Intérieurs
Intérieurs is a publicly listed Tunisian office furniture manufacturer and designer serving Tunisian corporate, institutional, and individual buyers with own-produced seating, desks, storage, and acoustic furniture, alongside exclusive distribution of Herman Miller/MillerKnoll, Muuto, and HAY premium brands and turnkey workspace design and installation services.
- Company typePublic
- Founded1985
- HeadquartersTunis, Tunisia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Intérieurs does
Intérieurs is a Tunisian office furniture manufacturer, designer, and marketer headquartered in Tunis, founded in 1985 and publicly listed on the Tunisian Stock Exchange under the ticker SAM. The company serves corporate and institutional clients in Tunisia with a comprehensive catalogue of seating (work chairs, executive seating, visitor/meeting chairs, gaming and stools), workstations (standard desks, height-adjustable Up & Down sit-stand desks, and open-space benching systems), tables (meeting, conference, coffee), storage (cabinets, drawer blocks), reception and lounge furniture, and acoustic solutions. Underlying technology covers motorized electric height-adjustable desk systems with Plug & Play motors and silent operation (67.5–129 cm range), integrated cable-management design on the Bureau Logique line, and acoustic-panel/furniture systems for open-plan noise mitigation. The company also distributes premium international brands in Tunisia, holding exclusive authorized reseller rights for Herman Miller/MillerKnoll performance seating and authorized reseller status for Muuto and HAY, including a dedicated Italian premium executive-desk sub-line (KOMPAS, LARUS, BELLAGIO, LITHOS).
Intérieurs operates a hybrid B2B/B2C go-to-market combining direct enterprise field sales, showrooms, and a website with a Calendly-enabled appointment booking workflow and a Demande de devis (quote-request) system. All pricing is quote-based with extensive configurability across sizes, colors, materials, and finishes; no public price list is disclosed. Revenue is generated through three streams: (1) hardware sales of own-manufactured and distributed premium-brand furniture, (2) professional services for turnkey office interior projects including 2D/3D plan projection, in-house fabrication in company workshops, and on-site installation assistance, and (3) resale margin on distributed premium brands. Named enterprise customers include FIAL Oil & Gas Engineering (petroleum sector), Fnac Darty (European retail), and Assurance STAR (Tunisian insurance), spanning oil & gas, retail, and insurance verticals. Marketing channels include an e-commerce storefront, organic social media (Facebook, Instagram, LinkedIn, YouTube), downloadable PDF catalogs, project showcase PR, and showroom appointments, with distribution confined to a single-country (domestic Tunisia) footprint despite a stated North Africa regional claim.
Intérieurs firmographics
Firmographics- Name
- Intérieurs
- Legal name
- Intérieurs
- Website
- https://interieurs.com.tn
- Company type
- Public
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Intérieurs is a publicly listed Tunisian office furniture manufacturer and designer serving Tunisian corporate, institutional, and individual buyers with own-produced seating, desks, storage, and acoustic furniture, alongside exclusive distribution of Herman Miller/MillerKnoll, Muuto, and HAY premium brands and turnkey workspace design and installation services.
- Ownership category
- akta.pro rank
Intérieurs industry classification
Industry- Product category
- Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Interior Design Services (54141)
- SIC
- Office Furniture (2520), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
- akta.pro secondary industry
- Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)
Keywords
Where Intérieurs is headquartered
LocationHeadquarters
- HQ city
- Tunis
- HQ country
- Tunisia
- HQ region
- Africa
Offices1 record
Markets served
Intérieurs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Office Furniture Sales: Direct sales of manufactured office furniture including desks, seating, storage, and lounge furniture through showrooms and e-commerce platform. Products sold as one-time purchases with custom configuration options.
- Custom Office Space Projects: Turnkey office interior design and implementation services including 2D/3D plan projection, in-house manufacturing, and on-site installation assistance for complete workspace projects.
- Premium Brand Resale: Exclusive reseller of Herman Miller/MillerKnoll, Muuto, and HAY branded furniture, generating revenue through markup on premium international brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Intérieurs product offering
Product offeringCore offering
Intérieurs designs, manufactures, and markets office furniture in Tunisia, offering an extensive range of ergonomic work chairs, executive seating, height-adjustable standing desks, bench workstations for open spaces, meeting tables, storage units, lounge and reception furniture, and acoustic solutions. The company is the exclusive distributor of Herman Miller/MillerKnoll products in Tunisia and also resells Muuto and HAY brands. Intérieurs additionally provides turnkey custom office design services including 2D/3D plan projection, in-house fabrication in its own workshops, and on-site installation assistance.
Product overview
Intérieurs is a Tunisian office furniture manufacturer offering a comprehensive portfolio of ergonomic and design-focused workspace solutions. The product range centers on seating (work chairs, executive chairs, visitor chairs, gaming chairs, stools), workstations (standard desks, height-adjustable standing desks, bench systems for open spaces), tables (meeting/conference tables, side tables), and storage solutions (cabinets, drawers, armoires). The portfolio includes the Herman Miller Performance HM collection as a premium sub-brand, Italian premium design executive desks, and acoustic furniture for noise management. The company also provides custom design and manufacturing services with 2D/3D visualization and installation support. The offering is characterized by extensive configurability with multiple materials, finishes, colors, and sizes across product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Sièges de Travail (Work Chairs) Ergonomic office work chairs with configurable options for base, armrests, and headrest, available in multiple models such as Ushuaia, Paris, Lisbonne, Pekin, Miami, and Panama. Targeted at office professionals and corporate buyers seeking ergonomic seating solutions.
- Sièges de Direction (Executive Chairs) Executive office chairs including Sidi Bou, Manager, Confort, Of Course, Classic, and Boston models designed for managerial and leadership office environments, suited for premium office aesthetics and ergonomic needs.
- Performance HM (Herman Miller Collection) Premium ergonomic seating collection distributed exclusively in Tunisia, featuring Herman Miller's Mirra 2, Embody, Cosm, Sayl, Verus, and Aeron chairs recognized for high-performance ergonomic design. Targeted at enterprise clients seeking world-class seating.
- Visitor and Meeting Chairs Chaises Visiteur et Réunion including Wait, Confort PM, Dallas, Smart, Of Course PM, and Everywhere models, designed for reception areas, conference rooms, and meeting spaces.
- Bureau Standard (Standard Office Desks) Standard office desks available in multiple shapes and sizes including Compact, Carré, Isocèle, Rond, Bois, and Logique models, with various textures and configurations for everyday office use.
- Up & Down Height-Adjustable Standing Desks Motorized electric height-adjustable standing desks including Up & Down Manager and Up Down models, with adjustment range from min 67.5cm to max 129cm under the tabletop, controlled by a single command unit for silent operation. Targeted at ergonomic workspaces.
- Bureau Bench Open Space Shared bench-style workstations for open plan offices including Ottawa, Arch 4p, and Hello models, designed for multiple users in collaborative and modern flexible workspaces.
- Tables de Réunion (Meeting and Conference Tables) Meeting and conference tables including Iris, Chirac, Flex, Ovni, Modulaire, Julia, Padova, and PARTHOS models in various sizes and configurations for corporate meeting spaces.
- Tables Basses (Side and Coffee Tables) Side and coffee tables including Carré, Inox, Cuba, Gafa, New Island, and Table d'Appoint models, in various materials including wood, glass, and stone effect finishes for office lounges and reception areas.
- Rangements et Caissons (Office Storage Solutions) Storage solutions including drawer blocks (Bloc Tiroirs), filing cabinets (Bloc à Fiches), suspended drawer blocks, and various organizational storage units for office organization.
- Armoires de Bureau (Office Storage Cabinets) Office storage cabinets in various heights (bas, moyen, haut) including Milano Bois, Milano Vitrés, Milano Niches models in wood and glass configurations.
- Armoires de Direction (Executive Office Storage) Executive office storage furniture including Meubles à Colonnes, California, Domino, Demi Roma, and Chili models designed for managerial and executive spaces.
- Bureaux de Direction (Executive Desks - Wood and Glass) Executive wooden desks (London, Ottawa, Gafa Gres, Torino Bois, Mini Cuba, X-Files) and glass executive desks (Gafa, Torino Verre, Tempo, Cuba Verre, DNA Manager, INK) with premium wood and glass finishes for executive leadership.
- Bureaux Premium Design Italien (Premium Italian Design Desks) Premium Italian design executive desks featuring KOMPAS, LARUS, BELLAGIO, and LITHOS models representing the high-end executive product range.
- Accessoires de Bureau (Office Accessories) Office accessories including monitor arms (Free Motion Support Écran à 2 Coudes USB, Easy Support Écran à 1 Coude), coat racks (Joy, Easy, Bonzaï, Tree, Play, Inox), footrests, cable management (Top Access), CPU holders, and waste baskets.
- Mobiliers d'Attente et Lounges (Waiting Area and Lounge Furniture) Waiting area and lounge furniture including sofa models (Lucie, Oslo, Diva, Carré, Bergamo, Elegance), seating systems (Smart, Wait, Iso), and lounge chairs (Arcadia Lounge, Twist & Sit, Cigare) for corporate reception areas and lounges.
- Mobiliers d'Accueil (Reception Furniture) Reception furniture including Cologne, Quick, Doha, and Pur reception desks designed for corporate entrance areas and lobbies.
- Mobilier Acoustique (Acoustic Furniture) Acoustic furniture solutions including Panneau Acoustique Silent room, Acoustique Artwork Ceiling, Acoustique Artwork Suspendus, and Acoustic Modus panels designed to reduce noise in open office environments.
- Séparations Acoustiques (Acoustic Partition Systems) Acoustic partition systems including Séparation Amovible Simple and Séparation Amovible à Roulettes for flexible noise management in open spaces and open-plan offices.
- Bureau Enfant (Children's Desk - School) Children's desk School model designed for young students and home learning environments.
- Chaises Gaming MONSORY (Gaming Chairs) Gaming chairs under the MONSORY Gaming brand for gaming and esports setups, targeted at individual consumers and gaming enthusiasts.
- Tabourets et Chaises Hautes (Stools and High Chairs) Stool and high chair seating including Twist & Sit, Zeta, and Arcadia Tabouret models designed for pairing with standing desks and tall workstations.
- Service de Conception Personnalisée (Custom Design and Manufacturing Service) Custom design and manufacturing service offering 2D and 3D plan projection, in-house fabrication in company workshops, and on-site installation assistance, backed by approximately 40 years of experience. Targeted at corporate clients seeking turnkey office interior projects.
Companies that use Intérieurs
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Intérieurs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Intérieurs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Herman Miller / MillerKnollcoreExclusive authorized distributor of Herman Miller/MillerKnoll products in Tunisia, including the full Performance HM seating line (Mirra 2, Embody, Cosm, Sayl, Verus, Aeron). Website features dedicated MillerKnoll section with branding and exclusive product showcase.
- MuutominorAuthorized reseller of Muuto Scandinavian furniture brand, featured in brand slider on homepage indicating partnership status.
- HAYminorAuthorized reseller of HAY Danish furniture brand, featured in brand slider on homepage indicating partnership status.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Intérieurs competitors and assessment
Company assessmentDirect peers
- Haworth: Privately held office furniture manufacturer with a broad portfolio of seating, workstations, and architectural products; comparable to Intérieurs as a manufacturer-distributor of ergonomic office solutions for B2B enterprise projects.
- Kimball International: US office and hospitality furniture manufacturer with both owned brands and a focus on enterprise contract sales; comparable to Intérieurs in serving corporate clients with custom office furniture projects.
- Teknion: North American office furniture manufacturer of workstations, seating, and architectural products for corporate environments; directly comparable to Intérieurs in product scope and B2B project delivery model.
- Steelcase: Global office furniture manufacturer offering workstations, seating, and architectural solutions to enterprise clients; directly comparable to Intérieurs' core office furniture business and target customer (corporate HQs, open-space projects).
Broad incumbents
- Vitra: Swiss premium office and home furniture brand distributed globally; comparable as a designer-brand premium office furniture vendor with a similar reseller/distributor model for international markets.
- HNI Corporation: US office furniture conglomerate owning The HON Company, Allsteel, and HBF; a broad incumbent whose office furniture manufacturing and B2B distribution model parallels Intérieurs' mix of own-brand manufacturing and multi-channel B2B distribution.
- MillerKnoll (Herman Miller): Global office furniture conglomerate and Intérieurs' exclusive Tunisian distribution partner; comparable as a manufacturer of high-end ergonomic seating (Aeron, Embody, Cosm) that Intérieurs resells, and as the reference brand for the premium category Intérieurs competes in.
- IKEA (office/commercial range): Global furniture retailer with a growing commercial/B2B office range including height-adjustable desks (BEKANT, RODULF) and seating; comparable as a direct-to-consumer and e-commerce office furniture retailer, though its mass-market positioning differs from Intérieurs' premium segment.
Regional players
- Kinnarps: Major European (Nordic) office furniture manufacturer with strong presence in Scandinavia and continental Europe; comparable as a manufacturer-distributor of ergonomic office seating and workstations, though serving different geography than Intérieurs' domestic Tunisian focus.
- Nowy Styl: Major Central/Eastern European office furniture manufacturer with broad seating, desks, and acoustic solutions portfolio; comparable as a regional office furniture manufacturer competing in the same product categories from a different geographic base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Intérieurs social profiles
Digital presenceIntérieurs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intérieurs leadership team
Management profileNumber of profiles
Intérieurs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intérieurs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intérieurs
What does Intérieurs do?
Intérieurs designs, manufactures, and markets office furniture in Tunisia, offering an extensive range of ergonomic work chairs, executive seating, height-adjustable standing desks, bench workstations for open spaces, meeting tables, storage units, lounge and reception furniture, and acoustic solutions. The company is the exclusive distributor of Herman Miller/MillerKnoll products in Tunisia and also resells Muuto and HAY brands. Intérieurs additionally provides turnkey custom office design services including 2D/3D plan projection, in-house fabrication in its own workshops, and on-site installation assistance.
Is Intérieurs a public or private company?
Intérieurs is a public company. It is classified as public and is currently operating.
When was Intérieurs founded?
Intérieurs was founded in 1985. It employs 51 to 100 people.
Where is Intérieurs based?
Intérieurs is headquartered in Tunis, Tunisia, in the Africa region.
How does Intérieurs make money?
Three revenue lines are on record. Office Furniture Sales are the primary driver. The others are custom Office Space Projects and premium Brand Resale.
Who are Intérieurs's main competitors?
Direct peers on record are Haworth, Kimball International, Teknion and Steelcase. Broad incumbents are Vitra, HNI Corporation, MillerKnoll (Herman Miller) and IKEA (office/commercial range). Regional players are Kinnarps and Nowy Styl.
Does Intérieurs have an API?
No public API is recorded for Intérieurs.
What industry is Intérieurs in?
Intérieurs's product category is Office Furniture. Its primary akta.pro industry code is CRALABAE, Office Furniture & Workspace Accessories Retail, with a secondary code of HSAKAKAE, Office Furniture Moving, Installation & Reconfiguration (Systems Furniture). Its NAICS code is 3372 and its SIC code is 2520.