The Greenwood Consulting Group

What The Greenwood Consulting Group does

The Greenwood Consulting Group, LLC (GCG) is a privately-held sustainability consulting firm headquartered in Kansas City, Missouri, founded by Sara Greenwood and operating for approximately 18 years. The firm delivers three core service lines: (1) High Performance Buildings consulting covering LEED, WELL, Green Globes, Fitwel, and Living Future certification management from early design through construction documentation and third-party review; (2) Sustainability Strategy & Reporting, including greenhouse gas inventory development, EcoVadis and CDP submissions, climate action planning, and corporate sustainability roadmaps; and (3) Sustainable Businesses consulting, including TRUE Zero Waste certification, waste auditing, and diversion planning. Technical capabilities include Whole Building Life Cycle Assessment using LCA modeling software to evaluate environmental impacts across material extraction through end-of-life stages, supporting embodied carbon compliance under standards such as CALGreen. The team of 10 or fewer staff holds dense specialized credentials including WELL Faculty, LEED AP, LFA, TRUE Advisor, GGP, ISSP-SEA, and PE licensure, and has cumulative certified footprint exceeding 100 million square feet across healthcare, education, cultural, government, manufacturing, commercial, multifamily, and SMB clients.

GCG generates revenue through professional services engagements billed on a project or hourly basis, with no SaaS, subscription, or productized recurring revenue stream disclosed. The go-to-market combines principal-led enterprise relationships, project-based consulting with assigned project managers, and event-driven demand generation via speaking and attendance at industry conferences (Greenbuild, Green Sports Alliance Summit, ADAPT, Living Future, San Diego Climate Week). Distribution is direct — all services are delivered by GCG's own consultants with no channel or partner resellers. The firm is a Certified Just Organization (ILFI), a WBENC-certified Women's Business Enterprise with WOSB designation across multiple jurisdictions, and a Zero Waste USA Affiliate — credentials that unlock set-aside contract eligibility and differentiate the firm in both public-sector and corporate procurement processes.

Name

The Greenwood Consulting Group

Legal name

Greenwood Consulting Group, LLC

Website

https://greenwoodcg.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Greenwood Consulting Group is a Kansas City-based sustainability consulting firm providing LEED, WELL, and Green Globes certification management, life cycle assessment, EcoVadis/CDP sustainability reporting, and TRUE Zero Waste advisory to building owners, developers, municipalities, and corporate clients across the United States.

Ownership category

akta.pro rank

Product category

Sustainability Consulting Services

NAICS

Environmental Consulting Services (54162), Environmental Consulting Services (541620), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Sustainable/Green Building & LEED Consulting (BPAHAKAG)

akta.pro secondary industries

Sustainability & ESG Consulting (BPAHACAK), Sustainable Finance & ESG Ratings/Benchmarking Support (EUAHAJAH), ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

Keywords

• Green building certification
• Sustainability consulting
• LEED certification management
• Embodied carbon assessment
• Corporate sustainability strategy

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sustainability Consulting Services: GCG generates revenue by providing professional consulting services to building owners, developers, design teams, and contractors. Services are billed as professional services engagements, typically scoped per project. Engagements cover green building certification management (LEED, WELL, Green Globes, Fitwel), sustainability strategy and reporting, life cycle assessments, and TRUE zero waste certification support. Revenue is project-based, likely with hourly or fixed-fee billing structures for consulting engagements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels11 records

Core offering

The Greenwood Consulting Group (GCG) provides sustainability consulting services for projects pursuing green and healthy building certification, corporate sustainability strategy and reporting, and sustainable business initiatives. Core services span LEED, WELL, Green Globes, Fitwel, and TRUE Zero Waste certification management, whole-building Life Cycle Assessments for embodied carbon compliance (CALGreen), and corporate sustainability reporting including EcoVadis, CDP, and GHG emissions accounting. Engagements are delivered directly by GCG's team of credentialed consultants to building owners, developers, design teams, contractors, and corporate clients nationwide.

Product overview

The Greenwood Consulting Group (GCG) is a sustainability consulting firm offering three core service areas: High Performance Buildings Consulting (LEED, WELL, Green Globes certification management), Sustainability Strategy & Reporting (EcoVadis, CDP, GHG accounting, climate action plans), and Sustainable Businesses Consulting (TRUE zero waste, waste diversion). Their services span from design integration through certification, with technical capabilities including Life Cycle Assessment (LCA) for CALGreen compliance and comprehensive sustainability reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• LEED Certification Management Full-service LEED certification management for projects pursuing green building certification, from early design through construction documentation and third-party review. Includes credit tracking, documentation, and coordination across rating system requirements. Serves building owners, developers, and design teams on commercial, residential, industrial, and multifamily projects.
• WELL Certification Management

Quantifiable outcome

• Over 100 million square feet certified across GCG's growing portfolio
• +10 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Green Sports AllianceminorStrategic or Co-development PartnerGCG is a member of the Green Sports Alliance (GSA) and participates in the annual GSA Summit. Team members attend and speak at GSA events, sharing insights on sustainability in sports venues. Simone Fraid attended the 2025 GSA Summit in Cincinnati, and Sara Greenwood presented on CPKC Stadium at the 2025 summit.
• Zero Waste USAminorStrategic or Co-development PartnerGCG was recognized as a Zero Waste USA Affiliate, signing the Zero Waste Declaration affirming commitment to zero waste principles. This partnership enables GCG to help clients achieve cost savings and operational improvements through waste audits, waste planning, and TRUE certification.
• AgendiminorStrategic or Co-development PartnerGCG partnered with Agendi to co-present at San Diego Climate Week, delivering sessions on business resilience strategies tailored for small and medium enterprises and practical approaches to waste management and sustainability goal setting.
• USGBC & TRUEminorStrategic or Co-development PartnerGCG co-hosted a TRUE for Construction webinar with USGBC & TRUE, exploring strategies for tackling challenging materials, achieving higher diversion rates, and regional innovations in C+D materials circularity.
• Circular KCminorStrategic or Co-development PartnerGCG co-hosted a TRUE for Construction webinar with Circular KC, featuring Darren Beck from Circular KC as a panelist to discuss regional innovations driving circularity in construction and demolition materials.
• Kansas City Area Development Council (KCADC)minorGTM or Marketing PartnerGCG was recently welcomed as a new investor through KCADC to support continued growth and expansion of services. KCADC is the regional economic development organization for the Kansas City area.
• Nelson-Atkins Museum of ArtminorGTM or Marketing PartnerGCG joined the Nelson Atkins Museum Business Council, contributing to the growth of the arts in Kansas City. This partnership reflects GCG's commitment to community engagement in the Kansas City region.
• Cannon DesignminorStrategic or Co-development PartnerGCG partnered with Cannon Design on the City of St. Louis Greenhouse Gas Inventory update and Climate Action Plan refresh project. Cannon Design gathered greenhouse gas data that GCG analyzed and incorporated into the inventory report.
• BluePoint ConsultingminorStrategic or Co-development PartnerGCG partnered with BluePoint Consulting as part of a collaborative team on the City of St. Louis Climate Action Plan project.
• BlackRock ConsultingminorStrategic or Co-development PartnerGCG partnered with BlackRock Consulting as part of a collaborative team on the City of St. Louis Climate Action Plan project.
• Verdical GroupminorStrategic or Co-development PartnerGCG partnered with Verdical Group as part of a collaborative team on the City of St. Louis Climate Action Plan project.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• BranchPattern: Detroit-based sustainability consultancy providing LEED, WELL, and Living Future certification management plus LCA and embodied-carbon advisory — highly comparable to GCG in service mix, with similar Midwest roots and overlapping enterprise and government clients.
• Atelier Ten: Environmental design consultancy delivering LEED, WELL, and high-performance building consulting alongside advanced LCA and energy modeling — competing for the same premium developer and architect engagements that GCG serves.
• Paladino and Company: Green-building and sustainability strategy consultancy providing LEED, WELL, and net-zero advisory to building owners and developers — comparable to GCG in customer profile and certification-centric service offering.
• Verdical Group: California-based sustainability and LEED/WELL consulting firm offering the same green-building certification management, LCA, and sustainability strategy services to building owners, developers, and design teams across the US — making it the closest direct head-to-head competitor to GCG.
• Brightworks Sustainability: National sustainability consulting firm offering LEED certification management, ESG/sustainability strategy, and embodied carbon advisory — overlapping directly with GCG's certification management and corporate sustainability reporting practices.

Others

• Green Business Certification Inc. (GBCI): Third-party credentialing body that issues LEED, WELL, and other certifications. GCG interacts with GBCI on every project as the rating-system administrator — adjacent ecosystem participant rather than a competitor.
• US Green Building Council (USGBC): Nonprofit administrator of the LEED rating system and a key partner that GCG co-hosts webinars and events with — ecosystem stakeholder that defines the standard GCG implements, rather than a direct competitor.

Broad incumbents

• ME Engineers (sustainability practice): International MEP and sustainable engineering firm offering LEED, WELL, and high-performance building consulting as part of a broader engineering portfolio — competes with GCG on integrated certification and energy modeling projects.
• Atelier Dreiseitl / Ramboll Studio Dreiseitl: Global sustainability and engineering consultancy with a strong Living Future / regenerative design practice — competing with GCG on high-performance building certifications and climate-positive design advisory.
• Morrison Hershfield (sustainability practice): Large engineering and building performance firm with a sustainability and LEED consulting practice serving major real estate, healthcare, and institutional clients — broader portfolio but directly competitive for GCG's certification-management engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheGreenwoodCG
• LinkedInlinkedin.com/company/greenwoodcg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Greenwood Consulting Group