Original Beer Spa

What Original Beer Spa does

Original Beer Spa, operated by Czech private limited company PIVNÍ LÁZNĚ PRAHA, s.r.o. (Company ID 28889282), is a Prague-based wellness operator founded in 2012 that runs three beer spa locations in Prague 1: Žitná 9 (near Charles Square), Rybná 3 (near Old Town Square), and an embedded venue inside the Michelangelo Grand Hotel 5* (Vladislavova 20). The core experience is the "Original Procedure" — guests relax in private rooms with hand-carved royal oak soaking tubs filled with natural extracts from Czech Krušovice beer, paired with a unique hop sauna, wheat straw bed rest, unlimited beer consumption, and homemade beer bread. Pricing is hourly room rental, ranging from 2,300 CZK for a single-tub single-person session up to 16,000 CZK/hour for whole-venue rental (up to 10 persons at Žitná 9), with an additional 15% discount on extra hours. The company also sells a line of handmade Original Beer Cosmetics (shampoo, shower gel, soap, face mask) and gift vouchers, and runs a franchise program ([email protected]) for expansion beyond Prague.

The go-to-market is direct-to-consumer, with reservations taken online through the multilingual beerspa.com website (8 languages: Czech, English, German, Spanish, French, Russian, Italian, Polish), by phone, or as walk-ins. Target customer segments are couples and romance seekers (birthdays, anniversaries, honeymoons), tourist groups (friends, bachelor/bachelorette parties, team building), and individual wellness travelers. Marketing relies on the multilingual site, Facebook, Instagram (with #originalbeerspa hashtag for user-generated content), and TripAdvisor reviews as social proof. Distribution is primarily company-owned locations, supplemented by the franchise licensing model.

The operating entity is privately held with no disclosed venture or private equity backing, no parent company, and no subsidiaries. Headcount is reported in the 11–50 range; an Operations Manager (Karolina Pažout) is publicly referenced. Revenue, funding, and detailed financial data are not publicly disclosed. The company holds an unregistered common-law brand identity ("Original Beer Spa") and displays Luxe, Luxury, and LTG award badges, though specific award names are not disclosed. Operating geographies are limited to the Czech Republic despite a global brand positioning claim and multilingual digital presence.

Name

Original Beer Spa

Legal name

PIVNÍ LÁZNĚ PRAHA, s.r.o.

Website

https://beerspa.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Original Beer Spa operates three beer spa locations in Prague 1, offering private rooms with hand-carved royal oak tubs filled with Krušovice beer extracts, hop sauna, and wheat-straw bed rest. It targets international tourists, couples, and groups via direct online booking and a franchise program.

Ownership category

akta.pro rank

Product category

Wellness Spa Services

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Destination Spas & Spa Resorts (HSALAFAC), Spa Packages & Ritual Experiences (HSALAFAN), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Beer spa treatments
• Wellness spa services
• Beer cosmetics
• Spa gift vouchers
• Spa franchise

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hourly Spa Room Rental: Customers rent private spa rooms by the hour. Pricing varies by room type (standard Beer Spa vs Beer Spa with Sauna), number of tubs, and number of guests. Additional hours receive 15% discount. This is the primary revenue stream.
2. Gift Vouchers: Prepaid gift vouchers sold for spa experiences, serving as both revenue and customer acquisition channel.
3. Franchise Fees: Company offers franchise opportunities for expansion to new locations. Interested parties contact [email protected].
4. Beer Cosmetics Retail: Sale of handmade beer cosmetics products (shampoo, shower gel, soap, face mask) to spa guests and online visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Original Beer Spa operates beer-based wellness spa treatments across three Prague locations, offering private spa rooms with hand-carved royal oak tubs filled with natural Czech Krušovice beer extracts, complemented by unlimited beer consumption, a hop sauna, and post-bath rest on wheat straw beds. The company also sells handmade beer cosmetics (shampoo, shower gel, soap, face mask) and offers franchise opportunities for expansion.

Product overview

Original Beer Spa operates a unique spa concept offering beer-based wellness treatments across three Prague locations (Žitná 9, Rybna 3, and Michelangelo Grand Hotel). The core offering is the Original Procedure: relaxation in hand-carved royal oak tubs with natural beer extracts, unlimited beer consumption, and wheat straw bed rest. The company also produces a line of Original Beer Cosmetics (shampoo, shower gel, soap, face mask) made from Czech beer. Additional services include gift vouchers and exclusive group rentals. The portfolio comprises three physical spa locations, four beer cosmetic products, and voucher services.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer Spa Treatment (Original Procedure) Flagship beer spa experience featuring relaxation in hand-carved royal oak tubs filled with natural extracts from Czech Krušovice beer, accompanied by unlimited beer consumption, hop sauna access, and wheat straw bed rest.
• Beer Spa with Sauna Enhanced beer spa experience that combines the oak tub whirlpool bath with a unique hop sauna and wheat straw bed rest, available for groups up to 6 persons.
• Beer Spa Prague Žitná 9 Beer spa location in Prague 1, Žitná street, near Charles Square and 400 meters from Wenceslas Square, featuring private spa rooms and cooling oak buckets.
• Beer Spa Prague Rybná 3 Beer spa location in Prague 1, Rybná Street, 500 meters from Old Town Square, offering private spa rooms with full balneario rental options.
• Beer Spa Prague Hotel Michelangelo Beer spa located within the Michelangelo Grand Hotel 5*, Vladislavova 20, Prague 1, near Quadrio Shopping Mall, offering rooms with up to 6-person capacity.
• Original Beer Shampoo Handmade beer shampoo made from Czech beer with moisturising, antiseptic, and anti-inflammatory properties, sold to spa guests and online visitors.
• Original Beer Shower Gel Handmade beer shower gel made from Czech beer with moisturising and skin-nourishing qualities.
• Original Beer Soap Handmade beer soap made from Czech beer without synthetic colours, featuring antiseptic properties.
• Original Beer Face Mask Handmade beer face mask made from Czech beer for skin recovery and prevention of skin disorders.
• Gift Vouchers Prepaid gift voucher packages purchased to treat recipients to Original Beer Spa experiences, functioning as both a product and a customer acquisition channel.
• Franchise Opportunities Franchise licensing program enabling operators to open Original Beer Spa locations in new geographic markets, with inquiries directed to [email protected].

Quantifiable outcome

• Skin regeneration and anti-aging benefits from brewer's yeast vitamins B, proteins, organic iron, essential amino acids, unsaturated fatty acids, phosphatides, sterols, glucides, enzymes
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Michelangelo Grand HotelcoreOthersOriginal Beer Spa operates a location within the Michelangelo Grand Hotel 5* in Prague 1. The spa is positioned as a premium amenity within the luxury hotel, serving hotel guests and external visitors.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Aman Resorts: Ultra-luxury wellness resort group; comparable at the high end of the wellness-tourism segment that Original Beer Spa targets with its private-room premium pricing.
• Therme Group: Large-scale thermal wellness operator (e.g., Therme Bucuresti); broadly comparable as a destination thermal/wellness complex with premium pricing and tourism-driven footfall.
• Six Senses Hotels Resorts Spas: Global luxury wellness resort brand; comparable as a premium, experience-led wellness operator targeting high-spend travelers and couples.
• AIRE Ancient Baths: Urban thermal-bath experience brand with multiple international locations; comparable as a premium, ritual-driven, hour-priced thermal spa concept serving tourists and couples.
• Mandarin Oriental Spa: Luxury hotel spa brand within Mandarin Oriental; comparable as a hotel-embedded premium spa operator and as a potential distribution/brand partner via the hotel partnership model.

Others

• Heineken Experience: Beer-brand experience center in Amsterdam; comparable as a flagship tourist experience that converts a heritage beer brand into high-margin experiential revenue.
• Guinness Storehouse: Beer-themed experiential destination in Dublin; comparable as an experience-driven, tourist-focused attraction monetizing a single beer brand through curated rituals and retail.

Direct peers

• Chodovar Hotel & Pivní Lázně: Czech brewery-hotel that operates its own beer spa (pivní lázně) using on-site beer, directly overlapping with Original Beer Spa's core offering of beer-based spa treatments.
• Purkmistr Polná: Czech microbrewery offering a beer spa experience, competing for the same wellness-tourism segment with a similar bath-plus-beer concept rooted in Czech brewing tradition.

Regional players

• Carlsbad (Karlovy Vary) Spa Hotels: Czech spa-town hospitality cluster offering traditional mineral/spa treatments; comparable as a domestic regional competitor for wellness-tourism wallet share in the Czech Republic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/originalbeerspa
• Instagraminstagram.com/originalbeerspa
• LinkedInlinkedin.com/company/originalbeerspa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Original Beer Spa