Hoogenraad & Haak

What Hoogenraad & Haak does

Hoogenraad & Haak advocaten is an independent, single-office boutique law firm headquartered in Amsterdam (Cruquiusweg 109b, 1019 AG), structured as a Dutch public partnership (maatschap, KvK 34314579). The firm focuses exclusively on three interrelated practice areas: intellectual property law, advertising law, and food law, serving business clients in advertising, fashion, food & beverages, retail, cosmetics, and product design. It offers both litigation and advisory services, supported by a continuous content engine (bilingual blog on Passle, quarterly newsletter, and an external publication archive spanning World Trademark Review, IER, EFFL, and VMT). All three partners (Ebba Hoogenraad, Maarten Haak, Daniël Haije) are consistently ranked in Chambers and Legal 500, and the broader team of approximately 12 lawyers and staff contributes to thought leadership in their respective specialties.

The firm operates a traditional professional services revenue model: fees are calculated as hours worked multiplied by firm-set hourly rates, billed monthly with 14-day payment terms, with VAT added where applicable and out-of-pocket expenses (court fees, bailiffs, translators, courier, transport, accommodation) charged separately. Fixed-price arrangements are available for specific engagements, with advance notice of financial consequences for additional work. The acquisition motion is partner-led and reputation-driven rather than marketing-heavy: clients come in via Chambers/Legal 500 rankings, partner relationships, and inbound thought-leadership content. A newer "Your law firm x Hoogenraad & Haak" line opens a referral channel through which other Dutch law firms route IP, advertising, and food law matters to the firm as specialist back-office.

On technology, the firm adopts AI tools as a supportive instrument for research and drafting under an internal policy compliant with the Dutch Bar (NOvA) guidelines, with every AI-generated output reviewed and verified by a qualified lawyer and confidential client data excluded from public or unsecured AI systems. The firm has no proprietary technology product, no API, no app, and no disclosed integrations; its primary assets are human capital (specialized lawyers), brand recognition through third-party legal directories, and a long-running content archive. There are no disclosed funding events, no parent company, no subsidiaries, and no M&A activity in the available record.

Name

Hoogenraad & Haak

Legal name

Hoogenraad & Haak advocaten

Website

https://hoogenhaak.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Amsterdam-based independent boutique law firm specializing in intellectual property, advertising, and food law. Serves business clients in advertising, fashion, food & beverages, retail, cosmetics, and product design through litigation and advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Hourly Billing: Fees calculated by the number of hours worked multiplied by fixed hourly rates established by the firm. VAT is added where applicable. Out-of-pocket expenses (such as court fees, costs of local attorneys, bailiffs, translators, courier, transport, and accommodation) are charged separately. In principle, monthly invoices are sent, though the firm may invoice more or less frequently. Fixed prices may be agreed for specific services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hoogenraad & Haak is an independent boutique law firm in Amsterdam providing specialized advisory and litigation legal services in intellectual property law, advertising law, and food law. The firm serves businesses in the advertising, fashion, food & beverages, retail, cosmetics, and product design sectors, covering trademark protection, copyright enforcement, advertising compliance, food labeling and claims, e-commerce regulation, and commercial contract drafting.

Product overview

Hoogenraad & Haak is an independent boutique law firm in Amsterdam offering specialized legal services in three core practice areas: intellectual property law, advertising law, and food law. The firm operates on a single-brand, unified-service model where all attorneys specialize in these interconnected fields. Services include advisory counsel, litigation, and commercial contract support across these areas. The firm supplements its legal services with client communication tools including a quarterly newsletter and publication archive containing industry insights and legal analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Intellectual Property Law Services Legal advisory and litigation services covering trademark protection, copyright enforcement, design rights, and trade name disputes for businesses in IP-intensive sectors.
• Advertising Law Services Legal counsel and dispute resolution for advertising regulations, misleading commercial practices, comparative advertising, and influencer marketing compliance.
• Food Law Services Regulatory compliance and litigation support for food and beverage companies covering labeling, claims, health claims, and food safety requirements.
• E-commerce Legal Services Advisory services for online retailers covering consumer protection, distance selling regulations, and digital marketing compliance.
• Litigation Services Court proceedings and alternative dispute resolution for intellectual property, advertising, and food law disputes.
• Commercial Contracts Drafting and negotiation of commercial agreements with particular focus on IP-intensive industries.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• TeekensKarstens advocaten: Dutch boutique focused on IP, IT, and commercial disputes — a direct comparable in size, geography, and specialisation to Hoogenraad & Haak.
• Vondst Advocaten: Amsterdam-based IP and technology boutique competing for similar Dutch clients in trademark, copyright, and advertising matters.
• Wiggin: UK boutique focused on IP, media, and entertainment law with a strong advertising and brand protection practice — a like-for-like peer in niche IP/advertising advisory work.
• Lewis Silkin: UK-headquartered boutique law firm specialising in IP, advertising, media, and employment — a structural parallel to Hoogenraad & Haak's IP-plus-advertising focus, though at significantly larger scale.
• Bristows: London boutique known for IP, technology, and advertising law, serving clients in fashion, life sciences, and consumer brands — directly comparable in specialisation and vertical focus.

Broad incumbents

• Bird & Bird: Large international firm with one of the strongest IP, advertising, and food regulatory practices globally, including a sizeable Amsterdam office — overlapping service lines but operating at much greater scale and geographic reach.
• NautaDutilh: Major Benelux law firm with a strong IP and advertising practice, often seen on the opposing side of disputes involving boutique IP firms like Hoogenraad & Haak.
• Houthoff: Leading Dutch full-service law firm with a prominent IP and advertising practice, frequently competing for the same Dutch clients as Hoogenraad & Haak but from a broader portfolio.
• Osborne Clarke: European firm with a strong consumer goods, marketing, and IP practice — overlapping client base in retail, food, and cosmetics, but with far greater geographic and practice breadth.
• CMS Francis Lefebvre: Pan-European full-service firm with established IP, advertising, and food regulatory practices operating across multiple jurisdictions — competes for cross-border mandates that boutiques cannot service alone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoogenraad & Haak