Tridimage

What Tridimage does

Tridimage is a privately held packaging design agency headquartered in Olivos, Buenos Aires, Argentina, founded in the mid-1990s and operating for nearly 30 years. The firm specializes in 3D branding, graphic design, and structural packaging design for mass-market consumer brands in Latin America, integrating 2D graphic and 3D industrial design under one roof. Its service stack is organized around four pillars: Diagnosis and Action Plan (brand audit and strategic recommendations), Brand Strategy (narrative and brand manuals), Packaging Design (graphic plus structural), and Brand Expression (consistent visual systems across touchpoints), with a specialized Connected Packaging line that embeds NFC, QR, and augmented reality into physical packaging.

The agency's underlying technology combines proprietary methodologies—Packaging Persuasivo (neuroscience-backed design validation), Brand Evolution vs. Revolution framework, and Design Playlists generational segmentation—with a subscription to Design Analytics Edge for behavioral, eye-tracking, and sales-validation research, and the use of generative AI for label illustration. Tridimage engages enterprise clients directly through consultative, multi-stakeholder sales cycles targeting brand managers, marketing teams, and C-suite decision-makers at major CPG companies. Revenue is generated through professional-services project fees negotiated per engagement, with a portfolio of 60+ named clients spanning food, beverage, personal care, home care, pet food, spirits, and social-impact categories across Argentina, Central America, Colombia, Ecuador, Mexico, Peru, and select European accounts.

The business is founder-led by Partner and Creative Director Hernán Braberman and Project Manager Guillermo Dufranc, both recognized internationally as packaging authorities through jury roles, conference speaking, trade publishing, and the Branderman podcast. Tridimage maintains an active thought-leadership engine—Packnews newsletter (2,300+ subscribers), blog, social channels, and a steady cadence of international design awards (Pentawards, A'Design, Red Dot, Vertex)—which supports inbound enterprise demand. The firm has no external investors, parent company, or public financial disclosure.

Name

Tridimage

Legal name

Tridimage

Website

https://www.tridimage.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Tridimage is an Argentina-based packaging design agency that integrates graphic and structural (3D) design to revitalize FMCG brands across Latin America for enterprise clients in food, beverage, personal care, and pet food.

Ownership category

akta.pro rank

Headquarters

HQ city

Olivos

HQ country

Argentina

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Packaging Design Services: Tridimage generates revenue through professional design services, including brand strategy, packaging graphic design, structural/industrial packaging design, brand expression, and diagnostic consulting. Projects are typically long-term engagements involving multiple phases from diagnosis through production supervision, serving large enterprise clients in the consumer goods sector across Latin America.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tridimage is a B2B packaging design agency that integrates 2D graphic design with 3D structural/industrial packaging design under one roof, serving large consumer goods brands across Latin America. The agency delivers brand audits, brand strategy, packaging redesign, brand expression systems, and connected packaging solutions (NFC, QR, AR) that drive shelf performance and consumer purchase decisions. Tridimage combines neuroscience-based research, behavioral data, and nearly 30 years of regional market expertise to revitalize aging brands and design new packaging portfolios for FMCG clients.

Product overview

Tridimage is a specialized packaging design and branding agency headquartered in Buenos Aires, Argentina, serving leading consumer brands across Latin America. The company operates four integrated service pillars: Diagnosis and Action Plan (brand audit and strategic recommendations), Brand Strategy (narrative development and brand manual creation), Packaging Design (graphic and industrial design integration), and Brand Expression (look & feel consistency across touchpoints including digital channels). A specialized offering includes Connected Packaging, which leverages NFC, QR codes, and augmented reality to bridge physical products with digital consumer experiences. The agency has built a portfolio of over 60 client brands including Verdeflor, Dermaglós, Pequeñín, Gond Wana, Club del Gourmet, MAX Cookies, and Rina Matarazzo, spanning food & beverage, personal care, household, and pet food categories across Latin American markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnóstico y Plan de Acción (Diagnosis and Action Plan) Brand audit and diagnostic service providing comprehensive graphic audit of packaging, global design trend analysis, competitive benchmarking, technology capability assessment, life cycle analysis for environmental footprint reduction, and actionable recommendations for packaging evolution. Targets brand managers and marketing leadership at large consumer goods companies seeking structured diagnostic input before redesign projects.
• Estrategia de Marca (Brand Strategy) Brand strategy development service that creates brand narrative (brandstory), new messaging framework, and brand manual to guide consistent visual and verbal expression across all touchpoints. For consumer goods companies that need to modernize brand storytelling while preserving heritage.
• Diseño de Packaging (Packaging Design) Comprehensive packaging design service integrating 2D graphic design with 3D structural/industrial packaging design to create visually compelling and commercially effective packaging that performs at the point of sale. Optimized for production processes and environmental sustainability. For enterprise FMCG brands seeking holistic packaging redesign or new product launches.
• Expresión de Marca (Brand Expression) Visual language and look-and-feel development service that creates consistent design systems across multiple graphic touchpoints, from point-of-sale materials and public advertising to digital channels including Instagram feeds, and interactive experiences triggered by packaging scanning. For consumer brands needing multi-channel brand expression consistency.
• Diseño de Packaging Conectado (Connected Packaging) Specialized service integrating NFC technology, QR codes, and augmented reality to create interactive packaging experiences that connect physical products to digital content, enabling traceability, authenticity verification, and immersive storytelling accessible via smartphone scanning. For brands seeking to extend consumer engagement beyond the physical shelf and into digital channels.

Quantifiable outcome

• Verdeflor brand grew 60% in sales four years after redesign
• +7 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• LaavacoreTechnology or Integration · 1 January 2024Laava provided digital fingerprint technology (QR code) for the Akamasoa x Las Quinas project, embedded in product lids to provide unique, verifiable identity and anti-counterfeiting protection for each jar, connecting consumers to the project's social impact story.
• Avery DennisoncoreTechnology or Integration · 1 January 2023Avery Dennison partnered with Tridimage on the Las Quinas x Mujeres de la Cañada project to provide labeling technology and materials expertise, supporting the connected packaging solution with NFC-enabled labels.
• HP IndigocoreTechnology or Integration · 1 January 2023HP Indigo provided digital printing technology for the Las Quinas project, enabling high-quality, vibrant label prints with AI-generated illustrations and the versatility required for the connected packaging design.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Landor & Fitch: One of the world's largest brand and packaging design consultancies with global offices, working with major FMCG clients on brand strategy and packaging redesign — comparable to Tridimage's enterprise CPG redesign offering, but at significantly larger scale.
• Interbrand: Global brand consultancy with packaging design capabilities as part of its broader brand strategy practice — broader incumbent with overlapping CPG packaging redesign services, but operating at much greater scale than Tridimage.

Direct peers

• Pearlfisher: London-based independent design agency specializing in packaging design for consumer brands, with award-winning CPG work — directly comparable as a packaging-specialist creative agency targeting brand managers at major consumer goods companies.
• Dragon Rouge: Paris-headquartered global packaging and brand design agency with offices across Europe, the Americas, and Asia — directly comparable as a packaging-led creative agency serving large international FMCG and luxury brands with structural and graphic design under one roof.
• Jones Knowles Ritchie (JKR): Independent global brand design and packaging agency with CPG and beverage clients — directly comparable as an award-winning, packaging-focused design firm with proprietary methodologies and a senior creative-director-led culture similar to Tridimage.
• Turner Duckworth: Award-winning London/San Francisco design agency specializing in brand identity and packaging for major consumer brands including beverages and food — directly comparable as a packaging-led creative firm with strong CPG portfolio and award track record.
• Bulletproof (Bulletproof Design): Independent packaging design agency with global presence serving major CPG and beverage clients with brand and structural packaging design — directly comparable as a packaging specialist agency with a similar premium, award-led positioning.
• Equator Design: CPG-focused design agency providing brand identity and packaging design services to consumer goods companies — directly comparable as a packaging design firm with enterprise CPG clients and significant portfolio work.
• Design Bridge and Partners (now Superunion): Global brand and packaging design network resulting from the merger of Brand Union and Design Bridge — directly comparable as a packaging-led design consultancy serving major multinational FMCG and luxury clients with structural and graphic packaging design capabilities.

Regional players

• Estudio Yleva / Branding Regional LATAM Agencies: There are several smaller Argentine/Latin American brand and packaging design studios (e.g., Branwa, Estudio oder類似 regional branding shops) competing with Tridimage for LatAm FMCG redesign mandates — regional peer comparison for share of the Latin American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tridimage
• Facebookfacebook.com/tridimage
• LinkedInlinkedin.com/company/tridimage
• Instagraminstagram.com/tridimage/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tridimage