Rolyan Buoys
Rolyan Buoys, founded in 1969 in Cedarburg, Wisconsin, designs and manufactures marine safety buoys, floats, channel markers, and signage primarily for US government waterway authorities, marinas, and industrial water infrastructure operators. It operates as a subsidiary of Performance Health Holding, Inc.
- Company typePrivate
- Founded1969
- HeadquartersCedarburg, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rolyan Buoys does
Rolyan Buoys designs and manufactures marine safety products — regulatory buoys, mooring buoys, ice spar buoys, channel markers, barrier floats, rope floats, pontoon floats, and warning/portage signage — at a single facility in Cedarburg, Wisconsin. Founded in 1969, the company produces durable polyethylene (HDPE, LLDPE) and Hi-Impact ABS shells filled with urethane foam and ballasted with concrete to deliver self-righting, virtually unsinkable products designed to last decades. A complementary hardware line (chains, cables, galvanized shackles, swivels, concrete anchors) and a restoration line (custom vinyl wrappers) complete the product ecosystem.
The company operates as a wholly-owned subsidiary brand of Performance Health Holding, Inc., a diversified health and wellness conglomerate headquartered in Warrenville, Illinois. Rolyan sells directly to end customers through its e-commerce storefront, phone sales team, and email-based quote system, with no third-party distribution indicated. Pricing is quote-based and not publicly disclosed. Its primary customer segment is federal, state, and local government and municipal waterway authorities managing navigation, harbor, and bay safety, with additional reach into commercial and private marina operators, water sports and recreation organizations, and industrial/utility operators managing dams and water infrastructure. Distribution is domestic US only.
Rolyan Buoys firmographics
Firmographics- Name
- Rolyan Buoys
- Legal name
- Performance Health Holding, Inc.
- Website
- https://rolyanbuoys.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Rolyan Buoys, founded in 1969 in Cedarburg, Wisconsin, designs and manufactures marine safety buoys, floats, channel markers, and signage primarily for US government waterway authorities, marinas, and industrial water infrastructure operators. It operates as a subsidiary of Performance Health Holding, Inc.
- Ownership category
- akta.pro rank
Rolyan Buoys industry classification
Industry- Product category
- Marine Safety Equipment
- SIC
- Miscellaneous Plastics Products (3080), Plastics Foam Products (3086)
- akta.pro primary industry
- Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG)
- akta.pro secondary industry
- Deck Fittings & Hardware (Bitts, Fairleads, Cleats, Anchors & Chains) (IMAJAIAK)
Keywords
Where Rolyan Buoys is headquartered
LocationHeadquarters
- HQ city
- Cedarburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rolyan Buoys business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Buoy and Float Product Sales: Direct product sales of navigational buoys, channel markers, floats, hardware accessories, and warning signs. Products range from regulatory buoys, mooring buoys, channel markers (red, green, striped), barrier floats, rope floats, pontoon floats, to warning and portage signs.
- Hardware and Accessories: Sales of complementary hardware including chains, cables, anchors, shackles, swivels, cable clamps, and thimbles for mooring systems
- Vinyl Wrapper Customization: Custom vinyl wrapper products for buoy restoration and message customization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product sales - quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Rolyan Buoys product offering
Product offeringCore offering
Rolyan Buoys designs and manufactures marine safety products including regulatory buoys, mooring buoys, ice spar buoys, channel markers (red, green, striped, special), barrier floats, rope floats, pontoon floats, floating signs, and warning/portage signs, supported by hardware accessories (cables, chains, galvanized hardware, concrete anchors) and restoration materials. Products are hand-crafted in Cedarburg, Wisconsin using polyethylene and ABS shells with urethane foam filling and concrete ballast for self-righting, virtually unsinkable design. The company has manufactured these waterway safety products since 1969 as part of the Performance Health brand family.
Product overview
Rolyan Buoys is a manufacturer of waterway safety products founded in 1969, operating as part of the Performance Health brand family. The company offers a comprehensive portfolio of buoys and floats including Regulatory Buoys (conveying warnings and regulatory information), Mooring Buoys (for vessel anchoring), Channel Markers (red, green, striped, and special markers for navigation), Barrier Floats (for marking restricted areas), Rope Floats (for swim area marking), Pontoon Floats, and Warning & Portage Signs. The product line is supported by hardware accessories including cables, chains, galvanized hardware, and concrete anchors, plus restoration materials like vinyl wrappers. Products feature durable polyethylene and ABS exterior shells with urethane foam filling for buoyancy and concrete ballast for self-righting capability. Manufacturing is located in Cedarburg, Wisconsin.
Differentiator
Problem solved
Functional benefit
Products and services
- Regulatory Buoys
Quantifiable outcome
- Products meet or exceed regulations and expectations
- +1 more outcomes
Companies that use Rolyan Buoys
Customer profileSegments4 records
Ideal customer profiles4 records
Rolyan Buoys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rolyan Buoys partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Rolyan Buoys competitors and assessment
Company assessmentRegional players
- Buoyage Systems Inc. (Crompton): Crompton manufactures marine navigation buoys, channel markers, and aids to navigation primarily for the UK and European markets. A regional peer operating in the same regulatory/aids-to-navigation buoy category as Rolyan but serving different geographies.
- Floatex S.r.l. Floatex is an Italian manufacturer of polyethylene and foam-filled buoys, floats, and marine safety products for Mediterranean and European markets. Comparable product design (foam-filled plastic buoys) but focused on European and offshore applications.
Direct peers
- Taylor Made Products: Taylor Made Products designs and manufactures a wide range of marine accessories including dock products, fenders, and buoys. Directly overlaps with Rolyan on the buoy and dock safety product categories for the same government, marina, and recreational customer base.
- Jim Buoy: Jim Buoy produces standard and regulatory buoys, mooring buoys, and barrier floats using rotationally molded plastics. A direct competitor in the US waterway safety buoy market with comparable product range and customer segments.
- NorCross Marine Products: NorCross Marine Products manufactures commercial and recreational marine products including buoys, fenders, and related safety equipment. Comparable product portfolio targeting marinas, boaters, and commercial marine operators similar to Rolyan's customer base.
- Shoreline Marine: Shoreline Marine produces dock and marine accessories including buoys, fenders, and floats for the recreational and light commercial marine market. Overlaps with Rolyan in mooring buoys and floats though generally more retail-skewed.
- Polyform US: Polyform US manufactures plastic buoys, fenders, and floatation products for marine and industrial use. Directly comparable to Rolyan as a polyethylene-based buoy manufacturer serving navigation, mooring, and marine safety applications with similar materials (rotomolded plastics) and channel.
- Dock Edge + DockBuilders Unlimited: Dock Edge manufactures dock and marine safety products including bumpers, floats, and mooring equipment. Comparable to Rolyan in serving the marina, dock, and waterfront safety customer base with plastic-based floating products.
Broad incumbents
- Brunswick Corporation (Mercury/Attwood marine accessories): Brunswick's marine accessories division (Attwood, Mercury Marine) supplies a wide range of boating products including some floats and safety gear. A broad incumbent in recreational marine with overlap on smaller floats and dock safety accessories.
- 3M Marine / Aid to Navigation (regulatory category): 3M is a broad industrial incumbent with marine, safety, and reflective material products that overlap with regulatory/navigational marking categories. Larger and more diversified than Rolyan but competes for similar government safety procurement budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rolyan Buoys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rolyan Buoys leadership team
Management profileNumber of profiles
Rolyan Buoys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rolyan Buoys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rolyan Buoys
What does Rolyan Buoys do?
Rolyan Buoys designs and manufactures marine safety products including regulatory buoys, mooring buoys, ice spar buoys, channel markers (red, green, striped, special), barrier floats, rope floats, pontoon floats, floating signs, and warning/portage signs, supported by hardware accessories (cables, chains, galvanized hardware, concrete anchors) and restoration materials. Products are hand-crafted in Cedarburg, Wisconsin using polyethylene and ABS shells with urethane foam filling and concrete ballast for self-righting, virtually unsinkable design. The company has manufactured these waterway safety products since 1969 as part of the Performance Health brand family.
Is Rolyan Buoys a public or private company?
Rolyan Buoys is a private company. It is classified as corporate owned and is currently operating.
When was Rolyan Buoys founded?
Rolyan Buoys was founded in 1969. It employs 1,001 to 5,000 people.
Where is Rolyan Buoys based?
Rolyan Buoys is headquartered in Cedarburg, United States, in the North America region.
How does Rolyan Buoys make money?
Three revenue lines are on record. Buoy and Float Product Sales are the primary driver. The others are hardware and Accessories and vinyl Wrapper Customization.
Who are Rolyan Buoys's main competitors?
Regional players on record are Buoyage Systems Inc. (Crompton) and Floatex S.r.l.. Direct peers are Taylor Made Products, Jim Buoy, NorCross Marine Products, Shoreline Marine, Polyform US and Dock Edge + DockBuilders Unlimited. Broad incumbents are Brunswick Corporation (Mercury/Attwood marine accessories) and 3M Marine / Aid to Navigation (regulatory category).
Does Rolyan Buoys have an API?
No public API is recorded for Rolyan Buoys.
What industry is Rolyan Buoys in?
Rolyan Buoys's product category is Marine Safety Equipment. Its primary akta.pro industry code is IMAJAIAG, Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting), with a secondary code of IMAJAIAK, Deck Fittings & Hardware (Bitts, Fairleads, Cleats, Anchors & Chains). Its SIC code is 3080.