Subsea Connect
Subsea Connect is a Dutch marine technology company that designs, installs, and services maker-independent Dynamic Positioning systems, Propulsion Controls, Integrated Bridge Systems, and the MIDAS automation platform for ship owners in offshore, merchant, cruise, harbor, and cable-laying segments worldwide.
- Company typePrivate
- Founded2015
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Subsea Connect does
Subsea Connect B.V. is a privately held Dutch marine technology company, founded in 2015 and headquartered in Rotterdam Botlek (relocated from Rijswijk in July 2023). The company designs, builds, installs, and services Dynamic Positioning (DP) systems, Propulsion Control Systems, Integrated Bridge Systems, and the proprietary MIDAS marine automation platform for ship owners worldwide. Its core technology architecture is built around generic, easily exchangeable components and an open-architecture stance, positioning the company as a maker-independent alternative to large OEMs such as Wärtsilä, Kongsberg, and ABB. Subsea Connect claims an installed base of more than 900 vessels sailing with its DP systems and supports them through three dedicated service hubs in the Netherlands, Singapore, and Rio de Janeiro, supplemented by regional channel partners in the UK, Ireland, and Italy. In January 2024, the company extended its product line with the launch of the Furlong Unity reference system, a proprietary scanning laser and camera sensor for DP applications in offshore oil, gas, and wind.
The company's revenue model combines one-time system sales and installations, professional services (commissioning, health checks, preventive maintenance, 24/7 onboard and remote troubleshooting), hardware sales of spare parts from major OEMs, retrofit projects that extend vessel lifespan, and a subscription-style Asset Management System that includes fuel advisory, fleet management, vessel condition monitoring, propulsion data, and alarm monitoring modules. Pricing is quote-based and tailored to vessel specifications, with multi-year contracts typical. The go-to-market is sales-led for direct enterprise engagements, augmented by channel partners for regional reach and an OEM-authorized service partnership with Wärtsilä Guidance Marine for reference systems. Subsea Connect serves five primary verticals: merchant vessels, offshore (oil, gas, wind), cruise and ferry, harbor operations, and cable laying equipment. The customer base is enterprise, with named clients including Boskalis, Smit Lamnalco, VOS Patience, Moana Minerals Ltd, and Kiva Marine. With approximately 20 employees, the company operates as a focused niche specialist rather than a scaled platform, and no funding rounds, institutional investors, or revenue figures are publicly disclosed.
Subsea Connect firmographics
Firmographics- Name
- Subsea Connect
- Legal name
- Subsea Connect B.V.
- Website
- https://subseaconnect.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Subsea Connect is a Dutch marine technology company that designs, installs, and services maker-independent Dynamic Positioning systems, Propulsion Controls, Integrated Bridge Systems, and the MIDAS automation platform for ship owners in offshore, merchant, cruise, harbor, and cable-laying segments worldwide.
- Ownership category
- akta.pro rank
Subsea Connect industry classification
Industry- Product category
- Marine Navigation and Control Systems
- NAICS
- Ship Building and Repairing (336611), Support Activities for Water Transportation (4883)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)
- akta.pro secondary industry
- Electrical, Automation & Navigation MRO (Power, Controls, Comms, ECDIS/Radar) (IMAJAFAD)
Keywords
Where Subsea Connect is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Subsea Connect business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- System Sales and Installation: Sale and installation of new Dynamic Positioning Systems, Propulsion Control Systems, Integrated Bridge Systems, and Marine Automation Systems to ship owners. Systems are custom-made based on customer needs and operator input.
- Service and Maintenance: Tech support through remote assistance and onboard troubleshooting, yearly health checks, preventive maintenance, fault finding, and commissioning services. 24/7 global support availability.
- Spare Parts Sales: Sale of spare parts from all major OEMs with extensive stock of critical spare parts. Also offers rental units for emergency situations like Cyscan replacement.
- Retrofit Solutions: Retrofit solutions for obsolete Dynamic Positioning, Propulsion Control, and Automation Systems. Cost-effective solutions that significantly increase vessel lifespan with robust, durable, and user-friendly systems.
- Asset Management System Subscription: Remote monitoring and asset management capabilities with service agreements enabling scheduled maintenance before issues arise, reducing downtime for ship owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom solutions-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Subsea Connect product offering
Product offeringCore offering
Subsea Connect designs, supplies, and services Dynamic Positioning Systems, Propulsion Control Systems, Integrated Bridge Systems, and the proprietary MIDAS Automation Platform for commercial ship owners in the offshore and merchant shipping industries. The company operates as a maker-independent systems integrator and service provider, with global 24/7 support, retrofit solutions, spare parts, and an Asset Management subscription for remote monitoring.
Product overview
Subsea Connect offers a comprehensive suite of maritime technology solutions centered around Dynamic Positioning Systems, Propulsion Control Systems, Integrated Bridge Systems, and the MIDAS Automation Platform. Their product architecture combines core control systems with specialized add-on modules including the Furlong Unity Reference System (advanced laser sensor), Asset Management System (remote monitoring with fuel advisory, fleet management, and condition monitoring modules), Cyscan and Radius reference systems. The company operates as a maker-independent service provider, emphasizing interoperability with third-party systems and offering both newbuild and retrofit solutions. Their focus areas span dynamic positioning, propulsion controls, and marine automation for the offshore and merchant shipping industries.
Differentiator
Problem solved
Functional benefit
Brands
- MIDAS Automation Platform: Automation platform offering power management systems, alarm monitoring systems, and tank level measuring systems.
- Furlong Unity
- BridgeMate
Quantifiable outcome
- 900+ vessels operating with Subsea Connect DP systems installed
- +2 more outcomes
Companies that use Subsea Connect
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Subsea Connect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Subsea Connect partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Wärtsilä Guidance MarinecoreSubsea Connect is officially appointed as Service Partner for Wärtsilä Guidance Marine. The partnership includes attended refresher and new product training in Leicester, with service kits and spare parts on stock to reduce lead-times and increase customer satisfaction. Provides authorized sales and service for reference systems onboard vessels.
- Buss MarineminorAppointed as sales and service agent for UK and Ireland markets. Represents Subsea Connect services and systems in the region with local market expertise and customer relationships.
- Dallaserra Ridderkerk Spares (DRS)minorSigned sales agency agreement for Italy market. DRS represents Subsea Connect services and systems in Italy with their expertise within the local market and customer relationships.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Subsea Connect competitors and assessment
Company assessmentDirect peers
- Marine Technologies LLC: Marine Technologies designs integrated bridge systems, DP, and propulsion controls for offshore and specialized vessels, with a similarly sized organization competing for the same shipowner and shipyard customers.
- Praxis Automation Technology: Praxis Automation builds integrated bridge systems, DP, and alarm/automation platforms for the maritime industry, with a comparable focus on retrofit and lifecycle services for offshore and merchant vessels.
- Navis Engineering: Navis Engineering manufactures Dynamic Positioning and joystick control systems for commercial and offshore vessels. Its narrow DP-focus product line and target customer base make it a closely comparable direct peer to Subsea Connect.
- Kongsberg Maritime: Kongsberg Maritime is the global leader in Dynamic Positioning systems, integrated bridge systems, and automation for offshore and merchant vessels. It is the most direct competitor to Subsea Connect across the DP, propulsion, and automation portfolio.
- Acomarine: Acomarine provides dynamic positioning, automation, and integrated bridge systems for the offshore and workboat market. It is a similarly sized specialist competing for retrofit and newbuild vessel control projects.
- Alphatron Marine (JRC/Alphatron): Alphatron Marine supplies bridge electronics, navigation, DP, and integrated bridge solutions to commercial and offshore vessels globally. The integrated bridge and navigation focus directly overlaps with Subsea Connect's IBS offering.
Broad incumbents
- ABB Marine & Ports: ABB Marine provides integrated power, propulsion, automation, and vessel control systems to shipyards and ship owners worldwide. It is a broad incumbent overlapping with Subsea Connect across propulsion controls, power management, and automation.
- Wärtsilä: Wärtsilä is a major marine systems OEM with Guidance Marine reference systems and broader vessel automation offerings. It is simultaneously a channel partner (via Wärtsilä Guidance Marine) and a broad competitor across propulsion and ship automation.
- Yokogawa Electric (Marine): Yokogawa supplies industrial automation and control systems with marine applications, including power management and alarm monitoring. It is a broad incumbent overlapping with Subsea Connect's MIDAS automation platform.
Emerging players
- Reygar: Reygar provides remote vessel monitoring, fuel consumption, and fleet management solutions for commercial marine operators. Its asset management and remote monitoring capabilities overlap with Subsea Connect's BridgeMate and Asset Management System.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Subsea Connect social profiles
Digital presenceSubsea Connect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Subsea Connect leadership team
Management profileNumber of profiles
Subsea Connect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Subsea Connect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Subsea Connect
What does Subsea Connect do?
Subsea Connect designs, supplies, and services Dynamic Positioning Systems, Propulsion Control Systems, Integrated Bridge Systems, and the proprietary MIDAS Automation Platform for commercial ship owners in the offshore and merchant shipping industries. The company operates as a maker-independent systems integrator and service provider, with global 24/7 support, retrofit solutions, spare parts, and an Asset Management subscription for remote monitoring.
Is Subsea Connect a public or private company?
Subsea Connect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Subsea Connect founded?
Subsea Connect was founded in 2015. It employs 11 to 50 people.
Where is Subsea Connect based?
Subsea Connect is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Subsea Connect make money?
Five revenue lines are on record. System Sales and Installation is the primary driver. The others are service and Maintenance, spare Parts Sales, retrofit Solutions and asset Management System Subscription.
Who are Subsea Connect's main competitors?
Direct peers on record are Marine Technologies LLC, Praxis Automation Technology, Navis Engineering, Kongsberg Maritime, Acomarine and Alphatron Marine (JRC/Alphatron). Broad incumbents are ABB Marine & Ports, Wärtsilä and Yokogawa Electric (Marine). Reygar is listed as an emerging player.
Does Subsea Connect have an API?
No public API is recorded for Subsea Connect.
What industry is Subsea Connect in?
Subsea Connect's product category is Marine Navigation and Control Systems. Its primary akta.pro industry code is IMAJAJAL, Marine Electrical Installation, Commissioning & Field Services, with a secondary code of IMAJAFAD, Electrical, Automation & Navigation MRO (Power, Controls, Comms, ECDIS/Radar). Its NAICS code is 336611 and its SIC code is 3590.