What SAPO Giveaways does

SAPO Giveaways Public LTD is a Cyprus-based distributor of promotional corporate gifts, branded merchandise, and custom-printed items, founded in 1988 and headquartered in Nicosia. The company sells a catalog of 3,000+ stock-keeping units (SKUs) across more than 20 categories — including promotional bags, drinkware, eco-friendly items, technology accessories, writing instruments, office and business gifts, home and living products, summer/beach items, reusable bags, travel and leisure goods, tools/DIY, health and care items, kids gifts, umbrellas, keyrings, Christmas merchandise, and snacks — supplemented by the Sol's Textile Collection and Sol's Teamsport apparel sub-brands.

Core operations combine an e-commerce storefront at sapo.com.cy, phone-based expert consultation, and three physical showrooms across Cyprus (Nicosia headquarters, Limassol, and Larnaca). Customization is delivered via free one-colour logo printing on most products and local Cyprus stock for rapid turnaround; volume-based unit pricing applies with tiered thresholds (40+, 100+ pieces) and minimum order quantities varying by SKU. Pricing ranges from approximately €1.48 excl. VAT for entry-level drawstring bags to about €120 for premium trolley suitcases.

The revenue model is one-time transactional merchandise sales with volume discounts to B2B buyers in Cyprus. Customer segments span corporate events and trade shows, employee gifting programs, and tourism/sports businesses, served through a horizontal segmentation approach without disclosed anchor logos. The company operates as a privately held Public Limited Company under Cyprus law, with 11-50 employees, no disclosed funding, acquisitions, or AI/technology stack in the source material.

Name

SAPO Giveaways

Legal name

SAPO Giveaways Public LTD

Website

https://sapo.com.cy

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

SAPO Giveaways is a Cyprus-based B2B distributor (founded 1988) supplying 3,000+ promotional corporate gifts and branded merchandise to hundreds of companies across Cyprus via an e-commerce store and three physical showrooms in Nicosia, Limassol, and Larnaca.

Ownership category

akta.pro rank

Product category

Promotional Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594), Office Supplies and Stationery Retailers (45941)

SIC

Retail-Miscellaneous Retail (5900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Trade Show Giveaways & Event Premiums (BPAFAMAG), Outdoor & Sporting Goods-Focused Catalog Department Store Retailers (CRAGAIAG)

Keywords

• Promotional merchandise
• Corporate gifts
• Branded merchandise
• Custom printing
• Promotional products

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Promotional Merchandise Sales: One-time sales of promotional corporate gifts including bags, drinkware, textiles, technology items, office supplies, and more. Products are sold with customization options including logo printing. Volume-based pricing with discounts for larger quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SAPO Giveaways Public LTD supplies promotional corporate gifts, branded merchandise, and custom-printed items for corporate and marketing use in Cyprus. The company offers a catalog of more than 3,000 products across 20+ categories (bags, drinkware, textiles, technology, office supplies, eco-friendly items, etc.), complemented by free one-colour logo printing on most items. Sales are fulfilled through an e-commerce website, phone-based expert consultation, and three physical showrooms in Nicosia, Limassol, and Larnaca.

Product overview

SAPO Giveaways Public LTD is a Cyprus-based promotional corporate gifts and textiles company operating as an e-commerce platform with multiple showrooms in Nicosia (headquarters), Limassol, and Larnaca. The company offers a comprehensive portfolio of branded promotional products organized into distinct categories: Promotional Bags (document bags, drawstring backpacks, laptop backpacks, shoulder bags, sports bags, trolley suitcases), Beauty and Accessories (bathrobes, cosmetic bags, hand fans, manicure sets, pocket mirrors), Drinkware (bottles, ceramic mugs, travel mugs), Eco-Friendly Giveaways (sustainable products made from recycled materials including Bluetooth speakers, powerbanks, USB drives), Technology Promotional Gifts (activity trackers, adapters, Bluetooth speakers, charging cables, headphones, powerbanks, wireless chargers), Time & Electronics (clocks, weather stations), Sol's Textile Collection (aprons, jackets, polo shirts, T-shirts, sweatshirts from Sol's brand), Office & Business items, Home and Living products, Summer and Beach items, Reusable Shopping Bags, Writing Instruments, Travel and Leisure items, Tools and DIY products, Health and Care items, Kids gifts, Umbrellas, Keyrings, Christmas items, Promotional Snacks, and Stock Clearance items. The company provides free one-colour logo printing on many products and maintains local Cyprus stock for fast turnaround.

Differentiator

Problem solved

Functional benefit

Brands

• Sol's Textile Collection: A textile sub-brand offering workwear and apparel including polo shirts, t-shirts, sweatshirts, jackets, and trousers/shorts.
• Sol's Teamsport

Products and services

• Promotional Bags Branded bags for corporate gifting including document bags, drawstring backpacks, laptop backpacks, laptop sleeves, shoulder bags, sports bags, and trolley suitcases. Available with free one-colour logo printing and local Cyprus stock for fast turnaround.
• Beauty and Accessories Personal care and beauty items for promotional gifting, including bathrobes, cosmetic bags, hand fans, manicure sets, and pocket mirrors.
• Caps and Hats Custom promotional headwear including baseball caps, legionnaire hats, and various hat styles for branding at events and everyday wear.
• Drinkware Collection Promotional drinkware including glass bottles, metal bottles, plastic water bottles, ceramic mugs, shakers/flasks, and travel mugs/cups.
• Eco-Friendly Giveaways Sustainable promotional products made from recycled materials, including Bluetooth speakers, coasters, cooler bags, desk accessories, drinkware, headphones/earphones, keyrings, kitchenware, laptop backpacks/bags, notebooks, pens, powerbanks, reusable straws, seeds, sticky notes, and USB flash drives.
• Technology Promotional Gifts Tech accessories for corporate branding including activity trackers, adapters, bicycle accessories, Bluetooth speakers, charging cables, headphones/earphones, location trackers, mouse pads/mice, phone stands, powerbanks, tech pens, USB flash drives, USB hubs/plugs, and wireless chargers.
• Time & Electronics Timepieces and electronic items including activity trackers, office clocks, wall clocks, and weather stations for corporate branding.
• Sol's Textile Collection Branded textile apparel and workwear from the Sol's sub-brand, including aprons, body warmers, jackets/windbreakers, polo shirts, shirts, sweatshirts, T-shirts, trousers/shorts, and the Sol's Teamsport athletic line.
• Office & Business Giveaways Business and office promotional items including calculators, card holders, desk accessories, Euro items, folders & portfolios, lanyards, notebooks, pins & badges, rulers, sticky notes, trophies, and wallets.
• Home and Living Promotional Gifts Home and living promotional products including aprons, BBQ sets, bicycle accessories, blankets, candles/diffusers, coasters, food containers/cutlery sets, kitchenware, picnic sets, raincoats, reusable straws, and seeds.
• Summer and Beach Promotional Items Seasonal beach and summer promotional items including beach bags, beach chairs, beach inflatables, beach rackets, beach umbrellas, cooler bags, flip flops, mobile holders, sunglasses, and towels.
• Reusable Shopping Bags Eco-friendly reusable bags including cotton bags, foldable bags, jute bags, laminated bags, non-woven bags, and paper bags for sustainable promotional purposes.
• Writing Instruments Promotional writing instruments including eco pens, executive pens, metal pens, Parker pens, pen boxes, pencils, plastic pens, Segno pens, and Stilolinea pens.
• Travel and Leisure Promotional Items Travel and leisure promotional products including adapters, cosmetic bags, games, headphones/earphones, luggage tags/belts, mints, shoulder bags, sports accessories, stress relievers, travel accessories, trolley suitcases, and waist bags.
• Tools and DIY Giveaways Tool and DIY promotional items including bicycle accessories, car accessories, measuring tapes, reflective items, tool sets/multi tools, torches/LED items, and uniforms.
• Health and Care Promotional Items Health and care promotional products including anti-bacterial items, miscellaneous health items, pouches/bags, and reusable masks/face shields.
• Kids Promotional Gifts Children's promotional items including caps, games/toys, pencil cases, reflective items, waist bags, wristbands, and writing instruments/accessories.
• Promotional Umbrellas Branded promotional umbrellas for corporate gifting.
• Keyrings Custom promotional keyrings and key chains for brand visibility.
• Christmas Promotional Items Seasonal Christmas promotional gifts and corporate giveaways.
• Promotional Snacks Branded promotional snack products for corporate gifting.
• Stock Clearance Discounted and clearance promotional products and corporate gifts.
• Free One-Colour Logo Printing Service Complimentary single-colour logo printing in one position included with most products, enabling companies to apply corporate branding to their promotional merchandise at no additional cost.

Quantifiable outcome

• Products are carried daily, seen in public, and kept for years - providing long-term brand exposure

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Quality Logo Products: US online-focused promotional products retailer with deep catalog of customizable corporate gifts — comparable e-commerce-led promo merchandise business model to SAPO.
• PF Concept: European promotional products distributor with extensive catalog of writing instruments, bags, drinkware, and textiles — directly comparable assortment and customization model to SAPO.
• ePromos: US-based promotional products company offering branded merchandise to corporate and event buyers across categories that overlap heavily with SAPO's assortment.
• HALO: One of the largest US-based promotional products distributors, offering corporate clients branded merchandise with decoration services — same value chain as SAPO but at substantially greater scale.
• Crestline: US promotional products and customized apparel company with decoration and fulfillment services for corporate clients — directly comparable offering and customer type.
• 4imprint Group plc: UK-listed direct marketer of promotional products with thousands of SKUs across bags, drinkware, apparel, and tech — the most directly comparable business model to SAPO Giveaways at a global scale.
• Brand Addition: Global branded merchandise and promotional products company operating across EMEA, comparable in product breadth and B2B corporate customer base to SAPO Giveaways.
• Bantam: UK-based promotional merchandise distributor offering bags, tech accessories, drinkware, and textiles to corporate clients — same B2B promo model and SKU breadth as SAPO.
• Marder Group: US/European supplier of promotional products and apparel with decoration services, serving corporate and event buyers — directly comparable end-market and product mix.

Others

• Sol's (Ethical Trading): European promotional apparel and textile brand carried as a sub-line by SAPO; included because of supplier relationship and overlapping customer base in the corporate textile/promo segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SAPOgifts
• Instagraminstagram.com/sapogifts
• Xx.com/SAPO_Giveaways
• LinkedInlinkedin.com/company/sapo-giveaways

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAPO Giveaways