What Mokumboot does

Mokumboot is an Amsterdam-based operator of electric boat rentals and guided canal cruises serving tourists, families, and corporate groups in the city's historic waterways. Founded in 2009 and operating with 11-50 employees, the company runs what it describes as the largest electric boat fleet in Amsterdam — 80 silent, emission-free sloepen (motorboats) and sleepboten (classic covered boats) accessible without a boating license — from seven pickup points distributed across the city (Centrum, Oost, Amstel, Zuid, De Pijp, RAI, Weesper), with a flagship departure in front of Centraal Station.

The business is organized around three core service lines. First, self-drive electric sloep rentals for up to 8 persons, priced from €97.50 for two hours, booked through a dedicated i-Reserve integration. Second, public guided canal tours on luxury open sloepen departing every 30 minutes from Centraal Station, priced at €19.50 for adults and distributed via FareHarbor. Third, private charters with a skipper for groups up to 35 persons, priced from €425 for two hours, which the company extends into themed culinary experiences (Pizzaboot from €68/person, Pannenkoekenboot from €62/person, seasonal Kaasfondue/Uiensoep boats from €72.50/person), the Tony's Chocolonely Choco Cruise, the Monsterevents-powered Sloepengame team-building product, and event-specific cruises (King's Day, Pride, Light Festival, evening tours). A multilingual Mokumtour audio guide in five languages supports self-guided exploration.

Revenue mechanics are entirely transactional (one-time ticket or charter sales) with no subscription or recurring component. Distribution is direct-to-consumer via the company's own booking infrastructure plus FareHarbor for public tours and direct phone/email sales for corporate and group bookings; the company also accepts WhatsApp inquiries. The model is asset-heavy (owned electric fleet, physical moorings across 7 locations) and inherently exposed to Amsterdam's tourism seasonality and canal regulations, while brand strength is evidenced by 3,510+ reviews averaging 4.8-4.9 stars across the two primary services.

Name

Mokumboot

Legal name

Mokumboot

Website

https://mokumboot.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mokumboot operates Amsterdam's largest electric boat fleet (~80 vessels), offering self-drive sloep rentals, guided canal tours, private charters, and themed culinary cruises from seven pickup locations to tourists, families, and corporate groups.

Ownership category

akta.pro rank

Product category

Boat Rental & Canal Tours

NAICS

Scenic and Sightseeing Transportation, Water (4872), Recreational Goods Rental (532284), Water Transportation (483)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bareboat Yacht Charters (Self-Skippered) (THAEAEAB)

akta.pro secondary industry

Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)

Keywords

• Electric boat rental
• Canal tours
• Boat charter services
• Guided cruise experiences
• Water tourism

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Self-Drive Sloep Rental: Hourly rental of electric sloepen (motorboats) for self-guided canal tours. Customers rent boats for 2-4 hours and navigate themselves using provided route maps.
2. Public Canal Tours: Guided canal tours on luxury open sloepen with a skipper. Tours depart every 30 minutes from Centraal Station, lasting 60 minutes.
3. Private Charter: Private boat rentals with skipper for groups up to 35 persons. Includes themed experiences (Pizza Boot, Pancake Boat, Cheese Fondue Boat) and optional catering.
4. Special Events Tours: Special themed tours including Tony's Chocolonely Choco Cruise, evening tours, and event-based experiences during Amsterdam festivals.
5. Corporate Events: Private boat charters for company outings, team building (Sloepengame), and corporate celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mokumboot is an Amsterdam-based boat rental and canal tour company that rents out self-drive electric sloepen (open boats) and operates guided canal cruises and private boat charters. The company also runs themed culinary experiences on the water (pancake, pizza, cheese fondue, onion soup, and chocolate cruises) and team-building activities such as the Sloepengame.

Product overview

Mokumboot is an Amsterdam-based boat rental and canal cruise company operating the largest electric fleet in Amsterdam (80 boats). The company offers three core service lines: (1) Self-drive electric sloop rentals for up to 8 persons without a boating license, (2) Public guided canal tours (Rondvaart) on luxury open sloeps departing every 30 minutes from Centraal Station, and (3) Private chartered boats with captain for groups up to 35 persons. The private charter offerings include culinary experiences (Pannenkoekenboot, Pizzaboot, Kaasfondue Boot) and special themed tours like the Tony's Chocolonely Choco Cruise. Additionally, the company provides team-building activities through the Sloepengame partnership and corporate event packages. Customers can board at seven locations throughout Amsterdam including Centrum, Oost, Amstel, Zuid, De Pijp, RAI, and Weesper. Bookings are managed through FareHarbor (tours) and i-Reserve (self-drive rentals), with audio tours powered by Mokumtour.

Differentiator

Problem solved

Functional benefit

Brands

• Tony's Chocolonely Choco Cruise: Special chocolate-themed canal tour in partnership with Tony's Chocolonely featuring unlimited beer, wine, soft drinks, ice tea and water with an enthusiastic Tony Chocolonely host.
• Pannenkoekenboot
• Pizzaboot
• Kaasfondue of Uiensoep Boot
• Sloepengame
• Avondrondvaart
• Audiotour

Products and services

• Self-Drive Electric Sloep Rental Hourly rental of electric open boats (sloepen) that customers captain themselves from seven Amsterdam pickup locations, with optional multi-hour durations and add-ons. Targeted at tourists, friend groups, and families.
• Public Canal Tour (Rondvaart) Guided shared canal cruise through Amsterdam's canals with multilingual commentary from a skipper, available at scheduled times for individual travelers and small groups.
• Private Boat Charter (Privé Rondvaart) Exclusive charter of an electric boat for a private group with a skipper, customizable catering and route, available in multiple duration tiers. Targeted at families, friend groups, and corporate outings.
• Pannenkoekenboot (Pancake Boat) Themed canal cruise in which unlimited pancakes are served onboard during a guided tour of the Amsterdam canals.
• Pizzaboot (Pizza Boat) Canal cruise package combining a guided tour with pizza served onboard during the trip.
• Kaasfondue Boot (Cheese Fondue Boat) Canal cruise experience centered on cheese fondue served onboard while cruising through Amsterdam's canals.
• Uiensoep Boot (Onion Soup Boat)

Quantifiable outcome

• 4.8 rating from 1,247 reviews for self-drive sloep rental
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• MonstereventsminorStrategic or Co-development PartnerCollaborative partner for the Sloepengame (boat game) experience. Monsterevents provides game mechanics, challenges, and route puzzles that participants solve while sailing through Amsterdam's canals on Mokumboot's electric sloepen. The partnership creates a team-building activity combining competitive games with canal exploration.
• Tony's ChocolonelycoreGTM or Marketing PartnerBrand partnership for exclusive Tony's Chocolonely Choco Cruise - a themed canal tour experience featuring chocolate tastings from the famous Dutch confectionery brand. Mokumboot provides the boat and sailing while Tony's Chocolonely provides branding, chocolate products, and a host for the experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Sloepdeluxe: Amsterdam-based electric and luxury sloep rental operator competing head-to-head with Mokumboot's self-drive electric boat offering for tourist and group rental demand.
• Lovers Canal Cruises: One of Amsterdam's largest canal cruise operators running scheduled and themed tours, directly comparable to Mokumboot's Rondvaart line on route, duration, and tourist target customer.
• Blue Boat Company: Amsterdam-based canal cruise operator offering guided tours of similar length and pricing, directly competing for the same tourist and corporate group demand in the same canals as Mokumboot's guided Rondvaart product.
• Stichting Canal Tours Amsterdam: Established Amsterdam canal tour operator running hop-on/hop-off and standard cruise formats. Directly comparable on guided canal touring experience and seasonal tourist demand.
• Klik Rent a Boat: Amsterdam self-drive boat rental brand operating in the same canals, with comparable product, price points, and license-free proposition; closest direct peer to Mokumboot's sloep rental line.

Broad incumbents

• Thames Clippers (Uber Boat by Thames Clippers): London passenger boat operator offering commuter and tourist services on the Thames. Comparable as a water-transportation-based leisure and tourism business, though it operates on a different (working-river) geography.
• City Sightseeing Worldwide: Global multi-modal sightseeing tour brand (hop-on/hop-off bus and boats across many cities). Comparable as a tourist sightseeing operator offering canal/water tours in Amsterdam-adjacent cities; relevant on distribution and tour-bundling playbooks.

Emerging players

• Click & Boat: Peer-to-peer boat rental platform with European coverage including the Netherlands. Comparable business model around boat rental without owning the full fleet, providing a digital scaling alternative to Mokumboot's owned-fleet approach.
• Boat Bike Tours: Dutch water-based tour operator offering multi-day barge-and-bike itineraries. Adjacent comparable as a Netherlands-based water-leisure operator with similar target customer (inbound tourists) and bundling experience.

Others

• Monsterevents: Dutch team-building and event provider that partners with Mokumboot on the Sloepengame product. Included as a relevant ecosystem participant rather than a competitor — useful as a parallel signal for the corporate-events distribution channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mokumboot
• Instagraminstagram.com/mokumboot
• Facebookfacebook.com/MokumBoot
• LinkedInlinkedin.com/company/mokumboot---amsterdam-bootverhuur

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mokumboot