strategy.
• Vanke Suiyuan (万科随园): Vanke's elder care brand operating CCRC-style senior living communities across multiple Chinese cities with on-site medical services. Comparable to Carnation's flagship Elderly Care Center model with continuous care across acuity levels.
• Longfor Senior Living / Chunshan Wanshu (龙湖椿山万树): Longfor's senior care brand operating assisted living and nursing facilities in multiple Chinese cities. Comparable as a property-developer-affiliated integrated senior care operator.
• Qinheyuan (亲和源): Pioneer Chinese private CCRC-style elder care operator with apartment-style independent living plus medical and care services. Comparable to Carnation's full-age care service tier and cultural elder care programming.

Broad incumbents

• China Health and Elderly Care Group (中国健康养老集团): State-affiliated national-level platform for healthy elder care, with whom Carnation signed a strategic cooperation agreement in January 2025. Comparable as a centrally-backed elder care platform pursuing similar standardization and integration agenda.

Emerging players

• Dajia Insurance Elder Care (大家保险养老): Insurance-backed urban core CCRC-style senior care operator in China with multiple flagship projects in tier-1 cities. Comparable as an institutional integrated senior care operator, though insurance-funded rather than SOE-funded.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunan Carnation Senior Care Industry Investment and Real Estate Co.