Matahari Department Stores (MDS)
- Company typePublic
- Founded1958
- HeadquartersTangerang, Indonesia
- Headcount—
- GTM typeB2C
- OfferingServices
Matahari Department Stores (MDS) firmographics
Firmographics- Name
- Matahari Department Stores (MDS)
- Legal name
- Matahari Department Store
- Website
- http://www.matahari.co.id/en
- Company type
- Public
- Founded year
- 1958
- Operating status
- Operating
- Ownership category
- akta.pro rank
Matahari Department Stores (MDS) industry classification
Industry- Product category
- Department Store Retail
- NAICS
- Department Stores (45511)
- SIC
- Retail-Department Stores (5311)
- akta.pro primary industry
- Multi-Category Generalist Catalog Department Store Retailers (CRAGAIAI)
Keywords
Where Matahari Department Stores (MDS) is headquartered
LocationHeadquarters
- HQ city
- Tangerang
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Matahari Department Stores (MDS) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Merchandise Sales: Matahari generates revenue through retail sales of apparel, footwear, accessories, beauty products, and household items across its physical department stores and e-commerce platform. The company carries a mix of third-party branded products and private label brands including Nevada, Cole, Suko, Connexion, and MXM.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Affordable mass-market pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Matahari Department Stores (MDS) product offering
Product offeringCore offering
Matahari Department Stores operates a multi-category retail business selling apparel, footwear, accessories, beauty products, and household items through 100+ physical department stores across Indonesia and a Shopify-powered e-commerce platform at matahari.com. The assortment combines proprietary private label brands (Nevada, Cole, Suko, Connexion, MXM, Lois, St. Yves, VOLO, Exit, Cardinal), licensed brands (Disney, Marvel), and international/national brands (Maybelline, L'Oreal, Wardah, Emina) across men's, women's, children's, and baby categories.
Product overview
Matahari Department Stores operates as a multi-category retail platform with an omnichannel approach, combining physical department stores with an e-commerce website at matahari.com. The product portfolio is organized across seven main categories: Men's Apparel (Pria), Women's Apparel (Wanita), Children's Apparel (Anak), Footwear (Sepatu), Beauty and Personal Care (Kecantikan), Household and Home Goods (Rumah Tangga), and Bags & Accessories. The company differentiates through private label brands including Nevada, Cole, Suko, Connexion, Little M, MXM Kids, Lois, St. Yves, VOLO, Exit, Cardinal, and Character brands (Disney, Marvel, Minions), alongside national and international beauty brands (Maybelline, L'Oreal, Wardah, Emina). The platform supports online shopping via Shopify with integrated customer service through Yellow.ai, and offers social media connections to Facebook, YouTube, X, and TikTok.
Differentiator
Problem solved
Functional benefit
Brands
- Nevada: Men's and women's clothing brand offering casual and basic apparel
- Cole
- Suko
- Connexion
- Little M
- MXM Kids
- St. Yves
- Volo
- Disney
- Marvel
- Exit
- Expand
- Cardinal
- Lois
- Walrus
- TZone
- Gab's
- Cardinal Girl
- Cardinal Femme
- Triset
- Character
- Exit Girls
- Kidz Too
- Sweet Miss
- Aero
- Pipiniko
- MXM Home
- Lenuta
- Travel Time
- Jim Joker
- NA-YOUNG
- Somethinc
- Maybelline
- Wardah
- Emina
- L'Oreal
- Make Over
- Savro
- KHA
- Yippi
Products and services
- Nevada House brand offering casual apparel for men, women, and children including t-shirts, shirts, pants, jeans, and outerwear at accessible price points. Sold as an exclusive brand collection across Matahari's physical stores and e-commerce.
- Cole Men's and women's casual clothing brand featuring basic and fashion-forward styles including t-shirts, shirts, and denim.
- Suko Multi-category private label brand offering casual wear for men, women, and children along with household products and accessories.
- Connexion Women's fashion brand offering contemporary casual wear including blouses, dresses, pants, and coordinate sets.
- Little M Children's clothing brand offering apparel for boys and girls including sets, tops, bottoms, and sleepwear.
- MXM / MXM Kids Kids' footwear and apparel brand, also featuring household products including cleaning tools, home décor, and kitchen items.
- Disney Licensed Disney-branded children's clothing, footwear, and accessories featuring popular Disney characters including Tsum Tsum.
- Marvel Licensed Marvel-branded children's clothing featuring popular superhero characters.
- Character Children's clothing brand featuring licensed character designs including Minions.
- Lois Men's fashion brand offering casual and semi-formal clothing including t-shirts, shirts, sweaters, and denim.
- St. Yves Women's footwear brand offering sandals, casual shoes, and slip-on styles.
- VOLO Footwear brand offering shoes for men and women including sandals, slippers, sneakers, and casual styles.
- Jim Joker Footwear brand offering casual and sporty shoes.
- Exit Women's fashion brand offering contemporary casual wear.
- Exit Girls Girls' clothing brand offering fashionable apparel for young girls.
- Expand Women's fashion brand offering contemporary casual clothing.
- Cardinal Girl Girls' clothing brand offering casual and fashion-forward styles.
- Cardinal Femme Women's fashion brand within the Cardinal family offering contemporary styles.
- Cardinal Casual Men's casual clothing brand within the Cardinal family.
- Walrus Men's casual clothing brand offering basic and fashion-forward styles.
- TZone Men's fashion brand offering contemporary casual wear.
- Gab's Men's casual clothing brand.
- Triset Women's fashion brand offering coordinate sets and casual wear.
- Pipiniko Kids' clothing and accessories brand offering footwear and apparel.
- Kidz Too Children's clothing brand offering casual wear for kids.
- Sweet Miss Girls' fashion brand offering stylish clothing.
- Aero Children's clothing brand offering casual and active wear.
- Travel Time Bags and travel accessories brand offering luggage and travel gear.
- KHA Women's fashion accessories brand offering bags and handbags.
- Savro Men's footwear brand offering formal and casual shoes including moccasins.
- NA-YOUNG Beauty and skincare brand offering facial care and beauty products.
- Somethinc Beauty brand offering skincare and cosmetic products.
- Wardah Halal-certified Indonesian beauty brand offering skincare and cosmetics.
- Emina Indonesian beauty brand offering affordable skincare and cosmetic products.
- Maybelline International beauty brand offering makeup, mascara, lip products, and cosmetics.
- L'Oreal International beauty brand offering skincare and cosmetic products.
- Make Over Indonesian professional-grade beauty brand offering makeup and cosmetics.
- Lenuta Home goods brand offering household items and décor.
- Byrch Co Personal care brand offering body and skincare products.
- Yippi Kids' accessories brand.
Companies that use Matahari Department Stores (MDS)
Customer profileSegments4 records
Ideal customer profiles3 records
Matahari Department Stores (MDS) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Matahari Department Stores (MDS) partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- ShopifycoreE-commerce platform powering matahari.com online store. The platform handles product catalog, shopping cart, checkout, customer accounts, and order management for Matahari's digital retail operations.
- NevadaflagshipDominant private label brand carried exclusively at Matahari stores. Nevada offers men's, women's, and children's apparel with frequent promotional features and dedicated sale campaigns.
- ColecorePrivate label apparel brand for men and women featuring everyday basics including bamboo fabric t-shirts, sold exclusively at Matahari.
- DisneycoreLicensed Disney-branded merchandise including children's apparel and accessories featuring Disney characters like Tsum Tsum, sold at Matahari stores.
- MarvelcoreLicensed Marvel-branded children's clothing featuring superhero characters, available exclusively at Matahari department stores.
- MaybellinecoreInternational beauty brand featured in Matahari's beauty section including makeup, skincare, and fragrance products.
- L'OrealcoreInternational beauty and cosmetics brand available in Matahari's beauty and skincare category.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Matahari Department Stores (MDS) competitors and assessment
Company assessmentDirect peers
- Lotus Department Store: Indonesian department store retailer offering apparel, home goods, and beauty products across multiple locations. Comparable to Matahari in multi-category department store format and mass-market price positioning.
- Sogo Indonesia: Department store chain in Indonesia (part of MAP group) offering apparel, cosmetics, and household items targeting middle-to-upper-middle consumers. Direct competitor in the physical department store format.
- AEON Indonesia: Japanese-style department store and supermarket operator in Indonesia offering apparel, household goods, and food. Mid-market positioning with strong private label presence, comparable to Matahari's multi-category mass-market approach.
- Ramayana Lestari Sentosa (RALS): Indonesian publicly-listed department store chain operating ~150 stores nationwide, targeting mass-market consumers with affordable apparel, footwear, and household goods. Direct competitor to Matahari in the same multi-category, value-oriented department store segment.
- Lotte Mart Indonesia: Hypermarket/department store format in Indonesia combining groceries with apparel, electronics, and household goods. Comparable multi-category department store experience with mass-market pricing.
- PT Mitra Adiperkasa (MAP): Indonesia's largest lifestyle retail conglomerate operating department stores (Sogo, Lotus), fashion brands, sports (Sports Station), and food & beverage. Comparable in multi-category retailing and Indonesian consumer base, though broader in scope.
- Hypermart: Indonesian hypermarket chain offering apparel, household goods, and groceries across multiple locations. Comparable in multi-category mass-market retailing and physical footprint.
- Centro Department Store: Indonesian department store chain offering fashion, footwear, and accessories across multiple store locations. Directly comparable in department store format and target demographic.
Others
- Tokopedia: Major Indonesian e-commerce marketplace (now part of TikTok) covering fashion, beauty, and household items. Adjacent competitor that drives the digital shift pulling consumers away from physical department stores.
- Shopee Indonesia: Leading Indonesian e-commerce platform offering fashion, beauty, and household goods at competitive prices. Adjacent competitor reshaping mass-market retail competitive dynamics and pressuring traditional department stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Matahari Department Stores (MDS) social profiles
Digital presenceMatahari Department Stores (MDS) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matahari Department Stores (MDS) leadership team
Management profileNumber of profiles
Matahari Department Stores (MDS) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matahari Department Stores (MDS) M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matahari Department Stores (MDS)
What does Matahari Department Stores (MDS) do?
Matahari Department Stores operates a multi-category retail business selling apparel, footwear, accessories, beauty products, and household items through 100+ physical department stores across Indonesia and a Shopify-powered e-commerce platform at matahari.com. The assortment combines proprietary private label brands (Nevada, Cole, Suko, Connexion, MXM, Lois, St. Yves, VOLO, Exit, Cardinal), licensed brands (Disney, Marvel), and international/national brands (Maybelline, L'Oreal, Wardah, Emina) across men's, women's, children's, and baby categories.
Is Matahari Department Stores (MDS) a public or private company?
Matahari Department Stores (MDS) is a public company. It is classified as public and is currently operating.
When was Matahari Department Stores (MDS) founded?
Matahari Department Stores (MDS) was founded in 1958.
Where is Matahari Department Stores (MDS) based?
Matahari Department Stores (MDS) is headquartered in Tangerang, Indonesia, in the Asia region.
How does Matahari Department Stores (MDS) make money?
One revenue line is on record: retail Merchandise Sales.
Who are Matahari Department Stores (MDS)'s main competitors?
Direct peers on record are Lotus Department Store, Sogo Indonesia, AEON Indonesia, Ramayana Lestari Sentosa (RALS), Lotte Mart Indonesia, PT Mitra Adiperkasa (MAP), Hypermart and Centro Department Store. Others are Tokopedia and Shopee Indonesia.
Does Matahari Department Stores (MDS) have an API?
No public API is recorded for Matahari Department Stores (MDS).
What industry is Matahari Department Stores (MDS) in?
Matahari Department Stores (MDS)'s product category is Department Store Retail. Its primary akta.pro industry code is CRAGAIAI, Multi-Category Generalist Catalog Department Store Retailers. Its NAICS code is 45511 and its SIC code is 5311.