BER

Name

BER

Legal name

北京宝润兴业科技发展有限公司

Website

https://berchina.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

BER is a Beijing-based NEEQ-listed B2B fintech vendor that develops mobile internet finance and O2O platforms (customer acquisition, bank-merchant co-lending, merchant data assets, unified marketing) for large Chinese commercial banks, delivered via custom development and managed services.

Ownership category

akta.pro rank

Product category

Banking Fintech Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Technology, Software & IT Services (FSABACAJ)

Keywords

• Banking fintech software
• Mobile finance platforms
• O2O customer acquisition
• Internet finance services
• Commercial bank digital transformation

Headquarters

HQ city

Nanshanqu

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Software Development and Technical Services: Providing system development, architecture optimization, operational planning, marketing promotion, and creative design services to banking clients for their internet finance platforms.
2. Platform Operations and Management Services: Ongoing platform operation management, operational planning support, system maintenance, and continuous improvement services for deployed banking platforms.

Go-to-market motion1 record

Distribution channels1 record

Core offering

BER (北京宝润兴业科技发展有限公司) develops and operates mobile finance and internet finance software platforms for large domestic commercial banks in China. Its core offerings include an O2O life services customer acquisition platform, a bank-merchant joint lending platform, a unified merchant data asset operations platform, and a unified marketing management platform, delivered alongside professional software development and ongoing platform operations services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bank O2O Life Service Customer Acquisition Platform (银行O2O生活服务获客平台) An O2O (Online-to-Offline) platform that helps commercial banks acquire and engage customers by integrating banking services into high-frequency life scenarios such as dining, shopping, transportation, and entertainment. The platform connects banks with local merchants for promotions, exclusive benefits, and integrated online (mobile banking app) and offline (merchant point-of-sale) engagement.
• Bank-Merchant Joint Loan Financial Service Platform (银商助贷金融服务平台) A financial services platform that facilitates joint lending partnerships between banks and merchants, connecting banking financial services with merchant operational needs to support merchant operations and customer financing.
• Merchant Unified Data Asset Operation Platform (商户统一数据资产运营平台) A platform that consolidates and manages merchant data assets across merchant networks, enabling unified data governance, analytics, and operational oversight.
• Unified Marketing Management Platform (统一营销管理平台) A centralized marketing management system that enables banks and merchants to plan, execute, and analyze marketing campaigns across multiple channels, with integrated promotional tools, discount programs, and customer reward mechanisms.
• Small Micro Enterprise Finance Cloud (小微企业金融云) A finance cloud offering referenced in BER's website product navigation, targeted at small and micro enterprises.

Quantifiable outcome

• China Construction Bank's Shanrong Commerce platform achieved 300 enterprise clients and 100 million yuan in transaction volume within six months of launch

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• China Construction Bank Guangdong Branch (建设银行广东省分行)coreStrategic or Co-development Partner · 1 January 2016Signed O2O project operations contract for the 'Dragon Walking四海' platform in January 2016, with second and third phase contracts signed in June and December 2016. The platform serves as China Construction Bank's first mobile integrated financial services system, providing comprehensive life services including food, housing, transportation, and entertainment for personal customers.

Scale indicators1 record

Broad incumbents

• Temenos: Temenos is a global banking software platform vendor providing core banking, digital front-office, and channel solutions to retail and commercial banks worldwide. Comparable as an enterprise banking software vendor competing in the digital banking platform category, though operating at much larger scale and global scope.
• Infosys (Finacle): Infosys Finacle is a global banking platform suite covering digital channels, lending, payments, and merchant services for large banks. Comparable as a banking technology platform provider, though operating globally with much broader delivery scale than BER.
• Hand Enterprise Solutions (汉得信息): Hand Enterprise is a major Chinese IT services and enterprise application provider with a financial services practice covering ERP, CRM, and digital platforms for banks and insurers. Comparable custom software/integration delivery model to BER, but at significantly larger scale.
• FIS (Fidelity National Information Services): FIS is a global provider of banking and payments technology, including digital banking platforms, core processing, and merchant solutions. Adjacent incumbent whose digital banking suite overlaps with BER's O2O and merchant-bank integration platforms.
• Pactera / Wisedu (文思海辉): Pactera is a large China-headquartered IT services firm delivering software development, system integration, and digital solutions to financial institutions globally. Overlaps with BER on banking platform delivery and managed services, but operates at much broader scale across multiple verticals.

Direct peers

• Hundsun Technologies (恒生电子): Hundsun (600570.SH) is one of China's largest financial software providers, serving banks, securities firms, and asset managers with internet/mobile finance and trading platforms. Comparable as a domestic platform vendor embedding financial services into digital channels for Chinese financial institutions.
• Advanced Digital Technology / Gaoweida (高伟达): Gaoweida is a Chinese IT services and software company serving banks with internet finance, mobile banking, and credit risk systems. Directly comparable business model and customer base to BER's commercial bank focus.
• Sunline Tech (长亮科技): Sunline (300348.SZ) provides core banking systems, internet banking, and digital finance solutions primarily to Chinese commercial banks and credit unions. Comparable as a banking-focused software and services vendor serving China's commercial bank digital transformation agenda.
• Yusys Technologies (宇信科技): Yusys is a leading Chinese banking IT solutions provider (Shenzhen-listed, 300674.SZ) offering internet banking, mobile banking, and digital transformation platforms to commercial banks. Direct overlap with BER on bank digitalization, internet/mobile finance platform development, and large commercial bank customers.
• Join-Cheer Software / Zhongke Jincai (中科金财): Join-Cheer provides banking IT solutions, internet finance platform development, and fintech services to Chinese financial institutions. Comparable niche as a mid-sized Chinese fintech software and services vendor targeting commercial bank digital transformation.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BER