Bex*

What Bex* does

Bex* (Bex Communicatie) is a Dutch communications agency founded in 1986 and headquartered in Eindhoven, Netherlands. It operates a portfolio organized around five service pillars: crisis management, training and coaching (delivered via the Bex*impact academy), change and culture communications, reputation management, and communication campaigns. The agency's operational foundation is the proprietary Human-to-Human Communication (H2H-C*) methodology, which underpins all advisory and training engagements. Supporting assets include dedicated TV, radio, stage, and webinar studios at the Eindhoven HQ, a Crisis App providing 24/7 mobile access to crisis plans and pre-drafted statements, and a Crisis Handbook derived from practical experience. Per company materials, Bex* runs roughly 100 crisis assignments and trains more than 700 professionals per year, and has won six European Excellence Awards.

Bex* serves enterprise and public-sector clients across healthcare, government, industrial/manufacturing, and technology. Named logos include ASML, Philips, Unilever, ExxonMobil, dsm-firmenich, Politie, Jeroen Bosch Ziekenhuis, Maastro, Ministerie van Veiligheid en Justitie, Rijkswaterstaat, Essent, Cargill, Decathlon, Roche, Rockwool, Vanderlande, and dozens of Dutch municipalities and ministries. Revenue is generated through professional-services engagements (crisis retainers, advisory projects, campaigns), open-enrollment training (e.g., €289 per Summer Academy workshop, €1,560 for a two-day speaking-anxiety course with TopState Trainingen), and 24/7 crisis subscriptions. Pricing is not publicly itemized for enterprise retainers.

Internationally, Bex* is a co-founder and board member of the ECCO Global Communications Network (30 agencies across 40 countries) and maintains agency partnerships with Akkanto, Hanover Communications, and We. Communications for cross-border campaign execution. The firm is founder-owned, with Jhorna Erkens serving as director/owner (DGA). Headcount, financial figures, and ownership structure beyond the DGA designation are not disclosed.

Name

Bex*

Legal name

Bex* Communicatie

Website

https://bexcommunicatie.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Bex* (Bex Communicatie) is a Dutch communications agency founded in 1986, headquartered in Eindhoven, serving Dutch and European enterprises and government bodies with crisis management, training, reputation, change, and campaign services under its proprietary H2H-C* methodology.

Ownership category

akta.pro rank

Product category

Communications Consulting & Crisis Management Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Crisis management services
• Communication consulting
• Corporate training programs
• Reputation management
• Media training services

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Advisory: Consulting services for crisis management, reputation management, change communication, and campaign development. Provided directly to organizational clients on project or retainer basis.
2. Training & Coaching Programs: Bex* Impact Academy offers various training programs including media training, presentation skills, storytelling, leadership communication, and feedback training. Revenue generated through workshop fees and program registrations.
3. Summer Academy Workshops: Annual summer workshop series with 22 practical workshops. Priced at €289 per workshop with '3=2' volume discount. Targets communication professionals seeking skill development.
4. Crisis Subscription: 24/7 crisis subscription service providing continuous access to experienced crisis specialists who know the client's organization and crisis plans. Includes annual second opinion on crisis plans and evaluation conversations.
5. Specialized Training Programs: Two-day speaking anxiety training priced at €1,560 excluding 21% VAT. Maximum 8 participants per session, includes lunch and study materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bex* is a Dutch communications agency that delivers strategic communications advisory, hands-on training, and 24/7 crisis management services to organizations. Its offering is organized around five pillars: crisis management, training & coaching (Impact Academy), change & culture, reputation management, and communication campaigns, supported by realistic in-house TV/radio studio environments for practical skill development.

Product overview

Bex* is a Dutch communications agency (established 1986) offering a comprehensive portfolio of communication services organized around five core pillars: Crisis Management (24/7 crisis support, simulations, subscriptions, crisis media training), Bex*impact academy (training and coaching including media training, presentation training, storytelling, leadership programs, AI training, and fear-of-public-speaking programs), Change & Culture (internal communication, HR communication, pension communication, change communication), Reputation Management (corporate storytelling, external communication, issue management, media strategy, environmental communication), and Communication Campaigns (brand strategy, labor market communication, positioning/branding). The Bex*summer academy offers annual workshop programs. The company operates realistic TV and radio studio environments for practical training and manages over 100 crisis assignments annually.

Differentiator

Problem solved

Functional benefit

Brands

• Bex* Impact Academy: Training and coaching division offering programs for media training, presentation skills, storytelling, leadership communication, feedback training, social media training, and AI communication tools

Products and services

• Crisismanagement (Crisis Management) Strategic crisis management services including risk analysis, crisis plans, spokesperson training, crisis simulations, and reputation recovery for organizations facing cybercrime, product recalls, brand crises, and other acute emergencies.
• Bex* Impact Academy (Training & Coaching) Training and coaching programs covering media training, presentation training, storytelling, leadership communication, feedback skills, public speaking confidence, and AI communication tools. Delivered in realistic TV and radio studio environments.
• Veranderen & Cultuur (Change & Culture) Change management and organizational culture services including internal communication, HR communication, pension communication, and change communication support for restructuring, new strategies, and digitization initiatives.
• Reputatiemanagement (Reputation Management)

Quantifiable outcome

• 100+ crisis assignments managed annually
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ECCO Global Communications NetworkcoreStrategic or Co-development Partner · 1 January 1989Bex* is co-founder and board member of ECCO Global Communications Network, established in 1989. The network comprises 30 independent, award-winning agencies across 40 countries. Bex* uses this network for international assignments and knowledge sharing with global companies.
• We. CommunicationsminorStrategic or Co-development PartnerInternational communications partner (formerly Waggener Edstrom). Provides global communications capabilities for clients requiring worldwide coverage beyond ECCO network.
• AkkantominorStrategic or Co-development PartnerBelgian communications agency partnership for cross-border work between Netherlands and Belgium.
• Hanover CommunicationsminorStrategic or Co-development PartnerLondon-headquartered international communications consultancy partnership for UK market access and expertise.
• TopState TrainingenminorImplementation/ SI/ Consulting PartnerExternal trainer partner for speaking anxiety training program. Chantalle Weemaes co-delivers the two-day training with Serge van Rooij.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FGS Global: Global strategic advisory firm specializing in critical situations, crisis, and corporate reputation; the closest large-scale peer to Bex*'s crisis management and 24/7 advisory practice.
• Kekst CNC: International strategic communications consultancy with a strong crisis and transactions practice; most directly comparable to Bex* on high-stakes crisis advisory for large corporates and regulated sectors.

Broad incumbents

• Brunswick Group: Global advisory firm focused on critical issues and corporate communications; competes for the same board-level crisis and reputation mandates that Bex* pursues with Dutch and European clients.
• Edelman: World's largest independent PR firm offering crisis, reputation, and change communications; competes for the same multinational client base (e.g., Unilever, Philips) and benchmarks premium crisis advisory fees.
• Hill+Knowlton Strategies: Global public relations and crisis communications firm within WPP; directly comparable to Bex* across crisis, reputation, and corporate communications, but operates at significantly larger scale and geographic reach.
• WE Communications: International communications agency (formerly Waggener Edstrom) and a named Bex* partner; comparable across corporate, technology, and healthcare communications with deeper U.S. and APAC footprint.
• BCW (Burson Cohn & Wolfe): WPP-owned global communications agency covering crisis, public affairs, and corporate communications; a broad competitor to Bex* for multinational clients seeking single-agency global coverage.
• FleishmanHillard: Omnicom-owned global PR and integrated communications agency; overlaps with Bex* across corporate reputation, change, and healthcare communications, with broader global infrastructure.

Regional players

• Hanover Communications: London-headquartered communications consultancy and a Bex* partner for UK market access; comparable in reputation and public affairs work, primarily serves a UK/European client base.
• Akkanto: Belgian communications agency and a named Bex* partner; comparable across corporate communications and reputation work, primarily serving the Belgian market with Dutch crossover.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bexcommunicatie
• YouTubeyoutube.com/channel/UCexample
• Facebookfacebook.com/Bexcommunicatie
• LinkedInlinkedin.com/company/bexcommunicatie
• Instagraminstagram.com/bexnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bex*