Agromec
Agromec (Agricultura Mecanizada S.A.) is a Costa Rican exclusive distributor of New Holland, Komatsu, Komatsu Forklift, Maximal, and Generac agricultural, construction, and industrial equipment. The company sells, rents, and services machinery through two offices serving farmers, contractors, and warehouse operators.
- Company typePrivate
- Founded1967
- HeadquartersSan José, Costa Rica
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Agromec does
Agromec, operating under the legal name Agricultura Mecanizada S.A., is a Costa Rican industrial equipment distributor founded on March 26, 1967. The company is the exclusive in-country distributor for five global brands: New Holland (agricultural tractors and combine harvesters), Komatsu (construction equipment), Komatsu Forklift, Maximal (forklifts, backed by Hyster-Yale), and Generac (standby power generators). It operates from a headquarters in La Uruca, San José and a branch office in Guápiles, and is structured as a division of Agrosuperior S.A., a subsidiary of Corporación Superior S.A. Founded by Ing. Guillermo Arguedas Klotz, the company has grown over nearly 60 years from a Ford tractor distributor into a multi-vertical equipment provider.
The company's product and service portfolio spans new and used equipment sales, an equipment rental fleet exceeding 300 units, an aftermarket parts inventory of over 123,000 items covering all represented brands, a full-service workshop for maintenance and warranty work, and a dedicated service engineering department offering precision agriculture and telematics consulting. Precision agriculture is delivered through New Holland's Precision Land Management (PLM) suite, including the IntelliView IV touchscreen display, IntelliSteer automatic guidance achieving 2.5 cm pass-to-pass accuracy, PLM Connect telematics for remote equipment monitoring, and T3 Terrain Compensation for uneven ground. Distribution is entirely direct, relying on in-person field sales, phone, and WhatsApp Business contact lines.
Revenue is generated across four streams: one-time equipment sales (new and used tractors, excavators, loaders, forklifts, generators), recurring rental income (monthly and project-based), parts sales, and professional maintenance and repair services. The customer base is horizontally diversified across agriculture (sugar cane, rice, cassava, hay, livestock), construction (earthworks, infrastructure, ports), industrial and warehousing (forklifts, material handling), and commercial/residential standby power. Pricing is predominantly quote-based, with only a single promotional rental rate publicly disclosed ($1,000 + VAT per month for specified Komatsu forklifts, valid June 2026). Marketing relies on a content-rich website with technical specification sheets, downloadable PDF datasheets, and a testimonials page featuring named smallholder customers, with WhatsApp as the primary direct-response channel.
Agromec firmographics
Firmographics- Name
- Agromec
- Legal name
- Agricultura Mecanizada S.A.
- Website
- https://agromec.cr
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Agromec (Agricultura Mecanizada S.A.) is a Costa Rican exclusive distributor of New Holland, Komatsu, Komatsu Forklift, Maximal, and Generac agricultural, construction, and industrial equipment. The company sells, rents, and services machinery through two offices serving farmers, contractors, and warehouse operators.
- Ownership category
- akta.pro rank
Agromec industry classification
Industry- Product category
- Heavy Equipment Distribution
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)
- akta.pro secondary industry
- Terminal & Port Vehicles (Yard Tractors, RoRo Tractors, Straddle Carriers) (IMAHAIAE)
Keywords
Where Agromec is headquartered
LocationHeadquarters
- HQ city
- San José
- HQ country
- Costa Rica
- HQ region
- Latin America
Offices2 records
Markets served
Agromec business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- New and Used Equipment Sales: Sale of agricultural tractors (New Holland), construction equipment (Komatsu), forklifts (Komatsu Forklift, Maximal), and power generators (Generac). Both new and used equipment available.
- Equipment Rental: Rental services with a fleet of over 300 units serving agriculture, industry, warehousing, transportation, and construction sectors. Rental periods adapt to customer operational needs with competitive pricing.
- Parts and Spare Components: Sale of spare parts inventory exceeding 123,000 items for Komatsu, New Holland, Komatsu Forklift, Hensley, ITR, and other represented brands. Parts sold through direct representatives and field advisors with mobile technology.
- Maintenance and Repair Services: Service department handling new equipment preparation, technical delivery, maintenance contracts, warranty execution, preventive maintenance, corrective maintenance, repair quotes, and appraisals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Komatsu Forklift Rental - FG25T-17 and FD30T-17 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Agromec product offering
Product offeringCore offering
Agromec is the exclusive Costa Rican distributor of new and used agricultural tractors and combine harvesters (New Holland), heavy construction equipment (Komatsu), combustion and electric forklifts (Komatsu Forklift and Maximal), and standby power generators (Generac). The company also operates an equipment rental fleet, a parts department with over 123,000 SKUs, a full-service maintenance workshop, and a service engineering unit offering precision agriculture consulting and operator training.
Product overview
Agromec is a Costa Rican dealer offering agricultural, construction, and industrial machinery sales and rentals. The core product portfolio spans New Holland agricultural tractors (Boomer, Series 30, TT3, TT4, T6, T7, T6000, T7-150) and combine harvesters; Komatsu heavy construction equipment including excavators (PC130 to PC500 series), wheel loaders (WA200 to WA380), motor graders (GD535, GD555), backhoe loaders (WB93R, WB97R), mini loaders (SK820), and crawler dozers (D39, D65); Komatsu and Maximal forklifts in both combustion and electric variants; and Generac residential/commercial standby generators. Services include a dedicated parts department with 123,000+ parts in inventory, full-service workshop, service engineering with precision agriculture consulting, and a rental division with 300+ units. Precision Land Management (PLM) technology adds GPS guidance, autoguidance, telematics, and ISOBUS control capabilities to the agricultural equipment offering.
Differentiator
Problem solved
Functional benefit
Products and services
- New Holland Agricultural Tractors
Quantifiable outcome
- Over 300 rental units available for immediate deployment
- +2 more outcomes
Companies that use Agromec
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Agromec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Agromec partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- New Holland AgriculturecoreExclusive distributor in Costa Rica for New Holland agricultural equipment including tractors (Boomer, Series 30, TT3, TT4, T6, T7, T6000 series), combine harvesters (TC5070), and precision agriculture solutions (PLM, IntelliSteer, PLM Connect). New Holland is a global leader in agricultural equipment with over 5,000 dealers worldwide.
- KomatsucoreExclusive distributor in Costa Rica for Komatsu construction and mining equipment including excavators (PC130 to PC500 series), wheel loaders (WA200 to WA380), motor graders (GD535, GD555), crawler tractors (D39, D65), backhoe loaders (WB93, WB97), and mini loaders (SK820).
- Komatsu ForkliftcoreExclusive distributor for Komatsu forklift trucks in Costa Rica including combustion models (FG25T-17, FD25T-17, FG30-17, FD30T-17, FD40YT-10) and related material handling equipment. Komatsu Forklift serves through a network of over 200 branches in the Americas.
- Maximal ForkliftcoreExclusive Costa Rica distributor for Maximal forklift brand backed by Hyster-Yale. Products include diesel, electric (lithium or lead-acid battery), gas, and rough terrain forklifts with capacities from 1.5 to 12 tons. Present in over 160 countries worldwide.
- GeneraccoreDistributor for Generac standby power generators in residential and commercial segments. Generac is the #1 selling home standby generator brand in the United States with over 2 million square feet of manufacturing and warehouse space globally.
- HensleyminorParts supplier represented in Agromec's inventory for additional equipment brands supported in their service operations.
- ITRminorParts supplier with tagline 'Passion for Parts' represented in Agromec's parts inventory for supporting various equipment brands.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Agromec competitors and assessment
Company assessmentRegional players
- Casa Bruening: Long-standing John Deere agricultural and construction equipment distributor in Guatemala with deep parts and service infrastructure. Highly comparable business model to Agromec (exclusive OEM distributorship + parts + service + precision agriculture), but operating in a different national market rather than Costa Rica.
- Maquinaria del Caribe: Heavy equipment distributor serving Panama and the Central American/Caribbean corridor with construction and industrial machinery. Operates an exclusive OEM distributorship model comparable to Agromec's, though in a different national market.
Direct peers
- Corporación Multi Inversiones (CMI) – John Deere Dealer Division: CMI is a large Guatemalan conglomerate that distributes John Deere agricultural, construction, and forestry equipment across Central America (Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica). It is the most directly comparable exclusive-brand equipment distributor in the region, competing head-to-head with Agromec in the Costa Rican tractor and ag-equipment market.
- Agrotractores S.A. Former distributor of Fiat agricultural tractors in Costa Rica (acquired by Agromec's partners in 1992 per company history). Operates in the same Costa Rican agricultural equipment channel, competing for tractor sales and aftermarket parts with overlapping farmer customers.
- Tecun (Grupo TDM): Tecun is the Caterpillar dealer for Central America, distributing heavy construction, mining, and power equipment across Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, and Panama. As the exclusive CAT channel partner, it directly competes with Agromec's Komatsu franchise in Costa Rican construction and mining accounts.
Broad incumbents
- Komatsu Ltd. Global construction and mining equipment OEM and master licensor of Agromec's Komatsu construction and forklift franchises. Shapes product availability, pricing, and territorial rights, and competes with Caterpillar's regional dealer (Tecun/TDM) for Costa Rican end-customers.
- New Holland Agriculture (CNH Industrial): Global manufacturer of agricultural equipment whose brand Agromec distributes in Costa Rica. Not a direct competitor but a strategic OEM partner whose global strategy, dealer-program economics, and product roadmap directly determine Agromec's competitive positioning versus John Deere and Massey Ferguson.
Emerging players
- Distribuidora Internacional de Maquinaria (DIMASA): Central American equipment distributor focused on construction and light industrial machinery. Shares Agromec's profile as a multi-brand regional distributor with sales/rental/parts/service bundling, but with a smaller installed base and narrower brand portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Agromec social profiles
Digital presenceAgromec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agromec leadership team
Management profileNumber of profiles
Profiles1 record
Agromec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agromec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agromec
What does Agromec do?
Agromec is the exclusive Costa Rican distributor of new and used agricultural tractors and combine harvesters (New Holland), heavy construction equipment (Komatsu), combustion and electric forklifts (Komatsu Forklift and Maximal), and standby power generators (Generac). The company also operates an equipment rental fleet, a parts department with over 123,000 SKUs, a full-service maintenance workshop, and a service engineering unit offering precision agriculture consulting and operator training.
Is Agromec a public or private company?
Agromec is a private company. It is classified as corporate owned and is currently operating.
When was Agromec founded?
Agromec was founded in 1967. It employs 51 to 100 people.
Where is Agromec based?
Agromec is headquartered in San José, Costa Rica, in the Latin America region.
How does Agromec make money?
Four revenue lines are on record. New and Used Equipment Sales are the primary driver. The others are equipment Rental, parts and Spare Components and maintenance and Repair Services.
Who are Agromec's main competitors?
Regional players on record are Casa Bruening and Maquinaria del Caribe. Direct peers are Corporación Multi Inversiones (CMI) – John Deere Dealer Division, Agrotractores S.A. and Tecun (Grupo TDM). Broad incumbents are Komatsu Ltd. and New Holland Agriculture (CNH Industrial). Distribuidora Internacional de Maquinaria (DIMASA) is listed as an emerging player.
Does Agromec have an API?
No public API is recorded for Agromec.
What industry is Agromec in?
Agromec's product category is Heavy Equipment Distribution. Its primary akta.pro industry code is AFABAJAM, Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair), with a secondary code of IMAHAIAE, Terminal & Port Vehicles (Yard Tractors, RoRo Tractors, Straddle Carriers). Its NAICS code is 333111 and its SIC code is 3523.