Vive

What Vive does

Vive (legal name VIVE L'AGENCE) is a French B2B event staffing and hospitality agency founded in 2015 by Marion Humbert and headquartered in Paris. The company provides three core on-site services: (1) event reception and VIP welcoming delivered by trained hosts and hostesses; (2) on-demand restaurant and catering personnel including bartenders, waiters, and runners; and (3) street marketing and brand activation staff for consumer-facing campaigns. Vive serves luxury brands, sports teams and organizations, event venues, and consumer brands seeking premium hospitality and experiential marketing, with a documented client roster that includes Paris 92, Paris Volley, Watches and Wonders Geneva, Paris Society/Compagnie 1837, and Compagnie Alexis Gruss.

The company operates without a proprietary technology platform, software product, or app; delivery is entirely human-staffing-driven and is managed via direct B2B sales, website inquiries, and dedicated project managers serving as single points of contact for each engagement. Pricing is custom and project-based, scoped by event duration, headcount, and specialization (e.g., bilingual hosts, VIP reception specialists), with billing on a per-project basis. Vive maintains its operational registered office in Issy-les-Moulineaux and has demonstrated cross-border execution capability in Geneva and Marbella.

Vive is organized as a private SARL (Société à Responsabilité Limitée) with €3,000 of share capital, registered in Nanterre, and has been part of Groupe TAKA since 2024, aligning with the holding company's RSE (Corporate Social Responsibility) commitments around carbon reduction, local partnerships, waste reduction, and sustainable event practices. Eric Fargeas represents Holding EF, the presiding shareholder, while Marion Humbert remains the founder actively involved in operations. The firm employs between 11 and 50 people and operates primarily across Île-de-France with selected international event coverage.

Name

Vive

Legal name

VIVE L'AGENCE

Website

https://vivelagence.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Vive is a French B2B event staffing agency founded in 2015 that supplies trained hosts, hostesses, and service personnel for VIP receptions, corporate events, and brand activations, serving luxury brands, sports teams, and prestige venues primarily in the Paris region with select international deployments.

Ownership category

akta.pro rank

Product category

Event Staffing Services

NAICS

Caterers (722320), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Hospitality & VIP Lounge Staff (HSACAEAH)

akta.pro secondary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Event staffing services
• VIP reception personnel
• Hospitality staffing agency
• Brand activation staffing
• Event service personnel

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Staffing Services: Vive provides staffing services for events, including the deployment of hosts, hostesses, and service personnel for VIP receptions, brand activations, and street marketing campaigns. Revenue is generated through service fees based on the duration and scale of events, typically billed per event or project.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vive (VIVE L'AGENCE) is a B2B event staffing agency that supplies trained hospitality personnel for corporate and brand events. Its three core offerings are: (1) Accueil événementiel — VIP reception and welcoming by hosts and hostesses; (2) Personnel de service — on-demand restaurant and catering staff including bartenders, waiters, and runners; and (3) Street marketing / Activation de marque — brand activation and field marketing personnel. Services are quoted on a per-project, custom basis for luxury brands, sports organizations, and prestigious venues.

Product overview

Vive is a French event staffing and hospitality services agency (not a software/technology product company). It provides a unified suite of on-site event services centered around three core offerings: (1) Accueil événementiel — event reception and VIP welcoming services delivered by Hôtes and Hôtesses; (2) Personnel de service — on-demand restaurant and catering staff including barmen, barmaids, waiters, and runners; and (3) Street marketing / Activation de marque — brand activation and field marketing personnel. All services are delivered by trained, passionate event professionals, and the company positions itself as a full-service staffing partner for luxury brands, sporting events, and prestigious venues. The company does not offer a software platform, app, or digital product.

Differentiator

Problem solved

Functional benefit

Products and services

• Accueil événementiel (Event Reception / VIP Hosting) Provision of trained hosts and hostesses for VIP reception, event welcoming, and convention accueil across luxury, sports, and corporate events. Designed for luxury brands, sports teams, and large enterprises requiring premium multilingual hospitality staff.
• Personnel de service (Service Personnel) On-demand restaurant and catering staff including barmen, barmaids, waiters, and runners for events, clubs, and venues. Targeted at event organizers and venues needing qualified front-of-house and service personnel.
• Street marketing / Activation de marque (Brand Activation) Field marketing and street-marketing personnel for consumer-brand campaigns, including metro-station activations, sampling operations, and brand-experience events. Targeted at consumer brands (food, cosmetics, fashion) seeking experiential marketing.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Groupe TAKAcoreStrategic or Co-development Partner · 1 January 2015Vive is part of Groupe TAKA, a holding company that encompasses multiple event and hospitality-related businesses. Vive shares and adheres to Groupe TAKA's RSE (Corporate Social Responsibility) policy, including commitments to carbon reduction, local partnerships, waste reduction, and sustainable event practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Proman: Major French staffing group with dedicated events and hospitality coverage. Provides hosts, hostesses, and service personnel to corporate and luxury clients — directly comparable GTM to Vive.
• Manpower France (Events): Global staffing leader with a French events/hospitality practice. Overlaps with Vive on event staffing and brand activation, with much larger scale and broader service portfolio.
• Sodexo (Events & Hospitality): Global food services and facilities management giant with a strong events and hospitality practice. Competes with Vive on premium service staffing for corporate and luxury venues, with much broader scale.
• Adecco Events & Hospitality: Major staffing group's dedicated events and hospitality division. Competes with Vive on large corporate and luxury events while offering broader workforce solutions across industries.

Direct peers

• Charlestown: Leading French event staffing agency providing hosts, hostesses, and brand ambassadors across France. Direct competitor to Vive in the same Paris-centric luxury and corporate event staffing market.
• Actua Event & Hospitality: French event staffing specialist providing hosts, hostesses, and service personnel for corporate, sports, and luxury events. Comparable headcount scale and Paris-centric GTM to Vive.
• Athena Global Service: French field marketing and brand activation agency providing hosts, hostesses, and street marketing teams. Closely comparable to Vive's brand activation and experiential marketing offering.

Regional players

• Insync Hospitality Group: UK-based VIP hospitality and event staffing agency focused on sports and premium entertainment. Comparable to Vive's sports VIP work (Paris 92, Paris Volley) but operating primarily in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vive