Stoeger

Name

Stoeger

Legal name

Stoeger Silah Sanayi A.Ş

Website

https://stoeger.com.tr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Firearms Manufacturing

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Hunt, Fish & Shooting Sports Distribution (CRAOAJAC), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Firearms manufacturing
• Semi-automatic shotguns
• Semi-automatic pistols
• PCP air rifles
• Firearms distribution

Headquarters

HQ city

Umraniye

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Firearms Manufacturing and Sales: Stoeger manufactures firearms under its own brand (pistols, shotguns, air rifles) and distributes imported Beretta, Benelli, Franchi, Stoeger Airguns, and Burris brands in the Turkish market through dealer networks and online store.
2. Air Rifles (PCP): Pre-charged pneumatic (PCP) air rifles under Stoeger Airguns brand including XM1 and RX series models.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Stoeger Silah Sanayi A.Ş manufactures firearms under its own Stoeger brand (pistols, semi-automatic and pump shotguns, PCP air rifles) and serves as the exclusive importer and distributor for Beretta, Benelli, Franchi, Stoeger Airguns, Burris, and Chapuis Armes brands in the Turkish market. Products are sold through authorized dealer networks, shooting ranges, government procurement channels, and a direct-to-consumer online store.

Product overview

Stoeger Silah Sanayi A.Ş is a Beretta Group company that manufactures firearms under its own Stoeger brand and distributes Beretta, Benelli, Franchi, Burris, and Chapuis Armes brands in Turkey. The Stoeger product portfolio includes semi-automatic pistols (STR-9 series, STR-40/45 series, Cougar series), semi-automatic shotguns (M3000 series, M3500 series, M3K), pump-action shotguns (P3000, P3500), over/under shotguns (V7000), and PCP air rifles (XM1, RX series). Stoeger pistols feature corrosion-resistant black nitride coating, integrated Picatinny rails, reversible magazine releases, and interchangeable grips. Shotguns incorporate Stoeger's proprietary Inertia Driven system for reliable operation. The company operates as both manufacturer and authorized distributor of the Beretta Group brand portfolio in the Turkish market.

Differentiator

Problem solved

Functional benefit

Brands

• STR-9 Series: Semi-automatic pistol series including STR-9, STR-9 SC, STR-9 MC RED-DOT, STR-9 Combat SX, STR-9 Combat X, STR-9 ThinLine models
• Cougar Series
• STR-40 & STR-45 Series
• 8000 Series
• 8040 Series
• 8045 Series
• M3000 Series
• P3000 Series
• M3500 Series
• V7000 Series
• M3020
• M3K
• Superpoze
• Havalı Tüfek - PCP

Products and services

• STR-9 Series Pistols
• STR-40 and STR-45 Series Pistols
• Cougar Series Pistols
• M3000 Series Semi-Automatic Shotguns
• M3000 Deluxe Nickel (Model 3000 100th Anniversary Signature)
• P3000 Series Pump-Action Shotguns
• M3500 / M3500R Shotguns
• V7000 Shotgun
• XM1 PCP Air Rifle
• RX Series PCP Air Rifles (RX40)
• Beretta Distributed Firearms
• Benelli Distributed Shotguns
• Franchi Distributed Shotguns
• Burris Distributed Optics
• Chapuis Armes Distributed Firearms

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Beretta GroupcoreChannel Partner/ Reseller/ DistributorStoeger Silah Sanayi A.Ş is a Beretta Group company serving as the Single and General Importer and Distributor (Tek ve Genel İthalatçısı ve Distribütörü) for Beretta, Benelli, Franchi, Stoeger Airguns, and Burris brands in Turkey. The company is part of the broader Beretta Holding corporate structure.
• BerettacoreChannel Partner/ Reseller/ DistributorExclusive importer and distributor for Beretta firearms including shotguns (superposed, semi-auto, over/under), pistols (full, compact, sub-compact, pocket), and premium products in Turkey.
• BenellicoreChannel Partner/ Reseller/ DistributorExclusive importer and distributor for Benelli firearms including semi-automatic shotguns (Vinci, Raffaello, Montefeltro, Super Vinci, M2, M3, M4), superposed shotguns (828 U, 828 S), and pump shotguns (NOVA, Supernova) in Turkey.
• FranchicoreChannel Partner/ Reseller/ DistributorExclusive importer and distributor for Franchi firearms including semi-automatic shotguns (Affinity, Intensity), superposed shotguns (Feeling, Instinct), and side-by-side shotguns (Esprit) in Turkey.
• Stoeger AirgunscoreChannel Partner/ Reseller/ DistributorExclusive importer and distributor for Stoeger Airguns PCP air rifles including XM1 and RX series models in Turkey.
• BurriscoreChannel Partner/ Reseller/ DistributorExclusive importer and distributor for Burris optics including binoculars and riflescopes in Turkey.
• Chapuis ArmesminorChannel Partner/ Reseller/ DistributorImporter and distributor for Chapuis Armes firearms in Turkey.
• Beretta Holding Group CompaniesminorOthersConnected companies under Beretta Holding: BBI (Bellmonte 3), Steiner, Sako, Tikka, Uberti, Holland and Holland, Centanex, Beretta Gallery, BDT (Beretta Defense Technologies). These are sister companies within the holding structure.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Beretta Holding: Beretta Holding is the parent conglomerate of Stoeger and one of the world's oldest and largest firearms manufacturers. Comparable as the upstream owner of the brands Stoeger distributes, with overlapping shotgun and pistol portfolios, though operating at a global rather than Turkish-market scale.
• Burris Optics: Burris is a Beretta Holding optics brand (riflescopes, binoculars) distributed by Stoeger in Turkey. Comparable as a complementary hunting/shooting equipment provider in the same Stoeger distribution ecosystem, with overlap in the hunter and shooting-sports customer segment.
• Benelli Armi: Benelli is a sister company within Beretta Holding and a global semi-automatic shotgun specialist. Comparable in shotgun category overlap (M-series, Vinci, Nova) — many of Benelli's products are distributed by Stoeger in Turkey, but Benelli itself competes as a brand with Stoeger-branded shotguns in international markets.
• Glock: Glock is a global leader in striker-fired pistols serving military, law enforcement, and civilian markets. Comparable as a competing handgun brand distributed through Turkish channels and competing for the same STR-9 / self-defense and law enforcement segments in the Turkish market.
• Smith & Wesson Brands: Smith & Wesson is a leading American firearms manufacturer of pistols, revolvers, rifles, and shotguns. Comparable as a global broad-line competitor whose handguns, AR-platform rifles, and shotguns overlap with Stoeger's self-defense, sport, and tactical product categories in Turkey and export markets.
• Franchi (Luigi Franchi S.p.A.): Franchi is a Beretta Holding sister company specializing in semi-automatic, over/under, and side-by-side shotguns for hunting and sport. Comparable as a sister-distributed brand whose Affinity, Intensity, Feeling, Instinct, and Esprit shotguns are sold by Stoeger in Turkey but compete with Stoeger-branded shotguns in broader markets.
• SIG Sauer: SIG Sauer is a major firearms and optics manufacturer with strong law enforcement and military presence. Comparable as a global premium-pistol and rifle competitor with growing Turkish-market distribution that overlaps with Stoeger's self-defense, tactical, and government procurement segments.

Direct peers

• Girsan (Sarsılmaz Silah Sanayi): Girsan is a Turkish firearms manufacturer producing pistols, revolvers, rifles, and shotguns for civilian, law enforcement, and military markets. Directly comparable as a domestic Turkish competitor overlapping with Stoeger's pistol (e.g., MC-series vs. STR-9) and tactical shotgun product lines, selling into the same dealer and government channels.
• Hatsan Arms: Hatsan is a Turkish manufacturer of shotguns, PCP air rifles, and firearms accessories, exporting globally. Comparable as a domestic Turkish peer with overlapping shotgun (semi-auto, pump, over/under) and PCP air rifle categories that directly compete with Stoeger's M3000 and XM1/RX lines in Turkish and export markets.

Emerging players

• Sako / Tikka (Beretta Holding): Sako and Tikka are Beretta Holding rifle brands known for hunting and precision rifles. Comparable as sister-distribution candidates within the Beretta ecosystem — adding their bolt-action and tactical rifle lines to Stoeger's Turkish distribution would extend Stoeger's hunting and tactical category reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/stoegerturkey
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoeger