BH Group (BHCAR-BHATELIER-BHPAREBRISE)

What BH Group (BHCAR-BHATELIER-BHPAREBRISE) does

BH Group, operating through Groupe BH SARL, is a French privately-held company founded in 2010 and headquartered in Fay-aux-Loges (Loiret), building and operating a multi-brand franchise network dedicated exclusively to automotive services. The group is structured around three core brands: BH Car, a national network of 48 vehicle transaction agencies serving both private individuals and professionals with vehicle purchase, sale, financing, and registration support; BH Atelier, a network of 15 fixed automotive maintenance and repair centers plus 3 mobile repair units launched in 2016; and BH Pare-Brise, a 2021-launched network of 23 windscreen repair and replacement centers. Supporting sub-brands include BH Academy (franchisee training), La Garantie / BH Warranty (multi-language mechanical warranty product), and BH Store (online boutique).

The underlying technology platform consists of internally developed proprietary management software and customer journey tools built by an in-house web development team based at the 2,500m2 headquarters, with hosting provided by OVH and development support from Boite2Dev. The franchisees are onboarded through a structured process involving candidacy dossiers, network animation interviews, zone exclusivity validation, and initial training at BH Academy.

The business model combines recurring franchise fees and subscription-like network membership revenue with transactional commissions on vehicle sales and an attached mechanical warranty product. BH Group's customer base is highly fragmented across roughly 295,000 end customers and approximately 89 franchise locations nationwide. The group is led by co-founders Guillaume HERBIN, Jérémy GILLOTIN, and Mathieu BLONDEAU, and has grown organically without disclosed external institutional funding, evidenced by the modest €400,000 share capital and lean 11-50 employee headquarters staff.

Name

BH Group (BHCAR-BHATELIER-BHPAREBRISE)

Legal name

Groupe BH SARL

Website

https://www.groupebh.fr/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

BH Group is a French automotive franchise operator founded in 2010, running three national networks (BH Car for vehicle transactions, BH Atelier for repair, BH Pare-Brise for windscreen) serving individual vehicle owners and SMBs across roughly 89 franchise locations in France.

Ownership category

akta.pro rank

Headquarters

HQ city

Fay-aux-loges

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise fees and network membership: BH Group generates revenue through franchise fees paid by independent operators joining its BH Car, BH Atelier, and BH Pare-Brise networks. Each franchisee pays for the right to use the brand, receive training, animation, and support.
2. Vehicle transaction commissions: BH Car agencies earn commissions on vehicle sales and purchases, facilitating transactions between private sellers and buyers with professional support.
3. Mechanical warranty products (La Garantie): The group offers mechanical warranty products (La Garantie) to used vehicle buyers, providing coverage against random mechanical failures after purchase, generating insurance-like recurring revenue.
4. BH Store online sales: BH Store serves as an online boutique platform integrated into the group's digital ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

BH Group operates a multi-brand franchise network in the French automotive sector. Through its three brands — BH Car (vehicle transaction agency network, 48+ agencies), BH Atelier (mechanical maintenance and repair network with 15 fixed centers and 3 mobile units), and BH Pare-Brise (windscreen repair/replacement network, 23 fixed centers) — the group provides vehicle transaction facilitation, automotive repair services, and windscreen services to individuals and professionals across France. It also distributes the La Garantie mechanical warranty product for used vehicle buyers and the BH Store online platform.

Product overview

BH Group operates a multi-brand platform focused exclusively on the automobile sector, comprising three core product lines: BH Car (car transaction agency network since 2010), BH Atelier (car maintenance and repair network since 2016), and BH Pare-Brise (windscreen repair/replacement network). Supporting services include BH Store (online boutique), La Garantie/BH Warranty (mechanical warranty), and BH Academy (franchisee training). The group is headquartered in Fay-aux-Loges, Loiret, France, serving as the animation and development hub for its franchise networks.

Differentiator

Problem solved

Functional benefit

Brands

• BH ACADEMY: Training academy for franchisee support and initial training before and at opening of BH Car agencies
• BH WARRANTY

Products and services

• BH Car National network of automotive transaction agencies (48 agencies across France) providing vehicle buying and selling services with professional accompaniment, including mechanical warranty, financing, and registration services for both individuals and professionals. The network has served 250,000 customers.
• BH Atelier Network of automotive maintenance and repair services offering fixed garage services, mobile repair units, and franchise opportunities. Includes 15 fixed centers and 3 mobile centers, having served 30,000 customers.
• BH Pare-Brise Network of approved windscreen repair and replacement services with 23 fixed centers, offering replacement or repair of windscreens, windows, optics, and vehicle loan services. Has served 15,000 customers.
• La Garantie (BH Warranty)

Quantifiable outcome

• 48 BH Car agencies nationwide serving 250K customers
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BH ACADEMYcoreOthersBH ACADEMY is the group's internal training institution that delivers initial training to franchisees at the headquarters, providing the first phase of franchisee education before opening.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groupebhfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BH Group (BHCAR-BHATELIER-BHPAREBRISE)