Pyramid Wilmar

What Pyramid Wilmar does

Pyramid Wilmar (Pvt.) Ltd. is a Sri Lankan edible oil and specialty fats manufacturer founded in 2005 as a joint venture between Pyramid Oil Mills and Wilmar International Limited. The company operates a state-of-the-art refinery in Muthurajawela Industrial Park described as having the highest utilized capacity in Sri Lanka, and holds a full suite of international food-safety certifications (ISO 9001, ISO 14001, ISO 22000, ISO 45001, HACCP, FSSC 22000, GMP, AIB). Its commercial operations span two channels. The consumer packaged goods channel sells Fortune cooking oils (vegetable, sunflower, coconut, corn, bulk), Fortune basmati rice, Fortune soya meat with seven Sri Lankan flavor profiles, Fortune icing sugar, Masterline bakery shortening and specialty fats (over five decades of heritage), MeadowLea fat spread (sunflower-based, vitamins A/D/E) under license from Goodman Fielder Australia, and Fondré premium fat spread (canola/sunflower, omega 3) through island-wide retail and wholesale networks. The B2B channel supplies bulk edible oils and specialty fats as base ingredients to major multinational food manufacturers including Unilever Sri Lanka, Nestle, Ceylon Biscuits Limited, Maliban, and Prima, alongside sugar trading into local multinationals and the wholesale market.

The business model combines branded retail pricing across multiple pack sizes (from 40g MeadowLea sachets up to 20L cooking oil bulk packs) with direct bulk-supply contracts to multinational manufacturers. The company is privately held, joint-ventured with Wilmar International, and additionally linked to Sunshine Holdings via ownership of Watawala Plantations PLC (palm oil cultivation, acquired 2013) and Watawala Dairy. Pyramid Wilmar employs 51-100 people per the input, is headquartered in Colombo, and reports revenue figures as not publicly disclosed. Its Fortune brand is rated Sri Lanka's No. 1 Edible Oil brand by Kantar Household Panel Research and was awarded Superbrands 2025.

Name

Pyramid Wilmar

Legal name

Pyramid Wilmar (Pvt.) Ltd.

Website

https://pyramidwilmar.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Pyramid Wilmar is a Sri Lanka-based joint venture with Wilmar International that refines edible oils and specialty fats at the Muthurajawela refinery and sells Fortune, Masterline, MeadowLea, and Fondré brands to households and multinational manufacturers.

Ownership category

akta.pro rank

Product category

Edible Oils & Specialty Fats

NAICS

Fats and Oils Refining and Blending (311225), Soybean and Other Oilseed Processing (311224), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro primary industry

Palm Oil Milling, Refining & Fractionation (AFAKAEAB)

akta.pro secondary industries

Vegetable Oil Crushing & Refining (Soy, Canola/Rapeseed, Sunflower, Corn, Cottonseed) (AFAKAEAA), Industrial Frying Oils & Foodservice Oil Blends Manufacturing (AFAKAEAI)

Keywords

• Edible oil processing
• Specialty fats manufacturing
• Bakery shortening products
• Consumer packaged foods
• Bulk oil supply

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consumer Packaged Goods Sales: Sale of branded consumer products including Fortune cooking oils, MeadowLea fat spread, Fondré premium fat spread, Fortune soya products, Fortune basmati rice, and Fortune icing sugar through retail outlets across Sri Lanka
2. B2B Bulk Oil and Ingredients Supply: Supply of bulk edible oils and specialty fats to major multinational companies including Unilever Sri Lanka, Nestle, Ceylon Biscuits Limited, Maliban, and Prima for use as base ingredients in their manufacturing operations
3. Masterline Bakery Products: Manufacturing and distribution of bakery shortening, specialty fats, and margarines under the Masterline brand for food industry professionals, with history spanning over five decades
4. Sugar Trading: Import and distribution of sugar from Sri Lankan plantations, India, Thailand and Brazil, distributed to local multinationals and wholesale market

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pyramid Wilmar processes edible oils and specialty fats at its Muthurajawela refinery in Sri Lanka, selling branded consumer products (Fortune cooking oils, MeadowLea and Fondré fat spreads, Masterline bakery fats, Fortune soya meat, basmati rice and icing sugar) through island-wide retail outlets. It also supplies bulk edible oils, specialty fats and sugar as base ingredients to industrial food manufacturers and wholesale buyers.

Product overview

Pyramid Wilmar is a leading edible oil and specialty fats company in Sri Lanka with a diversified portfolio of consumer food products. The company operates through five main product lines: Fortune (flagship consumer brand covering cooking oils, soya meat, basmati rice, and icing sugar), Masterline (bakery shortening, specialty fats, and margarines for food industry professionals), MeadowLea (sunflower oil-based fat spread for household consumers), and Fondré (premium canola/sunflower oil fat spread for discerning consumers). Additionally, the company operates Bulk Oil supply and Sugar Trading business services. Fortune Cooking Oil holds the No. 1 market position in Sri Lanka's edible oil segment. All products are manufactured at the company's state-of-the-art refinery in Muthurajawela Industrial Park.

Differentiator

Problem solved

Functional benefit

Brands

• Fortune: Flagship consumer brand offering Cooking Oils, Basmati Rice, Soya Meat, Icing Sugar, and Spices. Fortune Cooking Oil is rated Sri Lanka's No. 1 Edible Oil brand by Kantar Household Panel Research.
• Masterline
• MeadowLea
• Fondré

Products and services

• Fortune Cooking Oils Flagship edible oil brand of Pyramid Wilmar, rated Sri Lanka's No. 1 Edible Oil brand by Kantar Household Panel Research. Range includes Vegetable Oil, Sunflower Oil, RBD Coconut Oil, Corn Oil, and Bulk Oil packs in 500ml to 20L sizes, sold to Sri Lankan households and the foodservice channel.
• Fortune Soya Meat Soya-based meat alternative sold under the Fortune brand with seven flavour profiles inspired by Sri Lankan traditional cuisine (Curry, Chicken, Fish Ambulthiyal, Devilled Chicken, Devilled Cuttlefish, Polos, Prawn), available in 50g and 90g packs for household consumers.
• Fortune Basmati Rice Premium long-grain aromatic basmati rice sold under the Fortune brand, in Biryani Basmati (1kg, 5kg) and Everyday Basmati (1kg, 5kg) variants for Sri Lankan households.
• Fortune Icing Sugar High-grade icing sugar under the Fortune brand, sold in 250g, 500g, 1kg, and 2.4kg pack sizes for professional and home baking applications.
• Masterline Bakery Products Vast product range of bakery shortening, specialty fats, and margarines with over five decades of industry history, including Beehive Margarine, Biskin Biscuit Fat, Blue Team Margarine, Creaming Fat, Frytol Fat, Hyco Bread Compound, Masterbunn Compound, Masterpuff, and Superfine margarine, sold to professional bakeries, hotels, restaurants and food-service operators.
• MeadowLea Fat Spread Fat spread blended with sunflower oil and enriched with Vitamins A, D, and E, manufactured locally under licence from Goodman Fielder Australia. Sold in 40g sachet, 100g, 250g, 500g, 1kg, and 5kg pack sizes for spreading, cooking and baking by Sri Lankan households.
• Fondré Premium Fat Spread Premium fat spread formulated with high-quality Canola Oil and Sunflower Oil, enriched with Omega 3 and Vitamins A, B6, B9, B12, D, and E, providing soft, smooth spreading straight from the refrigerator. Sold in 250g and 500g packs to discerning Sri Lankan household consumers.
• Bulk Oil Supply B2B bulk supply of edible oils and specialty fats out of the Muthurajawela refinery, providing highest-quality base ingredients to global and local multinational companies including Unilever Sri Lanka, Nestle, Ceylon Biscuits Limited, Maliban, and Prima for use in their own manufacturing operations.
• Sugar Trading Sugar importing and distribution operation, sourcing from Sri Lankan plantations, India, Thailand and Brazil and distributing to local multinationals and the wholesale market.

Quantifiable outcome

• Sri Lanka's No. 1 Edible Oil brand rating by Kantar Household Panel Research
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Sri Lanka Cricket (Women's Team)minorGTM or Marketing Partner · 1 January 2025MeadowLea secured rights to be Official Team Sponsor of Sri Lanka National Women's Team for ICC Women's Cricket World Cup 2025 played in India and Sri Lanka from September 30 to November 2, 2025.
• Watawala Plantations PLCcoreStrategic or Co-development Partner · 1 January 2013One of Sri Lanka's largest cultivators and producers of Palm Oil, acquired via strategic partnership with Sunshine Holdings in 2013. Watawala Plantations PLC is part of the diversified business portfolio of Pyramid Wilmar.
• Wilmar International LimitedcoreStrategic or Co-development Partner · 1 January 2005Joint venture between Pyramid Oil Mills and Wilmar International Limited, founded in 2005. Wilmar is Asia's leading agribusiness group founded in 1991, headquartered in Singapore, with over 1000 manufacturing plants in more than 50 countries. Wilmar is a global leader in processing and merchandising palm and lauric oils, leads in flour and rice milling, and is among top 10 raw sugar producers and traders worldwide.
• Watawala DairyminorStrategic or Co-development PartnerOne of Sri Lanka's largest private dairy farms producing over half a million liters of fresh milk per month. Part of the partnership between Pyramid Wilmar and Sunshine Holdings.
• Shangri-La HotelsminorStrategic or Co-development PartnerPyramid Wilmar is the local partner for the 2 flamboyant hotel projects in Sri Lanka under the world-renowned Shangri-La Hotel chain. Regarded as one of the largest FDIs that entered Sri Lanka post-civil war with aggregate investment of approximately 1 billion US dollars.
• Perennial Real Estate HoldingsminorStrategic or Co-development PartnerIntegrated real estate and healthcare company listed and headquartered in Singapore, with focus on real estate ownership, development and management. Engages in strategically important large-scale mixed-use developments across 6 countries globally.
• Goodman Fielder AustraliaminorOEM/ Whitelabel/ Licensing PartnerAustralian company with over a century of excellence in food industry, associated with Pyramid Wilmar Private Limited. Goodman Fielder is the original manufacturer of MeadowLea brand which Pyramid Wilmar produces locally in Sri Lanka.
• Sunshine HoldingscoreStrategic or Co-development PartnerStrategic partnership with Sunshine Holdings and Tata Global Beverages to jointly own Estate Management Services (Pvt) Ltd., the holding company of Watawala Plantations PLC and Watawala Tea Ceylon Ltd.
• Chefs Guild of LankaminorGTM or Marketing PartnerPartnership with professional culinary association for Gold sponsorship of 22nd Culinary Arts and Food Exhibition. Products exclusively facilitated key cooking competitions at the event.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Marico Limited: Indian FMCG company with a branded edible oils and hair oils portfolio in South Asia; comparable consumer-brand play in the regional edible oils category served by Pyramid Wilmar.

Direct peers

• Adani Wilmar: Indian edible oils and foods joint venture between Adani Group and Wilmar International — same Wilmar partner as Pyramid Wilmar, mirroring the JV structure. Operates the Fortune brand in India, directly comparable in branded oils and packaged foods.
• IOI Corporation: Malaysian integrated palm oil company with significant refining and specialty fats capability, operating in the same palm and lauric oil value chain as Pyramid Wilmar.
• Sime Darby Plantation: One of the world's largest palm oil producers with integrated downstream refining; directly comparable to Pyramid Wilmar's palm/lauric value chain from plantation to refined oils.
• Felda Global Ventures (FGV Holdings): Malaysian integrated palm oil producer with refining and downstream activities; directly comparable upstream-midstream footprint to Pyramid Wilmar.
• Musim Mas: Indonesia-headquartered integrated palm oil group with global refining and specialty fats operations; comparable scale and product overlap with Pyramid Wilmar's Muthurajawela refinery.

Broad incumbents

• Bunge: Global oilseed processor and merchandiser of vegetable oils; competes with Pyramid Wilmar at the B2B ingredient tier and across edible oil trading desks.
• Wilmar International: Asia's leading agribusiness group and parent/JV partner of Pyramid Wilmar; global leader in palm and lauric oil processing and merchandising with 1,000+ plants in 50+ countries. Highly comparable business model at vastly larger scale.
• Cargill: Global agribusiness with major palm oil refining and edible oil origination operations; competes with Pyramid Wilmar's bulk-ingredient business supplying multinational FMCG customers in South Asia.

Regional players

• Goodman Fielder: Australian food company that originally manufactures the MeadowLea brand, which Pyramid Wilmar produces locally in Sri Lanka. Same product line, complementary geography, and active licensing partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fondresrilanka
• Facebookfacebook.com/fondresrilanka
• LinkedInlinkedin.com/company/pyramid-wilmar-pvt-ltd
• Instagraminstagram.com/fondresrilanka

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pyramid Wilmar