Groupe Batimat

What Groupe Batimat does

Groupe Batimat is a privately-held, family-owned building materials distribution group headquartered in Dakar, Senegal and operating as part of the diversified Groupe Fares conglomerate founded by the Fares brothers (Mohamed, Muhyedine, Hassan). The company distributes a comprehensive range of construction materials and home improvement products — bathroom fixtures, tiles and flooring, electrical equipment and cabling, plumbing, lighting, paint, hardware, tools, construction materials, and steel products — through a network of 13 physical showrooms totaling more than 18,000 m² of retail space across 8 African countries (Senegal, Côte d'Ivoire, Mali, Togo, Gambia, Benin, Republic of Congo, and Gabon). It serves two principal customer segments: individual consumers and homeowners undertaking residential construction or renovation, and building professionals (contractors, architects, artisans) served through a dedicated B2B channel called Bati+Pro with catalog-based purchasing and competitive pricing.

The business operates on a traditional wholesale and showroom retail model with one-time transactional hardware sales, no e-commerce or online ordering, and pricing not publicly disclosed. Distribution relies entirely on physical showrooms with expert in-store advisory staff, supplemented by country-specific social media (Instagram, TikTok) and a content-marketing blog for top-of-funnel awareness. Specialized sub-brands include Batiplus Électricité (electrical products, launched 2015 in partnership with Ingelec) and Bati+Pro (professional channel, launched 2017), which were merged into a single entity in Côte d'Ivoire in 2024. Higher-value services introduced in recent years include custom kitchens and wardrobes (2021) and the Espace Projet interior design studio (2023), signaling a move up the value chain beyond commodity distribution.

Groupe Batimat employs nearly 1,300 people from 25 nationalities and claims a customer base of more than 50,000 clients supported by over 100 international suppliers. There is no disclosed revenue, no external funding or institutional investors (the company is controlled by the founding Fares family under Groupe Fares), and no AI/ML, software platform, or proprietary technology stack — the offering is fundamentally a physical-retail and logistics operation in fragmented African markets where brand, showroom footprint, and supplier relationships constitute the primary competitive assets.

Name

Groupe Batimat

Legal name

Groupe Batimat

Website

https://groupebatimat.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Construction Materials Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Home Centers (444110)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

akta.pro secondary industries

Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains) (CRAIADAN), Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Construction materials distribution
• Building materials supply
• Retail showroom network
• Steel products wholesale
• Bathroom fixtures retail

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Construction Materials Sales: Revenue generated through the sale of construction materials including bathroom products, tiles, electrical equipment, plumbing, lighting, tools, construction materials, and steel products through company-owned showrooms across Africa. Sales are one-time transactions with no recurring revenue component.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Groupe Batimat distributes construction materials and steel products through 13 physical showrooms across 8 African countries. Its assortment spans bathroom fixtures, tiles and flooring, electrical equipment and cables, plumbing, lighting, construction materials, paint, hardware, tools, and steel products. The group also provides turnkey services including delivery, installation, and interior design support, selling primarily to individual homeowners and building professionals.

Product overview

Groupe Batimat is a building materials distribution company operating through 13 showrooms across 8 African countries (Senegal, Côte d'Ivoire, Mali, Gambia, Congo, Benin, Gabon, Togo). The company offers a comprehensive portfolio organized into product categories: SALLE DE BAIN (bathroom fixtures and accessories), CARRELAGE & REVÊTEMENTS (tiles and flooring), ÉLECTRICITÉ (electrical equipment and cables), PLOMBERIE (plumbing and pool equipment), MATÉRIAUX DE CONSTRUCTION (construction materials), LUMINAIRE (lighting), PEINTURE (paint), QUINCAILLERIE (hardware), OUTILLAGE (tools), PRODUITS SIDÉRURGIQUES (steel products), and SERVICE (delivery and installation). Key sub-brands include Batiplus Électricité (electrical products, partnered with Ingelec) and Bati+Pro (professional-focused, merged in 2024), both under the Côte d'Ivoire subsidiary. The company also offers smart home technology solutions adapted for African infrastructure challenges, including solar-powered and battery-operated systems. Services include fast delivery, door installation, and kitchen fitting, along with specialized design spaces (Espace Projet, Espace Luminaire) at the Senegal location.

Differentiator

Problem solved

Functional benefit

Products and services

• Salle de Bain (Bathroom Products) Complete bathroom solutions including modern WCs, refined faucets, elegant bathtubs, designed bathroom furniture, and practical accessories, featuring resistant materials and contemporary lines for comfort and sophistication. Sold to individual homeowners and building professionals across 8 African countries.
• Carrelage et Revêtements (Tiles and Flooring) Floor and wall tiles with refined finishes, PVC flooring, and natural stone for facades, adding character and durability to construction projects. Listed at https://www.groupebatimat.com/nos-produits/.
• Batiplus Électricité Specialized electrical products retail subsidiary launched in partnership with Ingelec, offering authentic and certified electrical protection equipment, cabling, circuit breakers, panels, and UPS systems. Available in all showrooms except Senegal. Merged with Bati+Pro in 2024. Page: https://www.groupebatimat.com/cote-d-ivoire/.
• Câbles (Cables) Specialized cables including TH, VGV, and R02V cables adapted to various electrical needs, from low current applications to specific installations, designed for performance and safety. Listed at https://www.groupebatimat.com/nos-produits/.
• Plomberie (Plumbing) High-end plumbing products including quality pool equipment, pumps and pressure boosters for optimal water pressure, and various plumbing articles combining durability and efficiency. Listed at https://www.groupebatimat.com/nos-produits/.
• Matériaux de Construction (Construction Materials) Vast range of construction materials including construction site protection solutions, aggregates (sand and gravel), liquid waterproofing, mortar, concrete additives, and plaster boards for all construction needs. Listed at https://www.groupebatimat.com/nos-produits/.
• Luminaire (Lighting) Interior and exterior lighting collection including elegant wall lights, table lamps, and pendant lights, combining style and functionality to enhance living spaces. Listed at https://www.groupebatimat.com/nos-produits/.
• Peinture (Paint) Complete paint products including quality paint pots for every room, varnish for perfect finish, performance tools for application, special paints, and protection solutions for wood and metal. Not available in every location. Listed at https://www.groupebatimat.com/nos-produits/.
• Quincaillerie (Hardware) Complete hardware selection for construction and renovation including fasteners, locksmithing, drill bits and augers, with specialized solutions for construction sites. Not available in every location. Listed at https://www.groupebatimat.com/nos-produits/.
• Outillage (Tools) Complete tooling selection including high-performance power tools, personal protective equipment for safe use, and essential tools like hammers for professionals and enthusiasts. Not available in every location. Listed at https://www.groupebatimat.com/nos-produits/.
• Produits Sidérurgiques (Steel Products) Quality steel products including rebar, beams, flat sheets, square tubes, and aluminum for robust and durable construction. Not available in every location. Listed at https://www.groupebatimat.com/nos-produits/.
• Service (Delivery and Installation) Complete service offering including fast delivery options and door and kitchen installation services, with a professional team ensuring smooth execution at every step. Not available in every country. Listed at https://www.groupebatimat.com/nos-produits/.
• Bati+Pro Professional-oriented B2B service offering a rich catalog with competitive pricing and dedicated commercial team support for contractors, architects, and artisans. In 2024, merged with Batiplus Électricité to serve professional clients with a complete electricity, plumbing, sanitary, and faucets range. Page: https://www.groupebatimat.com/cote-d-ivoire/.
• Custom Kitchens and Wardrobes Custom kitchens and wardrobes (cuisines et dressings sur mesure) integrating latest technologies and quality materials, made to measure and tailored to each client's project, color, and opening system. Part of Batimat Senegal's showroom offering.
• Espace Projet (Project Space) Design studio launched in 2023 at Batimat Senegal's showroom, designed to stimulate creativity and offer personalized support for interior design projects with expert advisors.
• Espace Luminaire (Lighting Studio) Lighting studio at Batimat Senegal offering lighting solutions adapted to all decoration styles, launched in 2023 alongside Project Space.
• Smart Home Technology Solutions Smart home technology offerings adapted for the African market, including solar-powered smart lighting, battery-operated security systems, smart cameras, connected alarms, smart locks, and smart thermostats designed to work despite power and connectivity challenges. Listed at https://www.groupebatimat.com/tendances-du-secteur/materiaux-demandes-marche/.

Quantifiable outcome

• More than 50,000 clients trust Batimat across Africa
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• IngeleccoreChannel Partner/ Reseller/ DistributorPartnership with Ingelec led to the creation of Batiplus Électricité subsidiary in January 2015, specializing in electrical protection equipment and cabling. Offers a complete range of authentic and certified electrical products for all electrical needs.
• GROUPE KIRENEminorStrategic or Co-development PartnerPartnership in the agro-food sector as part of the broader Fares Group ecosystem of companies.
• BATIPLUS INDUSTRIEminorStrategic or Co-development PartnerPartnership in steel transformation sector demonstrating expertise in the industrial processing of steel products within the Fares Group.
• KIRENE MOBILE (Orange)minorStrategic or Co-development PartnerTelecommunications partnership through KIRENE MOBILE operating with Orange in the telecommunications sector as part of the Fares Group diversification strategy.

Scale indicators8 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• CFAO: Pan-African distribution conglomerate operating across multiple West and Central African countries with a multi-country retail and B2B distribution model highly comparable to Groupe Batimat's showroom-based approach across the region.
• Wickes: UK home improvement retailer and building materials supplier with showrooms and a dedicated trade-focused B2B service (Wickes for Trade). Direct comparable in the dual consumer/trade customer model and product range.
• Travis Perkins: UK's largest distributor of building materials with a branch network serving both trade professionals and consumers. Closely comparable business model: multi-category building materials distribution with strong trade-focused B2B service.

Broad incumbents

• Leroy Merlin: Global DIY home improvement retailer operating large-format stores with comparable product categories (bathroom, tiles, tools, construction materials). Has presence in several African markets and competes for the same professional and consumer customers Batimat serves.
• Mr. Bricolage: French home improvement chain specializing in DIY products, tools, and building materials through independent affiliated stores. Similar showroom-based retail model serving both consumers and small professional customers.
• Kingfisher (Castorama / Brico Dépôt): European home improvement retailer operating Castorama and Brico Dépôt banners with extensive product ranges across bathroom, tiles, tools, and construction materials. Direct comparable in showroom format and customer segments.
• Saint-Gobain Distribution: Global leader in building materials distribution with multi-country operations including Africa. Offers overlapping product categories (plumbing, insulation, construction materials) through its distribution banners, serving similar B2B professional and B2C consumer segments.

Regional players

• Sodimat: Moroccan building materials distributor operating large-format showrooms offering comparable construction product categories. Regional peer in the Maghreb/North African market with similar trade and consumer dual model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/batimat_senegal/?hl=fr
• Facebookfacebook.com/BatimatBenin
• LinkedInlinkedin.com/company/groupe-batimat

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Batimat