Rean

What Rean does

REAN is a global brand of Neutrik AG, a Liechtenstein-domiciled industrial group specializing in professional audio, video, and lighting connectors. The brand sells a comprehensive portfolio organized into outdoor (IP65/IP66-rated XLR, RJ45 Ethernet, power, and USB connectors) and indoor (XLR, Ethernet, XLR/Jack combo, IEC power, loudspeaker, 1/4", 3.5mm, Phono/RCA, DIN, dual banana, and stage/patch boxes) product lines. Its core technology is precision electromechanical connector engineering with differentiated airtight internal waterproof structures enabling reliable operation in harsh outdoor and stage environments; the portfolio is backed by IEC 60320-1, UL, ENEC/VDE, ETL, CB, RoHS, and REACH certifications.

REAN serves B2B customers primarily consisting of professional AV equipment manufacturers, lighting and digital signage OEMs, and professional audio integrators and installers. Revenue is generated through hardware sales of connectors, with pricing conducted via quote-based B2B channels rather than public list pricing. Go-to-market is executed through a dual-channel model: direct sales via Neutrik Group's wholly-owned subsidiaries in Europe (Liechtenstein, Germany, France, UK), the Americas (Charlotte, NC), and Asia-Pacific (Japan, China, Hong Kong), supplemented by a wide authorized distributor network across 30+ EMEA countries including GCC, India, and Africa. The brand inherits over 45 years of Neutrik Group precision engineering heritage and is positioned as a cost-performance-oriented complement to the premium Neutrik brand within the same corporate family.

Name

Rean

Legal name

Neutrik AG

Website

https://rean-connectors.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

REAN is a Liechtenstein-domiciled brand of Neutrik AG that designs and sells professional audio, video, and lighting connectors — including IP65/IP66-rated outdoor XLR, Ethernet, power, and USB lines — to AV equipment manufacturers, lighting OEMs, and audio integrators worldwide.

Ownership category

akta.pro rank

Product category

Professional Audio/Video/Lighting Connectors

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

Keywords

• Professional audio connectors
• XLR connectors
• IP65 waterproof connectors
• Loudspeaker connectors
• AV lighting connectors

Headquarters

HQ city

Schaan

HQ country

Liechtenstein

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware/Connector Sales: REAN generates revenue through the sale of professional audio, video, and lighting connectors. The product portfolio includes XLR connectors, Ethernet/RJ45 connectors, power connectors, USB connectors, loudspeaker connectors, 1/4" jacks, 3.5mm plugs/jacks, Phono (RCA/Cinch), DIN connectors, and dual banana plugs for both indoor and outdoor applications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

REAN designs, manufactures and sells a comprehensive portfolio of professional audio, video, and lighting connectors for indoor and outdoor (IP65/IP66-rated) applications. The range includes XLR, RJ45 Ethernet, lockable power (IEC 60320-1), USB, loudspeaker, 1/4" and 3.5mm plugs/jacks, Phono/RCA, DIN, dual banana, and XLR/Jack combo connectors, plus stage and patch boxes. Products are sold to professional AV equipment manufacturers, lighting and digital signage integrators, and stage/audio professionals via Neutrik Group subsidiaries and an authorized EMEA distributor network.

Product overview

REAN is a global brand from the Neutrik Group offering a comprehensive portfolio of professional connectors for audio, video, and lighting applications. The product range is organized into two main categories: Outdoor (IP65-rated waterproof connectors for challenging environments) and Indoor (standard connectors for professional indoor setups). The outdoor line includes XLR connectors, Ethernet/RJ45 connectors, Power connectors, and USB connectors featuring the Z Series design with airtight protection. The indoor portfolio encompasses XLR connectors (AA/B Series, Tiny XLR, D Series, right angle, finger groove variants), Ethernet connectors (A/B Series, D Series, Y Series), XLR/Jacks Combo units, Power connectors (G Series, X Series), Loudspeaker connectors, 1/4" and 3.5mm Plugs & Jacks, Phono/RCA connectors, DIN connectors, Dual Banana Plugs, and Stage & Patch Boxes. These connectors are engineered for Pro AV, lighting, LED, and digital signage applications, providing ultra-robust designs with high-reliability performance and unrivalled cost-performance ratios backed by a global supply chain.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor XLR Connectors (Z Series) IP65-rated waterproof XLR connectors available in 3 and 5 pole versions as receptacles and cable connectors, featuring the Z Series airtight design for outdoor stage lighting, digital signage, and other challenging environment applications.
• Outdoor Ethernet (RJ45) Connectors (Z Series) IP65-rated waterproof RJ45 Ethernet connectors combining the longstanding RJ45 standard with robust housing, designed for outdoor lighting and digital signage applications.
• Outdoor Power Connectors Lockable IP65/IP66-rated power connectors with breaking capacity (CBC) that can be connected or disconnected under load or live, available in Airtight Receptacles, X IP66 Series, and X Series variants.
• Outdoor USB Connectors IP65 waterproof USB connectors including the RRUSBA-Z-000 model with USB 2.0 system for harsh environments, UL94 V-0 rated materials, and 300-hour salt spray test capability.
• Indoor XLR Connectors Comprehensive range of indoor XLR connectors including AA/B Series receptacles, Tiny XLR, D Series with solder cups, right angle cable connectors, and finger groove cable connectors, available in 3, 4, and 5 pole configurations.
• Indoor Ethernet (RJ45) Connectors A/B Series RJ45 receptacles with plastic or metal flanges, D Series receptacles with latch lock, and Y Series cable connectors for protecting sensitive RJ45 connectors in indoor professional environments.
• XLR/Jacks Combo Connectors Combined XLR and 1/4" jack receptacles in three variants (Combo I, Combo C, and Combo A), switching designs that combine an XLR receptacle and 1/4" jack in one housing.
• Indoor Power Connectors (G Series, X Series, X IP66 Series) Robust, comprehensive, and certified indoor power connections including G Series (IEC 60320-1 compliant AC power inlets/outlets), X Series (lockable with CBC), and X IP66 Series.
• Loudspeaker Connectors 4-pole loudspeaker connectors including RLS4MDZ with PCB contacts, RLS4MPZ with 3/16" flat tabs, and RCLS4F-G cable connectors with latch lock, rated at 30A continuous.
• 1/4" Plugs & Jacks Commercial 1/4" phone plugs and jacks including finger groove right angle plugs, pancake plugs, NYS Series horizontal jacks, and plug & jack adapters.
• 3.5mm Plugs & Jacks Professional 3.5mm audio connectors including NYS226 mono plug, NYS231 stereo plug, NYS240 cable jack, and finger groove plugs (RTP2C, RTP3C).
• Phono (RCA/Cinch) Connectors NYS Series phono connectors including NYS354 PCB-mount jack, NYS373 plug with gold-plated contacts, NYS352 heavy duty plug, and finger groove RF2C RCA plug with gold plating.
• DIN Connectors Multi-pin DIN connectors available in 3, 5, and 7 pole configurations as chassis connectors (NYS324, NYS325, NYS326) and cable connectors (NYS321, NYS322, NYS323) with silver-plated contacts.
• Dual Banana Plugs NYS508 dual banana plug connectors for cable diameters 6.0-10.5mm with gold-plated contacts.
• Stage & Patch Boxes Professional stage boxes including Type A, B, and C variants (NSB series) with varying lengths and input/output configurations, plus NYS-SSR8 patch boxes and LF48-1O longframe B-Gauge patch panels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Neutrik GroupflagshipStrategic or Co-development PartnerREAN is a global brand from the Neutrik Group, leveraging over 45 years of precision engineering know-how combined with dedicated state-of-the-art production facilities. Neutrik AG (FL-0001.052.372-8) is the parent company headquartered in Schaan, Liechtenstein.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ITT Cannon: Manufacturer of circular and audio connectors including XLR-compatible and harsh-environment interconnects. Comparable in certified, robust connector design and B2B industrial OEM customer base.
• Switchcraft (Heico): U.S.-based manufacturer of XLR, 1/4", RCA, and power connectors for professional audio. Closely comparable in product mix, customer base (pro-AV OEMs and integrators), and B2B distribution model.
• Lumberg: German connector manufacturer with audio, video, and harsh-environment connector lines. Comparable in B2B distribution model, European OEM focus, and breadth of certified interconnect products.
• Binder: German manufacturer of M-series circular connectors and pro-AV XLR/power products. Closely comparable as a European mid-sized specialist selling certified circular connectors into industrial and professional audio applications.
• Neutrik AG: Parent company and premium-tier pro-AV connector brand. Directly comparable because it sells the same XLR, speakON, powerCON, and EtherCON connector families into the same OEM/integrator channels — REAN is essentially positioned as the value sub-brand beneath this product line.

Broad incumbents

• Molex (Koch Industries): Major global connector manufacturer with pro-AV and harsh-environment product lines. Overlaps REAN in RJ45, USB, and power connector categories, but operates at significantly larger scale across multiple industries.
• Harting Technology Group: German industrial connector specialist with Han series and pro-AV/lighting connector offerings. Comparable in industrial-grade, certified interconnect solutions and EMEA-based OEM customer base, though broader across industrial verticals.
• Amphenol: Global interconnect manufacturer with extensive pro-AV, audio, and harsh-environment connector lines (e.g., XLR, RJ45, power). Overlaps REAN in target customers and applications but operates as a much broader diversified electronic components portfolio.
• TE Connectivity: Global electronics connector giant with significant pro-AV and harsh-environment connector exposure. Comparable in component category and certification depth, but vastly larger and more diversified across automotive, industrial, and aerospace.

Emerging players

• Cliff Electronics: UK-based manufacturer of pro-audio XLR, jack, and feedthrough connectors. Comparable in product category and target OEM/integrator customers, though smaller and more niche than REAN.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ExperienceNeutrik
• Facebookfacebook.com/Neutrik
• LinkedInlinkedin.com/company/reanchina

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rean