XTRA

What XTRA does

XTRA (legal entity Xtra S.r.l.) is a privately held Italian digital communications agency headquartered in Bergamo, operating since approximately 2000 with a team of around 8 specialists. The firm organizes its work into five competency "streams" — User Experience, Technology, Marketing, Sustainability, and Accessibility — which are combined into integrated client engagements the company refers to as "Project Wonderful." Its client base consists of mid-to-large Italian and European enterprises, with publicly visible engagements including Yamaha Motor (centralized dealer network websites), ABB (the EPiC mobile application for low-voltage product configuration), Beghelli (e-commerce-enabled website with ERP integration), Brembo, Persico, ML Engraving, Atlas, and Mecmedix.

The company's core product is DataWeb, a proprietary content management system developed and maintained internally since 2010. DataWeb is built on ASP.NET Core with a Vue.js/TypeScript frontend, supports SQL Server and Azure Blob Storage / Azure CosmosDB backends, and exposes a documented public API spanning dozens of functional modules (authorization, analytics, newsletter, e-commerce, localization, DevOps, etc.). The platform has been continuously updated through versions 10.7.17 (2022, .NET 6 migration), 11.0.0 (2024, SSO and multi-storage overhaul), and 11.4.0 (2025, .NET 10 and AI agent integration), and underpins the agency's service delivery to enterprise clients while also being positioned as a potential standalone offering. DataWeb integrates with SendGrid (email), Google Analytics/Matomo (analytics), Google Maps and reCAPTCHA, and ASP.NET Identity Core for SSO and 2FA.

XTRA operates a project-based professional services revenue model with no publicly disclosed pricing. The company does not disclose revenue, has not raised external funding, and is entirely founder-controlled by CEO Roberto Consoli. Geographic reach is primarily Italy, with the firm positioned around differentiation on digital sustainability (reduced energy consumption and CO2), accessibility (WCAG / AgID compliance), and proprietary technology rather than scale.

Name

XTRA

Legal name

Xtra S.r.l.

Website

https://www.xtra.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

XTRA is an Italian digital communications agency in Bergamo providing web development, mobile applications, e-commerce, and digital marketing services to enterprise clients. The firm develops DataWeb, a proprietary ASP.NET Core CMS, serving brands such as Yamaha, ABB, Beghelli, and Brembo.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Agency Services: Project-based digital agency services including web development, user experience design, technology implementation, marketing, sustainability optimization, and accessibility services. Revenue generated through client projects organized into competency streams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

XTRA is a Bergamo, Italy-based digital communications agency that designs, develops, and markets digital products for enterprise clients. Its core offering combines bespoke web and application development with a proprietary content management system called DataWeb, alongside UX design, technology consulting, digital marketing, sustainability, and accessibility services.

Product overview

XTRA is a digital communications agency offering a comprehensive portfolio of digital services. The core product is DataWeb, a proprietary CMS platform built on ASP.NET Core with Vue.js frontend, enabling robust, scalable websites and applications. XTRA's service streams encompass User Experience design, Technology development, Marketing (SEO/SEM, digital campaigns, neuromarketing), Sustainability (green web practices), and Accessibility (WCAG compliance). DataWeb serves as the foundation platform with integrated modules for e-commerce, newsletter management, analytics, and multi-language support. The company delivers digital projects for clients across various sectors including automotive (Yamaha), industrial (ABB, Brembo), and fashion (ML Engraving).

Differentiator

Problem solved

Functional benefit

Brands

• DataWeb: A proprietary content management system (CMS) platform for creating secure, fast, and flexible web projects. Based on ASP.NET Core, it supports SQL Server and Azure Blob Storage, with features including user management, marketing automation, e-commerce capabilities, and multi-language support.

Products and services

• DataWeb CMS
• Digital Agency Services
• Custom Web and Application Development

Quantifiable outcome

• Websites achieve performance scores above 90-95% on Google Lighthouse Performance and Best Practice parameters
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationXTRA uses Microsoft technologies including ASP.NET Core, Azure cloud platform, MAUI for cross-platform development, and Visual Studio Code/Visual Studio for development. DataWeb CMS is built on ASP.NET Core framework.
• Moto.itminorChannel Partner/ Reseller/ DistributorExternal portal integration for Yamaha dealer used motorcycles, allowing synchronization of vehicle listings with the Moto.it marketplace.
• Subito.itminorChannel Partner/ Reseller/ DistributorExternal portal integration for Yamaha dealer used motorcycles, allowing synchronization of vehicle listings with the Subito.it marketplace.
• The Shift ProjectminorStrategic or Co-development PartnerXTRA follows the 'digital sobriety' principle proposed by The Shift Project, a Paris-based research group addressing energy transition issues toward eco-sustainable economy and renewable energy use.
• AlfabetaminorStrategic or Co-development PartnerContent creation partner for ML Engraving project, providing short and direct paragraphs with clear and immediate visuals.
• MocubicominorStrategic or Co-development Partner3D asset creation partner for ML Engraving project, crafting realistic finishes of metals and printed objects with light effects reminiscent of laser effects.
• BearollminorStrategic or Co-development PartnerDrone video production partner for ML Engraving, creating tour video of company headquarters to showcase attention to detail and in-house production cycle.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Webgriffe: Italian digital agency offering web development, e-commerce, and digital marketing services to mid-market and enterprise clients. Comparable to XTRA in size, geography, and project-based delivery model.
• Mirum Agency: Global digital experience agency delivering design, technology, and marketing services across web, mobile, and e-commerce. Closely aligned with XTRA's integrated 'stream' model of UX, technology, and marketing.
• Tribal Worldwide: Dentsu-owned digital agency providing customer experience, technology, and data-driven marketing services. Comparable in offering digital transformation, web/app development, and integrated marketing solutions similar to XTRA's streams.

Broad incumbents

• Reply: Large Italian-listed digital transformation and technology consulting group. Operates in the same enterprise digital/agency space as XTRA but at much greater scale and across multiple European markets.
• H-Farm: Italian innovation platform combining education, venture incubation, and digital services. Operates in the Italian digital/agency space with broader scope and larger scale than XTRA.
• Jakala: Italian martech and data-driven digital transformation company serving enterprise clients with marketing technology, customer experience, and digital services. Overlaps with XTRA's marketing and enterprise service lines at a much larger scale.
• Dept Agency: Global digital creative and technology agency offering end-to-end digital services. Comparable offering to XTRA across UX, engineering, and marketing, but at significantly larger scale and global footprint.
• Banzai: Italian digital media and e-commerce company (ePrice, Giallo Zafferano, etc.) operating technology and digital marketing services. Comparable as an Italian-headquartered digital/e-commerce operator, though larger and more diversified.

Others

• Magnolia: Swiss-headquartered open-source DXP/CMS platform provider. Adjacent comparable to XTRA's proprietary DataWeb CMS, competing for mid-market and enterprise content management projects.
• Contentful: Headless CMS / digital experience platform vendor used by enterprises for content management. Represents the kind of scaled CMS competitor that DataWeb must position against in the Italian and EU markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/xtra.agency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XTRA