Sportyv

What Sportyv does

Sportyv B.V. is an Arnhem, Netherlands-based professional services firm specializing in event and project management for top-tier (top)sport events. Founded in 2013 by Yvonne Tamminga, the company operates with a 14-member team offering four integrated service lines: event and project management, feasibility studies and BID trajectories, strategic advisory and event policy, and concept development. Its client roster comprises Dutch national sports federations (KNVB, KNLTB, KNZB, NOC*NSF, Rugby Nederland), major event properties (F1 Heineken Dutch Grand Prix), and sports-linked foundations (Johan Cruyff Foundation, Maarten van der Weijden Foundation, Richard Krajicek Foundation), as well as municipal governments (Gemeente Apeldoorn).

The company's underlying technology stack is light: project management methodologies, operational planning tools, and the EventMakers national volunteer platform for sports events (initiated by Sportyv in 2016 after EK Atletiek). In 2020 it also productized expertise via an online Home Study Eventmanagement course. There are no proprietary AI systems, software APIs, or SDK products — Sportyv is fundamentally a people-delivered services business rather than a software business.

Sportyv earns revenue through professional services fees on a project-by-project basis (quotes valid 30 days, prices exclusive of Dutch VAT and disbursements per its Algemene Voorwaarden). Go-to-market is relationship-driven, sales-led, and event-anchored — the firm wins work through direct client engagement, RFP responses, and the reputation leverage of its high-visibility event portfolio. The firm is privately held with no disclosed external investors or funding rounds, and ownership appears concentrated with the founding team.

Name

Sportyv

Legal name

Sportyv B.V.

Website

https://sportyv.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportyv is an Arnhem-based Dutch professional services firm providing event and project management, feasibility studies, advisory, and concept development for top-tier sports events, serving federations, event organizers, and foundations.

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports event management
• Event project management
• Feasibility studies bids
• Sports policy advisory
• Volunteer management platform

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event and Project Management Services: Sportyv provides event and project management services for sports events, serving as project director, project leader, or sub-project leader. Revenue is generated through professional service fees charged to clients for organizing sporting events.
2. Feasibility Studies and BID Trajectories: Conducting financial and organizational feasibility studies for large-scale sports events in the Netherlands, and supporting federations, sports marketing agencies, and governments with bid processes and bid book writing.
3. Advisory Services: Advising NOC*NSF, sport federations, event organizers, and (local) governments on acquiring and organizing leading (top)sport events. Also developing and writing strategic event policy.
4. Concept Development: Developing event concepts for sports events, both independently and in collaboration with clients, transforming ideas and dreams into concrete and achievable sports events.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Sportyv is a Dutch professional services firm that organizes, advises on, and creates leading (top) sports events. The company delivers comprehensive event and project management, feasibility studies and bid trajectory support, strategic event policy advisory, and event concept development. The firm also operates EventMakers, a national volunteer platform for sports events, providing supplementary volunteer coordination capabilities across the Netherlands.

Product overview

Sportyv is an event management services company offering a portfolio of specialized services for organizing, advising, and creating leading (top)sport events. The core offering consists of four integrated service lines: Event- en projectmanagement (providing project leadership and execution from strategy through implementation), Haalbaarheidsonderzoeken & BID trajecten (conducting feasibility studies and supporting bid processes), Advies en evenementenbeleid (strategic advisory and event policy consulting), and Conceptontwikkeling (developing innovative event concepts). The company also operates EventMakers, a national volunteer platform specifically for sports events, which provides supplemental volunteer management capabilities. Together, these services enable Sportyv to serve as a full-service partner for sports event organization, from initial concept through final execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Event- en projectmanagement Comprehensive event and project management services for (top)sport events, covering the full spectrum from strategy to execution, including project director, project leader, and sub-project leader roles. Serves sports federations, event organizations, and government bodies.
• Haalbaarheidsonderzoeken & BID trajecten Feasibility studies for large-scale (top)sport events in the Netherlands, including financial and organizational assessments, and support for bid trajectories and bid book writing. Targeted at federations, sports marketing agencies, and governments seeking to attract major events.
• Advies en evenementenbeleid Advisory services for NOC*NSF, sports federations, event organizers, and (local) governments on acquiring and organizing leading (top)sport events, including strategic event policy development.
• Conceptontwikkeling Event concept development services, creating concrete and achievable sport event concepts from brainstorming ideas and dreams, both independently and in collaboration with clients.
• EventMakers National volunteer platform for sports events, initiated by Sportyv after EK Atletiek 2016, providing volunteer management services connecting volunteers with sporting events across the Netherlands.

Quantifiable outcome

• European Transplant Games 2026 will host 1,000+ athletes from European countries in 15 sports
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, major and minor.

• EventMakerscoreStrategic or Co-development PartnerEventMakers is a national volunteer platform for sports events initiated by Sportyv after EK Atletiek 2016. It serves as a volunteer management solution connecting volunteers with sporting events across the Netherlands and is used for volunteer coordination at events organized by Sportyv clients.
• TIG Sports & EventsmajorStrategic or Co-development PartnerSportyv worked as location manager for TIG Sports & Events during the NIBC Tour of Holland 2025, responsible for managing locations in Etten-Leur, Sittard, and Arnhem.
• TIG SportsmajorStrategic or Co-development PartnerSportyv coordinated all activities of sports federations during TeamNL Olympic Festival 2021 in opdracht van TIG Sports.
• Stichting Europese Transplantatie Spelen NederlandmajorStrategic or Co-development PartnerSportyv is involved in the organization of European Transplant Games 2026 in collaboration with the foundation, involved from the bid trajectory through project leadership and operations.
• Johan Cruyff FoundationcoreStrategic or Co-development PartnerSportyv has been responsible for overall project leadership, event management, and production of the Cruyff Legacy 14K since 2022 in close cooperation with the Johan Cruyff Foundation.
• Richard Krajicek FoundationminorStrategic or Co-development PartnerProject leadership for Summer Games 2021-2022 in collaboration with Richard Krajicek Foundation.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lagardère Sports: International sports consultancy and event operations arm providing BID advisory, event management, and rights commercialization for federations and host cities. Comparable on the strategy/BID side of Sportyv's offering but operates across multiple continents.
• Endeavor: Global sports and entertainment firm (parent of IMG) providing event management, representation, and sports property services worldwide. Represents the scale of end-to-end sports event operator against which Sportyv's boutique practice competes for marquee assignments.
• Wasserman: Global sports marketing and event management agency covering consulting, properties, and live event execution for leagues, federations, and brands. A much larger incumbent that competes with Sportyv for federation and event-owner mandates at the international/tier-1 level.
• Octagon: Global sports marketing agency within IPG that delivers event operations, sponsorship consulting, and tournament services for rights holders and brands. Provides overlap with Sportyv's event operations and advisory offerings, scaled across international markets.

Direct peers

• TIG Sports & Events: Dutch sports event management firm based in the Netherlands that delivers operational and project services for major sports events, including the Formula 1 Heineken Dutch Grand Prix and TeamNL Olympic Festival. Explicitly named as a partner and counterparty to Sportyv on multiple projects, making it the closest direct comparable for sports event operations in the Dutch market.
• House of Sports: Dutch sports management and event firm serving federations, municipalities, and sponsors with strategy, event management, and activation services. Closely mirrors Sportyv's service portfolio of advisory, event operations, and concept development for the Dutch sports ecosystem.
• Your International Sports (YIS): International sports consultancy supporting federations, hosts, and cities with BID strategies, event acquisition, and event delivery. Directly comparable to Sportyv's feasibility/BID and advisory service lines and competes for the same cross-border mandate pool.
• Triple Double: Dutch sports marketing and event agency working with federations, brands, and municipalities on sponsorship activation, event creation, and campaign execution. Comparable to Sportyv in its Dutch-market focus and combination of event management with commercial and conceptual services.
• Golazo Sport & Events: Belgian-headquartered mass-participation and elite sports event operator with Benelux presence, organizing marathons, swimming events, and large-scale sports festivals. Overlaps with Sportyv on sports event organization, volunteer management, and BID execution for top-tier European sporting events.

Others

• NOC*NSF (Netherlands Olympic Committee): Dutch umbrella sports organization that Sportyv advises on event policy and with which it partners on national event strategy. Adjacent ecosystem participant rather than competitor: defines the policy and event-acquisition agenda Sportyv helps execute, and is also a buyer of services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportyv
• Instagraminstagram.com/sportyv_nl/?hl=nl
• Xx.com/sportyv_nl
• Facebookfacebook.com/sportyv.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportyv