UPPSTART
- Company typePrivate
- Founded2014
- HeadquartersUppsala, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
UPPSTART firmographics
Firmographics- Name
- UPPSTART
- Legal name
- Infinity & Beyond AB
- Website
- https://uppstart.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
UPPSTART industry classification
Industry- Product category
- Startup Investor Matchmaking Events
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
- akta.pro secondary industries
- Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK)
Keywords
Where UPPSTART is headquartered
LocationHeadquarters
- HQ city
- Uppsala
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
UPPSTART business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Event Sponsorships: Partner sponsors gain valuable exposure to a highly curated audience of high-growth technology startups and investors at UPPSTART events. Partners include city municipalities, technology companies, and service providers.
- Ticket Applications: Free tickets are provided via application for qualified startups and investors, suggesting a curation-based model rather than direct ticket revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free application-based admission for startups and investors |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
UPPSTART product offering
Product offeringCore offering
UPPSTART operates a curated, event-driven platform that connects Swedish technology startups (focused on AI, Health Tech, and Impact sectors) with active investors for capital raising. The platform delivers annual physical events at Uppsala Castle (Vasasalen) alongside virtual events on its UPPSTART.World 2D metaverse, and promotes participating startups to a private newsletter network of over 30,000 technology investors. Tickets are issued free of charge via application to ensure curated matchmaking.
Product overview
UPPSTART operates as a startup investment networking platform with a primary focus on connecting Swedish technology startups with investors. The platform functions as a unified event-based service combining physical events (held at venues like Uppsala Castle) and virtual experiences through UPPSTART.World. The core offering includes curated matchmaking between early-stage startups and a network of over 30,000 technology investors, facilitated through application-only tickets. The platform organizes annual events featuring investor pitching sessions, startup showcases, and content tracks across technology verticals including AI, Health Tech, and Impact sectors.
Differentiator
Problem solved
Functional benefit
Brands
- UPPSTART.World: A 2D interactive metaverse platform used for virtual networking and startup showcases during UPPSTART events.
Products and services
- UPPSTART Annual Events
- UPPSTART.World Virtual Platform
- UPPSTART Investor Network Newsletter
- UPPSTART Sponsorship Program
- UPPSTART for Cities
Quantifiable outcome
- Thousands of technology startups helped to meet and get funded by active investors over 10 years
- +2 more outcomes
Companies that use UPPSTART
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
UPPSTART technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UPPSTART partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Uppsala CitycoreUppsala City is a long-standing partner to UPPSTART. As one of Sweden's fastest-growing cities and a strong university town, Uppsala has a growing tech startup ecosystem. The municipality provides support to UPPSTART and its startups were given free access to the platform via this partnership.
- JoyogramminorJoyogram is mentioned as a current partner, helping companies send online group cards to coworkers including birthday cards, leaving cards, or get well cards. They recently launched on Product Hunt.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
UPPSTART competitors and assessment
Company assessmentDirect peers
- Slush: Slush is a Nordic (Helsinki-based) founder-investor event that grew from a small Helsinki gathering into one of Europe's largest startup conferences. It is a direct peer because it operates the same startup-investor matchmaking and pitch-event model targeting Nordic and European early-stage companies, with UPPSTART serving as Sweden's analogous local counterpart.
- Pioneer: Pioneer is a Stockholm-based founder-investor matching platform focused on early-stage Swedish and Nordic startups. It is a direct peer because it targets the same Swedish startup ecosystem, employs a curated matchmaking model between founders and investors, and competes for the same upstream deal flow that UPPSTART curates.
Regional players
- Nordic Makers: Nordic Makers is a Nordic community and event organization focused on connecting tech founders, developers, and investors across Scandinavia. It is a regional peer because it targets the same Nordic founder-investor ecosystem and runs comparable community events, though it does not focus as narrowly on curated startup-investor matchmaking as UPPSTART does.
- Venture Cup Sweden: Venture Cup is a Swedish startup competition and event platform helping early-stage Swedish founders connect with investors. It is a regional peer because it operates within the same Swedish startup ecosystem as UPPSTART, offering pitch competitions and investor exposure that overlap with UPPSTART's startup-investor matchmaking proposition.
Emerging players
- Startup Grind: Startup Grind operates a global community and chapter-based event series connecting startup founders with investors and mentors. It is an emerging peer because it shares UPPSTART's community-led, event-driven approach to founder-investor networking, though it distributes this across many local chapters globally.
- Antler: Antler is a global early-stage VC and founder accelerator active in the Nordics that runs cohort-based programs connecting founders with investors. It is an emerging peer because it overlaps with UPPSTART on Nordic founder-investor matchmaking, although it embeds itself via day-zero investment rather than annual event curation.
- Hello Tomorrow: Hello Tomorrow is a global deep-tech startup challenge and conference that connects science-based founders with specialized investors. It is an emerging peer because it shares UPPSTART's verticalized (deep-tech / Health Tech / Impact) startup-investor matchmaking model at a global scale, and could attract the same Swedish Health Tech startups UPPSTART curates.
Broad incumbents
- TechCrunch Disrupt: TechCrunch Disrupt is a flagship global startup conference and pitch competition that connects early-stage founders with investors and media. It is a broad incumbent peer because it executes the same startup-investor event and pitch format as UPPSTART, with TechCrunch's editor (Mike Butcher) already endorsing UPPSTART's quality.
- Web Summit: Web Summit is one of the largest global tech conferences held in Lisbon, attracting startups, investors, and media worldwide. It is a broad incumbent peer because it operates the same conference-driven startup-investor matchmaking model at vastly greater scale and broader geographic scope than UPPSTART's Sweden-focused events.
Others
- Founders Forum: Founders Forum is an invitation-only community of tech founders and investors with global events. It is an adjacent peer because it operates in the same startup-investor networking category as UPPSTART and could compete for the same Sweden-based founders and international investors that UPPSTART curates.
Market position
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
UPPSTART social profiles
Digital presenceUPPSTART financial estimates
Financial estimateRevenue estimate
Valuation estimate
UPPSTART leadership team
Management profileNumber of profiles
Profiles1 record
UPPSTART funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UPPSTART M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UPPSTART
What does UPPSTART do?
UPPSTART operates a curated, event-driven platform that connects Swedish technology startups (focused on AI, Health Tech, and Impact sectors) with active investors for capital raising. The platform delivers annual physical events at Uppsala Castle (Vasasalen) alongside virtual events on its UPPSTART.World 2D metaverse, and promotes participating startups to a private newsletter network of over 30,000 technology investors. Tickets are issued free of charge via application to ensure curated matchmaking.
Is UPPSTART a public or private company?
UPPSTART is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UPPSTART founded?
UPPSTART was founded in 2014. It employs 1 to 10 people.
Where is UPPSTART based?
UPPSTART is headquartered in Uppsala, Sweden, in the Europe region.
How does UPPSTART make money?
Two revenue lines are on record. Event Sponsorships are the primary driver. The others are ticket Applications.
Who are UPPSTART's main competitors?
Direct peers on record are Slush and Pioneer. Regional players are Nordic Makers and Venture Cup Sweden. Emerging players are Startup Grind, Antler and Hello Tomorrow. Broad incumbents are TechCrunch Disrupt and Web Summit. Founders Forum is listed as an others.
Does UPPSTART have an API?
No public API is recorded for UPPSTART.
What industry is UPPSTART in?
UPPSTART's product category is Startup Investor Matchmaking Events. Its primary akta.pro industry code is THAHACAM, Virtual/Hybrid Conference Production & Platform Management, with a secondary code of THAHAOAA, Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs). Its NAICS code is 56192 and its SIC code is 7900.