Savage London

What Savage London does

Savage London is a London-based, founder-owned direct-to-consumer apparel retailer and custom printer, operating from a single outlet store at 125 Cricklewood Broadway, North West London, and two e-commerce properties at savagelondon.com and customprintedshirts.co.uk. Founded circa 2000 by K. Savage after roughly 30 years of prior fashion industry experience (including Kim Hadleigh Designs and Rock N Roll Wardrobe), the company designs, prints, and sells graphic t-shirts, hoodies, sweatshirts, and children's apparel across eleven thematic categories, with a catalog of more than 900 unique SKUs spanning music, politics, legends, London neighborhoods, Native American motifs, slogans, and adult-oriented designs.

The business combines a finished-goods retail operation with a custom-printing service that uses proprietary equipment to deliver multiple premium finishes, including standard print, velvety flock, glitter, foil, and perforated prints, with same-day turnaround available. Products are priced at £20-25 for adult t-shirts and £30-45 for hoodies and sweatshirts, with automatic volume discounts of 10-20% for orders of 5-20+ items and bespoke trade pricing for bulk orders of 50 or more units. Free UK shipping is offered on all domestic orders, and international shipping is available to the EU and worldwide.

Savage London serves primarily individual men, women, parents purchasing for children, and bulk/trade buyers, with a historical high-end celebrity and entertainment client roster (including Aerosmith, Slash, Ozzy Osbourne, Bon Jovi, John Malkovich, Simon Pegg, Rio Ferdinand, and Mel B) used primarily as brand marketing rather than recurring enterprise revenue. The company previously stocked through Topshop and Topman and operated additional London and Stockholm retail locations, but consolidated to a single Cricklewood outlet in 2013 in response to rising commercial rents. It remains a bootstrapped, privately held micro-enterprise with 1-10 employees and no external funding disclosed.

Name

Savage London

Legal name

Savage London

Website

https://savagelondon.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Savage London is a London-based DTC apparel retailer and custom t-shirt printer, founded circa 2000, selling 900+ graphic t-shirts and hoodies across 11 categories to men, women, and children via a single Cricklewood outlet and e-commerce sites, with same-day custom printing services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Finished Apparel Sales: Direct sales of printed t-shirts, hoodies, sweatshirts, and children's apparel to consumers. One-time purchase model with volume-based discounts (10-20% off for 5+ items). Trade pricing available for bulk orders of 50+ items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Savage London designs, prints, and sells high-quality graphic T-shirts, hoodies, and sweatshirts for men, women, children, and babies across 11 themed product lines (Cool Designs, Local London Areas, Savage, Music, Legends, Slogans, Political, Native American, Diamante, Adult, and Children's), with over 900 individual products. The company also operates a custom T-shirt printing service via customprintedshirts.co.uk using advanced equipment that supports Standard, Velvety Flock, Glitter, Foil, and Perforated print finishes, with same-day service available for urgent orders.

Product overview

Savage London is a London-based T-shirt and hoodie retailer offering a diverse portfolio of printed apparel across multiple product lines: Cool Designs, Local London Areas Designs, Savage Designs, Music Designs, Legends Designs, Slogans Designs, Political Designs, Native American Designs, Diamante Designs, Adult Designs, and Children's Designs. The company also provides a Custom T-Shirt Printing service through customprintedshirts.co.uk, offering same-day service and various print techniques including standard, velvety flock, glitter, foil, and perforated prints. Products are available for men, women, and children, with pricing ranging from £20-25 for T-shirts and £30-45 for hoodies and sweatshirts. The company operates from a single outlet store in Cricklewood, North West London, with free UK delivery on all orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Cool Designs Apparel Line A core product line of cool, funny, and statement T-shirts, hoodies, and sweatshirts featuring eclectic graphic designs, targeted at men and women seeking distinctive everyday apparel.
• Local London Areas Designs Apparel Line Apparel line featuring T-shirts, hoodies, and sweatshirts printed with London neighbourhood names and themes, targeted at London residents and visitors who identify with specific areas of the city.
• Savage Designs Apparel Line Brand-led apparel line featuring the SAVAGE name across multiple graphic treatments on T-shirts, hoodies, and sweatshirts.
• Music Designs Apparel Line Apparel line featuring T-shirts, hoodies, and sweatshirts printed with iconic musicians, bands, and music-culture imagery.
• Legends Designs Apparel Line Apparel line featuring T-shirts, hoodies, and sweatshirts with prints honouring cultural legends and iconic figures across music, sports, science, and cinema.
• Slogans Designs Apparel Line Apparel line of T-shirts, hoodies, and sweatshirts featuring witty slogan and text-based graphic prints.
• Political Designs Apparel Line Apparel line of T-shirts, hoodies, and sweatshirts featuring political imagery, slogans, and historical political figures.
• Native American Designs Apparel Line Apparel line of T-shirts, hoodies, and sweatshirts printed with Native American artistic motifs and tribal cultural imagery.
• Diamante Designs Apparel Line Premium embellished apparel line of T-shirts, hoodies, and sweatshirts featuring metal nail heads, diamante, and glitter embellishments.
• Adult Designs Apparel Line Adult-oriented apparel line of T-shirts, hoodies, and sweatshirts featuring provocative and edgy designs for adult consumers.
• Children's Designs Apparel Line Children's and baby apparel line of T-shirts and hoodies with fun themed designs, ethically produced and intended for parents purchasing for kids and babies.
• Custom T-Shirt Printing Service Bespoke T-shirt and apparel printing service using advanced printing equipment with multiple premium finish options (Standard, Velvety Flock, Glitter, Foil, Perforated), available via phone, email, or online portal, including same-day turnaround for urgent orders.

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/savagelondon
• Facebookfacebook.com/savagelondon
• LinkedInlinkedin.com/company/savage-london

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savage London