DeMaes Cateringservice

What DeMaes Cateringservice does

DeMaes Cateringservice is a privately held, owner-operated catering company headquartered in Veenendaal, Netherlands, founded circa 1999 by Dick van der Maas. It delivers full-service event catering — including breakfast, lunch, dinner, buffets, BBQ, tapas, Italian cuisine, seasonal stamppot menus, and weddings — to private individuals, businesses, and events across the Netherlands via its own transportation fleet. The portfolio also bundles adjacent services: party rental (tables, chairs, tents, heating, lighting, glassware), live cooking stations, walking dinners, and a private chef-at-home offering, plus niche formats such as an old-Dutch ice cream cart and herring cart.

The business operates on a quote-based, professional-services model with low minimum-order thresholds (free delivery within Veenendaal from €47.50). Go-to-market is sales-led and relationship-driven: phone, contact form, custom quotes, plus an online webshop for self-serve ordering. Distribution is direct-to-customer via the in-house fleet, enabling same-day delivery nationwide. Marketing relies on a localized SEO footprint (city-specific landing pages for 19+ towns), a Google Business profile (4.5/5 from 24 reviews), and blog content marketing.

The underlying technology is non-technical and operationally focused; the company's competitive positioning rests on the owner's 34+ years of hospitality experience, a 31-year regional brand, and an integrated catering-plus-rental service bundle. Sustainability and community integration are emphasized through partnerships with Fair Food & More, Reinaerde/de Bombardon, Afvalcombinatie de Vallei, and sponsorship of 15+ local sports and cultural organizations. No AI/ML capabilities, patents, or external funding are evident.

Name

DeMaes Cateringservice

Legal name

DeMaes Cateringservice

Website

https://demaescateringservice.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

DeMaes Cateringservice is a privately held Dutch full-service caterer based in Veenendaal, delivering event catering, party rental, and private chef services to private individuals and businesses across the Netherlands via its own fleet.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232), Food Service Contractors (722310)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Contract Foodservice Management (Outsourced Catering) (THAFAIAH), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Event catering services
• Corporate catering
• Wedding catering
• Party equipment rental
• Private chef services

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Catering Services: Full-service catering for events, parties, weddings, corporate events, and private gatherings. Includes breakfast, lunch, dinner, buffets, BBQ, tapas, and seasonal menus.
2. Party Rental Services: Rental of party equipment including tables, chairs, tents, heating, lighting, glassware, and serving items for events.
3. Private Chef Services: Private chef cooking at customer location for exclusive dining experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DeMaes Cateringservice delivers full-service event catering including breakfast, lunch, dinner, buffets, BBQ, tapas, Italian menus, wedding catering, and corporate catering across Veenendaal and the wider Netherlands via its own delivery fleet. It complements the food service with party equipment rental (tables, chairs, tents, heating, lighting, glassware) and a private chef-at-home service, supported by an online webshop and quote-based custom orders.

Product overview

DeMaes Cateringservice is a full-service catering company based in Veenendaal, Netherlands, offering a comprehensive portfolio of catering services and party rental solutions. The core offerings include business catering (Bedrijfscatering), home catering (Catering aan Huis), and event catering. The product portfolio spans multiple food categories including BBQ packages, lunch delivery, warm meals, winter dishes (stamppot), Italian catering, buffets, tapas, breakfast/brunch/high-tea, snacks, desserts, and Dutch herring cart service. Supporting services include party rental (tables, chairs, tents, heating, lighting), private chef at home, wedding catering, and vegan/plant-based options. The company delivers throughout the Netherlands and operates 24/7 for catering services.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Catering (Bedrijfscatering) Catering service tailored for businesses, covering office lunches, meetings, seminars, conferences, team events, and company celebrations, with delivery and full setup across the Netherlands.
• Home Catering (Catering aan Huis) Food and service delivered and presented at private residences for home dinners, parties, and family celebrations, with personal consultation on menu and dietary needs.
• Wedding Catering (Bruiloft Catering) Dedicated catering service for weddings covering the wedding breakfast, dinner, reception, and on-location cooking, with full event coordination.
• Event Catering (Evenementen) Full-service catering for parties, celebrations, and special occasions, including setup, service, and cleanup by hospitality staff.
• Private Chef at Home (Koken aan Huis) A chef cooks on location at the customer's home to provide an exclusive, customized multi-course dining experience for guests.
• Party Equipment Rental (Partyverhuur) Rental of party equipment including tables, chairs, tents, heating, lighting, glassware, and serving items to support events alongside catering.
• BBQ Catering (BBQ en Gourmet) Barbecue catering with complete packages including quality meat, fresh vegetables, sauces, and equipment for events and parties, plus self-preparation BBQ Pakket option.
• BBQ Package (BBQ Pakket) Complete do-it-yourself BBQ package with quality meat, fresh vegetables, sauces, and accessories for customers to prepare at home.
• Walking Dinner Standing dinner format where multiple courses are served at different stations during an event, allowing guests to mingle while eating.
• Live Cooking

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Fair Food & MorecoreStrategic or Co-development PartnerCollaboration with Fair Food & More as part of sustainability initiative. Partnered with Reinaerde, de Bombardon, and Veenendaal 4 Fair for responsible food practices.
• Afvalcombinatie de ValleicoreStrategic or Co-development PartnerWaste separation partnership for sustainable business operations. Separates paper, glass, rest waste, plastic, and food waste (ReFood) for green energy production.
• Reinaerde (de Bombardon)minorStrategic or Co-development PartnerCollaboration with Reinaerde's de Bombardon for event staffing. Provides work experience opportunities for people with disabilities.
• Veense G-BandminorOthersSponsor of Veense G-Band orchestra featuring people with intellectual disabilities since 2016. Annual GiGa G-Event performances.
• Local Sports Clubs and AssociationsminorOthersSponsor of multiple local organizations: Club 500, Tennisvereniging Spitsbergen, VMHC Spitsbergen (Hockey), VAV Veenendaal (Athletics), SKF Korfbal, SKF Tafeltennis, Triathlon Veenendaal, KoBra Sportief, DOVO Veenendaal (Football), FootValley Businessclub Bennekom, Amicale de Petanque Les Sabots, Businessclub Radio, Veensche Businessclub, Molen De Vriendschap, Shantykoor Voor Anker, Scoutinggroep de Zwervers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hutten Catering: Large Dutch contract foodservice and event catering group operating across healthcare, business, and events. Comparable to DeMaes on full-service event catering, but with a much broader geographic footprint and institutional contract base.
• Maison van den Boer: Established Dutch event and party catering company serving weddings, corporate events, and private parties nationwide. Comparable to DeMaes on event catering menu (BBQ, buffets, walking dinners) but operates at significantly larger scale with multiple locations.
• Sligro Food Group: Largest Dutch foodservice wholesaler and operator of full-service catering concepts for the out-of-home market. Not a like-for-like event caterer but the dominant upstream supplier and competitor for institutional and corporate catering contracts in the same Dutch regions DeMaes serves.
• Albron: Major Dutch contract food services provider running hospitality, event, and catering solutions for corporates, leisure, and public-sector clients. Comparable full-service catering capability but at national scale, often competing with regional caterers like DeMaes for larger corporate accounts.

Direct peers

• Van der Spek Catering: Dutch regional caterer offering corporate catering, event catering, and party services with delivery in a defined Dutch region. Closely mirrors DeMaes' bedrijfscatering plus event model in a similar mid-sized Dutch city footprint.
• Kook als een Chef: Private chef and home catering service operating in the Netherlands with on-location cooking for private diners and small events. Directly comparable to DeMaes' Koken aan Huis offering and small private-event segment.
• Brouwers | kookt: Dutch event caterer focused on walking dinners, buffets, and corporate/private events with a similar full-service quote-based model. Operates in overlapping Dutch geographies and competes for the same event-catering RFPs as DeMaes.
• Appèl Catering: Dutch event caterer specializing in business events, meetings, and conferences with online ordering and full-service event support. Directly comparable to DeMaes' bedrijfscatering and corporate event offerings, including lunch delivery.
• The Catering Company (TCC): Amsterdam-based Dutch event caterer offering weddings, corporate events, and private dining across the Netherlands. Comparable event-catering menu breadth, full-service logistics, and quote-based B2B sales motion as DeMaes.

Regional players

• Vandersterre Groep: Dutch hospitality group operating restaurants, hotels, and catering in the Gelderland/Midden-Nederland region. Overlaps directly with DeMaes' Veenendaal/Ede/Wageningen catchment for event catering and banquet services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DeMaesCatering
• Facebookfacebook.com/demaescateringservice
• LinkedInlinkedin.com/company/demaes-cateringservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeMaes Cateringservice