ON1 Pro

What ON1 Pro does

ON1 Pro is the professional photographer brand of ON1, an established photo editing software company headquartered in Portland, Oregon. Launched in December 2024, ON1 Pro's core product is Lightpanel, an AI-powered plugin that runs natively inside Adobe Lightroom Classic to automate photo culling, editing, and retouching workflows. The product uses computer vision for facial detection, duplicate grouping, sharpness and closed-eye scoring, and scene segmentation, combined with generative AI for adaptive Looks and a recommendation engine (Style Advisor) that learns each photographer's editing style over time. All adjustments are applied within Lightroom's native system, avoiding exports or duplicate files.

The company operates a direct-to-consumer, product-led growth model with a 30-day free trial and two subscription tiers: a Selects Plan at $99.99/year (or $9.99/month) focused on AI culling and organization, and a Pro Plan at $199.99 first year rising to $299.99/year (or $19.99/month rising to $39.99/month) that adds advanced editing, AI masking, local adjustments, and retouching tools. Target customers are high-volume professional photographers—primarily wedding and portrait specialists managing 2,000-8,000+ images per shoot—who use Lightroom Classic as their primary editing environment. Distribution relies on organic content marketing (blog, YouTube tutorials, social media, monthly newsletter), free resource lead magnets such as wedding presets, and direct download via on1pro.com.

ON1 Pro is wholly owned by parent company ON1 as a strategic product brand; no external funding rounds, acquisitions, or public listing have been disclosed. Additional revenue-adjacent features under development include a Jobs and Order tracking system for managing multiple client jobs. PCI DSS and GDPR compliance are maintained for payment processing and EU data handling, and the product is available globally with no geographic restrictions.

Name

ON1 Pro

Legal name

ON1

Website

https://on1pro.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

ON1 Pro, a brand of ON1, offers Lightpanel, an AI-powered plugin for Adobe Lightroom Classic that automates photo culling, editing, and retouching for professional wedding and portrait photographers via a direct-to-consumer subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Lightpanel Subscription - Selects Plan: Annual or monthly subscription for AI-powered culling and organization features. Provides unlimited AI culling, star ratings, color labels, and quick album building. First year promotional pricing available.
2. Lightpanel Subscription - Pro Plan: Full subscription including all Selects features plus advanced editing controls, AI masking, local adjustments, retouching tools, and preset/LUT integration. Higher price tier with first-year promotional rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ON1 Pro develops and sells Lightpanel, an AI-powered photo culling and editing plugin that runs natively inside Adobe Lightroom Classic. It uses custom-trained AI models to automate duplicate detection, blur and closed-eye flagging, auto tone and color adjustments, portrait retouching (skin smoothing, eye enhancement), and adaptive AI Styles—all applied non-destructively within Lightroom without exporting or creating duplicate files. The product is sold via monthly or annual subscriptions in two tiers and is targeted at professional photographers, primarily wedding and portrait shooters.

Product overview

ON1 Pro offers Lightpanel, an AI-powered Adobe Lightroom Classic plugin designed specifically for professional photographers. The product is offered in two subscription tiers: Selects Plan ($99.99/year) focused on AI culling and organization, and Pro Plan ($199.99 first year) adding advanced editing and retouching capabilities. Both tiers integrate directly inside Lightroom Classic as a native plugin, combining AI culling (duplicate detection, face detection, blur/closed-eye flags), AI editing (auto tone/color, sky detection, subject masking), and AI portrait retouching (skin smoothing, eye enhancement, teeth whitening) in one seamless workflow. The company also provides free wedding presets for Lightroom Classic as a lead magnet. A Jobs and Order tracking feature is currently in development.

Differentiator

Problem solved

Functional benefit

Products and services

• Lightpanel AI-powered photo culling and editing plugin for Adobe Lightroom Classic that combines intelligent grouping, facial detection, focus scoring, auto tone and color adjustments, portrait retouching, and AI-powered Styles within Lightroom—targeted at professional wedding, portrait, and event photographers.

Quantifiable outcome

• Cuts total Lightroom workflow time by more than 50%
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Photo Mechanic: Photo Mechanic is the industry-standard ultra-fast photo browser and culling tool used by professional wedding, sports, and event photographers. It competes with Lightpanel on the culling/ingestion step of the workflow, though it lacks AI editing features.
• DxO PhotoLab: DxO PhotoLab is a professional photo editing application with AI-powered denoising, optical corrections, and local adjustments. It competes for the same professional photographer segment as Lightpanel, with comparable AI editing capabilities.
• Capture One: Capture One is a professional photo editing and cataloging application competing for the same wedding/portrait photographer segment. It offers its own AI masking, culling, and editing tools and represents the most direct alternative to a Lightroom Classic-centric workflow.
• Skylum Luminar: Skylum's Luminar is an AI-driven photo editing application featuring AI sky replacement, portrait enhancement, and adaptive Looks. It competes with Lightpanel's AI editing and AI Looks capabilities, though it operates as a standalone editor rather than a Lightroom plugin.
• Imagen AI: Imagen AI is an AI photo editing assistant that learns a photographer's personal editing style and applies it across large batches. It targets the same high-volume wedding/portrait workflow and competes directly on AI-driven batch editing and style learning.
• FilterPixel: FilterPixel is an AI photo culling tool for professional photographers that automatically flags blurry, duplicate, and closed-eye images. It directly competes with Lightpanel's AI culling value proposition for wedding, portrait, and event photographers.
• Topaz Labs: Topaz Labs offers AI-powered image enhancement tools (denoise, sharpen, upscaling, photo AI) widely used by professional photographers. It overlaps with Lightpanel's AI editing capability, especially for automated quality improvements on large batches of images.
• Aftershoot: Aftershoot is an AI-powered photo culling and editing tool built specifically for wedding and portrait photographers. It directly overlaps with Lightpanel's culling, editing, and retouching feature set and competes for the same Lightroom-using professional customer base.

Broad incumbents

• Adobe Lightroom: Adobe Lightroom Classic is the host platform for Lightpanel and the dominant professional photo workflow tool. Adobe ships its own AI features (masking, adaptive presets, Generative Remove) directly into Lightroom, making it both the underlying ecosystem and the most consequential competitive threat.

Emerging players

• Excire Foto: Excire Foto is an AI-powered photo culling and keyword tagging plugin for Lightroom Classic. It is a direct competitive plugin within the same Lightroom Classic ecosystem, focused on AI-driven photo organization rather than full editing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ON1Pro
• Facebookfacebook.com/ON1ProLightpanel
• Instagraminstagram.com/on1photopro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ON1 Pro