Vicky Entertainment Production

What Vicky Entertainment Production does

Vicky Entertainment Production (legally Vicky Nöjesproduktion) is a privately held Swedish entertainment production company founded by Vicky von der Lancken, headquartered at Gamla Brogatan 44 in Stockholm. The company produces large-scale theatrical and musical productions across Sweden, with a vertically integrated model spanning venue ownership/operation, production, ticketing partnerships, and ownership of original Swedish theatrical IP. It co-owns and operates four venues — Oscarsteatern (Stockholm), Lorensbergsteatern (Gothenburg, taken over in 2025), China Teatern (Stockholm), and Krusenstiernska teatern (Kalmar) — and is developing Lindö Kulturpark, a 1,400-seat/4,000-standing waterfront venue in Kalmar with the local municipality, scheduled to open in 2027. The 2026 slate includes Chicago (Oscarsteatern, starring Peter Jöback), Så som i Himmelen (Lorensbergsteatern), Grease (Rondo, Gothenburg), Fångad på nätet (Kalmar), Bygdespelet Höga Kusten (outdoor), and Oh What a Night! (touring), with Black Jack – musikalen scheduled for world premiere in fall 2027.

The company monetizes primarily through ticket sales (via showtic.se and venue box offices), co-production revenue sharing with 2Entertain, Live Nation, Teatersviten, and PNM Music on most productions, venue hire for corporate events, and international licensing of original manuscripts (Så som i Himmelen, Änglagård, Svensson Svensson, Kulturbärarna) through Nordiska ApS. Its go-to-market is event-driven, anchored by star casting (Peter Jöback, Robert Gustafsson, Peter Dalle, Sanna Nielsen) for media attention and ticket demand, with earned media and brand equity of Vicky von der Lancken supplementing direct channel sales. No proprietary technology platform, SaaS component, or AI/ML capability is part of the operating model. Attendance has been substantial at the production level: Så som i Himmelen drew 220,000+ visitors across four Oscarsteatern seasons, Änglagård exceeded 300,000 across Stockholm, Gothenburg, and Malmö, and Trassel delivered 128,000+ visitors across 139 performances at Oscarsteatern in 2025.

Name

Vicky Entertainment Production

Legal name

Vicky Nöjesproduktion

Website

https://nojeskontoret.se

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Vicky Entertainment Production is a privately held Swedish entertainment producer founded by Vicky von der Lancken, producing musicals, theater, and summer productions at four owned/operated venues across Stockholm, Gothenburg, and Kalmar, and licensing original Swedish theatrical manuscripts internationally.

Ownership category

akta.pro rank

Product category

Live Theater Production

NAICS

Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190), Music Publishers (512230)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Publishing Administration (Catalog Admin, Global Subpublishing) (MPAIABAB)

akta.pro secondary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

Keywords

• Live theater production
• Musical productions
• Theater venue operations
• Theatrical licensing rights
• Performing arts services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue is generated primarily through ticket sales to live theater audiences. Productions are staged at owned and partner venues across Sweden, with tickets sold via showtic.se, venue box offices, and physical sales points. Revenue is event-based and season-dependent.
2. Manuscript Licensing: The company owns rights to several original Swedish theatrical manuscripts (Så som i Himmelen, Änglagård, Svensson Svensson, Kulturbärarna) and licenses these to third parties internationally through Nordiska ApS, generating licensing/royalty revenue.
3. Co-Production Revenue Sharing: As a co-producer alongside 2Entertain, Live Nation, Teatersviten, and PNM Music on various productions, Vicky Nöjesproduktion participates in production revenue sharing and cost co-funding arrangements.
4. Venue Operations: The company operates and manages multiple Swedish theater venues (Oscarsteatern as co-owner, Lorensbergsteatern, China Teatern, Krusenstiernska teatern), generating revenue through venue hire for corporate events, galas, and third-party productions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Vicky Nöjesproduktion is a Swedish live entertainment production company that produces and stages large-scale musicals, comedies and theatrical productions at its owned and co-managed theater venues across Sweden. The company develops original Swedish theatrical manuscripts and co-produces shows with major entertainment partners such as 2Entertain, Live Nation, Teatersviten and PNM Music. Revenue is earned from ticket sales to individual theatergoers, venue operations, and international licensing of its original Swedish IP.

Product overview

Vicky Nöjesproduktion is a Swedish entertainment production company led by Vicky von der Lancken. The company operates a multi-faceted business consisting of: (1) theatrical and musical production services producing shows like Chicago, Så som i himmelen, Grease, Fångad på nätet, Trassel, and Oss swingers emellan; (2) venue operations managing Oscarsteatern (Stockholm), Lorensbergsteatern (Gothenburg), Krusenstiernska teatern (Kalmar), and China Teatern; (3) ownership of original manuscript rights for works including Så som i Himmelen, Änglagård, Svensson Svensson, and Kulturbärarna; and (4) special productions like Bygdespelet Höga Kusten outdoor theater and concert shows like Oh what a night!. The company also has upcoming productions including Black Jack – musikalen (2027). The portfolio includes original Swedish works as well as international adaptations across multiple venues throughout Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Musikalen Chicago A world-famous Broadway musical staged in Swedish at Oscarsteatern in Stockholm, featuring jazz, 1920s glamour and spectacular show numbers, starring Peter Jöback and directed by Edward af Sillén. Targeted at Swedish theater audiences seeking star-driven musical entertainment.
• Så som i himmelen Musical adaptation of the Oscar-nominated film about conductor Daniel Daréus who returns to his childhood village, staged at Lorensbergsteatern in Göteborg. The original Stockholm run attracted over 220,000 visitors across four seasons and the work has been staged on over 30 different stages across Europe. Targeted at Swedish theatergoers seeking original Swedish musical theater.
• Grease (musical) Iconic musical about the love story of Danny and Sandy, staged at Rondo, Liseberg in Göteborg, starring Anton Ewald and Lovisa Bengtsson. Targeted at Swedish audiences seeking international Broadway musical entertainment.
• Fångad på nätet Ray Cooney's comedy farce about a taxi driver living with two families secretly, adapted and directed by Edward af Sillén. Premiered at Krusenstiernska teatern in Kalmar in June 2026 as the final production at the venue's current location. Targeted at Swedish summer theater audiences.
• Oh what a night! Musical concert experience featuring stars from Jersey Boys performing hits from Four Seasons, Saturday Night Fever, Chess, Mamma Mia! and other musicals. Touring multiple Swedish venues in 2026-2027. Targeted at Swedish concert and musical audiences.
• Bygdespelet Höga Kusten Outdoor theater production with music by Tomas Ledin, telling a story set in the High Coast region. Co-produced with Live Nation and 2Entertain, premiering in summer 2026 as the final season at Höga Kusten Friluftsteater. Targeted at Swedish cultural tourists and summer theater audiences.
• Oss swingers emellan Comedy farce based on Michael Parker's 'Whose Wives Are They Anyway?' about a golf trip that leads to chaos. Premiering at Intiman in Stockholm in fall 2026 after previous success at Krusenstiernska teatern in 2025. Targeted at Swedish theater audiences seeking English-language farce adaptations.
• Trassel A comedy farce by Ray Cooney about a love affair interrupted by a dead body, adapted and directed by Edward af Sillén. Staged for 139 performances at Oscarsteatern in 2025 with over 128,000 visitors. Targeted at Swedish theater audiences seeking farce entertainment.
• Kulturbärarne Multi-character monologue by Andreas T. Olsson about the often invisible people who carry culture. Performed at Oscarsteatern in Stockholm and Riksteatern, returning by popular demand in 2026. Targeted at Swedish audiences interested in solo theatrical performance.
• Black Jack – musikalen Upcoming world-premiere musical adaptation of Colin Nutley's film about relationships, longing and life choices in 1980s Swedish entertainment venues. Helena Bergström directs and Niklas Strömstedt composes the music. World premiere planned for fall 2027 in Göteborg, developed by Vicky Nöjesproduktion and Colin Nutley. Targeted at Swedish audiences seeking original Swedish musical theater.
• Original Swedish Manuscript Licensing (Så som i Himmelen, Änglagård, Svensson Svensson, Kulturbärarne) Licensing of original Swedish theatrical manuscripts owned by Vicky Nöjesproduktion (Så som i Himmelen, Änglagård, Svensson Svensson, Kulturbärarne) to third-party theaters internationally through Nordiska ApS in Copenhagen, Denmark. Så som i Himmelen has been staged on over 30 different stages across Europe and Änglagård has attracted over 300,000 visitors. Targeted at international theaters and producers seeking proven Swedish theatrical content.

Quantifiable outcome

• Over 220,000 visitors attended the original Så som i Himmelen musical at Oscarsteatern across four seasons.
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Kalmar kommuncoreStrategic or Co-development Partner · 1 January 2026Kalmar municipality is collaborating with Vicky Nöjesproduktion, Robert Gustafsson, and Johan von der Lancken to develop Lindö Kulturpark — a new waterfront event venue in central Kalmar. The municipality is investing in the development, which will serve as the permanent home for the summer theater from 2027 onwards. The venue will accommodate 1,400 seated or ~4,000 standing guests.
• Robert GustafssoncoreStrategic or Co-development Partner · 1 January 2008Robert Gustafsson co-founded the summer theater at Krusenstiernska gården in Kalmar with Vicky von der Lancken and Peter Dalle in 2008. He has collaborated extensively with Vicky Nöjesproduktion across numerous productions including Hotelliggaren, Robert Gustafssons 25-årsjubileum, and Fångad på nätet. A street in Kalmar has been named after him in recognition of his contributions.
• Peter DallecoreStrategic or Co-development Partner · 1 January 2008Peter Dalle co-founded the Krusenstiernska summer theater with Vicky von der Lancken and Robert Gustafsson in 2008. He is a recurring creative collaborator on Vicky Nöjesproduktion's productions.
• 2EntertaincoreStrategic or Co-development Partner2Entertain is the primary co-production partner of Vicky Nöjesproduktion across the majority of productions including Chicago (Oscarsteatern 2026), Så som i Himmelen (Lorensbergsteatern 2026), Grease (Rondo Göteborg 2026), Bygdespelet Höga Kusten, Black Jack (2027), and others. Vicky von der Lancken and Johan von der Lancken produce alongside 2Entertain on flagship productions.
• ShowticcoreChannel Partner/ Reseller/ DistributorShowtic is the primary ticketing and distribution platform for Vicky Nöjesproduktion's productions. The company's logo appears prominently on the Vicky Nöjesproduktion website alongside calls-to-action to purchase tickets. Showtic handles ticket sales for all major productions including Chicago, Så som i Himmelen, Grease, Fångad på nätet, and others.
• Nordiska ApSminorChannel Partner/ Reseller/ DistributorNordiska ApS (based in Copenhagen, Denmark) serves as the international performing rights agency for Vicky Nöjesproduktion's original manuscripts (Så som i Himmelen, Änglagård, Svensson Svensson, Kulturbärarna). The company handles international licensing and sub-licensing of these works to theaters across Europe.
• TeatersvitencoreStrategic or Co-development PartnerTeatersviten is a co-producer on several Vicky Nöjesproduktion productions, including Trassel (Oscarsteatern 2025) and Fångad på nätet (Krusenstiernska teatern 2026). The partnership focuses on comedy and farce productions.
• Live NationcoreStrategic or Co-development PartnerLive Nation is co-producer of Bygdespelet Höga Kusten at Höga Kusten Friluftsteater, alongside Vicky Nöjesproduktion and 2Entertain. This is a major outdoor summer production featuring Tomas Ledin's music, running for three seasons 2024-2026.
• Tomas LedincoreStrategic or Co-development PartnerTomas Ledin is the creator (idea, music, and lyrics) of Bygdespelet Höga Kusten, a major outdoor summer production staged at Höga Kusten Friluftsteater. Ledin developed the production in collaboration with Vicky Nöjesproduktion, Pär Nymark, Markus Virta, and Nils-Petter Ankarblom.
• Colin NutleycoreStrategic or Co-development PartnerColin Nutley is the film director and rights holder behind Änglagård (musical) and Black Jack (musical, planned 2027), both developed in collaboration with Vicky Nöjesproduktion. Following the 300,000+ attendance success of Änglagård, the partnership continues with Black Jack.
• Helena BergströmcoreStrategic or Co-development PartnerHelena Bergström is director of Black Jack – musikalen (premiere 2027), developed by Vicky Nöjesproduktion and Colin Nutley. Bergström previously starred as Inger Forsberg in the original Black Jack film and returns to direct the musical adaptation.
• Niklas StrömstedtcoreStrategic or Co-development PartnerNiklas Strömstedt is the composer and songwriter responsible for the music of Black Jack – musikalen (premiere 2027), using both his existing catalog and new compositions. He developed the musical score in collaboration with Colin Nutley and Vicky Nöjesproduktion.
• Destination KalmarminorGTM or Marketing PartnerDestination Kalmar (the local destination management organization) supports the Lindö Kulturpark development and summer theater operations, aligning with Kalmar's tourism strategy.
• PNM MusicminorStrategic or Co-development PartnerPNM Music is co-producer of Oh What a Night! alongside 2Entertain and Vicky Nöjesproduktion. The show features stars from Jersey Boys in a musical concert experience touring Sweden in 2026-2027.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• 2Entertain: Sweden-based live entertainment producer that is Vicky Nöjesproduktion's primary co-production partner on nearly all flagship shows (Chicago, Så som i Himmelen, Grease, By What a Night). Directly comparable theatrical production business and revenue model.
• Stage Entertainment: European theatrical production company producing major musicals across Germany and the Netherlands. Closely comparable in producing and distributing large-scale musicals at owned/partnered venues, with similar star-driven marketing approach.

Regional players

• Malmö Stadsteater: Municipal theater in Malmö producing and presenting performing arts productions. Comparable Swedish theater operator targeting similar audiences, but regionally focused and publicly funded.
• Stockholms Stadsteater: Stockholm's municipal theater producing and presenting live performances. Operates a major Stockholm venue comparable to Oscarsteatern and competes for similar theater audiences and corporate event hires, though publicly funded.
• Göta Lejon: Iconic Stockholm theater venue producing and hosting major Swedish musical and theatrical productions. Directly comparable as a Stockholm-based theater producing musicals for mass audiences, though operating as a single venue.
• Det Norske Teatret: Norway's leading Norwegian-language theater producing musicals, drama, and comedy. Comparable as a Scandinavian theater producing original-language productions with original works and adapted titles for national audiences.

Broad incumbents

• Live Nation Entertainment: Global live entertainment giant that co-produces Bygdespelet Höga Kusten with Vicky Nöjesproduktion. Overlapping business model in concerts and theatrical productions, but operates at vastly greater scale across global markets.
• Ambassador Theatre Group: UK-based operator and producer of theatrical productions and venue portfolio. Comparable vertically integrated model combining venue operation with theatrical production and ticketing, but at significantly larger scale.

Others

• Cirkus Scott: Swedish entertainment production company producing live shows and events. Comparable as a Sweden-based live entertainment producer and venue operator, though focused on different show formats (revues, circus-style productions).
• Riksteatern: Sweden's national touring theater company producing and distributing productions across the country. Comparable as a Swedish theatrical producer and venue partner, though publicly funded rather than commercially driven.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vicky Entertainment Production