The Prosperity Agenda

What The Prosperity Agenda does

The Prosperity Agenda (TPA) is a U.S. nonprofit organization founded in 2013 and headquartered in Louisville, Kentucky, that develops and delivers the Family-Centered Coaching (FCC) framework, a holistic coaching methodology for human service providers working with families experiencing poverty. The FCC framework is the organization's flagship offering, structured around mindset and toolkit components and refined through more than a decade of evaluation studies, with the explicit design intent of shifting power dynamics so that participants are recognized as experts in their own lives. The framework has been deployed in multi-state partnerships including Mississippi, Louisiana, Washington State, Illinois, and Kentucky.

The core product architecture centers on an 8-day FCC Cohort Intensive Program for small teams, priced at $250 per attendee for multi-agency sessions or $10,000 for private in-person training of up to 30 participants. Adjacent offerings include the FCC Mindset workshop, FCC Toolkit, FCC Discovery Sessions, a three-month FCC Community of Practice launched in May 2025, and Spanish-language FCC Training introduced in October 2024. The organization also sells physical tools (Money Mindset Cards, Heart and Brain Event Kit), executive coaching for nonprofit leaders at roughly $177-200 per session, and paid webinar replays such as the Emotional Regulation Strategies session at $19.99. Delivery relies on Zoom, Payhip, Zeffy, and Canva; no proprietary AI or ML capabilities are evident.

Revenue is a hybrid of earned fees and foundation grants. Earned income comes from training program fees, executive coaching, webinar replay sales, and small-dollar donations via Zeffy. Grant income is diversified across the W.K. Kellogg Foundation, Annie E. Casey Foundation, JPMorgan Chase, M.J. Murdock Charitable Trust, and the Northwest Area Foundation, with a 2024 Kellogg grant specifically supporting Leaders in FCC scholarships and a Mississippi cohort. Go-to-market is community-led and event-driven, combining free discovery sessions, panel discussions, cohort-based training, and content marketing across the TPA Voices podcast, blog, email newsletter, YouTube, and webinar series. The organization operates with 1-10 employees.

Name

The Prosperity Agenda

Legal name

The Prosperity Agenda

Website

https://theprosperityagenda.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Prosperity Agenda is a U.S. nonprofit that delivers the Family-Centered Coaching (FCC) framework through training programs, executive coaching, and community-of-practice experiences. It serves human service organizations and nonprofit leaders working with families experiencing poverty across the United States.

Ownership category

akta.pro rank

Product category

Human Services Coaching and Training

NAICS

Educational Support Services (61171), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ), Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF), Family & Life-Stage Financial Planning (Marriage, Kids, Caregiving) (EDAAAJAM)

Keywords

• Human services training
• Family-centered coaching
• Nonprofit capacity building
• Executive coaching services
• Community action agency support

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training Program Fees: Revenue from multiagency training sessions at $250 per person and private in-person training sessions for up to 30 participants at $10,000, which includes delivery, administrative and travel costs.
2. Executive Coaching Services: One-on-one executive coaching sessions for nonprofit leaders at $200 per session or $475 for 3 sessions. Group coaching available upon request. Delivered by Executive Director Jomaris DeJesus and Senior Manager Barbara Cotto.
3. Webinar Replay Sales: Sale of recorded webinar content, such as the 75-minute Emotional Regulation Strategies replay priced at $19.99. Proceeds support the nonprofit mission.
4. FCC Cohort Intensive Program: 8-day virtual training program for teams of 8 or fewer members covering FCC mindset and toolkit. Pricing varies by cohort and scholarship availability.
5. Donations: The organization accepts donations through Zeffy platform to support its nonprofit mission of empowering organizations and individuals working in underserved communities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Prosperity Agenda provides coaching frameworks, training programs, and tools to help human service organizations adopt Family-Centered Coaching (FCC) practices that engage families experiencing poverty. Core offerings include the FCC Cohort Intensive Program (8-day training), executive coaching for nonprofit leaders, the FCC Community of Practice, and physical coaching tools (Money Mindset Cards, Heart & Brain Event Kit). Services are delivered virtually and in-person to nonprofit and government human service agencies across the United States.

Product overview

The Prosperity Agenda offers a suite of human services coaching and training products centered around the Family-Centered Coaching (FCC) framework—a holistic approach that shifts power to families and recognizes participants as experts in their own lives. The core product is the FCC Framework, which is delivered through the FCC Cohort Intensive Program (an 8-day training for small teams comprising FCC Mindset and FCC Toolkit modules), supplemented by FCC Discovery Sessions, an FCC Community of Practice, and Executive Coaching services. Complementary offerings include Money Mindset Cards and the Heart & Brain Event Kit as coaching tools, along with webinars on topics like Emotional Regulation and De-escalation Strategies. The organization also provides the Family-Centered Practices program at $250/person or $10,000 for private in-person training. Spanish-language FCC Training was launched in October 2024 to expand accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• Family-Centered Coaching (FCC): A holistic coaching framework with strategies, tools, and resources designed to strengthen how human service providers engage with families and community partners
• FCC Community of Practice
• FCC Intensive Program
• FCC Mindset
• FCC Toolkit
• Money Mindset Cards
• Heart & Brain Event Kit
• TPA Voices
• Family-Centered Practices: Approaches for Increased Effectiveness

Quantifiable outcome

• Organizations report greater, more positive impact in their work with families after FCC training
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Financial Health Network: National nonprofit that advances financial coaching and financial health practice standards across human services agencies - directly comparable to TPA's work training practitioners in financial coaching tools such as Money Mindset Cards.
• Compass Working Capital: Nonprofit that builds financial coaching programs within housing and human services organizations - closely mirrors TPA's model of embedding coaching methods inside community-based partner agencies serving families in poverty.
• EMPath (formerly Crittenton Center / Bridge to Self-Sufficiency): Direct peer: nonprofit providing coaching-based human services to families experiencing poverty, with focus on financial mobility through participant-centered coaching models. Mirrors TPA's family-centered coaching methodology targeting very similar community action agency customers.
• ProInspire: Nonprofit that develops leaders in the social sector through fellowship and executive coaching - directly comparable to TPA's Executive Coaching for Nonprofit Leaders offering targeting human service agency leaders.
• Coaching for Change: Provides coaching training and capacity-building services to nonprofits serving marginalized communities - direct peer to TPA's FCC Cohort Intensive Program with overlapping target customer (human services agencies) and methodology.
• Family Independence Initiative (FII): Shifts power to families experiencing poverty through self-directed initiative funding and peer networks - a sibling philosophy to TPA's "families as experts in their own lives" framing, with overlapping human services funder base.
• Center for Working Families (ICF) / National CWF Initiative: Promotes an integrated coaching, employment, and financial services model for low-income families via partner organizations. Operates the same "train the trainer / coaching framework for community agencies" model that TPA sells through its FCC Cohort Intensive Program.

Broad incumbents

• National Council of Nonprofits: National nonprofit support/advocacy umbrella offering training, capacity-building, and resources to member nonprofits - broader portfolio play in the same human-services capacity-building market where TPA operates.

Emerging players

• Annie E. Casey Foundation - Center for Family Services: Foundation initiative that publishes evidence-based frameworks and training programs for human services agencies serving families - adjacent enabler / thought leader in the same space where TPA's FCC is positioned.

Regional players

• Center for Nonprofit Excellence (Louisville): Louisville-based capacity-builder for nonprofits offering training, consulting, and leadership development to local human services agencies - geographic peer to TPA's Louisville-headquartered operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TPAInnovate
• YouTubeyoutube.com/@theprosperityagenda
• LinkedInlinkedin.com/company/theprosperityagenda
• Facebookfacebook.com/theprosperityagenda

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Prosperity Agenda