Cruz Roja Española

What Cruz Roja Española does

Cruz Roja Española (Spanish Red Cross) is a humanitarian non-governmental organization founded in 1864 and headquartered in Madrid, Spain, affiliated with the International Federation of Red Cross and Red Crescent Societies (IFRC). The organization provides a comprehensive portfolio of social services including emergency relief and disaster response (Socorros), social inclusion programs for vulnerable populations, employment support and vocational training (Empleo, Multicanal CREE), healthcare and prevention services (Salud, Infoprevención VIH|ITS|TBC), educational programs including first aid certification and eLearning, international humanitarian operations, and environmental programs. It operates specialized sub-brands covering crisis support (Línea 024), telecare (Teleasistencia), companionship for isolated elderly (Te Acompaña), psychological support (Te Escucha), migrant assistance (Migrar.org), foster care (Acogimiento Familiar), and caregiver support (SerCuidadorA), with services delivered through a nationwide network of local committees and supported by 231,236 active volunteers.

The organization operates on a donation- and grant-based revenue model with diversified streams including individual memberships ('Hazte socio/a'), one-time donations, the Sorteo de Oro fundraising lottery (€6 tickets, prizes up to €3 million), corporate partnerships (notably Inditex's €3M contribution for Venezuela earthquake relief), inheritance and legacy donations, public funding through the Ministry of Inclusion, Social Security and Migration and EU Social Fund operational programs (POISES, POEJ), and fees from first aid and professional training courses. Its go-to-market relies on community-led mobilization, volunteer recruitment, individual member acquisition, corporate CSR partnerships, and event-driven fundraising (Sorteo de Oro).

Cruz Roja Española serves 11,687,497 beneficiaries annually across seven core service verticals, with operational reach spanning Spain and international deployments in Latin America (Venezuela), the Middle East (Gaza, Lebanon), and Africa (Congo, Uganda). The organization is led by President Maria del Mar Pageo Giménez and operates technology infrastructure including Salesforce for case management across the Línea 024 helpline, Microsoft Power BI for real-time emergency response dashboards, HubSpot for marketing automation, and Cloudflare for content delivery and security. It holds compliance certification under Spain's Esquema Nacional de Seguridad framework, issued in 2024 by the Ministry of Inclusion, Social Security and Migration.

Name

Cruz Roja Española

Website

https://www2.cruzroja.es

Company type

Private

Founded year

1864

Operating status

Operating

Short description

Cruz Roja Española, the Spanish Red Cross, is a humanitarian nonprofit founded in 1864 and headquartered in Madrid, providing disaster relief, social inclusion, employment support, healthcare, and education services through 231,236 volunteers serving 11.7 million beneficiaries annually across Spain and international operations.

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242), Civic and Social Organizations (813410), Community Food Services (624210), Vocational Rehabilitation Services (62431)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Humanitarian Coordination & Disaster Risk Reduction IGOs (BPADAAAE)

akta.pro secondary industries

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH), Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD), Emergency Food Security & Nutrition in Humanitarian Crises (BPADAJAI), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Humanitarian aid services
• Disaster relief operations
• Emergency medical response
• Social inclusion programs
• First aid training

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations and Memberships: Revenue from individual donors through membership fees ('Hazte socio/a'), one-time donations ('Haz un donativo'), and lottery ticket sales ('Sorte de Oro').
2. Corporate Partnerships: Corporate donations and alliances, such as Inditex's 3 million euro contribution for Venezuela earthquake relief.
3. Sorteo de Oro Lottery: Gold lottery program where tickets are sold for 6 euros with prizes up to 3,000,000 euros.
4. Inheritance and Legacies: Bequests and legacy donations through specialized program.
5. Training and Education Services: Revenue from first aid courses, corporate training, professional studies, and eLearning programs.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Cruz Roja Española delivers humanitarian services across Spain and internationally, including disaster relief and emergency response, social inclusion programs for vulnerable populations, employment support, healthcare and psychosocial assistance, and first aid training. Operations are powered by a network of 231,236 active volunteers and supported by digital helplines, telecare, training platforms, and partnerships with IFRC, government ministries, and corporate donors.

Product overview

Cruz Roja Española operates as a comprehensive humanitarian organization offering a diverse portfolio of social and health services. The organization provides emergency relief and disaster response through its Socorros program, alongside social inclusion, employment support, health services, and educational programs. Key digital and remote services include Teleasistencia (telecare), Línea 024 (crisis hotline), and specialized programs like Te Acompaña (companionship), Te Escucha (psychological support), and Migrar.org (migration portal). Training services include first aid courses, professional studies, and eLearning through its Formación platform. Fundraising activities include the annual Sorteo de Oro lottery. The organization addresses humanitarian crises internationally through its Actividad Internacional division and maintains environmental programs through its Medio Ambiente initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Te Acompaña: Program providing companionship to combat loneliness
• Migrar.org
• Te Escucha
• Acogimiento Familiar
• Te Acompaño
• Teleasistencia

Products and services

• Socorros (Emergency Relief)
• Inclusión Social (Social Inclusion)
• Empleo (Employment Support)
• Salud (Health Services)
• Formación y Cursos (Training and Courses)
• Actividad Internacional (International Humanitarian Operations)
• Medio Ambiente (Environment)
• Línea 024
• Teleasistencia
• Te Acompaña

Quantifiable outcome

• 11,687,497 people served annually across all programs
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major, core and minor.

• AECID (Agencia Española de Cooperación Internacional para el Desarrollo)majorStrategic or Co-development PartnerSpanish development cooperation agency collaborating on humanitarian initiatives, including participation in the World Disaster Report 2026 presentation alongside IFRC.
• IFRC (International Federation of Red Cross and Red Crescent Societies)coreStrategic or Co-development PartnerInternational federation coordination for humanitarian operations. Xavier Castellanos, Undersecretary for Development and Coordination of National Societies of IFRC, participated in the World Disaster Report 2026 presentation with Cruz Roja Española president.
• Ministry of Inclusion, Social Security and MigrationscoreStrategic or Co-development PartnerSpanish government ministry partnership for social inclusion programs and minimum income support (Ingreso Mínimo Vital) assistance services.
• MilkaminorGTM or Marketing PartnerPartnership campaign 'Unidas contra la soledad no deseada' (United against unwanted loneliness) to support the 'Te Acompaña' program addressing loneliness among 5 million people in Spain.
• SalesforcemajorTechnology or IntegrationCustomer relationship management platform powering the Línea 024 helpline and customer service operations (linea024.my.salesforce.com).

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cruz Roja Española: Cross-reference; this is the subject company itself in the directory and should be de-duplicated in evaluation.
• Cáritas España: Spain's leading Catholic humanitarian NGO — the most direct Spanish competitor in social services, emergency relief, employment support, and migration assistance, funded through donations and government contracts.
• American Red Cross: The U.S. national society of the International Red Cross and Red Crescent Movement — closest structural peer with the same volunteer-mobilization, donation-financed model and a multi-program humanitarian portfolio (disaster relief, health, training, international services).
• German Red Cross (DRK): German national society delivering disaster relief, social welfare, refugee assistance, and youth programs via a federated volunteer model — comparable in scale, governance, and the breadth of welfare services bundled alongside emergency response.
• British Red Cross: U.K. national society operating an analogous model — volunteer-driven humanitarian aid, refugee/migration support, independent living services, and international crisis response — directly comparable in program breadth and funding mix.

Broad incumbents

• Oxfam Intermón: Spanish/European humanitarian and development NGO — directly comparable fundraising model, donor-base profile, and program portfolio in humanitarian response, women's empowerment, and inequality programming.
• Save the Children: Global humanitarian NGO with a comparable funding model (individual donors, corporate partnerships, government grants) and overlapping disaster response and education programs, but with a child-focused mission.

Emerging players

• Médicos del Mundo: Spanish arm of the Médecins du Frontières/Doctors Without Borders network — comparable as a humanitarian NGO with overlapping health, migration, and crisis response programs but a narrower medical focus.

Regional players

• CEAR (Comisión Española de Ayuda al Refugiado): Spanish NGO specializing in refugee and asylum-seeker support — a focused competitor to Cruz Roja's Migrar.org / migration programs, with overlapping donor and government-funding pools in Spain.

Others

• International Federation of Red Cross and Red Crescent Societies (IFRC): Parent federation coordinating 191 national societies including Cruz Roja Española — relevant as the strategic coordinator, funder of international appeal deployments, and brand-rights custodian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cruzrojaesp
• Facebookfacebook.com/CruzRoja.es

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruz Roja Española