Vayne Entertainment

Name

Vayne Entertainment

Legal name

Millman Creative Coaching

Website

https://feelingvayne.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)

akta.pro secondary industries

Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling) (HSACAHAO), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Drag talent booking
• LGBTQIA+ event production
• Drag brunch events
• Corporate event entertainment
• Private celebration hosting

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Production Services: Full-service event production from concept to execution, including stage management, talent casting, and creative direction. Handles events from start to finish or integrates with existing event planning.
2. Talent Booking: Booking of drag artists, DJs, dancers, hosts, make-up artists, singers, and specialty acts for corporate events, private parties, and festival appearances.
3. Corporate Consultation: Consultation services for companies looking to create authentic Pride events and avoid pinkwashing, including workshops and education on creating inclusive environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Vayne Entertainment is a creative events production company that books drag talent and produces drag-led events for corporate and private clients. Its flagship offering is the Amsterdam Drag Brunch, supplemented by corporate event production, private celebration hosting, and creative consultation services. The company operates through legal entity Millman Creative Coaching (KVK 75615525) with a curated roster of 20+ performers.

Product overview

Vayne Entertainment is an LGBTQ+-owned creative events production company based in Amsterdam offering a unified suite of event services. The company provides Corporate Events (event production, team building, and consultation), Private Events (drag brunch, bachelorette parties, and pride events), and Talent Booking services featuring a roster of drag artists, DJs, dancers, hosts, make-up artists, singers, specialty acts, and technical crew. Founded in 2019, the company specializes in connecting talent and stage production to deliver drag-focused entertainment for corporate and private occasions across the Netherlands and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Drag Brunch Amsterdam A flagship drag-hosted brunch event format produced and hosted by Vayne Entertainment, featuring performances from the company's curated drag roster and targeted at both corporate hospitality and private group bookings.
• Corporate Event Production Turnkey drag-themed event production service for corporate clients, combining talent booking, hosting, and creative production. Past clients include Deloitte and Hard Rock Cafe.
• Private Event Production Drag-led private celebration hosting service for individual consumers and small groups, including birthdays, bachelorette parties, and similar private gatherings.
• Drag Talent Booking Booking service that places performers from Vayne Entertainment's curated roster of 20+ drag artists into events hosted by clients or third-party producers.
• Creative Consultation Consulting service advising clients on drag-themed event concepts, performer selection, and creative direction, delivered through the parent entity Millman Creative Coaching.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered founding.

• Let's Double Dutch (Derek Mitchell)foundingStrategic or Co-development Partner · 1 January 2019Derek Mitchell co-produced the first-ever Drag Brunch in Amsterdam with Noah Millman in 2019. This collaboration spawned the idea for Vayne Entertainment and established the creative partnership that defined the company's origins.
• Kevin de Wit (Miss Vanity Love)foundingStrategic or Co-development PartnerKevin de Wit (drag persona: Miss Vanity Love) was the original co-founder of Vayne Entertainment. Co-founded the company with Noah Millman, contributing to building the company's foundation in quality drag events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Live Nation Entertainment: World's largest live entertainment company producing concerts, festivals, and corporate events globally. Comparable as a broad incumbent offering full-service event production and talent booking, but operates at vastly larger scale and across all genres rather than specializing in drag / LGBTQ+ programming.
• IMG Artists: Global arts and entertainment agency representing performers, producing events, and managing talent across classical, contemporary, and live performance categories. Comparable as a full-service artist management and event production firm, but at significantly larger scale and broader artistic scope.
• WME (William Morris Endeavor): Global talent agency representing artists, performers, and entertainers across entertainment verticals. Comparable in providing artist representation and booking services, but serves mainstream celebrity talent at global scale rather than the drag / LGBTQ+ niche Vayne occupies.
• United Talent Agency (UTA): Global talent agency representing artists across entertainment verticals including performers, hosts, and specialty acts. Comparable in providing artist representation and booking services, but with significantly broader scope and larger corporate client roster.
• Creative Artists Agency (CAA): Major global talent and entertainment agency handling artist representation, event production, and brand consulting. Comparable as an incumbent player offering talent booking plus corporate brand activation services, but with a significantly broader and more diversified portfolio than Vayne's drag-focused niche.
• Paradigm Talent Agency: Talent agency representing artists, comedians, and specialty performers for live appearances and corporate bookings. Comparable as an incumbent offering talent booking for live events, but focused on comedy and music acts rather than drag entertainment specifically.

Others

• Eventbrite: Global event ticketing and management platform used by event producers to publish, promote, and sell tickets to entertainment events. Comparable as adjacent infrastructure provider in the live events ecosystem, but operates as a self-service platform rather than a curated production company.

Regional players

• Primary Talent International: UK-based talent agency representing comedians, performers, and specialty acts for live events and corporate bookings across Europe. Comparable as a regional talent booking agency serving corporate clients with entertainment talent, but based in the UK rather than Netherlands and not drag-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/feelingvayne
• Facebookfacebook.com/feelingvayne
• LinkedInlinkedin.com/company/vayne-entertainment

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vayne Entertainment