What Reoler does

Reoler A/S is a privately held Danish storage solutions provider founded in 2012 and headquartered in Humlebæk, Denmark, with a secondary operations/support office in Vejen (Jutland). The company designs, sells, installs, and services physical warehouse storage systems — pallet racking (SuperBuild, produced in Northern Italy via Metalsistem S.p.A., plus own Nordplan M60/NP2000 lines), Super 1-2-3 galvanized bolt-free shelving, Nordplan HD250 mezzanine platforms, compact/mobile archive shelving, drive-in and cantilever racking, MPM flexible safety equipment, and Weland CompactLift storage automation — for retail, industrial, logistics, pharmaceutical, and building-materials customers across Scandinavia (Denmark, Sweden, Norway, Greenland, Iceland). Reoler A/S acts as Metalsistem's Scandinavian agent, owns the Nordplan product rights, and supplements hardware sales with professional services including site visits, warehouse layout planning, installation/assembly, and mandatory DS/INSTA annual safety inspections under Danish work environment law.

The business operates a direct enterprise field-sales model with regional sales managers covering Jutland, Funen, and the Copenhagen area, supported by a wholly-owned online retail subsidiary (BilligeReoler.dk) for smaller / standardized transactions. Pricing is fully project-specific via custom quotations with no public price list, and the revenue mix combines one-time hardware sales with recurring inspection and service-contract revenue from the DS/INSTA offering. The company's brand rests on more than 40 years of accumulated industry experience, a roster of marquee Danish enterprise references (Salling Group, Novo Nordisk, DSV Solutions, Bauhaus Danmark, Silvan, Würth Danmark, Jem & fix, Mille Food), and approximately 1,000 EUR pallet positions of stock enabling rapid delivery across the region.

Name

Reoler

Legal name

Reoler A/S

Website

https://reoler-as.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Reoler A/S is a privately held Danish storage-solutions provider selling, installing, and servicing pallet racks, shelving, mezzanines, safety equipment, and warehouse automation to retail, industrial, logistics, and pharmaceutical enterprises across Scandinavia via direct sales.

Ownership category

akta.pro rank

Product category

Industrial Storage Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)

Keywords

• Pallet racking systems
• Warehouse shelving
• Mezzanine platforms
• Industrial storage solutions
• Warehouse safety equipment

Headquarters

HQ city

Humlebæk

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pallet Racks and Shelving Hardware Sales: Sale of physical storage equipment including SuperBuild pallet racks, Super 1-2-3 shelving, compact archive systems, and related accessories. Products are manufactured in Italy and Denmark with high-quality galvanized steel construction.
2. Installation and Assembly Services: Professional installation and assembly services for all storage solutions. Includes site visits, warehouse planning, delivery and mounting of equipment.
3. DS/INSTA Safety Inspections: Annual mandatory safety inspections and documentation services for warehouse racking systems as required by Danish work environment legislation. Includes comprehensive checks and compliance reporting.
4. Warehouse Consulting and Layout Planning: Advisory services for warehouse optimization, layout design, and space utilization planning. Includes free initial consultations and detailed proposals for warehouse improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Reoler A/S supplies and installs industrial storage equipment for warehouses, distribution centers, and retail back-of-store areas across Scandinavia. The portfolio centers on the SUPERBUILD pallet racking system and Super 1-2-3 bolt-free shelving, supplemented by Nordplan HD250 mezzanine platforms, compact/mobile archive shelving, cantilever racking, tire racks, and warehouse automation via Weland CompactLift AS/RS. The company also delivers professional installation, DS/INSTA safety inspections, and logistics consulting services.

Product overview

Reoler A/S is a Danish warehouse storage solutions company offering a diversified portfolio of complementary physical storage products and services. The core product lines include the SUPERBUILD pallet racking system (high-capacity industrial pallet storage), the SUPER 1-2-3 lagerreoler shelving system (bolt-free picking and storage shelving), Nordplan HD250 mezzanine platforms (multi-level floor inserts), and compact/mobile archive shelving. These core products are supplemented by a comprehensive accessories ecosystem including pallet extraction units, safety equipment (MPM truck guards, upright protectors), location marking systems, and specialized racks for tires, lumber, and retail environments. The company also offers storage automation via CompactLift automated storage and retrieval systems, complete warehouse hotel/self-storage conversion solutions, and logistics consulting services including DS/INSTA safety inspections. Reoler A/S manufactures its own Nordplan brand pallet racking products and acts as the Scandinavian agent for Metalsistem SpA. The company operates as a single-product company with a broad accessories and services ecosystem rather than a platform-plus-modules software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Pallereoler SUPERBUILD (Pallet Racks SUPERBUILD) High-quality pallet racking system with S400 high-strength steel construction, closed C-profile uprights, and box beam connectors. Available in variants with load capacities from 10 to 21 tons per unit (up to 40+ tons for Unibuild model). TÜV- and CE-certified, compliant with UNI EN 15512, FEM, and ACAI-CISI standards. For industrial warehouses, distribution centers, and retail storage facilities.
• Lagerreoler Super 1-2-3 (Storage Shelving Super 1-2-3) Versatile picking and storage shelving system assembled without bolts or nuts via click-together mechanism. Made from galvanized S400 high-strength steel. Standard load capacity approximately 200 kg per shelf (up to 640 kg available). Used as picking shelves, storage racks, spare parts racks, archive racks, and retail shelving, including a food-grade variant.
• Mezzaniner – Nordplan HD250 (Mezzanine Platforms) Self-supporting mezzanine platform system using HD/Sigma profile structural components that maximizes warehouse space utilization from floor to ceiling. Creates a second level within existing warehouse buildings at a fraction of the cost of new construction. Available as free-standing or rack-integrated mezzanines.
• Kompaktreoler SUPER123 (Compact/Mobile Archive Shelving) Compact/mobile archive shelving systems built from Super 1-2-3 lagerreoler units mounted on rolling carriages. Available in mechanical and electric variants. Can nearly double storage capacity and achieve up to 50% floor space savings. For archives, offices, and back-of-store inventory.
• Grenreoler (Cantilever Racking) Cantilever racking systems for storage of long goods, timber, and structural materials. Available as standard cantilever racks and A-frame cantilever racks. For building materials merchants, lumber yards, and hardware stores.
• Lagerautomater CompactLift (Automated Storage and Retrieval Systems) Automated storage and retrieval systems (AS/RS) based on Weland CompactLift technology, delivered in partnership with Logi Systems. Provides compact storage with high picking speed for sterile and cleanroom environments. Available heights up to 8 meters.
• Dækreoler SUPER123 (Tire Racks) Tire and wheel storage racking solutions using the Super 1-2-3 system, available in galvanized heavy-duty quality for both indoor and outdoor use. Includes stationary, movable, and ergonomic ErgoWheel variants. For automotive workshops, tire retailers, and dealerships.
• Unishelf Universal shelving system providing flexible storage solutions across multiple applications and industries.
• Pallereoler Nordplan M60 Pallet racking system from Reoler A/S's own Nordplan brand, supplying spare parts and extensions for existing Nordplan pallet racking installations. M60 model for lighter-duty applications.
• Pallereoler Nordplan NP2000 Heavier-duty pallet racking model from Reoler A/S's own Nordplan brand, suitable for demanding industrial warehouse applications.
• Reoleftersyn / Servicekontrakt DS/INSTA (Safety Inspection Service) Annual safety inspection and documentation service for warehouse racking systems in compliance with Danish work environment law (Arbejdsmiljøloven §14), including DS/INSTA report certification and safety checks performed by qualified personnel.
• Logistikrådgivning (Logistics Consulting) Warehouse logistics consulting services including free layout suggestions and quotes for warehouse interior design, location planning, and storage optimization.
• Lagerhotel og Depotrum (Storage Hotel / Self-Storage Conversion) Complete self-storage / lagerhotel conversion solutions including partition walls, swing doors, roller shutters, and storage room setup. Enables conversion of empty warehouses into functional storage hotels with rental of individual depot rooms to private individuals and businesses.
• Butiksindretning (Retail Store Fitting) Store fitting and retail shelving solutions using SuperBuild and Super 1-2-3 racking systems adapted for retail environments including pop-up stores, clothing retailers, and general merchandise stores.
• Trælastindretning (Lumber/Yard Storage) Complete lumber yard and building materials retail storage solutions combining cantilever racks, pallet racking, A-frame racks, and other specialized equipment for building materials merchants and hardware stores.

Quantifiable outcome

• Storage capacity can increase up to 80% with deep stacking systems
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Metalsistem S.p.A.coreTechnology or IntegrationLong-standing partnership with Italian manufacturer Metalsistem S.p.A. for over 25 years. Reoler A/S serves as Metalsistem's agent and supplier for Scandinavia. Products include SuperBuild pallet racks manufactured in Northern Italy.
• Nordplan A/ScoreStrategic or Co-development PartnerReoler A/S owns the rights to products from Nordplan A/S, the former Danish rack manufacturer based in Vipperød. Company continues to supply and support Nordplan pallet racks, beams, uprights, and spare parts in Scandinavia.
• Weland SolutionscoreTechnology or IntegrationPartnership for warehouse automation solutions. Reoler A/S offers Weland CompactLift storage automatons through this partnership. Recently launched 'Build Your Own Storage Automaton' web service in collaboration.
• MPM Plastic ProfilesminorChannel Partner/ Reseller/ DistributorReoler A/S is a dealer of MPM safety equipment including flexible truck guards, column protectors, and safety barriers. Products feature shock-absorbing material with visible colors and easy installation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Troax AB: Swedish-listed manufacturer of mesh-based panel racking, pallet racking, and warehouse storage solutions serving Northern European industrial and logistics customers — competes in the same product categories Reoler distributes for Metalsistem and Nordplan.
• Hänel: German manufacturer of automated storage systems and rotary racks for industrial parts handling — competes in the storage automation adjacencies where Reoler places Weland CompactLift units.
• Constructor Denmark: Danish warehouse storage solutions distributor offering pallet racking, shelving, and mezzanine systems to enterprise customers across retail, logistics, and industry — directly comparable to Reoler's core distribution business and customer segments.
• Kardex Group: Swiss-listed provider of automated storage and retrieval systems (AS/RS), vertical lift modules, and carousel solutions — directly comparable to Reoler's Weland CompactLift automation offering for high-density warehouse environments.
• Stokvis Group: Swedish supplier of warehouse racking, mezzanines, and storage solutions serving Nordic distribution centers and industrial facilities — operates in the same Scandinavian warehouse-storage distribution channel as Reoler.

Broad incumbents

• Mecalux: Spanish storage systems manufacturer offering pallet racking, shelving, and AS/RS to European enterprise customers — broader, publicly-listed incumbent that competes with Reoler on pallet racking and mezzanine projects.
• Jungheinrich: Major German intralogistics company offering forklifts, pallet racking, and automated warehouse systems as part of a broad product portfolio — Danish operations compete with Reoler's racking and automation offerings as part of a much wider suite.
• Dexion: Globally established storage systems manufacturer (now part of Gonvarri Material Handling) offering pallet racking, shelving, and automated solutions — a broader incumbent vs. Reoler's regional Scandinavian distribution focus.
• SSI Schaefer: Global provider of integrated intralogistics including pallet racking, automated storage, and warehouse management software — a much larger incumbent that competes with Reoler on the racking side and dwarfing the local automation offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ReolerAS
• LinkedInlinkedin.com/company/reoler-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reoler