Reach Work

What Reach Work does

Reach Work operates a portfolio of three specialist UK job boards—GAAPweb (finance and accountancy), SecsintheCity (PAs, EAs, and business support) and TotallyLegal (legal profession)—serving corporate employers and recruitment consultancies that need to source qualified professionals inside defined vertical communities rather than via high-volume generalist platforms. Underlying the brands is a recruitment advertising technology stack combining searchable CV databases, targeted email distribution, premium homepage placements and behavioural email products, with the company reporting a combined candidate database exceeding 1 million CVs and newsletter subscriber bases totalling over 640,000 professionals across the three brands.

The platform monetises through three primary revenue streams: job listing advertising (branded, high-visibility listings on each specialist board), CV database access offered as a subscription / recurring product, and premium homepage plus targeted email advertising sold per campaign. Pricing is custom ([email protected] directs all enquiries) and is supported by a sales-led B2B go-to-market that uses dedicated account managers as consultative partners alongside digital self-serve on the three job board sites; the company also pursues channel reach via industry association partnerships with bodies such as AAT, ACCA, AIA, PQ Magazine, Accountex and Women in Finance.

Reach Work is a wholly-owned portfolio company of Reach PLC, the UK's largest national and regional news publisher, providing shared systems, governance and long-term capital under Reach Work Ltd (domiciled in London, UK). Leadership comprises Managing Director Sarah El-Doori (with the business since 2007) and Sales Director Andrew Robertson (since 2012). No external funding rounds, acquisitions, or minority investors are disclosed.

Name

Reach Work

Legal name

Reach Work Ltd

Website

https://reachwork.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Reach Work operates three UK specialist job boards—GAAPweb (finance), SecsintheCity (business support), and TotallyLegal (legal)—connecting corporate employers and recruitment agencies with over 1 million qualified candidates across professional vertical markets.

Ownership category

akta.pro rank

Product category

Online Recruitment Advertising

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)

Keywords

• Specialist job boards
• Recruitment advertising
• CV database access
• Targeted email campaigns
• Professional recruitment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Listings Advertising: Job listing advertising with branded, high-performance listings that stay at top of search results. Core revenue stream for all three specialist job boards.
2. CV Database Access:
3. Homepage Products: Premium homepage placement products commanding attention on highest traffic pages for enhanced visibility.
4. Email Products: Targeted behavioural email campaigns sent directly to qualified professional talent segmented by sector experience and engagement levels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Reach Work operates a portfolio of three specialist UK job boards—GAAPweb (finance and accountancy), SecsintheCity (PA, EA and business support), and TotallyLegal (legal profession)—that connect employers and recruitment consultancies with qualified professional candidates. The company monetises these audiences through four core recruitment advertising solutions: branded Job Listings, searchable CV Database access, premium Homepage Products, and targeted behavioural Email Products. Its combined CV database exceeds one million candidates and newsletter subscriber bases total over 640,000 across the three specialist brands.

Product overview

Reach Work is a portfolio of three market-leading specialist job sites—GAAPweb (finance/accountancy), SecsintheCity (PA/EA/business support), and TotallyLegal (legal)—supported by four core recruitment advertising solutions: Job Listings, CV Database, Homepage Products, and Email Products. The portfolio connects employers with highly qualified professionals across the UK, leveraging a combined CV database exceeding 1.1 million candidates and newsletter subscriber bases totaling over 640,000.

Differentiator

Problem solved

Functional benefit

Brands

• GAAPweb: Specialist job site within the finance and accountancy market, connecting employers with professionals ranging from Part Qualified to Chief Financial Officers. Features over 400,000 candidates and 240,000 email subscribers.
• SecsintheCity
• TotallyLegal

Products and services

• GAAPweb

Quantifiable outcome

• GAAPweb CV database of over 400,000 candidates with 240,000+ email subscribers
• +6 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AAT (Association of Accounting Technicians)coreStrategic or Co-development PartnerLong-standing affiliation with AAT for GAAPweb job board, extending reach to accounting technician professionals and providing credibility for finance recruitment services
• ACCA (Association of Chartered Certified Accountants)coreStrategic or Co-development PartnerLong-standing affiliation with ACCA for GAAPweb job board, providing access to chartered certified accountants and enhancing credibility for professional finance recruitment
• AIA (Association of International Accountants)minorStrategic or Co-development PartnerAffiliation with AIA for GAAPweb job board, extending reach to international accounting professionals within the finance recruitment ecosystem
• PQ MagazineminorStrategic or Co-development PartnerPartnership with PQ Magazine for GAAPweb, providing access to Part Qualified accountants and extending audience reach within the finance sector
• AccountexminorStrategic or Co-development PartnerAffiliation with Accountex exhibition and conference for GAAPweb, providing additional reach to accounting professionals at industry events
• Women in FinancecoreStrategic or Co-development PartnerPartnership with Women in Finance for GAAPweb, supporting diversity in finance recruitment and extending reach to female finance professionals
• Reach PLCcoreOthersReach Work is part of Reach PLC, the UK's largest national and regional news publisher. This parent relationship provides shared systems, governance, and long-term investment while Reach Work remains focused on operating specialist job sites

Scale indicators12 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Totaljobs: Major UK job board with broad vertical coverage and recruiter advertising products. Operates a similar job-listing-plus-CV-database monetisation model targeting UK employers and recruiters.
• Reed: One of the UK's largest job boards and recruitment firms, combining advertising with placement services. Comparable to Reach Work in serving UK employers with online recruitment advertising across professional roles.
• eFinancialCareers: Specialist job board for finance and accounting professionals. Highly comparable to GAAPweb's niche focus on connecting finance employers with qualified candidates across experience levels.
• CV-Library: UK-focused job board operating across multiple sectors with a CV database and recruiter tools. Directly comparable to Reach Work's portfolio model of monetising job listings and CV access, though broader in vertical coverage.
• Jobsite: UK job board offering recruiter advertising and CV database products. Comparable in monetisation model and UK-market positioning across professional sectors.

Broad incumbents

• Hays UK: Global specialist recruitment firm with strong UK presence across finance, legal, and office support. Comparable end customers and verticals, though primarily a placement firm rather than job board operator.
• LinkedIn (Talent Solutions): Global professional network with dominant recruiting and advertising products. Overlaps significantly with Reach Work's professional recruitment audience but at much larger scale and broader scope.
• Michael Page UK: Global professional recruitment firm serving finance, legal, and business support sectors in the UK. Comparable customer base to Reach Work, though operating as a placement agency rather than an advertising platform.
• Indeed UK: Global job search engine with extensive UK presence and paid recruiter advertising products. Competes with Reach Work's job listing and CV database monetisation but as a generalist platform.

Regional players

• Lawyers Weekly / Legal Jobs Board: Specialist legal recruitment platform comparable to TotallyLegal's legal-only focus, though serving different geographies. Useful as a comparator for how specialist legal job boards monetise in their markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reachwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Work