Rwanda Men's Resource Centre

What Rwanda Men's Resource Centre does

Rwanda Men's Resource Centre (RWAMREC) is a Rwandan non-governmental organization founded in 2006 and legally registered in 2008, headquartered in Kimironko, Kigali. The organization engages men and boys as allies to promote gender equality through positive masculinity, operating programs across all 30 districts of Rwanda and reaching 104,000 couples and 45,000 young people cumulatively. Its core portfolio includes the Bandebereho Program (a 17-week gender-transformative group education curriculum for couples aged 21-35), the KATAZA Programme (refugee economic empowerment and gender training in Mahama Camp and similar settings), the Twubakane radio drama for intimate partner violence prevention, the Journey of Transformation curriculum integrated with financial inclusion, and a Health System Strengthening for Eye Health initiative.

RWAMREC's underlying methodology is built on Gender Transformative Approaches (GTA), delivered at village level through Rwanda's national Community Health Worker network, with formal partnerships with district authorities, health centers, schools, and refugee camp structures. The Bandebereho Program is differentiated by peer-reviewed randomized controlled trial evidence, including a six-year follow-up published in The Lancet's eClinicalMedicine demonstrating lasting reductions in intimate partner violence and improved maternal health outcomes.

The organization operates as a grant-funded NGO with no fee-for-service revenue. Funding flows from institutional development partners including Mastercard Foundation, Oak Foundation, GIZ Rwanda, UNICEF, IDRC, Grand Challenges Canada, Global Innovation Fund, Draper Richards Kaplan, Fred Hollows Foundation, and UN Women. Programs are provided free of charge to beneficiaries and reach users through a hybrid of community-led delivery (CHWs, Growth Guides, district authorities), mass-media awareness campaigns (radio dramas, community events), and international advocacy (MenCare Changemaker Summit, MenEngage Alliance, LEAP Africa). Strategic positioning is anchored by alignment with Rwanda's Ministry of Health, MIGEPROF, MINEDUC, and Rwanda Biomedical Centre, with a strategic plan extended through 2028.

Name

Rwanda Men's Resource Centre

Legal name

Rwanda Men's Resource Centre

Website

https://rwamrec.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Rwanda Men's Resource Centre is a Rwandan NGO that engages men and boys as allies for gender equality, delivering gender-transformative curricula, refugee economic empowerment, and eye-health programs across all 30 districts of Rwanda through a national Community Health Worker network.

Ownership category

akta.pro rank

Product category

Non-profit Social Services

NAICS

Other Individual and Family Services (624190), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

akta.pro secondary industries

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG), Refugee, Crisis & Humanitarian Education Partnerships (EiE) (EDADALAG)

Keywords

• Gender equality programs
• Male engagement initiatives
• Community health education
• Refugee economic empowerment
• Intimate partner violence prevention

Headquarters

HQ city

Kigali

HQ country

Rwanda

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Grant Funding: RWAMREC operates as a non-governmental organization funded primarily through grants and donations from international development partners, foundations, and government agencies. The organization does not charge for its programs and relies on external funding to sustain operations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

RWAMREC is a Rwandan non-governmental organization that delivers gender-transformative community programs engaging men and boys as allies for gender equality and positive masculinity. Its flagship offering is the 17-week Bandebereho couples' education program, complemented by the KATAZA refugee economic empowerment program in Mahama camp, the Twubakane radio drama for intimate partner violence prevention, and Health System Strengthening for Eye Health outreach delivered through Community Health Workers across all 30 districts of Rwanda.

Product overview

RWAMREC operates as a non-governmental organization offering multiple social impact programs rather than a unified technology product. Its core portfolio includes the Bandebereho Program (a gender-transformative couples education initiative), the KATAZA Programme (refugee economic empowerment), Twubakane Radio Drama (IPV prevention via media), and Health System Strengthening for Eye Health (community health integration). These programs operate independently as distinct initiatives, delivered through community health workers, trained facilitators, and media campaigns across 27+ districts in Rwanda.

Differentiator

Problem solved

Functional benefit

Brands

• Bandebereho: Gender-transformative group education program engaging men and their partners in maternal health, caregiving, violence prevention, and couple communication. Translated as 'role model' in Kinyarwanda.
• KATAZA
• Twubakane

Products and services

• Bandebereho Program

Quantifiable outcome

• Lasting reductions in intimate partner violence (proven through 6-year follow-up RCT)
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• UN WomencoreStrategic or Co-development Partner · 1 January 2025UN Women is listed as a key partner organization, collaborating on global gender equality initiatives and providing technical support for RWAMREC's programming.
• Equimundo: Center for Masculinities and Social JusticecoreStrategic or Co-development PartnerEquimundo is the parent organization of MenCare, the global movement RWAMREC participates in. Collaborates on program design, research, and global advocacy for engaging men in gender equality.
• MenEngage AlliancecoreStrategic or Co-development PartnerGlobal network of organizations working to engage men and boys in gender equality, of which RWAMREC is a member.
• CARE RwandaminorStrategic or Co-development PartnerInternational NGO collaborating on gender equality programming in Rwanda.
• UNHCR RwandacoreStrategic or Co-development PartnerUN refugee agency partnering on KATAZA Programme serving refugees in Mahama Camp.
• Sonke Gender JusticeminorStrategic or Co-development PartnerSouth African organization working on gender equality and male engagement, part of MenEngage Alliance.
• Ministry of Health (Rwanda)coreStrategic or Co-development PartnerGovernment ministry supporting integration of Bandebereho and eye health programming into national health systems.
• MIGEPROF (Ministry of Gender and Family Promotion)coreStrategic or Co-development PartnerGovernment ministry providing political support and alignment for RWAMREC's gender equality programming.
• MINEDUC (Ministry of Education)coreStrategic or Co-development PartnerGovernment ministry supporting school-based gender equality programming.
• Rwanda Biomedical CentrecoreStrategic or Co-development PartnerTechnical partner supporting health systems strengthening and eye health programming.
• Development Bank of Rwanda (BRD)coreStrategic or Co-development PartnerImplementing partner for Kataza Project MSME financing program, with RWAMREC providing gender-transformative JoT curriculum.
• NCDA (National Council for Children)coreStrategic or Co-development PartnerGovernment body collaborating on early childhood development and parenting education programs.
• German Red Cross (DRK)minorStrategic or Co-development PartnerInternational humanitarian organization partnering on development programming.
• NOVAHcoreStrategic or Co-development PartnerImplementing partner for Twubakane Season 2 RCT, collaborating on radio drama programming for IPV prevention.
• Good Neighbors RwandaminorStrategic or Co-development PartnerInternational NGO working on community development and gender equality.
• LEAP AfricaminorStrategic or Co-development PartnerPan-African organization focused on leadership, governance, and gender equality; RWAMREC participated in LEAP Africa Dissemination Webinar Series.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ActionAid International: International federation working on women's rights and gender equality with deep field presence in Africa. Pursues overlapping objectives on male engagement and women's economic empowerment, but at much greater geographic scale.
• CARE International: Large international humanitarian organization with extensive gender equality programming across multiple countries. CARE Rwanda is named as a RWAMREC collaborator; broader portfolio significantly overlaps Bandebereho-equivalent interventions.
• World Vision International: Large international NGO with gender equality, child protection, and community health programming across Africa. Comparable in scale and integrated rural delivery model, with overlap on community-based gender-transformative work.
• Plan International: Global NGO focused on children's rights and gender equality with country-level gender-transformative programming. Operates at a much larger scale than RWAMREC but pursues overlapping methodology on engaging boys and men in gender equality.
• Save the Children: Large international NGO operating gender-transformative programs targeting adolescents, parents, and communities. Overlaps with RWAMREC's school-based gender work and ECD-parenting initiatives through UNICEF-aligned programming.

Others

• Norwegian Refugee Council: Major humanitarian organization delivering refugee-focused programming in Rwanda, including Mahama Camp where RWAMREC's KATAZA Programme operates. Directly relevant as an ecosystem peer for refugee programming, though broader mandate.

Direct peers

• MenEngage Alliance: Global network of NGOs working to engage men and boys in gender equality, of which RWAMREC is an active member. Operates as a coordinating body for organizations using directly comparable methodologies.
• Sonke Gender Justice: South African NGO focused on engaging men and boys for gender equality, a MenEngage Alliance co-founder alongside RWAMREC. Operates a closely comparable methodology, target population, and donor profile across Southern Africa.
• Equimundo: Center for Masculinities and Social Justice: Parent organization of the MenCare global campaign and RWAMREC's named strategic partner. Equimundo co-developed the Bandebereho-style male-engagement methodology and is the most direct functional peer on gender-transformative programming.

Emerging players

• CREA: International gender justice organization with programming across Africa and Asia. Smaller scale than RWAMREC's direct peers but uses comparable gender-transformative and rights-based approaches, positioning it as an adjacent emerging player in the same thematic space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/rwamrec
• YouTubeyoutube.com/@rwamrecngo
• Facebookfacebook.com/RwandaMenResourceCentre
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/rwamrecngo
• TikToktiktok.com/@rwamrecngo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rwanda Men's Resource Centre