Eredivisie

What Eredivisie does

Eredivisie CV is the governing body of the VriendenLoterij Eredivisie, the top-tier professional football league in the Netherlands, structured as a Commanditaire Vennootschap (Dutch limited partnership) and headquartered in Zeist. The organization manages a 34-round competition among 18 member clubs, including Ajax, PSV, and Feyenoord, and produces a centralized digital platform (eredivisie.nl plus iOS/Android apps) that delivers match schedules, standings, news, video content, and a comprehensive Stats platform. Underlying technology integrates Opta statistics (more than sixty metrics feeding Player of the Month, Johan Cruijff Talent of the Month, and annual awards) and Pixellot AI-automated broadcast production, alongside cookie-based personalization of club-specific content and email newsletters.

Commercial operations are conducted in partnership with Eredivisie Media & Marketing CV (EMM CV), which manages media rights and marketing. The league's revenue mechanics rest on a naming-rights partnership with VriendenLoterij, official partnerships with PLUS and Derbystar, and broadcasting relationships anchored by ESPN as primary media partner and NOS as secondary. The league reaches approximately 9 million football enthusiasts in the Netherlands, operates the annual Eredivisie Awards ceremony, and runs social-impact programs including the Samen tegen Alleen (Together Against Loneliness) and Samen voor Kwetsbaarheid (Together for Vulnerability) campaigns, the Community Champions youth initiative, and the VriendenLoterij FanFonds stimulation fund. The organization also collaborates with Coöperatie Eerste Divisie (second-tier league) on shared data and educational initiatives, including a leadership program with Universiteit Utrecht running until at least 2030.

Name

Eredivisie

Legal name

Eredivisie CV

Website

https://eredivisie.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Eredivisie CV governs the VriendenLoterij Eredivisie, the top-tier professional football league in the Netherlands, managing a 34-round competition among 18 clubs and reaching approximately 9 million football fans through digital, broadcast, and social platforms.

Ownership category

akta.pro rank

Product category

Professional Sports League

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

Keywords

• Professional football league
• Sports broadcasting rights
• Football statistics platform
• Match scheduling services
• Football competition management

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Distribution channels3 records

Marketing channels5 records

Core offering

Eredivisie CV operates the top-tier professional football league in the Netherlands, organizing competition among 18 member clubs across 34 match rounds per season. The league delivers official match schedules, live standings, comprehensive player and team statistics, news, video content, and an annual awards program. Commercial operations include sponsorship management, broadcasting rights distribution through partners such as ESPN, and a digital platform (website and mobile apps) for fan engagement.

Product overview

The VriendenLoterij Eredivisie is the top-tier professional football league in the Netherlands featuring 18 clubs. The core offering encompasses live competition management (schedules, standings, statistics via the Stats platform) and media broadcasting (videos, match summaries). Supporting products include the annual Eredivisie Awards program with multiple categories (Speler van het Jaar, Johan Cruijff Talent van het Jaar, Doelpunt van het Jaar, Rinus Michels Coach awards), social impact initiatives (Samen tegen Alleen, Samen Voor Kwetsbaarheid, Community Champions, VriendenLoterij FanFonds), and the Fantasy Voetbal game in partnership with ESPN. The league also leverages AI technology (Pixellot for automated broadcasting) and offers a mobile app for fans. The Eurojackpot Vrouwen Eredivisie (women's division) operates as a related competition under the same ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Eredivisie Awards: Annual awards ceremony recognizing top players, talents, and coaches in the VriendenLoterij Eredivisie and Eurojackpot Vrouwen Eredivisie
• Community Champions
• Samen tegen Alleen
• Samen voor Kwetsbaarheid

Products and services

• VriendenLoterij Eredivisie League Competition The top-tier professional football league in the Netherlands, featuring 18 clubs competing in the Dutch football system with 34 match rounds per season. The league encompasses competition scheduling, standings, statistics, broadcasts, and awards for football fans, clubs, and commercial partners.
• Eredivisie Awards Program Annual award ceremony recognizing the best players, talents, coaches, and goals in the VriendenLoterij Eredivisie and Eurojackpot Vrouwen Eredivisie. Includes Speler van het Jaar, Johan Cruijff Talent van het Jaar, Doelpunt van het Jaar, Willy van der Kuijlen-trofee (top scorer), and Oeuvre Award categories.
• Stats Platform Comprehensive statistics platform covering General, Attack, Defense, Field Play, Tracking (Position), and Historical data for all clubs and matches in the VriendenLoterij Eredivisie. Powered by Opta data with more than 60 different statistics.
• Fantasy Voetbal Fantasy football game in partnership with ESPN Fantasy Voetbal, allowing fans to create virtual teams and compete based on real player performances in the Eredivisie.
• Eredivisie Mobile App Official mobile application for iOS and Android providing access to competition schedules, standings, news, videos, statistics, and club-specific content for Eredivisie fans.
• Samen tegen Alelen (Together Against Loneliness) Campaign Social campaign addressing loneliness among Dutch youth, leveraging football's connecting power to start conversations and break the taboo. Collaboration with De Luisterlijn, KPN Mooiste Contact Fonds, and VriendenLoterij.
• Samen Voor Kwetsbaarheid (Together for Vulnerability) Campaign Mental health awareness campaign by VriendenLoterij Eredivisie and Keuken Kampioen Divisie, featuring a documentary 'Echte Mannen Huilen Niet' and Typhoon song 'Kan Niet Alleen'. Collaboration with Cinetree Foundation and Play Mental Foundation.
• Community Champions Program Community program where professional footballers meet young people to discuss personal development and discover new talents, promoting social engagement and mental well-being.
• VriendenLoterij FanFonds New stimulation fund enabling football organizations (amateur and professional) in the Netherlands to apply for contributions for social projects that use football as a means to bring people together and improve physical, mental, and social health.

Quantifiable outcome

• The league reaches over 9 million football lovers in the Netherlands.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• VriendenLoterijcoreGTM or Marketing PartnerVriendenLoterij serves as the Naming Partner of the Eredivisie. The partnership gives the league its official name 'VriendenLoterij Eredivisie' and provides support for community initiatives including the VriendenLoterij FanFonds, which funds social projects using football as a means to bring people together.
• PLUScoreGTM or Marketing PartnerPLUS is the Official Partner of the VriendenLoterij Eredivisie. The partnership includes commercial activation such as the PLUS football picture card collection campaign.
• DerbystarcoreGTM or Marketing PartnerDerbystar is the Official Matchball Partner, providing official match balls for all Eredivisie matches. The partnership was celebrated with the 2026/27 season ball launching to commemorate 70 years of football enjoyment.
• ESPNcoreGTM or Marketing PartnerESPN is the primary Media Partner broadcasting Eredivisie matches, highlights, and the annual Eredivisie Awards ceremony. ESPN reporters and journalists cover league activities and award ceremonies.
• NOSminorGTM or Marketing PartnerNOS is a Media Partner providing coverage of Eredivisie matches and content to Dutch audiences.
• SorareminorGTM or Marketing PartnerSorare is the Official NFT Supplier for the VriendenLoterij Eredivisie, providing digital collectible experiences for football fans.
• KPN Mooiste Contact FondsminorGTM or Marketing PartnerKPN Mooiste Contact Fonds supports the 'Samen tegen Alleen' (Together Against Loneliness) campaign by providing tickets for young people who sometimes feel lonely to attend football matches during match rounds.
• De LuisterlijncoreStrategic or Co-development PartnerDe Luisterlijn is the key charity partner for the 'Samen tegen Alleen' campaign against youth loneliness. The organization provides anonymous listening support 24/7 via phone (088 0767 000) and chat (daily 10:00-22:00) for young people experiencing loneliness.
• Play Mental FoundationcoreStrategic or Co-development PartnerPlay Mental Foundation, founded by former professional footballers Gianni Zuiverloon and Edson Braafheid, partners with the Eredivisie for mental health awareness campaigns including 'Samen voor Kwetsbaarheid' (Together for Vulnerability). The foundation received €145,000 from the VriendenLoterij FanFonds to organize workshops at professional and amateur clubs.
• Cinetree FoundationminorStrategic or Co-development PartnerCinetree Foundation collaborated with the Eredivisie on the documentary 'Echte Mannen Huilen Niet' (Real Men Don't Cry) addressing mental health among men. The foundation received €145,000 from the VriendenLoterij FanFonds along with Play Mental Foundation for impact campaigns.
• Johan Cruyff FoundationcoreStrategic or Co-development PartnerJohan Cruyff Foundation partners with the Eredivisie on the Johan Cruijff Talent of the Month awards. Winners receive the opportunity to establish a Cruyff Court at a location of their choice, funded jointly by the foundation and VriendenLoterij.
• Universiteit UtrechtminorStrategic or Co-development PartnerUniversiteit Utrecht collaborates with Eredivisie CV and Coöperatie Eerste Divisie on the educational program 'Leiderschap in Sport: maatschappelijke waarde(n) in het betaald voetbal' (Leadership in Sport: Social Value in Professional Football), running until at least 2030.
• Eredivisie Media & Marketing CV (EMM CV)coreOthersEredivisie Media & Marketing CV (EMM CV) is a related commercial entity that manages media rights and marketing for the Eredivisie. The privacy statement indicates personal data may be shared with EMM CV and its official partners.
• Coöperatie Eerste DivisieminorOthersCoöperatie Eerste Divisie is the organization representing the second tier of Dutch professional football. The organizations share data and collaborate on educational initiatives such as the leadership program with Universiteit Utrecht.
• 18 Member Football ClubscoreOthersThe 18 member clubs are the primary stakeholders of the Eredivisie: ADO Den Haag, Ajax, AZ, Excelsior Rotterdam, FC Groningen, FC Twente, FC Utrecht, Feyenoord, Fortuna Sittard, Go Ahead Eagles, N.E.C. Nijmegen, PEC Zwolle, PSV, SC Cambuur, sc Heerenveen, Sparta Rotterdam, Telstar, and Willem II.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• KNVB (Royal Dutch Football Association): The Dutch national football association is the umbrella governing body for football in the Netherlands, including Eredivisie. Comparable as a sports governing and competition-organizing entity, though KNVB operates national teams and amateur football rather than top-tier professional league matches.
• UEFA: The Union of European Football Associations is the continental governing body that sanctions Eredivisie and operates the Champions League and Europa League. Comparable as a football governing/commercial entity, though at a pan-European rather than national scale.

Broad incumbents

• Major League Soccer: Major League Soccer is a comparable league operator managing an 18-club top-flight competition (historically) with centralized media rights, sponsor partnerships and digital fan engagement platforms. While MLS uses a franchise model versus Eredivisie's promotion/relegation, both function as growing European-adjacent football league businesses.
• Ligue 1: France's top-tier professional football league is structurally comparable to Eredivisie — a mid-sized European league with strong talent-development reputation, centralized media rights management and a domestic fan base.
• Serie A: Italy's top-flight football league organization is a direct structural peer, managing competition, media rights, sponsorships and digital fan engagement for elite Italian football. Comparable in operating model and the challenges of holding talent and competing with Premier League revenue.
• Bundesliga: Germany's top-tier football league operates a comparable model of competition management, official statistics, awards ceremonies and commercial partnerships. Bundesliga is the closest mid-sized European peer to Eredivisie in terms of league-operator structure and digital fan engagement strategy.
• LaLiga: Spain's top professional football division runs the league, manages broadcasting rights centrally, and operates a digital content and statistics platform. Comparable to Eredivisie as a European league governing body with strong commercial and media operations.
• Premier League: The English top-flight football league is the most directly comparable league operator globally, running a 20-club competition with extensive broadcasting, sponsor and digital operations. Both organizations manage league scheduling, statistics platforms, broadcast partnerships and award programs for elite domestic football.

Regional players

• Royal Belgian Football Association (Pro League): Belgium's top-tier professional football league, operating in a neighboring market to the Netherlands. Comparable as a small-to-mid-sized European league with talent-development strength, similar broadcasting and sponsorship economics, and overlap in cross-border player flows.

Direct peers

• Eerste Divisie (Keuken Kampioen Divisie): The Dutch second-tier football league, run by Coöperatie Eerste Divisie, directly collaborates with Eredivisie CV on shared initiatives including the leadership program with Universiteit Utrecht and the Samen voor Kwetsbaarheid mental health campaign. Closest operational peer in the Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eredivisie
• YouTubeyoutube.com/eredivisie
• Facebookfacebook.com/eredivisie
• LinkedInlinkedin.com/company/eredivisie-cv
• Instagraminstagram.com/eredivisie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eredivisie