Honda Access Asia & Oceania

What Honda Access Asia & Oceania does

Honda Access Asia & Oceania Co., Ltd. is a Bangkok-based, wholly-owned subsidiary of Honda Motor Co., Ltd. that develops and distributes genuine Honda automobile accessories, parts, and branded merchandise for the Asia and Oceania markets. Established in 1994 and operating primarily through hondaaccess.co.th, the company serves as Honda's official accessories arm in the region, channeling model-specific accessories, universal vehicle products, and lifestyle merchandise to Honda vehicle owners almost exclusively via Honda's authorized dealership network in Thailand.

The product portfolio is organized around eleven Honda models currently sold in Thailand — the City e:HEV, City Hatchback e:HEV, HR-V e:HEV, Civic e:HEV, Accord e:HEV, CR-V e:HEV, STEP WGN e:HEV, e:N1, e:N2, WR-V, and BR-V. Each model line carries a curated accessory set spanning exterior styling (spoilers, fender garnishes, door visors), interior upgrades (floor mats, sport pedals, sunshades), safety and utility products (Honda DVR GEN3 dash cam, PM 2.5 cabin air filters, child seats), and car-care chemicals (Brake & Part Cleaner). Alongside vehicle accessories, Honda Access runs three branded merchandise catalogs — Honda Collection, Modulo Collection (premium tier), and Honda Kurutamu (pet- and lifestyle-oriented) — extending the brand into non-automotive consumer goods.

Revenue is generated through sales of genuine accessories bundled with new-vehicle purchases and sold during after-sales service visits at authorized Honda dealers in Thailand. Pricing is published in downloadable PDF catalogs rather than displayed online, and customer acquisition is structurally embedded in Honda Thailand's vehicle sales funnel rather than through direct-to-consumer channels. The company is privately held, has no disclosed funding, no AI/ML capabilities, and operates as a captive strategic subsidiary of the Honda Motor conglomerate.

Name

Honda Access Asia & Oceania

Legal name

Honda Access Asia & Oceania Co.,Ltd.

Website

https://hondaaccess.co.th

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Honda Access Asia & Oceania is a Bangkok-based subsidiary of Honda Motor Co., Ltd. that develops and distributes genuine Honda model-specific accessories, parts, and branded merchandise to Honda vehicle owners across Asia and Oceania via the Honda dealership network.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

Honda Access Asia & Oceania supplies and develops genuine Honda-branded vehicle accessories, replacement parts, car care products, and lifestyle merchandise for Honda cars across the Asia and Oceania region. The offering is organized by Honda vehicle model (City e:HEV, HR-V e:HEV, CR-V e:HEV, Civic e:HEV, Accord e:HEV, BR-V, WR-V, STEP WGN e:HEV, e:N1, e:N2) and includes exterior styling, interior comfort, safety and utility products (drive recorders, child seats, air filters, wireless chargers), chemical care items, and branded merchandise catalogs distributed via Honda's authorized dealer network.

Product overview

Honda Access Asia & Oceania operates as Honda's official accessories division serving the Thai and broader Asian markets. The product portfolio centers on model-specific accessories for Honda vehicles including the City e:HEV, City Hatchback e:HEV, e:N1, e:N2, STEP WGN e:HEV, HR-V e:HEV, Civic e:HEV, Accord e:HEV, CR-V e:HEV, WR-V, and BR-V. The offering includes exterior styling components (under spoilers, body garnishes, door visors), interior accessories (floor mats, sport pedals, sunshades), safety and utility products (drive recorders, wireless chargers, air filters, child seats), chemical products (Brake & Part Cleaner), and lifestyle merchandise through Honda Collection and Modulo Collection catalogs. The core product line is organized by Honda vehicle model, with universal accessory products available across models.

Differentiator

Problem solved

Functional benefit

Brands

• Honda Collection: Merchandise collection featuring Honda-branded accessories and lifestyle products
• Modulo Collection
• Honda Kurutamu

Products and services

• Honda City e:HEV Accessories Official Honda genuine accessories line designed for the City e:HEV hybrid sedan, including exterior styling, interior comfort, and utility enhancements for Honda owners in Thailand.
• Honda City Hatchback e:HEV Accessories Official Honda genuine accessories line for the City Hatchback e:HEV model, featuring exterior components, interior upgrades, and safety/utility items.
• Honda e:N2 Accessories Official Honda genuine accessories for the e:N2 electric vehicle model.
• Honda e:N1 Accessories Official Honda genuine accessories for the e:N1 electric vehicle model.
• Honda STEP WGN e:HEV Accessories Official Honda genuine accessories for the STEP WGN e:HEV minivan model.
• Honda HR-V e:HEV Accessories Official Honda genuine accessories for the HR-V e:HEV compact SUV model.
• Honda Civic e:HEV Accessories Official Honda genuine accessories for the Civic e:HEV sedan model.
• Honda Accord e:HEV Accessories Official Honda genuine accessories for the Accord e:HEV sedan model.
• Honda CR-V e:HEV Accessories Official Honda genuine accessories for the CR-V e:HEV SUV model.
• Honda WR-V Accessories Official Honda genuine accessories for the WR-V compact SUV model.
• Honda BR-V Accessories Official Honda genuine accessories for the BR-V SUV model.
• Honda DVR GEN3 Third-generation Honda-branded drive recorder (dash cam) for vehicle safety monitoring and recording, sold as a universal accessory across Honda models.
• Brake & Part Cleaner Honda-branded cleaning chemical product for automotive brake components and parts maintenance.
• Wasabi d'air Honda-branded vehicle interior air freshener product.
• Air Filter Antivirus & PM 2.5 Honda-branded cabin air filter with antivirus protection and PM 2.5 filtration for vehicle interior air quality.
• Honda Collection Annual Honda-branded merchandise catalog featuring lifestyle products and accessories for Honda enthusiasts and owners.
• Modulo Collection Premium Honda Modulo branded accessories and merchandise catalog aimed at Honda owners seeking upgraded styling.
• Honda Kurutamu Catalog Honda branded merchandise catalog featuring lifestyle products including pet-related accessories for Honda owners.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CARiD: Established online retailer specializing in automotive parts, accessories, and styling upgrades across makes and models. Competes for the same consumer accessory wallet, with broader brand and category coverage than any single OEM subsidiary.
• RockAuto: Large online aftermarket auto parts retailer offering replacement parts and accessories across multiple vehicle brands. Represents the broader incumbent alternative to OEM-genuine distribution channels.

Direct peers

• Isuzu Motors (Thailand) - Genuine Accessories: Isuzu Thailand distributes genuine Isuzu accessories and parts through its dealer network, particularly for pickup and commercial vehicles. Comparable OEM-genuine distribution model competing in the same Thai automotive accessory market.
• Honda Access America: Honda Motor's North American accessories operation, distributing genuine Honda-branded accessories across the U.S. and Canada. Closely analogous in product line and dealer-channel distribution model.
• Honda Access Europe: Honda Motor's European accessories subsidiary, performing the same genuine OEM accessory development and distribution function for the European market. Directly comparable in business model, product scope, and parent-company relationship.
• Nissan Motor (Thailand) - Genuine Accessories: Nissan Thailand's genuine accessories program distributes model-specific accessories through its dealer network. Operates in the same Thai market with the same OEM-genuine distribution model for Nissan owners.
• Mazda Motor (Thailand) - Genuine Accessories: Mazda Thailand distributes Mazda genuine accessories across its dealer footprint. Comparable OEM-genuine distribution model targeting Mazda owners in the same Thai market.
• Hyundai Motor (Thailand) - Genuine Accessories: Hyundai Thailand distributes genuine Hyundai accessories via its dealer network. Competes directly for accessory attach at the point of new-vehicle sale with the same OEM-genuine positioning.
• Mitsubishi Motors (Thailand) - Genuine Accessories: Mitsubishi Thailand operates a genuine accessories program distributed through its dealer network. Comparable model-specific OEM accessories distribution competing for similar Thai consumer wallet share.
• Toyota Motor (Thailand) - Genuine Accessories: Toyota Thailand manages Toyota genuine accessories distribution for its dealer network. Competes head-to-head with Honda Access for in-dealer accessory attach in the same Thai market, with comparable OEM-genuine positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/honda-access-asia-oceania-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Access Asia & Oceania