SportsPlex West

What SportsPlex West does

SportsPlex West is a privately held, multi-sport youth athletic training facility headquartered in Waukee, Iowa, operating since 2005 across 60,000+ square feet of combined indoor and outdoor space in the Waukee/Clive area. The company runs six club programs — Iowa Sticks Baseball, Iowa Battlers Basketball, Iowa PowerPlex Volleyball, Tekkers Soccer, Barracuda Aces Softball, and Apex Academy Football — alongside a D1 Training strength and conditioning partnership and a custom apparel division (Sportsplex Apparel, established 2019). Core facilities include the 36,000 sq ft main Sportsplex West building with artificial turf and batting cages, the 12,000 sq ft Sportsplex Courts, the Horizon Courts facility (official floor of the NCAA Volleyball Tournament, approved by AAU and FIBA), the 12,000 sq ft Xtreme Beach volleyball complex, and the Gregg Young Sports Campus (20+ acres with turf fields and pickleball courts).

The company generates revenue through a mix of subscription/recurring club program fees (tournament teams and developmental squads), one-time lesson purchases sold in tiered packages (baseball 1-20 sessions at $75-$1,040; basketball 1-15 sessions at $65-$765), facility and court rentals, seasonal camps and clinics, and custom apparel sales to consumers, teams, and commercial customers. Go-to-market is community-led: families and athletes are acquired through local club programs, the facility's regional reputation, and partnerships with affiliated organizations. The leadership team is composed of former collegiate and professional athletes serving as program directors and instructors.

Ownership is founder/operator-led by Mike Mahoney, with no disclosed venture capital or private equity backing and no parent company. The company is a regional services business anchored to the central Iowa market, with implicit reach across the broader Midwest. There are no disclosed revenue figures, funding rounds, M&A activity beyond the 2022 Barracuda Aces softball merger, or AI/technology platform beyond standard website and facility booking infrastructure.

Name

SportsPlex West

Website

https://sportsplexwest.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

SportsPlex West is a privately held multi-sport youth athletic training facility in Waukee, Iowa, operating 60,000+ sq ft of indoor and outdoor facilities to deliver club teams, lessons, camps, and rentals across six sports throughout the Midwest.

Ownership category

akta.pro rank

Product category

Youth Sports Training & Athletic Facility Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Youth sports training
• Club sports programs
• Athletic facility rentals
• Sports coaching services
• Multi-sport training complex

Headquarters

HQ city

Waukee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Sports Training and Lessons: Private and group lessons for baseball, softball, basketball, volleyball, soccer, and football. Lessons are sold in individual sessions and multi-lesson packages ranging from 1 to 20 sessions.
2. Facility and Court Rentals: Rental of sports facilities including courts, fields, and training spaces for practices, events, private workouts, leagues, and open gym sessions.
3. Club and Team Programs: Club sports programs including Iowa Sticks Baseball, Battlers Basketball, PowerPlex Volleyball, Tekkers Soccer, Barracuda Aces Softball, and Apex Football. Programs include tournament teams and developmental squads for various age groups.
4. Custom Apparel: Custom uniforms, fan gear, corporate apparel, and team stores established in 2019 to serve in-house needs and expand to commercial customers.
5. Camps and Clinics: Sports-specific camps for athletes of all ages and ability levels during school breaks and summer months.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SportsPlex West operates a 60,000+ sq ft multi-sport indoor training complex in Waukee, Iowa offering youth athletic development across six sports: baseball, basketball, volleyball, soccer, softball, and football. The facility delivers club team programs, private and group lessons, sports-specific camps and clinics, court and field rentals, and a custom apparel division, partnering with D1 Training to provide integrated strength and conditioning services.

Product overview

Sportsplex West is an indoor multi-sport training facility and program hub offering sports training, competitive club teams, facility rentals, lessons, and apparel services. The core offering consists of multiple indoor and outdoor facilities including the 36,000 sq ft main Sportsplex West building, Sportsplex Courts (12,000 sq ft), Horizon Courts, Gregg Young Sports Campus (20+ acres), and Sportsplex Beach volleyball complex. These facilities support seven distinct club programs: Iowa Sticks Baseball Club, Iowa Battlers Basketball Club, Tekkers Soccer, Barracuda Aces Softball Club, Iowa PowerPlex Volleyball, Apex Academy Football, and the affiliated D1 Training strength program. The facility also provides sports-specific lessons in baseball, softball, and basketball, operates a custom apparel division, and offers court/field rentals for teams and organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Sportsplex Apparel: Custom team apparel, uniforms, fan gear, corporate apparel and customized orders for businesses and organizations. Established in 2019.

Products and services

• Sportsplex West Main Facility A 36,000 sq ft indoor sports training complex providing artificial turf, batting cages, and pitching lanes for athletes in central Iowa. Houses the D1 Training weight room and serves as the primary hub for Iowa Sticks Baseball and related programs.
• Sportsplex Courts A 12,000 sq ft indoor sports training complex of basketball and volleyball courts located directly north of the main Sportsplex West facility, used for training, camps, and rentals.
• Horizon Courts

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• D1 TrainingcoreStrategic or Co-development PartnerD1 Training provides strength, agility, and endurance training programs for athletes of all ages at Sportsplex West. The partnership includes a state-of-the-art weight room and D1 Sports Training integrated into the facility. Sportsplex West offers Sticks Strength in partnership with D1 Training.
• SCH EELSminorGTM or Marketing PartnerOfficial Team Partner of Iowa Sticks Baseball Club, providing brand visibility and sponsorship support.
• Xtreme BeachcoreStrategic or Co-development PartnerBeach volleyball training and competition complex operated by Sportsplex West, offering adult and juniors volleyball leagues and tournaments from mid-May to late-October.
• Horizon Events CenterminorStrategic or Co-development PartnerAdjacent facility providing access to 2 additional basketball or volleyball courts, extending Sportsplex West's court capacity.
• Sportsman MediaminorGTM or Marketing PartnerMedia partner providing sports photography and videography coverage for baseball and softball games throughout the season.
• Premier Pitching Performance (PPP)coreStrategic or Co-development PartnerSpecialized pitching development program offered through Iowa Sticks Baseball Club for advanced pitcher training.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Skyhawks Sports Academy: National provider of youth multi-sport camps and clinics (baseball, basketball, soccer, volleyball, etc.). Highly comparable in multi-sport youth instruction, camp-based seasonal revenue, and regional rollout model.
• i9 Sports: Youth sports league and clinic franchise serving ages 3–14 across multiple sports including baseball, basketball, soccer, and flag football. Comparable in community-based, multi-sport youth programming and subscription-style club model.
• D1 Training: National strength-and-conditioning franchise with a co-located Des Moines location at SportsPlex West. Closely aligned business model: youth and adult athletic training, small-group and 1:1 coaching, and franchise-driven facility expansion.
• US Sports Camps (Nike Sports Camps): Operator of branded youth sports camps and clinics across baseball, basketball, volleyball, soccer, and football nationwide. Directly comparable in sports-specific instruction, multi-sport camp portfolio, and youth athlete targeting.
• Parisi Speed School: Franchised youth sports performance training network offering speed, strength, and agility coaching. Directly comparable in target customer (youth athletes), service mix (training programs plus camps), and franchise-led expansion model.

Broad incumbents

• Life Time (Life Time Fitness): National fitness operator with youth sports programming, classes, and performance training inside large multi-use athletic facilities. Overlaps with SportsPlex's indoor training, lessons, and youth athletic development offerings, though Life Time serves a much broader adult fitness audience.
• EXOS (formerly Athletes' Performance): Performance-training provider serving youth athletes, schools, and professional teams with integrated strength, conditioning, and sport-specific coaching. Comparable in facility-based, multi-discipline training for developing athletes.
• IMG Academy: Premier multi-sport training and boarding academy offering elite-level coaching across baseball, basketball, soccer, football, and volleyball. Comparable multi-sport, multi-facility model but at a vastly larger scale and with a national/international talent pipeline.

Regional players

• The Sportsplex (various regional operators): Independent multi-sport indoor training complexes operating in select U.S. metros with comparable facility mix (turf, courts, training space) and youth programming. Same general operating model but geographically distinct from SportsPlex West.

Emerging players

• NCSA (Next College Student Athlete): College recruiting platform that pairs athlete profile tools with training and showcase events. Comparable to SportsPlex's recruiting-coordinator services and outcomes-driven value proposition for families chasing college athletics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sportsplex-west

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsPlex West