Jersey Rugby Football Club

What Jersey Rugby Football Club does

Jersey Rugby Football Club (JRFC), trading as Jersey RFC, is an amateur community rugby club founded in 1879 and based at CoinShares Park in St. Peter, Jersey, Channel Islands. It is the island's senior rugby club and operates the full community pathway: Men's 1st XV (competing in Regional 1 South Central, the fifth tier of the English RFU pyramid, as of 2024/25), 2nd XV, Veterans, Women's 1st XV (promoted to National Championship 1 South-East (South) for 2024/25), and an extensive Mini and Junior section spanning U6 through U18 for both boys and girls, plus a Mixed Youth Summer Touch programme. The club is governed by an elected committee chaired by Daniel McAlister, with Co-Patronage from the Lieutenant-Governor of Jersey and Lord Jersey, and runs on a largely volunteer workforce with 1–10 paid employees. JRFC hosts the historic Siam Cup, the second-oldest international rugby trophy, against Guernsey Raiders, and since May 2025 has also staged the Granite Trophy, a Channel Islands representative international fixture inaugurated against Sweden.

The club's revenue model is a mix of subscription membership fees, sponsorship, match-day gate receipts, and events. Membership for adults is priced at £110 per season (with a £45 volunteer tier for Mini/Junior supporters), and non-members pay £6 per league match. Four anchor commercial partnerships structure the sponsorship book: CoinShares International Limited as lead sponsor and stadium naming-rights partner through July 2026 (with naming of CoinShares Park since February 2024 and funding of a Rugby Development Officer), Ogier as platinum shirt-front sponsor on a three-year deal from June 2024, Hacquoil & Cook as platinum sponsor extended through 2029 (relationship dating to 2013), and Gallagher as headline sponsor of the Siam Cup through 2029. Secondary sponsors visible on club assets include Mercury, Coastline, Romerils, Investec, and Granite. Distribution is through the club's RFU-affiliated website (jerseyrfc.rfu.club) using the GMS Game Management System for membership purchase, on-site match-day entry at CoinShares Park, and a hospitality partnership with Seymour Hotels (Pomme d'Or and Merton) for visiting team accommodation.

JRFC operates with no proprietary technology and no AI/ML capability: its technology footprint is limited to the standard RFU GMS platform for membership administration. Marketing is community-led via the official website, Twitter/X, Facebook, BBC Jersey streaming for selected matches, and direct email to members. The club is privately held as a member-based community organisation with no parent company, no external equity investment, no funding rounds, and no subsidiaries; voting rights at AGM/EGM rest with paid adult members.

Name

Jersey Rugby Football Club

Legal name

Jersey Rugby Football Club

Website

https://jerseyrfc.rfu.club

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

1–10 employees

Short description

Jersey RFC is an amateur community rugby club founded in 1879 in St. Peter, Jersey, operating Men's, Women's, Veterans, and full Mini/Junior pathways (U6–U18) and competing in the RFU league system. Revenue comes from £110 memberships, match-day fees, and anchor sponsorships (CoinShares, Ogier, Hacquoil & Cook, Gallagher).

Ownership category

akta.pro rank

Product category

Amateur Rugby Club Services

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAKAK

Sports Fundraising & Development Services (Foundations, NIL Collectives Support)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• Community rugby club
• Amateur rugby union
• Youth rugby development
• Rugby league membership
• Women's rugby competition

Headquarters

HQ city

St. Helier

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Fees: Annual membership subscriptions for players and non-playing members, with tiered pricing for different categories (adult players, women's team, volunteers)
2. Match Day Revenue: Entrance fees from non-members aged 18+ attending league games (£6 per game), with free entry included for members
3. Sponsorship Deals: Multi-year sponsorship agreements with lead sponsors (CoinShares), platinum sponsors (Ogier), and other commercial partners displayed on kit and at stadium
4. Events Revenue: Revenue from events including Pre Siam Cup dinners, match day lunches, and special events at the clubhouse

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jersey Rugby Football Club is an amateur community rugby club that fields competitive men's and women's senior XV teams, a 2nd XV, veterans, and an extensive Mini & Junior youth section (U6 through U18). The club sells annual memberships (£110 for adult categories, £45 for Mini & Junior volunteers) that grant access to league matches, member benefits, and voting rights, and operates from CoinShares Park in St. Peter, Jersey. It funds operations through memberships, match day entrance fees, multi-year corporate sponsorships (CoinShares, Ogier, Hacquoil & Cook, Gallagher), and clubhouse events including the annual Siam Cup against Guernsey Raiders.

Product overview

Jersey Rugby Football Club operates as a community rugby club offering membership-based access to its sporting facilities and teams. The club runs multiple teams across age groups and genders including Men's 1st XV, Women's 1st XV, 2nd XV, Veterans, and extensive Youth and Mini sections. The club's primary venue is CoinShares Park in St Peter, Jersey. Membership products are structured as tiered offerings: standard Member, Men's 1st XV, Women's 1st XV, and Volunteer memberships for the Mini & Juniors section, each providing varying levels of access to games, events, and member benefits including discounts at partner outlets.

Differentiator

Problem solved

Functional benefit

Products and services

• Jersey RFC Member 2026/27 Season
• Jersey RFC Men's 1st XV 2026/27 Membership
• Jersey RFC Women's 1st XV 2026/27 Membership
• M&Js Volunteer 2026/27 Membership

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major, minor and core.

• GallaghermajorStrategic or Co-development Partner · 7 February 2025Global insurance broker (parent of Rossborough Insurance). Headline sponsor of Siam Cup until 2029; also sponsor of Granite Trophy international fixture and Pre Siam Cup Dinner. Long-standing supporter of grassroots rugby in Jersey.
• Hacquoil & CookmajorStrategic or Co-development Partner · 27 September 2024Going into 10th season supporting JRFC (since 2013). Construction company based in Jersey since 1973. Current platinum sponsor for men's squad. Recently extended partnership for additional three years through 2029.
• Seymour HotelsminorStrategic or Co-development Partner · 1 July 2024Partnership providing special accommodation rates for visiting teams and supporters at Pomme d'Or Hotel (£109 per twin/double including breakfast) and Merton Hotel (£99 B&B) during 2024/25 season.
• OgiermajorStrategic or Co-development Partner · 14 March 2024Three-year platinum sponsorship beginning June 2024. Logo featured on front of playing shirts, advertising at home matches, matchday programme, and training/travelling kit. Ogier is a law firm with Jersey office.
• CoinShares International LimitedcoreStrategic or Co-development Partner · 1 February 2024Three-season lead sponsorship deal (until July 2026) with European digital asset investment company headquartered in Jersey. Includes stadium naming rights (CoinShares Park), prominent branding across facilities and kit, and financing for a Rugby Development Officer position focused on school outreach and youth development.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Guernsey Raiders: Jersey RFC's direct rival for the historic Siam Cup and fellow Channel Islands amateur rugby club also competing in the English RFU league pyramid; highly comparable in scale, volunteer-led model and community focus.
• Old Alleynians RFC: Community rugby club in the English RFU pyramid that JRFC is explicitly scheduled to face (Jersey RFC vs Old Alleynians RFC); comparable amateur community-club model and league tier.
• Bournemouth RFC: Amateur community rugby club competing in the same Regional 1 South Central (Level 5) tier as JRFC; directly comparable in scale, league level and volunteer-driven operating model.
• Henley Hawks RFC: English community rugby club with senior teams in the same RFU regional leagues; comparable amateur community-club structure and multi-section (men's, women's, youth) operation.
• Farnham RFC: Community rugby club in the RFU southern pyramid; closely comparable in size, league tier and reliance on memberships, sponsorships and volunteer operations.
• Banbury RFC: Mid-tier English community rugby club in the RFU pyramid; comparable in operating model, sponsor reliance and senior/youth team structure.
• Rosslyn Park RFC: Large London-based amateur community rugby club competing in the RFU pyramid; comparable volunteer-supported, multi-team community model, though operating at a larger scale.

Regional players

• Jersey Reds: Former professional rugby club based in Jersey (entered administration September 2023); historically the senior rugby brand on the island and the reason JRFC returned to the amateur RFU pyramid in 2022.

Broad incumbents

• England Rugby (RFU): Governing body of rugby union in England whose GMS platform Jersey RFC uses for membership administration; broader incumbent that sets the league structure JRFC competes in.
• Saracens: Premiership professional rugby club with an active community/mini & youth section; relevant as an example of how professional clubs structure community outreach that JRFC aspires to replicate at amateur scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jerseyredsrugby
• YouTubefacebook.com/BBCJersey
• Facebookfacebook.com/JerseyRFC
• LinkedInlinkedin.com/company/jersey-reds-athletic

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jersey Rugby Football Club