Vislokaal

What Vislokaal does

Vislokaal is a privately held Dutch specialty fish and seafood retailer founded circa 1993 by proprietor Cor, headquartered in Soest, Netherlands. The company operates three interconnected sales channels: a physical fish shop and lunchroom at Soesterbergsestraat 31-01; an e-commerce platform at vislokaal.com delivering fresh, smoked, and frozen fish across the Netherlands and Belgium via chilled (0–2°C) next-day logistics; and a B2B foodservice division supplying restaurants and hospitality businesses. The catalog exceeds 300 SKUs spanning fresh fish (whole, fillets, loins, sashimi-grade), shellfish and crustaceans, smoked fish, canned conserves sourced from Portugal and Spain, prepared salads, soups, caviar, wine pairings, gift vouchers, and fish platters.

The business is built on artisanal in-house preparation rather than proprietary technology — hand-filleting, smoking, marinating, and producing salads, soups, and bouillons in-house. The e-commerce storefront integrates mainstream payment processors (iDEAL, PayPal, Visa, Mastercard, American Express, Bancontact), and the company's 'Viskunde' knowledge base serves as a content-marketing asset for fish preparation education. Cold-chain fulfillment uses vacuum-sealed cool boxes with reusable ice packs, with same-day delivery in the Soest catchment and free delivery for orders above €50.

Revenue mechanics are purely transactional: unit or weight-based pricing (e.g., €3.50 per Hollandse Nieuwe herring, €71.50 whole cod, €148.50 tuna loin, €125 large fish platter), flat delivery fees (€12.50 NL / €14.90 BE), and €5/€10/€20 gift cards. The customer base is split between Dutch and Belgian individual consumers (primary) and foodservice buyers (secondary), with dine-in lunchroom guests at the Soest branch as a tertiary segment. Vislokaal holds MSC, ASC, EU Organic, and ESF sustainability certifications and sources from local North Sea fishermen plus specialty suppliers (La Perle des Dieux, Gillardeau, Greek/Turkish aquaculture).

Name

Vislokaal

Legal name

Vislokaal

Website

https://vislokaal.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Vislokaal is a Dutch specialty fish retailer founded in 1993, operating a single Soest store and lunchroom, a Netherlands-Belgium e-commerce platform with chilled next-day delivery, and a B2B foodservice supply channel. It serves individual consumers, restaurants, and hospitality buyers with 300+ fresh, smoked, and prepared seafood SKUs.

Ownership category

akta.pro rank

Product category

Fresh Seafood Retail

NAICS

Fish and Seafood Retailers (44525), Seafood Product Preparation and Packaging (3117)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI)

Keywords

• Fresh fish retail
• Online seafood store
• Fish delivery service
• Foodservice supply
• Smoked fish sales

Headquarters

HQ city

Soest

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Online fish and seafood sales: Consumers and foodservice buyers purchase fresh fish, seafood, smoked fish, conserves, and fine foods through the vislokaal.com e-commerce platform. Products are priced per unit or weight. Delivery fees apply (€12.50 Netherlands, €14.90 Belgium).
2. In-store retail sales: Walk-in customers purchase fish and seafood directly from the physical branch in Soest. The store also has a lunchroom offering prepared dishes (fish and chips, sashimi, oysters, etc.) for dine-in.
3. Foodservice / B2B supply: Vislokaal supplies businesses, solo entrepreneurs, and restaurants in the foodservice industry. This is a separate B2B sales channel alongside retail.
4. Gift cards: Gift cards (€5, €10, €20) are sold, redeemable in the online shop or the Soest seafood shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vislokaal is a Dutch fishmonger and online fish retailer selling fresh fish, seafood, smoked fish, sushi/sashimi-grade products, shellfish, conserves, fine foods, caviar and wine through its e-commerce platform and physical branch in Soest. The company offers 300+ products, including hand-filleted filets, premium loins, ready-to-serve fish platters, and chef-prepared items such as fish soups and salads. It delivers express chilled orders across the Netherlands and Belgium and operates an on-site lunchroom plus a B2B foodservice supply channel for restaurants and caterers.

Product overview

Vislokaal is a Dutch online fish and seafood retailer offering an e-commerce platform with integrated delivery services. The product portfolio consists of fresh fish (whole, fillets, loins), smoked fish (cold and warm smoked salmon, eel, mackerel), sushi and sashimi-grade products, seafood (shellfish, crustaceans, mollusks), canned fish (sardines, tuna, mackerel from Portugal/Spain), prepared fish salads and fine dining selections, soups and bisques, premium caviar, and wine pairings. The offering also includes gift vouchers, fish platters for events, kitchen tools and cookbooks, and an educational knowledge base. Services include B2B foodservice supply to restaurants and businesses across the Netherlands and Belgium, express chilled delivery with tracking, in-store dining at the Soest branch, and online ordering with pickup options.

Differentiator

Problem solved

Functional benefit

Products and services

• Verse Vis (Fresh Fish)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Local fishermen and fishing partners (North Sea)coreOthersVislokaal sources fish directly from local fishermen and fishing partners. Cor (the owner) has a particular passion for fish from the North Sea ('their own backyard'). Partners are carefully selected from catch to delivery to ensure quality.
• Local Portuguese and Spanish fishermen (conserves)minorOthersVislokaal sources canned fish conserves from local fishermen in Portugal and Spain, countries the owner (Cor) visits on vacation. These are specialty/artisanal products.
• Greek and Turkish fish farmers (Dorade)minorOthersDorade is sourced from fish farmers in Greece and Turkey, where fish are raised in warmer waters under sustainable farming conditions.
• La Perle des Dieux (sardine brand)minorOthersVislokaal sells La Perle des Dieux sardines, described as among the finest from St Gilles-Croix-de-Vie, France. Brand recognized as part of French gastronomic heritage.
• Gillardeau OystersminorOthersVislokaal serves Gillardeau oysters in its lunchroom menu, a premium French oyster brand.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Visboer.nl: Visboer.nl is a Dutch online fish retailer delivering fresh fish and seafood across the Netherlands. It competes head-to-head with Vislokaal in the same product categories, geography, and online fish-shop format.
• Citarella: Citarella is a New York seafood market and online retailer selling fresh fish, shellfish, smoked fish, and prepared seafood. Operates a comparable premium specialty fishmonger + e-commerce + prepared foods model to Vislokaal.
• The Fish Society: The Fish Society is a UK-based online seafood retailer offering fresh and frozen fish, shellfish, and gourmet seafood delivered nationwide. Closely mirrors Vislokaal's online fish-shop model, broad assortment, and chilled home delivery.
• Seafresh: Seafresh is a UK online fishmonger delivering fresh fish, shellfish, and smoked seafood. Mirrors Vislokaal's small-team specialty fishmonger model with nationwide chilled home delivery.
• Fulton Fish Market: Fulton Fish Market is a US online seafood retailer sourcing premium fish and offering home delivery of fresh and frozen seafood. Comparable business model to Vislokaal in combining a heritage market brand with nationwide chilled e-commerce.
• Visgigant.nl: Visgigant is a Dutch online fish store offering fresh fish and seafood for home delivery across the Netherlands. It targets the same online B2C customer and overlaps directly with Vislokaal's e-commerce proposition.
• Quality Seafoods: Quality Seafoods is a UK online and wholesale seafood supplier offering fresh and frozen fish to both consumers and foodservice customers. Comparable in combining a B2C e-commerce shop with a B2B foodservice supply channel.

Broad incumbents

• Albert Heijn: Albert Heijn is the leading Dutch supermarket chain with extensive fresh fish counters and a growing online grocery platform. Sets the baseline Dutch consumer expectation for fish quality and convenience against which Vislokaal competes as a premium specialist.
• Picard: Picard is a France-based frozen specialty food retailer with strong online and physical distribution across Europe. While broader (frozen foods, not just fish), it competes with Vislokaal for premium specialty seafood occasions and gift purchases.

Emerging players

• Lobster Anywhere: Lobster Anywhere is a US-based online seafood specialist focused on premium live and fresh lobster and shellfish delivery. Comparable in being a niche online seafood player focused on a premium product subset, similar to Vislokaal's premium seafood positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vislokaal1372
• Facebookfacebook.com/VislokaalSoest
• Instagraminstagram.com/vislokaal
• Pinterestpinterest.com/vislokaal

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vislokaal