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University of Nottingham Malaysia

Full company profile

uuid003npoo

Namestring
University of Nottingham Malaysia
Legal namestring
The University of Nottingham in Malaysia Sdn. Bhd.
Company typeenum
Private
Founded yearint
2000
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersSemenyih, Malaysia
HQ citystring
Semenyih
HQ countrystring
Malaysia
HQ regionstring
Asia
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
higher education services, undergraduate degree programmes, postgraduate research degrees, foundation pathway programmes, international student recruitment
Industry3 codes
1Comprehensive Doctoral Research Universities (Multi-Disciplinary)
CodeEDAHABAAPrimaryYes
2Business & Management Research Universities
CodeEDAHABAEPrimaryNo
3STEM-Focused Research Universities (Engineering & Applied Sciences)
CodeEDAHABABPrimaryNo
NAICS code2 codes
  • Colleges, Universities, and Professional Schools6113
  • Colleges, Universities, and Professional Schools611310
SIC code1 code
  • Services-Educational Services8200
Product category
Higher Education
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Tuition Fees
TypeSubscription Recurring
Description

Annual tuition fees charged to students for undergraduate and postgraduate programmes. Fees vary by programme type and student nationality (Malaysian vs International). UNM offers fixed tuition fees locked at the year of entry for the programme duration.

nottingham.edu.my
2Application and Administrative Fees
TypeProfessional Services
Description

Fees from application processing, visa assistance, and other administrative services.

nottingham.edu.my
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Pricing details11 tiers
1Business and Economics programmes for Malaysian students
ModelSubscriptionBilling cadenceAnnual
Notes

RM46,500 per annum for programmes including Business Economics and Finance, Finance Accounting and Management, International Business Management, Economics programmes

nottingham.edu.my
2Business and Economics programmes for international students
ModelSubscriptionBilling cadenceAnnual
Notes

RM55,000-RM57,000 per annum depending on specific programme

nottingham.edu.my
3Arts and Social Sciences programmes for Malaysian students
ModelSubscriptionBilling cadenceAnnual
Notes

RM43,500 per annum for Education, English, International Communications, International Relations programmes

nottingham.edu.my
4Arts and Social Sciences programmes for international students
ModelSubscriptionBilling cadenceAnnual
Notes

RM52,000 per annum for international students on Arts and Social Sciences programmes

nottingham.edu.my
5Engineering programmes for Malaysian students
ModelSubscriptionBilling cadenceAnnual
Notes

RM56,500 per annum for Chemical, Civil, Electrical and Electronic, Mechanical, Mechatronic Engineering programmes

nottingham.edu.my
6Engineering programmes for international students
ModelSubscriptionBilling cadenceAnnual
Notes

RM67,000 per annum for international students on Engineering programmes

nottingham.edu.my
7Pharmacy programmes
ModelSubscriptionBilling cadenceAnnual
Notes

RM62,000 per annum (Malaysian) / RM72,000 per annum (International) for BPharm and MPharm programmes

nottingham.edu.my
8Computer Science programmes
ModelSubscriptionBilling cadenceAnnual
Notes

RM49,500 per annum (Malaysian) / RM57,000 per annum (International)

nottingham.edu.my
9Foundation High Achiever's Scholarship
ModelSubscriptionBilling cadenceAnnual
Notes

25%, 20%, 15% or 10% tuition fee reduction based on entry results - automatically awarded to eligible offer holders

nottingham.edu.my
10Dean's Excellence Scholarship
ModelSubscriptionBilling cadenceAnnual
Notes

25% tuition fee reduction for one academic year, renewable upon making Dean's list

nottingham.edu.my
11ASEAN International Student Bursary
ModelSubscriptionBilling cadenceAnnual
Notes

15% reduction in annual tuition fees for ASEAN (non-Malaysian) students on selected undergraduate programmes

nottingham.edu.my
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

University of Nottingham Malaysia is a private higher education institution operating as the first British university branch campus in Malaysia (established 2000). It delivers UK-quality degree programmes conferring the same degrees as the University of Nottingham UK, spanning Foundation, Undergraduate, and Postgraduate levels across Business, Engineering, Pharmacy, Computer Science, Psychology, and Social Sciences. Tuition fees are the primary revenue stream, supported by scholarships, inter-campus exchange with UK and China campuses, and a 48-hectare Semenyih campus serving over 5,000 students.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 97th place globally in QS World University Rankings 2027
+2 more records
Product overview1 text field

University of Nottingham Malaysia (UNM) is a higher education institution offering a comprehensive portfolio of educational programmes and student services. The university provides Nottingham Foundation Programme (pathway to undergraduate), undergraduate degrees across Business, Engineering, Science, and Arts disciplines, and postgraduate taught and research programmes. The institution recently launched NOVA, an AI-powered autonomous agent on Salesforce Agentforce platform, to support prospective student enrollment. Additional services include a Future Students Centre in Petaling Jaya for programme consultations, inter-campus exchange programmes with UK and China campuses, and comprehensive campus facilities including accommodation, sports, and learning resources. All programmes confer the same degrees as the UK campus and are taught in English.

Product and service6 records
1Nottingham Foundation Programme
CategoryFoundation / Pre-University Programme
2Undergraduate Programmes
CategoryUndergraduate Degree
3Postgraduate Programmes
CategoryPostgraduate Degree
4Inter-Campus Exchange and Transfer Programme
CategoryStudent Exchange Programme
5Future Students Centre Consultation Service
CategoryStudent Recruitment Service
6Summer School Programme
CategoryShort Course / Continuing Education
Description

International summer school programmes featuring Asian travel, business, or culture focus, delivered under the global engagement portfolio.

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership8 partners
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-12-15
Description

UNM deployed Salesforce Agentforce AI platform (NOVA) to provide 24/7 AI-powered student enrollment support across website, WhatsApp, Facebook, and WeChat. This makes UNM the first tertiary institution in Malaysia to deploy Agentforce technology. The AI assistant handles real-time responses about course eligibility, scholarships, accommodation options, and appointment scheduling, benefiting particularly international students who comprise over 50% of applicants.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Founding partner in the establishment of University of Nottingham Malaysia campus in 2000. Part of the joint venture partnership with YTL Corporation Berhad and University of Nottingham UK.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Founding partner in the establishment of University of Nottingham Malaysia campus in 2000. Part of the joint venture partnership with Boustead Holdings Berhad and University of Nottingham UK.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Parent university providing the degree framework, quality assurance, and academic standards. UNM confers exactly the same degrees as those in the UK with all courses taught in English. Students can participate in inter-campus exchange programmes with UK and China campuses.

5University of Nottingham Ningbo China
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Sister campus in China enabling inter-campus student exchange opportunities and collaborative international curriculum initiatives.

nottingham.edu.my
6Malaysian Qualifications Agency (MQA)
Strategic tierCoreTypeOthers
Description

Government agency granting Self-Accrediting Status to UNM since 2010, verifying programme quality against Malaysian Qualifications Framework.

nottingham.edu.my
Strategic tierCoreTypeOthers
Description

UK quality assurance organization that safeguards standards of UK education, recognizing UNM's programmes.

Strategic tierCoreTypeOthers
Description

Government ministry that invited University of Nottingham to establish overseas campus in 1998, enabling the foundation of UNM.

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Established Malaysian private university with international university partnerships (including Lancaster University), offering business, engineering, and hospitality programmes — directly competes with UNM for premium Malaysian and international students.

TypeDirect peer
Description

UK branch campus of Newcastle University in Johor, Malaysia, offering biomedical and medical sciences programmes with the same UK degree conferral — a direct peer in the Malaysia branch-campus model.

TypeDirect peer
Description

UK university branch campus in Putrajaya, Malaysia, offering undergraduate and postgraduate degrees in business, engineering, and construction. Direct UK branch-campus peer to UNM with similar degree conferral and target audience.

TypeBroad incumbent
Description

The parent university and global brand anchor for UNM. Operates multiple UK campuses with the same academic standards and confers all UNM degrees — sets the benchmark UNM is benchmarked against and shapes the brand halo UNM monetizes.

TypeBroad incumbent
Description

Top-ranked Malaysian private university offering a broad range of foundation, undergraduate, and postgraduate programmes, including pathways with UK partner universities. Competes for the same Malaysian and international student pool as UNM with comparable premium positioning.

TypeRegional player
Description

Large Malaysian private university group with multiple campuses offering foundation, undergraduate, and postgraduate programmes including UK dual-degree pathways. Overlaps with UNM in business, engineering, and health sciences at a typically lower price point.

TypeDirect peer
Description

Australian branch campus of Monash University located in Bandar Sunway, Malaysia, offering undergraduate and postgraduate programmes in business, engineering, IT, and science with the same degree conferral as the Australian parent — directly comparable to UNM's UK-branch model in Malaysia.

TypeDirect peer
Description

UK Russell Group branch campus in EduCity, Iskandar Malaysia, offering engineering programmes with the same UK degree conferral — a direct peer competing for similar international student segments in Malaysia.

TypeDirect peer
Description

UK university branch campus in EduCity, Iskandar Malaysia, offering business, finance, and real estate programmes — competes directly with UNM for international students seeking UK-quality degrees in Malaysia.

TypeDirect peer
Description

Sister campus of UNM in Ningbo, China, operated by the same University of Nottingham UK parent with identical degree conferral and academic framework — the most directly comparable peer institutionally and operationally.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance11 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

University of Nottingham Malaysia

Higher Educationnottingham.edu.my

University of Nottingham Malaysia firmographics

Firmographics
Name
University of Nottingham Malaysia
Legal name
The University of Nottingham in Malaysia Sdn. Bhd.
Website
https://nottingham.edu.my
Company type
Private
Founded year
2000
Operating status
Operating
Headcount range
501–1,000 employees
Ownership category
akta.pro rank

University of Nottingham Malaysia industry classification

Industry
Product category
Higher Education
NAICS
Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)
SIC
Services-Educational Services (8200)
akta.pro primary industry
Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)
akta.pro secondary industries
Business & Management Research Universities (EDAHABAE), STEM-Focused Research Universities (Engineering & Applied Sciences) (EDAHABAB)

Keywords

  • Higher education services
  • Undergraduate degree programmes
  • Postgraduate research degrees
  • Foundation pathway programmes
  • International student recruitment

Where University of Nottingham Malaysia is headquartered

Location

Headquarters

HQ city
Semenyih
HQ country
Malaysia
HQ region
Asia

Offices2 records

Markets served

University of Nottingham Malaysia business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

  1. Tuition Fees: Annual tuition fees charged to students for undergraduate and postgraduate programmes. Fees vary by programme type and student nationality (Malaysian vs International). UNM offers fixed tuition fees locked at the year of entry for the programme duration.
  2. Application and Administrative Fees: Fees from application processing, visa assistance, and other administrative services.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualBusiness and Economics programmes for Malaysian students
SubscriptionAnnualBusiness and Economics programmes for international students
SubscriptionAnnualArts and Social Sciences programmes for Malaysian students
SubscriptionAnnualArts and Social Sciences programmes for international students
SubscriptionAnnualEngineering programmes for Malaysian students
SubscriptionAnnualEngineering programmes for international students
SubscriptionAnnualPharmacy programmes
SubscriptionAnnualComputer Science programmes
SubscriptionAnnualFoundation High Achiever's Scholarship
SubscriptionAnnualDean's Excellence Scholarship
SubscriptionAnnualASEAN International Student Bursary

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

University of Nottingham Malaysia product offering

Product offering

Core offering

University of Nottingham Malaysia is a private higher education institution operating as the first British university branch campus in Malaysia (established 2000). It delivers UK-quality degree programmes conferring the same degrees as the University of Nottingham UK, spanning Foundation, Undergraduate, and Postgraduate levels across Business, Engineering, Pharmacy, Computer Science, Psychology, and Social Sciences. Tuition fees are the primary revenue stream, supported by scholarships, inter-campus exchange with UK and China campuses, and a 48-hectare Semenyih campus serving over 5,000 students.

Product overview

University of Nottingham Malaysia (UNM) is a higher education institution offering a comprehensive portfolio of educational programmes and student services. The university provides Nottingham Foundation Programme (pathway to undergraduate), undergraduate degrees across Business, Engineering, Science, and Arts disciplines, and postgraduate taught and research programmes. The institution recently launched NOVA, an AI-powered autonomous agent on Salesforce Agentforce platform, to support prospective student enrollment. Additional services include a Future Students Centre in Petaling Jaya for programme consultations, inter-campus exchange programmes with UK and China campuses, and comprehensive campus facilities including accommodation, sports, and learning resources. All programmes confer the same degrees as the UK campus and are taught in English.

Differentiator

Problem solved

Functional benefit

Products and services

  • Nottingham Foundation Programme
  • Undergraduate Programmes
  • Postgraduate Programmes
  • Inter-Campus Exchange and Transfer Programme
  • Future Students Centre Consultation Service
  • Summer School Programme International summer school programmes featuring Asian travel, business, or culture focus, delivered under the global engagement portfolio.

Quantifiable outcome

  • 97th place globally in QS World University Rankings 2027
  • +2 more outcomes

Companies that use University of Nottingham Malaysia

Customer profile

Named customers2 records

Segments4 records

Ideal customer profiles3 records

University of Nottingham Malaysia technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

University of Nottingham Malaysia partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and minor.

  • SalesforcecoreTechnology or Integration · 15 December 2025UNM deployed Salesforce Agentforce AI platform (NOVA) to provide 24/7 AI-powered student enrollment support across website, WhatsApp, Facebook, and WeChat. This makes UNM the first tertiary institution in Malaysia to deploy Agentforce technology. The AI assistant handles real-time responses about course eligibility, scholarships, accommodation options, and appointment scheduling, benefiting particularly international students who comprise over 50% of applicants.
  • Boustead Holdings BerhadcoreStrategic or Co-development PartnerFounding partner in the establishment of University of Nottingham Malaysia campus in 2000. Part of the joint venture partnership with YTL Corporation Berhad and University of Nottingham UK.
  • YTL Corporation BerhadcoreStrategic or Co-development PartnerFounding partner in the establishment of University of Nottingham Malaysia campus in 2000. Part of the joint venture partnership with Boustead Holdings Berhad and University of Nottingham UK.
  • University of Nottingham UKcoreStrategic or Co-development PartnerParent university providing the degree framework, quality assurance, and academic standards. UNM confers exactly the same degrees as those in the UK with all courses taught in English. Students can participate in inter-campus exchange programmes with UK and China campuses.
  • University of Nottingham Ningbo ChinaminorStrategic or Co-development PartnerSister campus in China enabling inter-campus student exchange opportunities and collaborative international curriculum initiatives.
  • Malaysian Qualifications Agency (MQA)coreOthersGovernment agency granting Self-Accrediting Status to UNM since 2010, verifying programme quality against Malaysian Qualifications Framework.
  • Quality Assurance Agency (QAA) UKcoreOthersUK quality assurance organization that safeguards standards of UK education, recognizing UNM's programmes.
  • Ministry of Education MalaysiacoreOthersGovernment ministry that invited University of Nottingham to establish overseas campus in 1998, enabling the foundation of UNM.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

University of Nottingham Malaysia competitors and assessment

Company assessment

Broad incumbents

  • Sunway University: Established Malaysian private university with international university partnerships (including Lancaster University), offering business, engineering, and hospitality programmes — directly competes with UNM for premium Malaysian and international students.
  • University of Nottingham UK: The parent university and global brand anchor for UNM. Operates multiple UK campuses with the same academic standards and confers all UNM degrees — sets the benchmark UNM is benchmarked against and shapes the brand halo UNM monetizes.
  • Taylor's University: Top-ranked Malaysian private university offering a broad range of foundation, undergraduate, and postgraduate programmes, including pathways with UK partner universities. Competes for the same Malaysian and international student pool as UNM with comparable premium positioning.

Direct peers

  • Newcastle University Medicine Malaysia (NUMed): UK branch campus of Newcastle University in Johor, Malaysia, offering biomedical and medical sciences programmes with the same UK degree conferral — a direct peer in the Malaysia branch-campus model.
  • Heriot-Watt University Malaysia: UK university branch campus in Putrajaya, Malaysia, offering undergraduate and postgraduate degrees in business, engineering, and construction. Direct UK branch-campus peer to UNM with similar degree conferral and target audience.
  • Monash University Malaysia: Australian branch campus of Monash University located in Bandar Sunway, Malaysia, offering undergraduate and postgraduate programmes in business, engineering, IT, and science with the same degree conferral as the Australian parent — directly comparable to UNM's UK-branch model in Malaysia.
  • University of Southampton Malaysia: UK Russell Group branch campus in EduCity, Iskandar Malaysia, offering engineering programmes with the same UK degree conferral — a direct peer competing for similar international student segments in Malaysia.
  • University of Reading Malaysia: UK university branch campus in EduCity, Iskandar Malaysia, offering business, finance, and real estate programmes — competes directly with UNM for international students seeking UK-quality degrees in Malaysia.
  • University of Nottingham Ningbo China: Sister campus of UNM in Ningbo, China, operated by the same University of Nottingham UK parent with identical degree conferral and academic framework — the most directly comparable peer institutionally and operationally.

Regional players

  • SEGi University: Large Malaysian private university group with multiple campuses offering foundation, undergraduate, and postgraduate programmes including UK dual-degree pathways. Overlaps with UNM in business, engineering, and health sciences at a typically lower price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

University of Nottingham Malaysia social profiles

Digital presence

University of Nottingham Malaysia compliance and trust

Trust signal

Compliance11 records

University of Nottingham Malaysia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

University of Nottingham Malaysia leadership team

Management profile

Number of profiles

Profiles5 records

University of Nottingham Malaysia funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

University of Nottingham Malaysia M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Nottingham Malaysia

What does University of Nottingham Malaysia do?

University of Nottingham Malaysia is a private higher education institution operating as the first British university branch campus in Malaysia (established 2000). It delivers UK-quality degree programmes conferring the same degrees as the University of Nottingham UK, spanning Foundation, Undergraduate, and Postgraduate levels across Business, Engineering, Pharmacy, Computer Science, Psychology, and Social Sciences. Tuition fees are the primary revenue stream, supported by scholarships, inter-campus exchange with UK and China campuses, and a 48-hectare Semenyih campus serving over 5,000 students.

Is University of Nottingham Malaysia a public or private company?

University of Nottingham Malaysia is a private company. It is classified as corporate owned and is currently operating.

When was University of Nottingham Malaysia founded?

University of Nottingham Malaysia was founded in 2000. It employs 501 to 1,000 people.

Where is University of Nottingham Malaysia based?

University of Nottingham Malaysia is headquartered in Semenyih, Malaysia, in the Asia region.

How does University of Nottingham Malaysia make money?

Two revenue lines are on record. Tuition Fees are the primary driver. The others are application and Administrative Fees.

Who are University of Nottingham Malaysia's main competitors?

Broad incumbents on record are Sunway University, University of Nottingham UK and Taylor's University. Direct peers are Newcastle University Medicine Malaysia (NUMed), Heriot-Watt University Malaysia, Monash University Malaysia, University of Southampton Malaysia, University of Reading Malaysia and University of Nottingham Ningbo China. SEGi University is listed as a regional player.

Does University of Nottingham Malaysia have an API?

No public API is recorded for University of Nottingham Malaysia.

What industry is University of Nottingham Malaysia in?

University of Nottingham Malaysia's product category is Higher Education. Its primary akta.pro industry code is EDAHABAA, Comprehensive Doctoral Research Universities (Multi-Disciplinary), with a secondary code of EDAHABAE, Business & Management Research Universities. Its NAICS code is 6113 and its SIC code is 8200.

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Live signals
University of NottinghamA new frontier in sustainable water managementResearchers at the University of Nottingham Malaysia have developed an intelligent water leak detection system using acoustic sensing and AI to identify leaks early with 88% accuracy. The project, which involves industry collaboration with George Kent, aims to scale the technology across operational networks in ASEAN regions. This initiative seeks to reduce water loss and carbon emissions by enabling proactive infrastructure monitoring.Frontier EnterpriseUniversity of Nottingham Malaysia adopts AgentforceUniversity of Nottingham Malaysia (UNM) is adopting Salesforce's Agentforce AI platform to power NOVA (Nottingham Online Virtual Assistant), an AI agent that will answer prospective student enquiries about course eligibility, scholarships, and accommodation, and autonomously schedule appointments with course advisors or campus tours. The deployment covers the university website, WhatsApp, Facebook, and WeChat, and is particularly significant given that international students account for over 50% of UNM's applicants and frequently submit enquiries outside local business hours. UNM is the first tertiary institution in Malaysia and the first overseas campus of a UK university to deploy Agentforce, with the long-term goal of providing a unified, always-on digital touchpoint throughout the student journey.YahooUniversity of Nottingham Malaysia rolls out AI agent for student recruitmentUniversity of Nottingham Malaysia has deployed an AI agent called NOVA, powered by Salesforce's Agentforce platform, to handle student admissions enquiries, course information, scholarships, accommodation queries, and appointment bookings. The AI assistant is designed to support international students, who comprise over half of the university's applicants, and operate beyond Malaysian business hours. By automating routine administrative tasks, the university aims to free admissions staff to focus on higher-value in-person engagement while advancing its broader digital transformation strategy.TNGlobalUniversity of Nottingham Malaysia deploys Agentforce to create seamless experience for prospective studentsSalesforce announced that University of Nottingham Malaysia (UNM) has adopted its Agentforce digital labor platform to power an AI-powered virtual assistant called NOVA, which will handle prospective student enquiries about courses, scholarships, accommodation, and appointment scheduling in real-time. UNM is the first tertiary institution in Malaysia to deploy Agentforce and the first UK university to establish an overseas campus, serving over 4,500 students from more than 70 countries. The deployment aims to provide 24/7 personalized support, particularly for the more than 50 percent of applicants who are international students, while freeing up course advisors to focus on higher-value in-person engagements.SalesforceUniversity of Nottingham Malaysia Deploys Agentforce to Create a Seamless Experience for Prospective StudentsSalesforce announced that University of Nottingham Malaysia (UNM) is adopting its Agentforce AI platform, making UNM the first tertiary institution in Malaysia to deploy the technology for student enrollment support. The AI assistant NOVA will provide prospective students with real-time responses about course eligibility, scholarships, accommodation options, and appointment scheduling 24/7 across the website, WhatsApp, Facebook, and WeChat. This deployment, which builds on UNM's existing use of Salesforce's Sales Cloud, Marketing Cloud, and other products, is expected to particularly benefit international students who comprise over 50 percent of applicants and often submit inquiries outside local business hours.