EasyRent

Name

EasyRent

Legal name

EasyRent

Website

https://easyrent.com.ng

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Success-based lead fees: EasyRent operates on a performance-based revenue model where agents pay only when a lead converts to a signed customer. The platform does not charge any upfront fees, subscription costs, or collect payment until an actual rental transaction is completed between the agent and customer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

EasyRent operates a two-sided online rental marketplace in Nigeria that connects prospective tenants with rental property agents. Tenants fill out detailed specification forms including their budget, and the platform matches them with partner agents who receive the qualified leads directly via email. Agents pay nothing upfront and only pay EasyRent when a lead converts to a signed rental customer.

Product overview

EasyRent operates as a unified rental home finding platform in Nigeria, consisting of a consumer-facing property search service and a partner agent portal that delivers highly qualified leads. The platform connects potential tenants with rental agents through a lead qualification system where customers fill detailed specification forms including budget. Agents receive leads direct to their inbox and pay only when a customer signs with them.

Differentiator

Problem solved

Functional benefit

Products and services

• EasyRent Platform A consumer-facing online rental home finding platform in Nigeria that connects potential tenants with rental property agents through a structured lead qualification system, where prospective renters submit detailed specification forms including budget information.
• Partner Agent Portal A partner portal for real estate agents that delivers highly qualified rental leads directly to their email inbox, requires no listing uploads, applies a pay-only-on-success fee structure, and enables agents to build reputation through customer reviews and ratings.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Direct peers

• PrivateProperty Nigeria: Nigerian property listings platform serving buyers, tenants, and agents across residential and commercial segments. Comparable to EasyRent in its two-sided marketplace model connecting property seekers with agents in Nigeria.
• ToLet.com.ng: Nigeria-focused rental listings marketplace serving tenants, landlords, and agents. Comparable to EasyRent as a digital rental marketplace in Nigeria, with a similar agent/tenant supply-demand structure and mobile-first product experience.
• Property24 Nigeria: Nigerian arm of Property24, a leading African property marketplace covering rentals, sales, and commercial properties. Comparable to EasyRent as a digital real estate marketplace serving Nigerian agents and property seekers.
• PropertyPro (formerly Jumia House Nigeria): Nigeria's largest online real estate marketplace, connecting property seekers with agents and landlords. Directly comparable to EasyRent as a two-sided rental/property platform in the same Nigerian market, but with broader listing inventory and established brand recognition.

Broad incumbents

• Zillow: Largest US online real estate marketplace operating a two-sided model connecting renters, buyers, and sellers with agents. Comparable to EasyRent in marketplace mechanics and lead-generation orientation, but at vastly larger scale and with a US-centric focus.
• Rightmove: UK's leading property portal connecting property seekers with agents and landlords. Comparable to EasyRent as a long-tail agent marketplace, but operates a listing-fee subscription model rather than EasyRent's pay-on-success approach.
• Zoopla: Major UK property marketplace serving renters, buyers, sellers, and agents with listings and valuation tools. Comparable to EasyRent in marketplace structure and agent-supply model, but broader in scope and geographically UK-focused.

Regional players

• Jiji Nigeria: Leading Nigerian general classifieds marketplace including a real estate vertical with rentals and agent listings. Comparable to EasyRent in connecting Nigerian tenants with agents, though real estate is one of many categories on a broad classifieds platform.
• Cheki Nigeria: Nigerian online classifieds platform (part of Cheki/Africa-focused group) covering vehicles, real estate, and jobs. Comparable to EasyRent in serving Nigerian agents and property seekers, though real estate is a secondary category rather than its core focus.

Emerging players

• HouseHunting.ng: Smaller Nigerian rental-focused marketplace helping tenants find verified properties. Comparable to EasyRent as a Nigerian rental marketplace but at an earlier stage with narrower agent coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyRent