OUTSIDEINSIDE Building Elements

What OUTSIDEINSIDE Building Elements does

OUTSIDEINSIDE Building Elements is a Melbourne-based private interior design consultancy specializing in kitchen and bathroom design, with an option to extend to complete interior design for full-home renovations. The firm operates from a single headquarters in North Fitzroy and is led by Principal Patricia La Torre, a multi-award winning designer recognized through the Kitchen and Bathroom Design Institute (KBDi) from 2010 to 2018, including Australian Certified Designer of the Year in 2012 and Vic/Tasmania Designer of the Year in 2015. The firm employs 11–50 staff and serves residential homeowners across Melbourne suburbs including North Fitzroy, Clifton Hill, Collingwood, Coburg, Preston, St Kilda, Footscray, Templestowe, Bundoora, Heidelberg Heights, Moonee Ponds, Middle Park, Ascot Vale, and Princess Hill.

The business delivers three core service lines — kitchen design, bathroom design, and complete interior design — and offers clients a complimentary one-hour in-home consultation as the entry point. Deliverables include a complete design folio with detailed documentation that can be handed to any external builder, or clients can engage the firm's in-house Build Team, comprising a registered builder, project manager, and professional tradespeople, for end-to-end renovation execution. Pricing is not publicly disclosed and is project-based rather than hourly published rates. The underlying technology is conventional interior design tooling with no proprietary platform, software, or AI components disclosed; outputs are human-authored design documentation and project management.

Revenue is generated through professional services fees for design and optional build/installation work, acquired almost exclusively via word-of-mouth referrals and recommendations from prior clients, supplemented by an awards-rich website portfolio. There is no external funding, no parent company, and no disclosed investors; the firm is founder-owned and independent. Geographic scope is limited to the Melbourne metropolitan area, with no stated plans or signals for interstate or international expansion.

Name

OUTSIDEINSIDE Building Elements

Legal name

OUTSIDEINSIDE Building Elements

Website

https://outsideinside.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

OUTSIDEINSIDE Building Elements is a Melbourne-based private interior design consultancy led by Principal Patricia La Torre, specializing in kitchen, bathroom, and complete interior design for residential homeowners across Melbourne suburbs, with optional in-house build and installation services.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Kitchen design services
• Bathroom design services
• Residential interior design
• Kitchen renovation design
• Bathroom renovation design

Headquarters

HQ city

North Fitzroy

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Kitchen Design Services: Complete kitchen design services including initial consultation, detailed design documentation, material selection guidance, and project oversight. Services are tailored to client needs ranging from design-only to full renovation management.
2. Bathroom Design Services: Complete bathroom design services similar to kitchen design, including consultation, detailed documentation, and renovation management for bathroom retreats.
3. Complete Interior Design Services: Extended services for clients wanting more than kitchen and bathroom design, providing complete interior design tailored to suit client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

OUTSIDEINSIDE Building Elements is a Melbourne-based design studio that provides kitchen, bathroom, and broader interior design services for residential clients. The studio offers end-to-end design with an in-house build team that can execute the renovation after the design phase is complete.

Product overview

OUTSIDEINSIDE Building Elements is a service-based business offering kitchen design, bathroom design, and interior design services in Melbourne. The core offering consists of Kitchen Design and Bathroom Design services, with the option to extend to complete Interior Design. The company also offers an optional 'Build Team' installation service through affiliated registered builders and tradespeople. At the end of the design process, clients receive complete design documentation (design folio) that can be handed to any builder or tradesperson for quoting. The principal designer is Patricia La Torre, a multi-award winning kitchen and bathroom designer.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Design Service Comprehensive kitchen design service for homeowners seeking a renovated kitchen. Includes initial consultation, design development, documentation, and material/specification selection, delivered by principal designer Patricia La Torre and team.
• Bathroom Design Service Comprehensive bathroom design service for homeowners, covering layout planning, fixture and finishes selection, and design documentation. Award-winning service recognised multiple times by the Kitchen Bathroom Design Institute (KBDi).
• In-house Build / Installation Service Optional construction and installation service delivered by the studio's own build team, used to execute the renovation designed by OUTSIDEINSIDE once the design phase is complete.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OUTSIDEINSIDE Build TeamcoreImplementation/ SI/ Consulting PartnerThe company works hand-in-hand with a registered Builder, Project Manager, and professional team of Tradespeople who take pride in their work and are respectful of clients and their homes. This in-house build team enables OUTSIDEINSIDE to offer full-service renovation management beyond just design documentation.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Plain English: UK designer of fitted kitchens, bathrooms and interiors with a reputation for craftsmanship and bespoke design, comparable as a design-led boutique residential specialist serving homeowners.
• deVOL Kitchens: UK-based designer and maker of bespoke kitchens and bathrooms with a strong design-led brand and showrooms, comparable in positioning as a design-led residential kitchen/bathroom specialist, though operating in a different geography.

Others

• IKEA: Global home furnishings retailer with a significant Australian kitchen and bathroom offering (including design and installation services), representing a broad incumbent alternative for homeowners planning kitchen/bathroom upgrades.
• Houzz: Online marketplace and design platform connecting Australian homeowners with interior designers, including recognized professionals like OUTSIDEINSIDE (Best of Houzz 2017), making it an adjacent ecosystem participant that channels demand and influences discovery.

Broad incumbents

• Reece Group: Australia's largest plumbing, bathroom and kitchen fittings retailer and distributor, overlapping with OUTSIDEINSIDE's bathroom/kitchen renovation space as a much larger incumbent that supplies products into the same homeowner projects.

Direct peers

• Beaumont Design: Australian residential interior and kitchen/bathroom design firm providing award-winning design services and renovation coordination for homeowners, a close peer in service model and target customer.
• Cantilever Interiors: Melbourne-based kitchen, bathroom and interior design studio serving residential clients with bespoke design and renovation management, directly comparable in geography and service mix.
• Minosa by Design: Australian kitchen and bathroom design studio offering bespoke design documentation and project oversight for residential clients, closely comparable to OUTSIDEINSIDE's core kitchen/bathroom design-plus-renovation offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/outsideinsidebuildingelements
• LinkedInlinkedin.com/company/outsideinside-building-elements

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OUTSIDEINSIDE Building Elements