What Pedigree Paper does

Pedigree Paper is an Australia-based e-commerce retailer of paper, packaging, and printable materials, operating as the dedicated online retail division of Ball & Doggett, the country's established paper and packaging distributor. The company is headquartered at 221-251 Discovery Road, Dandenong South, Victoria, and serves five primary use-case segments (Arts/Craft/DIY, Occasions/Events, Packaging, Industry, and Stickers) plus named verticals such as florist, food and beverage, hospitality, jewellery, letterpress, photography, and retail. Customers access the platform through a self-serve storefront with account creation, category-based browsing (by use case or by brand), click-through product selection, and cart-based checkout, supported by phone (1300 657 381) and email ([email protected]) order channels for custom requirements.

The product catalog spans specialty papers (Colorplan with 55 colors, Conqueror, Curious Collection, Rives, Strathmore, GMUND Cotton, Wild), synthetic papers (Digi Tuff, Yupo, PicoFilm), coated and uncoated stocks (ecoStar+, Mondi Color Copy, Sovereign, Silk-hd), boards (Barry, Buffalo, Crocodile, Enviro), envelopes, industrial packaging, self-adhesive materials, rigid media, carbonless papers, aqueous media for wide-format inkjet, pull-up banners and A-frames, and on-site-manufactured Doggett Labels. Products are positioned around compatibility with digital printing presses, particularly Dry Toner and HP Indigo, and carry a dense set of certifications including FSC, PEFC, ISO 14001, ISO 9706 Longlife, HP Indigo Certified, FDA food-contact, and Elemental/Process Chlorine Free. The core platform is an e-commerce catalog with category/brand filtering and content resources (Inspo Corner, Order Inspiration), with no disclosed AI, automation, or proprietary technology stack beyond standard DTC tooling.

Pedigree's business model is direct-to-consumer e-commerce with pay-as-you-go unit pricing, a $25 minimum order, optional $15 custom-cut surcharge, and 24-hour manual order processing. Products are sold across pack sizes from individual units to mill packs and cartons, with most specialty SKUs priced between $30 and $200 per pack. The company has 11-50 employees, is privately held, generates no disclosed revenue, and operates exclusively in Australia with no public capital structure, no funding history, and no management team disclosed in the source data. Strategic differentiation rests on access to Ball & Doggett's distribution network and exclusive specialty brand partnerships rather than proprietary technology.

Name

Pedigree Paper

Legal name

Pedigree Paper

Website

https://pedigreepaper.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pedigree Paper is the online retail division of Australian paper distributor Ball & Doggett, selling specialty papers, synthetics, boards, envelopes, packaging, and printable materials via e-commerce to creatives, commercial printers, and SMBs across Australia.

Ownership category

akta.pro rank

Product category

Specialty Paper & Packaging Distribution

NAICS

Industrial and Personal Service Paper Merchant Wholesalers (424130), Printing and Writing Paper Merchant Wholesalers (42411)

SIC

Wholesale-Paper & Paper Products (5110), Papers & Allied Products (2600)

akta.pro primary industry

Paper & Printing Grades Distribution (Printing/Writing, Newsprint, Specialty) (IMAMAIAF)

akta.pro secondary industries

Scrapbooking & Paper Crafts Retail (CRALACAD), Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC)

Keywords

• Digital printing supplies
• Packaging materials supply
• Creative paper products
• Specialty paper distribution
• Printable materials retail

Headquarters

HQ city

Dandenong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Paper and Printable Materials Retail: Direct B2C and B2B sales of specialty papers, synthetics, packaging materials, envelopes, boards, and printing supplies through e-commerce platform. Products sold include designer papers, recycled papers, coated/uncoated stocks, synthetic materials, and industrial packaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pedigree Paper operates the online retail e-commerce platform for Ball & Doggett, Australia's paper and packaging distributor. It sells a wide catalog of specialty papers, synthetic materials, coated and uncoated stocks, boards, envelopes, self-adhesive products, rigid media, carbonless papers, industrial packaging, cleaning supplies, and stickers/labels to creative professionals, crafters, commercial printers, and packaging businesses across Australia.

Product overview

Pedigree Paper operates as an online retail division of Ball & Doggett, offering a comprehensive paper and printable materials platform. The product portfolio spans multiple categories including Specialty Papers (Colorplan, Conqueror, Curious Collection, GMUND Cotton, Knight, Mohawk, Rives, Strathmore, Wild), Synthetic Papers (Digi Tuff, Yupo, PicoFilm), Coated Papers (Mondi, Sovereign, Silk-hd), Uncoated Papers (ecoStar+, Envirocare, Grange), Boards (Barry, Buffalo, Crocodile), Envelopes, Industrial Packaging, Self Adhesive materials, Rigid Media, Aqueous Media, Carbonless papers, and Cleaning supplies. The platform serves creatives and businesses with digital printing materials that are guaranteed or compatible, organized by Arts/Craft/DIY, Brand, Industry, Packaging, and Occasion/Event categories. Customers can browse by specific brand or product type and order through a click-through function with a $25 minimum order.

Differentiator

Problem solved

Functional benefit

Products and services

• Synthetic Papers Specialty synthetic range providing water-resistant and durable products for outdoor signage, menus, tags, and printed items requiring durability. Includes Digi Tuff, Yupo, PicoFilm, and other synthetic materials.
• Specialty Papers Premium and unique specialty papers from around the world suitable for elevating projects and stationery suites. Includes brands such as Colorplan, Conqueror, Curious Collection, Extract, GMUND Cotton, Keaykolour, Knight, Mohawk, Rives, Strathmore, and Wild.
• Self Adhesive Self-adhesive sheet range offering everyday paper-faced materials to full synthetic options for water resistance and durability. Includes JAC Brilliant Gloss, JAC Dataflex, JAC Vellum, and Wausau Double Sided Tape.
• Rigid Media Fibre and synthetic-based boards in thicker sizes for structural signage applications, free-standing items, or mounting. Includes Envirocore Board, Falcon Edge Tape, Onyx Flute, Onyx Recycled Flute, and POP Foam Board.
• Uncoated Papers Uncoated paper range from subtle smooth stocks for brochures to recycled offset papers and brown kraft for wrapping and craft projects. Includes ecoStar+, Envirocare, Grange, Icon Bond, Kaskad, and Sovereign brands.
• Pull Up Banners and A-Frames Products suitable for wide format inkjet uses including lightboxes and retail point of sale items. Includes A-Frames, Doggett Digital Banner Vinyl, and ICON Banner Stands.
• Industrial Packaging Specialized products for food and beverage or products requiring specific packaging applications including greaseproof wrap, baking papers, boards for fridge/freezer use, and pre-made packaging cartons.
• Envelopes Diverse envelope range from everyday business envelopes to specialty paper options. Includes Buffalo Kraft, Commercial, Envirocare, ICON, Impact, Kaskad, and Sovereign envelopes.
• Copy Paper Office and copy papers for everyday in-house printing including invoices, receipts, or general office print-outs. Includes Australian Brilliant Cleverbox and Grange Tints.
• Coated Papers High quality coated stocks suitable for Laser or Dry Toner digital presses including photographic papers, gloss and silk finishes. Includes Digi Press Permatrans, ecoStar+, E-Photo, HannoArt, King Kong, Mondi Color Copy, Pearl, Silk-hd, and Sovereign brands.
• Carbonless Papers Carbonless/NCR papers for digital printing and padding-adhesive for duplicate and triplicate copy requirements. Includes CB Top Sheet, CF Bottom Sheet, CFB Middle Sheet, and Carbonless Sundries.
• Boards Board stocks providing options for covers, postcards, and packaging where strength and rigidity is required. Includes Barry Bleach Board, Beer Matt Board, Boxboard, Buffalo Board, Crocodile Board, Enviro Board, and Manilla Board.
• Aqueous Media - Synthetics Aqueous Dye & Pigment Wide-format Inkjet specific synthetic-based products for banners, lightboxes, posters, fine art prints, and POS. Includes Rhino PP White Film, Rhino Blockout Film, and Rhino Canvas.
• Cleaning Supplies Cleaning materials designed for commercial print workshops suitable for home, office and school. Includes cleaning supplies, gloves, hand washes, and ink consumables.
• Stickers/Labels Doggett Labels manufactured on-site for artisans, chefs, coffee roasters, chocolatiers, wineries and candle-makers. Includes White Gloss Permanent and White Laser Permanent options in various shapes.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Ball & DoggettcoreChannel Partner/ Reseller/ DistributorPedigree is the online retail division of Ball & Doggett, Australia's leading paper distributor. This parent-subsidiary relationship provides Pedigree access to Ball & Doggett's extensive distribution network, manufacturing partnerships, and product sourcing capabilities. Samples can be ordered through Ball & Doggett.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ball & Doggett: Pedigree's parent company and Australia's largest paper and packaging distributor. Directly comparable as the B2B backbone of Pedigree's supply chain, with overlapping product lines and exclusive brand relationships.
• Fedrigoni: Global premium paper manufacturer with broad specialty paper portfolio (including Curious Collection). Comparable as an upstream supplier to Pedigree with overlapping creative and luxury customer segments.
• Mohawk Fine Papers: US-based premium paper manufacturer. Comparable as a supplier of premium specialty papers (Strathmore) sold through Pedigree's catalog, with similar creative and digital print positioning.
• Arjowiggins: Global premium paper manufacturer producing brands like Conqueror and Curious Collection. Comparable as a key supplier whose brands are stocked by Pedigree in the same premium creative segment.
• Officeworks: Australia's largest office supplies retailer. Overlaps in copy paper, envelopes, and basic printing supplies, representing a partial competitive substitute for Pedigree's commodity-tier products.

Direct peers

• Spicers Paper: Australian paper merchant operating in the same specialty paper and packaging distribution market. Directly competes with Ball & Doggett/Pedigree for the same commercial print and creative customer base in Australia.
• K.W. Doggett Fine Paper: Australian specialty paper distributor focused on premium creative and digital printing papers. Comparable due to similar product mix and customer base.
• Paper Source: US specialty paper retailer selling premium and craft papers to creative and SMB customers. Comparable online specialty paper retail business model targeting similar DIY/wedding/stationery use cases.

Regional players

• Paper-Pak Products: Australian paper converter and distributor offering industrial packaging and specialty papers. Comparable product lines in industrial packaging and food-grade paper products.

Others

• Davies Collison Cave: Australian specialty paper merchant with focus on print and packaging. Adjacent distributor peer serving overlapping commercial printing customers in the Australian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pedigreepaper

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedigree Paper