Prodlacta
Prodlacta is a Romanian dairy manufacturer and retailer, founded in 1900 in Brașov, producing milk, yogurt, cheese, butter, cream, and dairy desserts from mountain-region milk for domestic Romanian consumers through its own stores and national retail distribution.
- Company typePrivate
- Founded1900
- HeadquartersBrasov, Romania
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Prodlacta does
Prodlacta (S.C. PRODLACTA S.A.) is a Romanian dairy products manufacturer and distributor headquartered in Brașov, founded in 1900 by a Danish entrepreneur and listed on the Bucharest Stock Exchange under the ticker PRAE. The company manufactures a full portfolio of dairy products — fresh and UHT milk (including the premium 'Șapte Munți' line in Tetra Fino Aseptic packaging), plain and fruit yogurts, Bifidus probiotic yogurts, the Cremos drinking-yogurt range, fermented/acidophilic products (Chefir, Sana, Lapte Bătut, Ayran), sour cream in four fat grades, butter, a wide specialty cheese portfolio (Brânză de Vaci, Făgăraș, Cottage, Grăuncior, Telemea, Mozzarella, Mascarpone, Burduf, Cheddar Mild and Maturat), traditional Scamorza-style Cașcaval variants (Penteleu, Dalia, Rucăr), and chocolate-glazed fresh-cheese desserts under the Mic-Vis brand. The company claims to be the only national producer of mascarpone in Romania. The underlying production technology is conventional dairy processing — receiving milk sourced from mountain-region farms, applying Anglo-Saxon cheesemaking technology (introduced at the Moeciu Superior Cheeses section in 1964), and operating under four ISO management-system certifications (ISO 22000, 9001, 14001, 18001).
Prodlacta's go-to-market is a hybrid of company-owned retail points of sale across Romania and traditional wholesale/retail distribution, with a recently announced co-marketing partnership with Kaufland Romania tied to Saga Festival 2026. The customer base is general Romanian consumers (horizontal segmentation), with no disclosed enterprise or institutional accounts. Pricing is not publicly disclosed; products are sold through physical retail. Revenue model is straightforward unit-sale of manufactured dairy goods. The company has no subsidiaries, no disclosed parent, and no institutional investors identified; ownership is structured through five successive public share capital increases (PRAE) between 2017 and 2024 approved by the Romanian Financial Supervisory Authority (ASF). A 2024 environmental impact assessment filing for an on-site photovoltaic system at the Brașov facility indicates the company is investing in operational energy infrastructure.
Prodlacta firmographics
Firmographics- Name
- Prodlacta
- Legal name
- S.C. PRODLACTA S.A.
- Website
- https://prodlacta.ro
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Prodlacta is a Romanian dairy manufacturer and retailer, founded in 1900 in Brașov, producing milk, yogurt, cheese, butter, cream, and dairy desserts from mountain-region milk for domestic Romanian consumers through its own stores and national retail distribution.
- Ownership category
- akta.pro rank
Prodlacta industry classification
Industry- Product category
- Dairy Products
- NAICS
- Dairy Product Manufacturing (3115)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)
Keywords
Where Prodlacta is headquartered
LocationHeadquarters
- HQ city
- Brasov
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Prodlacta business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Dairy Product Sales: Prodlacta generates revenue through the manufacture and sale of dairy products including milk, yogurt, fermented dairy products, cheeses, cream, butter, and dairy desserts. Products are sold through their own retail stores and retail distribution channels.
Distribution channels2 records
Marketing channels2 records
Prodlacta product offering
Product offeringCore offering
Prodlacta manufactures and distributes a broad portfolio of dairy products including fresh and UHT milk, yogurts, fermented dairy products, fresh and aged cheeses, sour cream, butter, and dairy-based desserts. Products are made from milk collected from mountain regions and sold through the company's own retail stores as well as broader retail distribution channels across Romania. The company claims to be the only national producer of mascarpone and offers traditional Romanian cheeses alongside international cheese styles.
Product overview
Prodlacta is a Romanian dairy company founded in 1900 in Brașov, offering a comprehensive portfolio of natural dairy products sourced from mountain regions. The product lineup centers on core dairy categories — fresh and UHT milk (including the premium 'Șapte Munți' sub-brand), yogurts (plain, Bifidus probiotic, and the fruit-flavored Cremos line), fermented/acidophilic products (Chefir, Sana, Lapte Bătut, Ayran), sour cream, butter, fresh and aged cheeses, and branded sub-lines such as 'Bucătăria Noastră' for culinary cheese products and 'Mic-Vis' for chocolate-glazed fresh cheese desserts. The company claims to be the sole national producer of mascarpone and produces traditional Romanian cheeses including Burduf, Telemea, Făgăraș, and Cașcaval varieties (Penteleu, Dalia, Rucăr) alongside international styles like Cheddar and Mozzarella. Products are distributed under multiple brand tiers, from value fresh milk to premium mountain-sourced lines.
Differentiator
Problem solved
Functional benefit
Companies that use Prodlacta
Customer profileSegments1 record
Ideal customer profiles1 record
Prodlacta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prodlacta partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kaufland RomaniaminorProdlacta partnered with Kaufland Romania for a promotional campaign at Saga Festival 2026. The campaign ran from July 1 to August 4, 2026, offering festival tickets through a lottery tied to purchases of Prodlacta and Bucovina dairy products using the Kaufland Card XTRA.
Scale indicators2 records
Recent moves11 records
Expansion highlights6 records
Prodlacta competitors and assessment
Company assessmentBroad incumbents
- Danone: Multinational dairy and plant-based leader with established yogurt, fermented dairy, and dairy dessert businesses in Romania. Directly overlaps with Prodlacta's yogurt (including Bifidus probiotic), Ayran/fermented drinks, and dessert categories.
- Lactalis: World's largest dairy company with broad cheese, butter, and fluid milk offerings across Europe. Its Romanian operations overlap with Prodlacta's cheese, butter, and UHT milk lines, posing scale-based competitive pressure.
- Arla Foods: European dairy cooperative with broad cheese, butter, and milk portfolios. While not focused on Romania, its European export reach and brand strength represent the type of multinational competition Prodlacta faces in specialty dairy categories.
- FrieslandCampina: Global dairy multinational with a major Romanian presence via its ownership of Albalact. Competes with Prodlacta in fluid milk, yogurt, and cheese categories across Romania with significantly greater scale and distribution reach.
Direct peers
- Hochland: European cheese specialist with significant Romanian operations (Hochland Romania in Sovata). Directly competes with Prodlacta in processed and specialty cheeses, including cream cheese and cheese spreads.
- Covalact: Romanian dairy manufacturer headquartered in Târgu Mureș with a broad portfolio of milk, butter, cheese, and yogurt. Directly competes with Prodlacta across most dairy categories inside Romania on a similar scale.
- Harghita (Lactate Harghita / Paulenia): Romanian regional dairy producer in the Harghita/Covasna mountain area — geographically adjacent to Prodlacta's Brasov base. Competes directly on mountain-region milk positioning, traditional cheeses, and local Romanian consumer preference.
Regional players
- Emmi: Swiss premium dairy company focused on specialty cheeses, yogurt, and dairy desserts. Comparable to Prodlacta in its premium niche positioning and traditional-heritage sourcing narrative for cheese and cultured dairy.
- Müller: German/UK dairy processor known for yogurts, desserts, and dairy-based snacks. Comparable to Prodlacta as a brand-led mid-sized European dairy manufacturer with strengths in flavored yogurt and dairy desserts like Prodlacta's Cremos and Mic-Vis lines.
Emerging players
- Olympus (Greek dairy / FAGE): Greek yogurt leader with growing presence in Romanian markets. Competes with Prodlacta in the premium strained yogurt and probiotic segments where Prodlacta sells its Bifidus line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Prodlacta social profiles
Digital presenceProdlacta compliance and trust
Trust signalCompliance4 records
Prodlacta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prodlacta leadership team
Management profileNumber of profiles
Prodlacta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prodlacta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prodlacta
What does Prodlacta do?
Prodlacta manufactures and distributes a broad portfolio of dairy products including fresh and UHT milk, yogurts, fermented dairy products, fresh and aged cheeses, sour cream, butter, and dairy-based desserts. Products are made from milk collected from mountain regions and sold through the company's own retail stores as well as broader retail distribution channels across Romania. The company claims to be the only national producer of mascarpone and offers traditional Romanian cheeses alongside international cheese styles.
Is Prodlacta a public or private company?
Prodlacta is a private company. It is classified as public and is currently operating.
When was Prodlacta founded?
Prodlacta was founded in 1900. It employs 101 to 250 people.
Where is Prodlacta based?
Prodlacta is headquartered in Brasov, Romania, in the Europe region.
How does Prodlacta make money?
One revenue line is on record: dairy Product Sales.
Who are Prodlacta's main competitors?
Broad incumbents on record are Danone, Lactalis, Arla Foods and FrieslandCampina. Direct peers are Hochland, Covalact and Harghita (Lactate Harghita / Paulenia). Regional players are Emmi and Müller. Olympus (Greek dairy / FAGE) is listed as an emerging player.
Does Prodlacta have an API?
No public API is recorded for Prodlacta.
What industry is Prodlacta in?
Prodlacta's product category is Dairy Products. Its primary akta.pro industry code is CRADACAB, Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese). Its NAICS code is 3115 and its SIC code is 2020.