Rusterholz

What Rusterholz does

Rusterholz is a privately held Swiss nursery established in 1926 and headquartered in Oberrieden, Switzerland. The company produces and sells potted plants, pots, soil, and gardening accessories, and offers plant consultations as well as garden and terrace makeover services to local residential customers. Its offering spans the full horticulture value chain — from live-plant inputs and consumables through to advisory services and finished outdoor-space delivery — positioning it as a specialty provider rather than a pure plant retailer.

The business model combines high-velocity retail (potted plants, pots, soil, accessories) with lower-velocity, higher-ticket design-and-build projects (garden and terrace makeovers), plus advisory plant-consultation services. There is no disclosed pricing model, customer segmentation, distribution channel detail, marketing channel, or technology platform in the available source material, and the company operates no mobile app or public API. No headcount, revenue, or e-commerce footprint is disclosed.

On 2025-05-30, Rusterholz acquired Bacher Garten-Center for an undisclosed amount, representing the most recent publicly documented strategic action and the only M&A signal in the input data. The deal points to consolidation within the Swiss specialty garden retail market, although the target's revenue, geographic footprint, and integration plan are not disclosed.

Name

Rusterholz

Website

https://rusterholzag.ch

Company type

Private

Founded year

1926

Short description

Rusterholz is a Swiss nursery founded in 1926 in Oberrieden that produces and sells potted plants, pots, soil, and accessories, and offers plant consultations and garden or terrace makeover services to local consumers.

Ownership category

akta.pro rank

Product category

Garden Nursery & Horticultural Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industries

Container Gardening Design, Planting & Maintenance (HSAIAFAN), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Garden nursery
• Potted plants
• Plant care
• Garden accessories
• Garden makeover

Headquarters

HQ city

Oberrieden

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Core offering

Rusterholz is a Swiss nursery that produces and sells potted plants, garden pots, soil, and garden accessories to consumers. In addition to retail products, the business offers plant consultations and complete garden or terrace makeover services, providing an integrated horticulture offering from product supply to landscape design.

Differentiator

Problem solved

Functional benefit

Products and services

• Potted plants Produced and sold by the nursery; offered to retail consumers for indoor and outdoor planting.
• Garden pots Pots and planters retailed alongside plants for use by gardening consumers.
• Soil Garden soil sold to retail customers for planting and landscaping use.
• Garden accessories Miscellaneous garden and planting accessories retailed to consumers.
• Plant consultations Expert advisory service provided to customers on plant selection, care, and horticultural questions.
• Garden or terrace makeover End-to-end design and execution service for garden or terrace redesign projects delivered to consumer clients.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• OBI: European DIY and garden retail chain with stores in Switzerland. Overlaps with Rusterholz in garden plants, soil, pots, and outdoor accessories but operates as a broad home-improvement incumbent rather than a specialist nursery.
• Dehner: Largest garden-center chain in Europe, headquartered in Germany. Comparable assortment across plants, pots, soil, and garden accessories, and offers similar consultation and landscaping services, though at much larger scale and primarily DACH-region footprint.
• Hornbach: European home improvement and garden retailer with Swiss operations. Comparable on the garden-supply category (plants, soil, pots, landscaping materials) but competes as a large-format incumbent versus Rusterholz's specialist nursery positioning.

Direct peers

• Bacher Garten-Center: Swiss garden-center business recently acquired by Rusterholz (May 2025). Direct peer and now subsidiary — overlapping plant, pot, soil, and accessory assortment with shared Swiss customer base.
• Landi: Swiss agricultural cooperative and one of the largest garden-center and farm-supply retail networks in Switzerland. Directly comparable as a multi-site Swiss retailer of plants, soil, pots, and garden accessories serving homeowner customers.
• JUMBO (Genossenschaft Migros Zürich): Swiss home and garden hypermarket chain with broad assortments of plants, pots, soil, and outdoor living products. Comparable to Rusterholz on retail assortment and target customer (Swiss homeowners), though at much larger scale.

Others

• Hauert HBG Dünger: Swiss manufacturer of specialty fertilizers and soil amendments sold through garden retail. Comparable to Rusterholz's soil and plant-care category from a supplier/category perspective.
• Compo: European branded supplier of soils, fertilizers, and plant-care products typically stocked in garden centers. Adjacent comparability: same end-shelf category Rusterholz sells, viewed from the supplier side.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rusterholz