Superkeukens

What Superkeukens does

Superkeukens is a Dutch residential kitchen retailer operating 44 physical showrooms across the Netherlands, serving individual homeowners in the B2C segment. Founded in 1998, the company is part of the parent group Mondial Keukens Benelux B.V. and operates under a tiered product portfolio sourced from three German manufacturers: Nobilia at the entry level (Mondial line), Schüller at the premium tier (Super+ line), and DKG at the mid-range (SK Collectie). Public pricing spans approximately €5,744 to €20,933 per kitchen under a fixed, transparent pricing model branded as the "Eerlijke Prijsgarantie" (fair price guarantee), and the company is CBW-erkend certified with a 10-year warranty on kitchen furniture and countertops.

The business operates an omnichannel go-to-market combining the 44-store showroom network with an online 3D kitchen planner (planner.superkeukens3d.nl) that allows customers to configure and visualize kitchens before visiting a location. Beyond core fitted kitchens, the assortment has been extended into adjacent home categories including utility/pantry kitchens (bijkeukens), worktops, appliances, and a Living furniture collection, with a 2026 collection refresh referenced as ongoing assortment investment.

The revenue model is transactional and B2C: each showroom sells discrete kitchen projects to individual Dutch households at fixed published prices, with warranty and certification serving as trust signals rather than subscription or recurring revenue mechanisms. No revenue, headcount, or funding figures are publicly disclosed; growth is implied through showroom count and product-line extension rather than through disclosed financial metrics.

Name

Superkeukens

Legal name

Superkeukens (onderdeel van Mondial Keukens Benelux B.V.)

Website

https://superkeukens.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Superkeukens is a Dutch B2C kitchen retailer operating 44 showrooms nationwide, selling tiered fitted kitchens from Nobilia, Schüller, and DKG to individual homeowners under a fixed transparent pricing model.

Ownership category

akta.pro rank

Product category

Kitchen Retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Kitchen retail
• Custom kitchen design
• Kitchen furniture
• Kitchen installation services
• Showroom kitchen sales

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Kitchen Furniture Sales: Sale of customisable kitchen cabinets, fronts, countertops, and complete kitchen units in various styles and configurations. Customers purchase through showrooms or the website and can add appliances and accessories.
2. Kitchen Appliances & Accessories: Bundled and standalone sale of kitchen appliances (ovens, cooktops, extractors, refrigerators, dishwashers) and accessories (taps, sinks) as part of complete kitchen packages.
3. Installation & Assembly Services: Professional kitchen installation by vetted montage companies; optional self-assembly with pre-mounted cabinet delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Superkeukens designs, sells, and installs complete custom kitchens through 44 showrooms across the Netherlands, offering a three-tier product portfolio (Mondial by Nobilia, Super+ by Schüller, SK Collectie by DKG) in multiple configurations, styles, and colorways, complemented by kitchen appliances, worktops, utility kitchens, and installation/self-assembly services. The purchase journey is supported by an in-house 3D kitchen planner, free design consultations in showrooms, and post-sale services including measurement, delivery, professional installation, and a customer order portal.

Product overview

Superkeukens is a Dutch kitchen retail company operating 44 showrooms across the Netherlands, offering a comprehensive kitchen customization and purchase platform. The core offering is the Keukencollectie (Kitchen Collection) — a three-tier product portfolio comprising Mondial (entry-level, Nobilia), Super+ (premium, Schüller), and SK Collectie (mid-range, DKG) kitchen lines. Each tier offers cabinets and fronts in multiple configurations (straight, corner, U-shaped, island, T-shaped) across at least 8 design styles (Japandi, Modern, Luxurious/Chique, Retro, Industrial, Wooden, Rural/Landelijk, Scandinavian) and dozens of color options. The product platform is supported by complementary digital tools (online 3D Keukenplanner, downloadable Inspiration Book, physical Inspiration Swatch and worktop samples), retail services (in-showroom design consultation, professional measurement and installation, self-assembly option with Dutch-language manuals, waste collection service), and a service ecosystem including a customer login portal (Mijn Keuken), online service request system, and an add-on kitchen appliances catalog featuring 12 A-brands (AEG, Bertazzoni, BORA, Bosch, Electrolux, Etna, Frilec, Novy, Pelgrim, Quooker, Selsiuz, Siemens). Additional modules include custom worktops (laminate, composite, ceramic, natural stone), utility/pantry kitchens (bijkeukens), living room furniture (Living line), and showroom display kitchens at reduced prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Keukencollectie (Kitchen Collection) Curated collection of customizable kitchen cabinets, fronts, and complete kitchen setups available in multiple configurations (straight, corner, U-shaped, island, T-shaped), colorways, and styles including Japandi, modern, hotel-chique, retro, industrial, wooden, landelijk, and Scandinavian. Available in three tiers: Mondial (with grip handles or handle-less), Super+ (Schüller), and SK Collectie (DKG). Sold to Dutch homeowners through 44 showrooms and the website.
• Keukenapparatuur (Kitchen Appliances)
• Werkbladen (Worktops) Custom-cut kitchen worktops in laminate, composite, ceramic, natural stone (granite), and marble-look finishes, offered as part of complete kitchen packages or as a standalone purchase.
• Bijkeukens (Utility/Pantry Kitchens) Compact secondary kitchen or utility room configurations for laundry, storage, and secondary food preparation, available with matching styles and materials to the main kitchen.
• Living Collection of living-space furniture and storage solutions designed to coordinate with Superkeukens kitchen ranges for open-plan kitchen and living areas.
• Showroomkeukens (Showroom Display Kitchens) Fully assembled display kitchen models from the 44 Superkeukens showrooms available for purchase at reduced prices.
• Inmeten & Montage (Measurement & Installation Service) Professional measurement of the kitchen space by Superkeukens-appointed installers followed by expert assembly. Pre-assembled cabinet units and interior fittings are delivered and installed. Includes an optional waste collection service (via Dit Is Bas) for packaging materials after installation.
• Zelf-monteren (Self-Assembly Option) DIY assembly alternative providing pre-assembled kitchen cabinets with Dutch-language assembly manuals and a basic mounting kit (screws, adjustable legs, plinth clamps). On-request cutouts for sinks, taps, and cooktops can be made in the worktops before delivery.

Quantifiable outcome

• 10-year warranty on kitchen furniture and countertops
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Mondial Keukens Benelux B.V.coreOthersSuperkeukens is a trading name and business unit of Mondial Keukens Benelux B.V., the parent company headquartered in Etten-Leur, Netherlands. KvK: 20100616, BTW: NL809976808B01.
• NobiliacoreStrategic or Co-development PartnerNobilia is a German kitchen furniture manufacturer producing Superkeukens' 'Mondial' kitchen line. The factory uses modern technology and is certified to ISO 9001:2000 quality standards. Pre-mounted cabinets are delivered to customers.
• Schüller (Super+ line)coreStrategic or Co-development PartnerSchüller is a German kitchen manufacturer producing the 'Super+' kitchen line sold by Superkeukens, known for matte finishes and high-quality fronts. Featured in customer stories such as Familie Laponder's island kitchen.
• DKG (SK Collection)minorStrategic or Co-development PartnerDKG supplies the 'SK collectiekeuken' (SK Collection) line to Superkeukens, representing one of the three product tiers alongside Mondial (Nobilia) and Super+ (Schüller).
• CBW (Centrale Bond van Kleurnijverheid / CBW-erkend)coreStrategic or Co-development PartnerSuperkeukens is CBW-erkend (CBW-certified), meaning it adheres to consumer-protective general terms covering deposits, cancellation, delivery times, transport, and warranty. This certification provides statutory 2-year warranty as a baseline.
• Dit Is Bas (Afval Ophaalservice)minorImplementation/ SI/ Consulting PartnerDit Is Bas provides the packaging waste removal service after kitchen installation. Superkeukens coordinates the collection date with Dit Is Bas following the montagedatum (installation date), and customers receive special waste bags in advance.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mandemakers Keukens: Mandemakers is a major Dutch kitchen retail group operating showroom locations throughout the Netherlands, with similar German-manufacturer sourcing and multi-tier product positioning, making it a close comparable in scale and target customer.
• Tulp Keukens: Tulp Keukens is a Dutch kitchen specialist operating showrooms in the Netherlands, offering customizable kitchens, appliances and installation services to the same Dutch homeowner segment that Superkeukens targets.
• Piet Klerkx: Piet Klerkx is a long-established Dutch kitchen retailer with showroom locations across the Netherlands, offering similar customizable kitchen ranges, design services and installation comparable to Superkeukens' showroom model.
• Keukenmaxx: Keukenmaxx is a Dutch kitchen retail chain with showroom locations focused on the mid-market Dutch consumer, with comparable offerings across kitchen cabinets, worktops, appliances and installation services.
• Bribus Keukens: Bribus is a Dutch kitchen specialist operating showroom locations offering customized kitchens to Dutch homeowners with comparable product range and showroom-led sales model.
• Keukenloods: Keukenloods is one of the largest Dutch kitchen retailers with showrooms across the Netherlands, directly competing with Superkeukens on comparable price points, multi-tier product offerings and showroom-led sales of kitchens, appliances and installation.
• Brugman Keukens: Brugman Keukens is a Dutch kitchen retailer operating showrooms across the Netherlands, with a comparable multi-tier offering targeting Dutch consumers renovating or replacing kitchens.

Regional players

• Wren Kitchens: Wren Kitchens is a UK-based kitchen retailer operating a large showroom network with vertically integrated manufacturing, comparable to Superkeukens in showroom-led customer experience and bundled kitchen-plus-appliance sales model, though operating in the UK.
• Howdens Joinery: Howdens is a UK-based kitchen and joinery retailer with a depot/showroom network serving trade and consumers, sharing Superkeukens' multi-location showroom model and German/European sourcing approach, but operating primarily in the UK rather than the Netherlands.

Broad incumbents

• IKEA: IKEA is a global broad-line home furnishings retailer with a significant kitchen offering including modular cabinets, worktops, appliances and installation services, competing with Superkeukens in the Dutch market at the entry and mid tiers through a different (self-service showroom) model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/superkeukens_o
• Facebookfacebook.com/Superkeukens
• LinkedInlinkedin.com/company/superkeukens

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superkeukens