HRC

What HRC does

HRC d.o.o. is a Serbian private limited liability company headquartered in Valjevo that produces, prints, and distributes branded HORECA (Hotels, Restaurants, Cafes) consumables and promotional items. Its product portfolio spans five sizes of branded paper coffee cups (100ml to 480ml), branded white and yellow sugar in 4g/5g sachets, speculaas promo cookies, branded honey in 10g and 15g sachets, PVC espresso spoons, wooden toothpicks, promotional matches, and paper/PVC straws, all customizable with client logos. Production uses offset, flexo, and gold hot-stamping (zlatotisak) printing on materials such as 250gsm APP paper with 18gsm polyethylene thermal insulation coating.

The company operates a direct-to-customer e-commerce storefront at hrc.rs with a structured design-approval workflow — customers submit logos, receive a visual proof, approve the design, and then production begins with a standard 7-14 working day turnaround depending on quantity and capacity. Pricing is pay-as-you-go with tiered volume discounts per SKU, denominated in Serbian Dinars (RSD), and the company also offers a bundled "Paket Ugostitelj" hospitality package at 49,990 RSD that combines multiple product categories into a single turnkey order. Additional customer touchpoints include an Instagram presence at hrc.rs and direct contact via Viber, WhatsApp, and phone.

HRC serves exclusively the domestic Serbian market from a single production site in Valjevo, targeting cafes, coffee shops, restaurants, and hotels that want customized disposable products to reinforce their brand identity. No revenue, headcount, ownership, management team, or funding data is disclosed in the available sources, and no patents, certifications, awards, partnerships, or strategic transactions are reported. The business model is one-time customized product sales via e-commerce with delivery to customer addresses across Serbia.

Name

HRC

Legal name

HRC d.o.o.

Website

https://hrc.rs

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HRC d.o.o. is a Valjevo, Serbia-based producer and printer of branded HORECA consumables — paper cups, sugars, cookies, honey, spoons, and promotional items — sold directly to cafes, restaurants, and hotels via its e-commerce site, customized with client logos using offset and gold hot-stamping.

Ownership category

akta.pro rank

Product category

HORECA Branded Supplies

NAICS

Sanitary Paper Product Manufacturing (322291)

akta.pro primary industry

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

akta.pro secondary industry

Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)

Keywords

• HORECA products
• Branded packaging
• Paper cups
• Custom printing
• Hospitality supplies

Headquarters

HQ city

Valjevo

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Branded HORECA Product Sales: One-time product sales of branded HORECA supplies including paper cups, sugars, cookies, spoons, honey, matches, toothpicks, and straws. Customers order customized products with their branding. Also offers bundled packages like 'Paket Ugostitelj' (Hospitality Package).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HRC produces, prints, and distributes branded HORECA (Hotel/Restaurant/Cafe) supplies. The company manufactures and customizes paper cups, sugar packets, cookies, spoons, honey, matches, toothpicks, straws, and napkins with client logos and designs for the hospitality industry. Operating from Valjevo, Serbia, it functions as a one-stop shop for promotional and consumable supplies for cafes, restaurants, and hotels.

Product overview

HRC is a single unified product offering focused on production, printing, and distribution of branded HORECA (Hotels, Restaurants, Cafes) products. The core portfolio includes paper cups in five sizes (100ml to 480ml), promotional sugars (white and yellow in standard/pillow/cigarette packaging), speculaas cookies, branded honey in sachets, PVC espresso spoons, wooden toothpicks, promotional matches, and straws. These products are designed for customization with client logos and branding using offset and gold foil printing technologies. A bundled Hospitality Package (Paket Ugostitelj) combines multiple products for complete hospitality branding solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Čaša 100ml (Paper Cup 100ml)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Frugalpac: UK paper cup manufacturer supplying custom-printed cups to cafes and restaurants. Most directly comparable small-to-mid scale peer to HRC in the branded paper cup niche.
• BioPak: Supplier of compostable and paper-based foodservice packaging including custom-printed cups for cafes and restaurants. Comparable to HRC's paper cup and disposable tableware business with a sustainability-led positioning.
• Sabert Corporation: US-based manufacturer of foodservice packaging and disposable tableware for restaurants and hospitality. Analogous to HRC's product mix of branded disposable items for HORECA.
• Pactiv Evergreen: Major North American foodservice disposables manufacturer producing cups, lids, and tableware for cafes and restaurants. Closest large-scale analogue to HRC's paper cup and disposable tableware portfolio.
• Huhtamaki: Global leader in foodservice packaging, including printed paper cups for coffee chains and HORECA. Directly comparable to HRC's core product line of branded paper cups, with analogous offset and printing capabilities but at vastly larger scale.
• Dart Container: North American foodservice disposables manufacturer producing cups, lids, and tableware. Comparable to HRC's packaging-focused HORECA product line, though at much larger scale.
• Detpak: Australian paper cup and foodservice packaging manufacturer serving cafes, QSR, and hospitality with custom-printed disposables. Highly comparable to HRC's one-stop branded HORECA offering, including custom printing and bundled category ranges.
• Duni Group: Swedish tableware and packaging supplier focused on HORECA with branded napkin, cup, and accessory lines. Comparable to HRC as a branded HORECA disposables supplier serving European hospitality customers.

Broad incumbents

• Berry Global Group: Diversified global packaging manufacturer spanning foodservice, consumer, and industrial. Compares to HRC through the foodservice packaging and PVC spoon/straw product overlap, but operates a much broader portfolio.
• Graphic Packaging: Large global paperboard packaging company serving foodservice and consumer goods. Adjacent to HRC through paper-based packaging and printing capabilities, though broader in scope and not HORECA-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hrc.rs
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/hrc-d.o.o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRC